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					      “In the Driver’s Seat”
2008 AutoVantage Road Rage Survey
           Final Report


           Prepared by:



           May 1, 2008
Contents
   I.    Executive Summary
         Research Sponsor
         Research Purpose
         Research Methodology
         Research Sample
         Key Findings


   II. Detailed Findings
         Observations of Various Behaviors
         Reactions to Rude or Aggressive Drivers
         Frequency of Performing Various Behaviors
         Effectiveness of Various Actions in Reducing Road Rage


   III. Appendix

2008 AutoVantage Road Rage Survey   Prince Market Research        2
I. Executive Summary
Research Sponsor: AutoVantage
• The sponsor of this national study is AutoVantage, a national
  automobile membership club. It provides car-buying and ownership
  services and savings to more than 2 million members.

     • Members of AutoVantage can save from 5 to 20 percent on car care at
       some 19,000 service locations, including participating AAMCO, Jiffy Lube,
       Meineke and American Care Center locations. AutoVantage also offers
       24-hour nationwide emergency towing, roadside assistance, and lockout
       protection from its network of more than 10,000 emergency roadside
       assistance providers. Trip routing for maps and door-to-door driving
       directions across the U.S are also included. AutoVantage is offered by
       Affinion Group, a leader in the membership, insurance and loyalty
       marketing businesses, providing products and services that touch the lives
       of millions of Americans.




2008 AutoVantage Road Rage Survey   Prince Market Research             4
Research Purpose
• AutoVantage was interested in conducting follow-up research to a
  study they commissioned in both 2006 and 2007.

• The overall purpose of this research was to gather information on the
  driving habits and attitudes on the topic of “Road Rage.”

• AutoVantage once again partnered with Prince Market Research
  (PMR), an independent market research company, to conduct a
  national opinion poll on this topic.




2008 AutoVantage Road Rage Survey   Prince Market Research      5
Research Methodology
• The questionnaire contained 34 questions and was approved by both
  parties.
• The questionnaire was similar to the one used in 2007.
• The following two questions were removed from this year‟s
  questionnaire:
     •   How effective would increased police presence on certain roads or intersections be
         in reducing road rage in your city?
     •   How effective would conducting a widespread “public awareness campaign” in
         order to reduce the amount of aggressive driving be in reducing road rage in your
         city?
• The following four questions were added to this year‟s questionnaire:
     •   How often do you see drivers who are texting, emailing, and/or using their
         Blackberry while driving?
     •   How often do you see drivers who are eating or drinking while driving?
     •   How often do you send text messages, emails, and/or used your Blackberry while
         driving?
     •   How often do you eat or drink while driving?
2008 AutoVantage Road Rage Survey      Prince Market Research                    6
Research Methodology
•   One substantive change was made to the wording of a key question. In 2006
    and 2007, respondents were asked the following:
         In terms of rude drivers, how do you think the drivers in your metropolitan area compare
         with the drivers in other major cities? Would you say that the drivers in your metropolitan
         area are more courteous than the drivers in other major cities, less courteous than those
         in other cities, or about the same?
    This key question was altered in 2008 to help clarify that it is road rage in
    particular that is being measured, not just rude drivers.
         In terms of road rage, how do you think the drivers in your metropolitan area compare
         with the drivers in other major cities? Would you say that the drivers in your metropolitan
         area are more courteous (meaning they exhibit less road rage) than the drivers in other
         major cities, less courteous (meaning they exhibit more road rage) than those in other
         cities, or about the same?
•   In order to broaden the pool of respondents that were interviewed, there was
    also a slight change in the qualifications for this year‟s survey. To qualify for
    this year‟s survey, respondents still had to be 21 years of age or older.
    Instead of personally driving to work at least 10 minutes during rush hour
    every day of the week, though, respondents had to drive at least 10 minutes
    during rush hour at least three days of the week, Monday through Friday.
2008 AutoVantage Road Rage Survey          Prince Market Research                       7
Research Methodology
• During the period February 4th through March 23rd, 2008, a total of
  n=2,512 telephone interviews were completed with a random sampling
  of consumers in 25 major metropolitan areas in the United States.

