Autoresponders - How Autoresponders Save Time By Herman Drost Do you want to automate repetitive tasks? Do you want to free up time spent on boring activities? Do you want to set up an automated marketing system? When running a business there are some activities you wish you could automate because they take up a lot of time, are boring to do and don't take much creativity. Autoresponders are an automated marketing tool which enable you to automatically store customer information in an online database and follow-up on them by sending e-mail messages at prescheduled intervals. 3 ways autoresponders save time 1. Manage subscribers When a person signs up from an opt-in form on your website their contact information is automatically entered into your autoresponder database. You're able to log on to a backend administration panel where you can manage your subscribers. You'll be able to create as many lists as you like, set up unlimited autoresponders and track responses. 2. Customer follow-up More sales generated by following up on your customers compared to instant selling. Usually you get a few impulse buyers but if you send several reminders to them your sales will increase. Create at least 7 follow-up e-mails and load them into your autoresponder. After a person enters your database they should immediately receive your first follow-up message thanking them for subscribing and outline the content they'll receive in subsequent e-mails. Space your next 6 follow-up e-mails 2 or 3 days apart. Include a link to your product sales page in each message. This gives your customer an opportunity to purchase your product any time during your follow- up sequence. 3. Pre-schedule newsletter delivery Usually marketers write a newsletter then send it the same day or perhaps the next day. Using an autoresponder you can create several newsletters ahead of time then schedule them to be sent automatically a week apart. This means you'll save time and won't have to worry about creating and delivering your newsletter for 3 weeks. 4. Track e-mails and clicks Even though you may have a large list if no one is reading your newsletters or e-mails you can't determine how successful your e-mail marketing efforts are. Autoresponders enable you to track how many people read your e-mails or newsletters and how many people clicked on the links in your content. This enables you to test your headlines, newsletter content and if customers are responding to your product offers. By systematizing your e-mail marketing tasks using autoresponders you'll save yourself a lot of time and hassles.