The Magic of iPod William Cain Raymond Eng Mario Gonzalez Kate Nailling Aaron Wheatley Case Overview Apple ignited a technological revolution with the introduction of the iPod in 2001. Although there are many competitive brands, Apple still owns the market with a share of over 90%. The iPod is believed to be such a phenomenon because of its innovative design. Why It’s Better Than the Rest…. Tremendous brand loyalty. iPods have personalities. iPods are the trendy thing to listen to. iPods are becoming a lifestyle. History of the iPod The iPod was unveiled on October 23, 2001. Since the introduction of the 1G iPod, there have been 14 other models. iPods come in all different sizes as well as storage capacities. Timeline of the iPod iPod Sales Problems with iPod Battery life Product defects and warranties Wireless music sharing Keeping popularity high Solutions Work on improving battery life Include extended warranty and return policies Improve capabilities to include wireless music sharing to keep competitive edge. Discussion Why did (or didn’t) you choose an iPod over other MP3 players? How can Apple hold your interest in iPods? THANK YOU!