• A minimum of 100 interviews were completed in each of the 25
  designated metropolitan areas.

• Interviews averaged 6-8 minutes in length.

• No incentive for participation was offered, and the sponsor of the
  research was not revealed.

• The margin of error for the full sample (n=2,512) is +/-2.0%. The
  margin of error for each of the individual 25 markets is larger.

2008 AutoVantage Road Rage Survey   Prince Market Research       8
Research Sample
• In 2006, interviews were conducted with consumers in 20 metropolitan
  areas. In 2007, the number increased to 25 metropolitan areas.

• For 2008, interviews were conducted with consumers in the same 25
  cities as last year; however, more up-to-date U.S. Census Bureau
  estimates were used, altering the relative size and population ranking
  of the cities from 2007.

• It is also important to note that Riverside/San Bernardino, according to
  the updated estimates, is now considered its own metropolitan area;
  however for comparison purposes to previous years, Riverside/San
  Bernardino is represented in the Los Angeles market, and Sacramento
  remains the 25th market tested.



2008 AutoVantage Road Rage Survey   Prince Market Research       9
Research Sample
     MSA Population Ranking                         Cities                                  Total # of Completes                           Percentage of Sample                            Margin of Error

1                                  New York City                                                    100                                             4%                                         +/- 10%

2                                  Los Angeles                                                      101                                             4%                                         +/- 10%

3                                  Chicago                                                          100                                             4%                                         +/- 10 %

4                                  Dallas                                                           101                                             4%                                         +/- 10 %

5                                  Philadelphia                                                     100                                             4%                                         +/- 10 %

6                                  Houston                                                          100                                             4%                                         +/- 10 %

7                                  Miami                                                            100                                             4%                                         +/- 10 %

8                                  Washington DC                                                    101                                             4%                                         +/- 10 %

9                                  Atlanta                                                          101                                             4%                                         +/- 10 %

10                                 Detroit                                                          100                                             4%                                         +/- 10 %

11                                 Boston                                                           101                                             4%                                         +/- 10 %

12                                 San Francisco                                                    100                                             4%                                         +/- 10 %

13                                 Phoenix                                                          100                                             4%                                         +/- 10 %

14                                 Seattle                                                          100                                             4%                                         +/- 10 %

15                                 Minneapolis                                                      101                                             4%                                         +/- 10 %

16                                 San Diego                                                        101                                             4%                                         +/- 10 %

17                                 St. Louis                                                        100                                             4%                                         +/- 10 %

18                                 Tampa                                                            101                                             4%                                         +/- 10 %

19                                 Baltimore                                                        100                                             4%                                         +/- 10 %

20                                 Denver                                                           100                                             4%                                         +/- 10 %

21                                 Pittsburgh                                                       100                                             4%                                         +/- 10 %

22                                 Portland                                                         101                                             4%                                         +/- 10 %

23                                 Cleveland                                                        101                                             4%                                         +/- 10 %

24                                 Cincinnati                                                       101                                             4%                                         +/- 10 %

25                                 Sacramento                                                       101                                             4%                                         +/- 10 %

                                   Overall Sample                                                  2,512                                           100%                                       +/- 2.0%

*Note: The cities on this chart are listed in order of the top 25 most populated metropolitan statistical areas and metropolitan divisions in the United States, based on the July 1, 2006, U.S Census Bureau
estimates.

2008 AutoVantage Road Rage Survey                                                          Prince Market Research                                                                           10
Key Findings
• For the third consecutive year, Miami was revealed as the city with the
  least courteous drivers among the 25 metropolitan areas included in
  the study. Fifteen percent (15%) of respondents in Miami said that
  drivers in their city were more courteous than drivers in other major
  cities, while 61% said drivers in their city were less courteous than
  drivers elsewhere.

• The ten cities with the least courteous drivers for 2008 include:
     #1- Miami                           #6- Atlanta
     #2- Boston                          #7- Los Angeles
     #3- New York                        #8- Phoenix
     #4- Baltimore                       #9- Dallas (tie with Tampa)
     #5- Washington DC                   #9- Tampa (tie with Dallas)
 *Note: As was the case in 2006 and 2007, rankings are based on computing a “net courtesy score” for each of the 25
 markets. See page 24 for detailed results.
2008 AutoVantage Road Rage Survey                 Prince Market Research                                 11
Key Findings
• This year, Pittsburgh moved up a spot from being the #2 city with the
  most courteous drivers in 2007 to the #1 city among the 25
  metropolitan areas included in the study. Over one-half (55%) of
  respondents in Pittsburgh said drivers in their city are more courteous
  than drivers in other major cities.

• The ten cities with the most courteous drivers for 2008 include:
   • #1- Pittsburgh                     #6- Cincinnati
   • #2- Portland                       #7- Sacramento
   • #3- Seattle                        #8- Chicago
   • #4- Minneapolis                    #9- San Diego
   • #5- Cleveland                      #10- San Francisco


 *Note: As was the case in 2006 and 2007, rankings are based on computing a “net courtesy score” for each of the 25
 markets. See page 23 for detailed results.
2008 AutoVantage Road Rage Survey                 Prince Market Research                                 12
Key Findings
• In 2006, Minneapolis emerged as the city with the most courteous
  drivers, whereas last year, it landed in the middle of the rankings at
  12. Minneapolis has moved back into the top 10 list, being the #4 city
  with the most courteous drivers in 2008.

• Sacramento moved up from being the 18th most courteous in 2007 to
  #7 this year, while Chicago also made a leap from #19 to #8.

• St. Louis (#4 most courteous in 2007) and Denver (#6 most courteous
  in 2007) moved down the list to #12 and #13, respectively.

• Baltimore fell from the middle of the pack in 2007 (#11) to the #22 city
  with the most courteous drivers in 2008.


2008 AutoVantage Road Rage Survey   Prince Market Research        13
Key Findings
• As was the case in 2007, angry drivers emerged as the most
  frequently mentioned response when asked “what does the term
  „Road Rage‟ mean to you.”
     • Aggressive driving, including bad, dangerous drivers and those that cut
       people off, tailgate, speed, and/or honk was the second most frequently
       mentioned response.
     • Impatient drivers and inconsiderate drivers were mentioned by a handful
       of respondents.

• When asked “what would you say are the major causes of Road
  Rage,” the following themes emerged:
     • Bad/careless/poor drivers/driving, including cutting off other drivers,
       speeding, making obscene gestures, and not using proper signals
     • Anger, stress, frustration, bad day/temper, personal issues, tired
     • People being in a hurry, impatient, running late
     • Inconsiderate/disrespectful/selfish drivers that think they own the road
2008 AutoVantage Road Rage Survey   Prince Market Research                14
Key Findings
• Commuters see the following road rage inducing behaviors by other
  drivers in their metropolitan area every day:
   • Talking on cell phone (88% see this every day)
   • Driving too fast (59%)
   • Tailgating (56%)

• Texting and/or Emailing and Eating and/or Drinking while driving, both
  new questions in 2008, scored relatively high with 38% of commuters
  observing people texting/emailing while driving and 49% observing on
  a daily basis commuters who eat/drink while driving.

• Commuters in Miami were the most likely to observe drivers in their
  city cutting over without notice, while commuters in New York were the
  most likely to observe drivers in their city tailgating, on a daily basis.

2008 AutoVantage Road Rage Survey   Prince Market Research         15
Key Findings
• Honking their horn (43%) was the most frequently admitted reaction to
  rude or aggressive drivers among these commuters.

• Other reactions to rude driving were as follows:
   • Cursed at another driver (36%)
   • Waved your first or arms at another driver (11%)
   • Made an obscene gesture at another driver (9%)
   • Called and reported another driver (8%)
   • Slammed into the back of a bad driver (1%)

• Younger drivers are more likely to honk their horn and curse at
  another driver, while those with a longer commute are more likely to
  make an obscene gesture at another driver.


2008 AutoVantage Road Rage Survey   Prince Market Research      16
Key Findings
• Commuters in this national study were most likely to admit doing the
  following behaviors themselves every day:
   • Talking on cell phone while driving (22% do every day)
   • Eat or drink while driving (20%)
   • Driving too fast (12%)

• Young drivers, and those with longer commutes, were the most likely
  to confess to driving too fast on a daily basis.




2008 AutoVantage Road Rage Survey   Prince Market Research      17
Key Findings
• When asked how effective certain mandates would be in reducing
  road rage, close to six in ten commuters said that limiting cell phone
  usage to “hands free” only would definitely be effective.
   • Limiting cell phone usage to “hands free” only (59%)
   • Using automatic cameras to record traffic violations (56%)
   • Making it illegal to use a cell phone while driving (52%)

• Older drivers were more likely to report that limiting cell phone usage
  to hands free only and making it illegal to use a cell phone while
  driving would be effective in reducing road rage. Women were slightly
  more likely than men to agree with this as well.




2008 AutoVantage Road Rage Survey   Prince Market Research        18
                II. Detailed Findings




Note: Because individual answers are rounded up or down, totals will not always equal 100%.
Drivers are More/Less Courteous Here

•Q: In terms of road rage, how do you think the drivers in your
 metropolitan area compare with drivers in other major cities?




*The wording for this question was changed slightly from previous periods.

2008 AutoVantage Road Rage Survey                              Prince Market Research   20
Drivers are More/Less Courteous Here




2008 AutoVantage Road Rage Survey   Prince Market Research   21
Drivers are More/Less Courteous Here




2008 AutoVantage Road Rage Survey   Prince Market Research   22
 “Most Courteous” City Rankings
     Overall Most                                                                                                                                                                         Most Courteous
   Courteous Ranking                       City                            % More Courteous LESS % Less Courteous                              Net Courtesy Score*                        Ranking in 2007

           1               Pittsburgh                                       55%                                  7%                                   +48                                       2

           2               Portland                                         45%                                  6%                                   +39                                       1

           3               Seattle                                          44%                                  7%                                   +37                                       3

           4               Minneapolis                                      43%                                 11%                                   +32                                       12

           5               Cleveland                                        41%                                 10%                                   +31                                       7

           6               Cincinnati                                       43%                                 13%                                   +30                                       8

           7               Sacramento                                       33%                                 15%                                   +18                                       18

           8               Chicago                                          32%                                 16%                                   +16                                       19

           9               San Diego                                        31%                                 20%                                   +11                                       9

           10              San Francisco                                    30%                                 20%                                   +10                                       16

           11              Philadelphia                                     25%                                 17%                                    +8                                       17

           12              St. Louis                                        23%                                 17%                                    +6                                       4

           13              Denver                                           24%                                 20%                                    +4                                       6

         14 tie            Detroit                                          22%                                 23%                                    -1                                       13

         14 tie            Houston                                          25%                                 26%                                    -1                                       15

         16 tie            Tampa                                            27%                                 29%                                    -2                                       10

         16 tie            Dallas                                           24%                                 26%                                    -2                                       5

           18              Phoenix                                          22%                                 27%                                    -5                                       20

           19              Los Angeles                                      21%                                 29%                                   -8%                                       22

           20              Atlanta                                          23%                                 32%                                    -9                                       14

           21              Washington DC                                    17%                                 27%                                    -10                                      21

           22              Baltimore                                        15%                                 30%                                    -15                                      11

           23              New York                                         20%                                 40%                                    -20                                      24

           24              Boston                                           14%                                 44%                                    -30                                      23

           25              Miami                                            15%                                 61%                                    -46                                      25


*Note: The “net courtesy score” was computed by taking the percentage of those that said drivers in their area were “more” courteous than drivers in other areas minus the percentage that said drivers in their
area were “less” courteous than drivers elsewhere.

 2008 AutoVantage Road Rage Survey                                                          Prince Market Research                                                                          23
 “Least Courteous” City Rankings
     Overall Least                                                                                                                                                                       Least Courteous
   Courteous Ranking                       City                            % More Courteous LESS % Less Courteous                              Net Courtesy Score*                       Ranking in 2007

           1               Miami                                            15%                                 61%                                    -46                                      1

           2               Boston                                           14%                                 44%                                    -30                                      3

           3               New York                                         20%                                 40%                                    -20                                      2

           4               Baltimore                                        15%                                 30%                                    -15                                      15

           5               Washington DC                                    17%                                 27%                                    -10                                      5

           6               Atlanta                                          23%                                 32%                                    -9                                       12

           7               Los Angeles                                      21%                                 29%                                    -8                                       4

           8               Phoenix                                          22%                                 27%                                    -5                                       6

          9 tie            Dallas                                           24%                                 26%                                    -2                                       21

          9 tie            Tampa                                            27%                                 29%                                    -2                                       16

         11 tie            Detroit                                          22%                                 23%                                    -1                                       13

         11 tie            Houston                                          25%                                 26%                                    -1                                       11

           13              Denver                                           24%                                 20%                                    +4                                       20

           14              St. Louis                                        23%                                 17%                                    +6                                       22

           15              Philadelphia                                     25%                                 17%                                    +8                                       9

           16              San Francisco                                    30%                                 20%                                   +10                                       10

           17              San Diego                                        31%                                 20%                                   +11                                       17

           18              Chicago                                          32%                                 16%                                   +16                                       7

           19              Sacramento                                       33%                                 15%                                   +18                                       8

           20              Cincinnati                                       43%                                 13%                                   +30                                       18

           21              Cleveland                                        41%                                 10%                                   +31                                       19

           22              Minneapolis                                      43%                                 11%                                   +32                                       14

           23              Seattle                                          44%                                  7%                                   +37                                       23

           24              Portland                                         45%                                  6%                                   +39                                       25

           25              Pittsburgh                                       55%                                  7%                                   +48                                       24


*Note: The “net courtesy score” was computed by taking the percentage of those that said drivers in their area were “more” courteous than drivers in other areas minus the percentage that said drivers in their
area were “less” courteous than drivers elsewhere.

 2008 AutoVantage Road Rage Survey                                                          Prince Market Research                                                                          24
Definition of Road Rage
•Q: What does the term “Road Rage” mean, to you?

•Angry drivers was the most frequently mentioned response, as about 60% of all
 respondents mentioned this. It was also the most popular response in 2007.
               •   Drivers that overreact to other drivers and/or traffic conditions
               •   Drivers that lose their tempers, sometimes even getting physical (Making an
                   obscene gesture, running drivers off the road, getting out of the car,
                   threatening/yelling at other drivers, pulling out a weapon, etc.)
               •   Out of control/Violent drivers
               •   Angry/Upset/Frustrated/Mad drivers

• Aggressive driving was mentioned by approximately 30% of all respondents.
               •   Aggressive drivers who cut people off, tailgate, speed, and/or honk
               •   Bad/Careless drivers
               •   Dangerous/Erratic/Reckless/Rude driving

• Impatient drivers (≈5%) and inconsiderate drivers (≈2%) were also mentioned.



2008 AutoVantage Road Rage Survey          Prince Market Research                        25
 Causes of Road Rage
 •Q: What would you say are the major causes of Road Rage? (respondents
  could mention up to three causes)

 The most frequently mentioned themes were:

 • ≈75% of respondents mentioned Bad/careless/immature/poor drivers/driving:
  cutting off other drivers, improperly changing lanes, speeding, going too slow,
  tailgating, talking on cell phone, blowing horn, slamming on brakes, making obscene
  gestures, not using proper signals

 • ≈45% of respondents mentioned Anger, stress, aggression, frustration, bad
  day/temper, personal issues, tired

 • ≈40% of respondents mentioned People being in a hurry, impatient, running late

 • ≈20% of respondents mentioned Inconsiderate/disrespectful/discourteous/selfish/
  rude drivers; Drivers thinking they own the road/They are the priority

*Respondent could provide more than one answer to this question.

 2008 AutoVantage Road Rage Survey                            Prince Market Research   26
     Detailed Findings:
Observations of Various Behaviors
Observed: Overall Summary




2008 AutoVantage Road Rage Survey   Prince Market Research   28
Observed: Overall Summary




2008 AutoVantage Road Rage Survey   Prince Market Research   29
Observed: Cutting Over Without Notice

•Q: How often do you see the following road rage inducing behavior
 by others in your metro area: drivers cutting into your lane with
 little or no warning/notice?




2008 AutoVantage Road Rage Survey   Prince Market Research   30
Observed: Cutting Over Without Notice




2008 AutoVantage Road Rage Survey   Prince Market Research   31
Observed: Cutting Over Without Notice




2008 AutoVantage Road Rage Survey   Prince Market Research   32
Observed: Tailgating

•Q: How often do you see the following road rage inducing behavior
 by others in your metro area: drivers who tailgate?




2008 AutoVantage Road Rage Survey   Prince Market Research   33
Observed: Tailgating




2008 AutoVantage Road Rage Survey   Prince Market Research   34
Observed: Tailgating




2008 AutoVantage Road Rage Survey   Prince Market Research   35
Observed: Slamming on Brakes

•Q: How often do you see the following road rage inducing behavior
 by others in your metro area: drivers who slam on their brakes at
 the last minute?




2008 AutoVantage Road Rage Survey   Prince Market Research   36
Observed: Slamming on Brakes




2008 AutoVantage Road Rage Survey   Prince Market Research   37
Observed: Slamming on Brakes




2008 AutoVantage Road Rage Survey   Prince Market Research   38
Observed: Running Red Lights

•Q: How often do you see the following road rage inducing behavior
 by others in your metro area: drivers who run right through a light
 that has already turned red?




2008 AutoVantage Road Rage Survey   Prince Market Research   39
Observed: Running Red Lights




2008 AutoVantage Road Rage Survey   Prince Market Research   40
Observed: Running Red Lights




2008 AutoVantage Road Rage Survey   Prince Market Research   41
Observed: Driving Too Fast

•Q: How often do you see the following road rage inducing behavior
 by others in your metro area: drivers driving a lot faster than is safe
 for road or traffic conditions?




2008 AutoVantage Road Rage Survey   Prince Market Research      42
Observed: Driving Too Fast




2008 AutoVantage Road Rage Survey   Prince Market Research   43
Observed: Driving Too Fast




2008 AutoVantage Road Rage Survey   Prince Market Research   44
Observed: Talking on Cell Phone

•Q: How often do you see the following road rage inducing behavior
 by others in your metro area: drivers who are talking on their cell
 phone?




2008 AutoVantage Road Rage Survey   Prince Market Research   45
Observed: Talking on Cell Phone




2008 AutoVantage Road Rage Survey   Prince Market Research   46
Observed: Talking on Cell Phone




2008 AutoVantage Road Rage Survey   Prince Market Research   47
Observed: Texting and/or Emailing

•Q: How often do you see the following road rage inducing behavior
 by others in your metro area: drivers who are texting, emailing, and/
 or using their Blackberry while driving?




*This was a new question in 2008, therefore there are no comparisons to 2006 and 2007.

2008 AutoVantage Road Rage Survey                            Prince Market Research      48
Observed: Texting and/or Emailing




2008 AutoVantage Road Rage Survey   Prince Market Research   49
Observed: Texting and/or Emailing




2008 AutoVantage Road Rage Survey   Prince Market Research   50
Observed: Eating or Drinking

•Q: How often do you see the following road rage inducing behavior
 by others in your metro area: drivers who are eating or drinking
 while driving?




*This was a new question in 2008, therefore there are no comparisons to 2006 and 2007.

2008 AutoVantage Road Rage Survey                            Prince Market Research      51
Observed: Eating or Drinking




2008 AutoVantage Road Rage Survey   Prince Market Research   52
Observed: Eating or Drinking




2008 AutoVantage Road Rage Survey   Prince Market Research   53
Observed: Doing Other Things

•Q: How often do you see the following road rage inducing behavior
 by others in your metro area: drivers who are doing other things,
 like putting on make-up, shaving, or reading?




2008 AutoVantage Road Rage Survey   Prince Market Research   54
Observed: Doing Other Things




2008 AutoVantage Road Rage Survey   Prince Market Research   55
Observed: Doing Other Things




2008 AutoVantage Road Rage Survey   Prince Market Research   56
        Detailed Findings:
Reactions to Rude or Aggressive Drivers
Reaction: Overall Summary




2008 AutoVantage Road Rage Survey   Prince Market Research   58
Reaction: Overall Summary




2008 AutoVantage Road Rage Survey   Prince Market Research   59
Reaction: Honked Your Horn

•Q: In the last month, have you done the following as a reaction to
 rude or aggressive drivers: honked your horn?




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Reaction: Honked Your Horn




2008 AutoVantage Road Rage Survey   Prince Market Research   61
Reaction: Honked Your Horn




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Reaction: Cursed

•Q: In the last month, have you done the following as a reaction to
 rude or aggressive drivers: cursed at another driver?




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Reaction: Cursed




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Reaction: Cursed




2008 AutoVantage Road Rage Survey   Prince Market Research   65
Reaction: Made an Obscene Gesture

•Q: In the last month, have you done the following as a reaction to
 rude or aggressive drivers: made at obscene gesture at another
 driver?




2008 AutoVantage Road Rage Survey   Prince Market Research   66
Reaction: Made an Obscene Gesture




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Reaction: Made an Obscene Gesture




2008 AutoVantage Road Rage Survey   Prince Market Research   68
Reaction: Waved Fist/Arms

•Q: In the last month, have you done the following as a reaction to
 rude or aggressive drivers: waved your fist or arms at another
 driver?




2008 AutoVantage Road Rage Survey   Prince Market Research   69
Reaction: Waved Fist/Arms




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Reaction: Waved Fist/Arms




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Reaction: Called to Report Driver

•Q: In the last month, have you done the following as a reaction to
 rude or aggressive drivers: called and reported another driver?




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Reaction: Called to Report Driver




2008 AutoVantage Road Rage Survey   Prince Market Research   73
Reaction: Called to Report Driver




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Reaction: Slammed Into Car

•Q: In the last month, have you done the following as a reaction to
 rude or aggressive drivers: slammed into the back of a bad driver?




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Reaction: Slammed Into Car




2008 AutoVantage Road Rage Survey   Prince Market Research   76
Reaction: Slammed Into Car




2008 AutoVantage Road Rage Survey   Prince Market Research   77
         Detailed Findings:
Frequency of Performing Various Behaviors
Have Done: Overall Summary




2008 AutoVantage Road Rage Survey   Prince Market Research   79
Have Done: Overall Summary




2008 AutoVantage Road Rage Survey   Prince Market Research   80
Observed vs. Have Done Summary




2008 AutoVantage Road Rage Survey   Prince Market Research   81
Observed vs. Have Done Summary




2008 AutoVantage Road Rage Survey   Prince Market Research   82
Have Done: Cut Over Without Notice

•Q: How often do you do the following, while driving: merged into
 another lane with little or no warning/notice?




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Have Done: Cut Over Without Notice




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Have Done: Cut Over Without Notice




2008 AutoVantage Road Rage Survey   Prince Market Research   85
Have Done: Tailgated

•Q: How often do you do the following, while driving: driven too
 close to the car in front of you?




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Have Done: Tailgated




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Have Done: Tailgated




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Have Done: Slammed on Brakes

•Q: How often do you do the following, while driving: slammed on
 your brakes at the last minute, causing problems for drivers behind
 you?




2008 AutoVantage Road Rage Survey   Prince Market Research   89
Have Done: Slammed on Brakes




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Have Done: Slammed on Brakes




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Have Done: Run Red Lights

•Q: How often do you do the following, while driving: run right
 through a light that was already red?




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Have Done: Run Red Lights




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Have Done: Run Red Lights




2008 AutoVantage Road Rage Survey   Prince Market Research   94
Have Done: Driven Too Fast

•Q: How often do you do the following, while driving: driven a lot
 faster than you really should have?




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Have Done: Driven Too Fast




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Have Done: Driven Too Fast




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Have Done: Talked on Cell Phone

•Q: How often do you do the following, while driving: talked on your
 cell phone while driving?




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Have Done: Talked on Cell Phone




2008 AutoVantage Road Rage Survey   Prince Market Research   99
Have Done: Talked on Cell Phone




2008 AutoVantage Road Rage Survey   Prince Market Research   100
Have Done: Sent Text Messages and/or Emails

•Q: How often do you do the following, while driving: sent text
 messages, emails, and/or used your Blackberry while driving?




*This was a new question in 2008, therefore there are no comparisons to 2006 and 2007.

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Have Done: Sent Text Messages and/or Emails




2008 AutoVantage Road Rage Survey   Prince Market Research   102
Have Done: Sent Text Messages and/or Emails




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Have Done: Eat or Drink

•Q: How often do you do the following, while driving: eat or drink
 while driving?




*This was a new question in 2008, therefore there are no comparisons to 2006 and 2007.

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Have Done: Eat or Drink




2008 AutoVantage Road Rage Survey   Prince Market Research   105
Have Done: Eat or Drink




2008 AutoVantage Road Rage Survey   Prince Market Research   106
Have Done: Done Other Tasks

•Q: How often do you do the following, while driving: done
 something like put on make-up, shaved, or read while driving?




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Have Done: Done Other Tasks




2008 AutoVantage Road Rage Survey   Prince Market Research   108
Have Done: Done Other Tasks




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       Detailed Findings:
Effectiveness of Various Actions in
       Reducing Road Rage
How Effective: Overall Summary




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 How Effective: Limiting Cell Phone Usage

 •Q: How effective would limiting cell phone usage to “hands free”
  only be in reducing road rage in your city?




*This question was not asked in 2006, therefore there is no comparison data.

 2008 AutoVantage Road Rage Survey                              Prince Market Research   112
How Effective: Limiting Cell Phone Usage




2008 AutoVantage Road Rage Survey   Prince Market Research   113
How Effective: Limiting Cell Phone Usage




2008 AutoVantage Road Rage Survey   Prince Market Research   114
How Effective: Illegal to Use Cell While Driving

 •Q: How effective would making it illegal to use a cell phone while
  driving be in reducing road rage in your city?




*This question was not asked in 2006, therefore there is no comparison data.

 2008 AutoVantage Road Rage Survey                              Prince Market Research   115
How Effective: Illegal to Use Cell While Driving




2008 AutoVantage Road Rage Survey   Prince Market Research   116
How Effective: Illegal to Use Cell While Driving




2008 AutoVantage Road Rage Survey   Prince Market Research   117
 How Effective: Using Automatic Cameras

 •Q: How effective would using automatic cameras to record traffic
  violation, such as running a red light, in order to send tickets to
  aggressive drivers be in reducing road rage in your city?




*This question was not asked in 2006, therefore there is no comparison data.

 2008 AutoVantage Road Rage Survey                              Prince Market Research   118
How Effective: Using Automatic Cameras




2008 AutoVantage Road Rage Survey   Prince Market Research   119
How Effective: Using Automatic Cameras




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III. Appendix
Demographics: Age

•Q: Which of the following categories includes your age?




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Demographics: Age




2008 AutoVantage Road Rage Survey   Prince Market Research   123
Demographics: Gender

•Q: Gender:




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Demographics: Gender




2008 AutoVantage Road Rage Survey   Prince Market Research   125
Demographics: One-Way Commuting Time

•Q: On average, how many minutes is your commute to work, each
 way?




2008 AutoVantage Road Rage Survey   Prince Market Research   126
Demographics: One-Way Commuting Time




2008 AutoVantage Road Rage Survey   Prince Market Research   127

				
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