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									Social Networking’
    (Relationships Matter)

Author: Curtis Firstman
   ASQ Portland Chapter
     September 2010
         Presentation Purpose
• Provide an understanding about what Social
  Networking is what and some key tools are

• Make ASQ PDX members aware of the ASQ
  PDX LinkedIn site

 Social Networking (Thru Media)

Definition*: "a continuous movement of people
using online tools to connect, take charge of their
own experience, and get what they need—
information, support, ideas, products, and
bargaining power—from each other."

 * A 2008 book published by Forrester Research, Inc. titled Groundswell builds on a 2006 Forrester Report
about social computing and used the term “groundswell” to refer to the above definition.

             Some Social Networking Websites *

Plaxo (auto updating of contact info)                                                        15M     Registered Users
Live Journal (blog, journal or diary)                                                        17.5M            “
MyYearbook (similar to MySpace)                                                              20M              “
Viadeo (similar to LinkedIn)                                                                 25M              “
Xanga (host web blogs, photoblogs & social networking profiles)                              27M              “
MyHeritage (family oriented social network service & genealogy site)                         30M              “
Flickr (image & video hosting )                                                              32M              “
Bebo (blog early, blog often)                                                                40M              “ (helps find, connect, keep in touch with friends etc)                         50M              “
MyLife (helps find, connect, keep in touch with friends etc)                                 51M              “
LinkedIn (used for professional networking)                                                  60M              “
Flixster (share movie ratings, discover new movies and meet others with similar movie tastes)63M              “
Tagged (play games, meet new people based on suggestions, and share tags and virtual gifts)70M                “
Twitter (enables its users to send and read messages known as tweets)                        75M              “
Window Live Spaces (Microsoft’s blogging and Social Networking platform) 120M                                 “
My Space (a social networking site similar to Facebook)                                      130M             “
Facebook (a casual social networking site)                                                   400M             “

        * Source: Wikipedia (as of April 2010)                                                                          4
3 Social Networking Tools

  Overlapped - understand why/how

      LinkedIn                     Facebook
      (Formal/Professional)        (Casual Personal)

                      (Formal & Casual)

                          What is Twitter? *
•   Twitter (created in 2006 by Jack Dorsey) is a social networking and microblogging service that
    enables its users to send and read messages known as tweets (twitch).

•   Tweets are text-based posts of up to 140 characters displayed on the author's profile page
    and delivered to the author's subscribers who are known as followers.

•   Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or
    external applications.

•   Q1’ 2010, 4 billion tweets were posted.

                 We think of Twitter not as a social network, but an
                 information network. It tells people what they care
                 about as it is happening in the world. – Evan Williams

    * Source: Wikipedia
                   Twitter Use Examples *
•   Use in business - Twitter is increasingly being used as a business promotional tool. Twitter expressly
    encourages this through ‘Twitter 101’, a web-based tutorial aimed at business users. One of the most
    famous business Twitter users is Dell, who claimed that $9m of their sales for 2009 came directly through
    Twitter and Facebook combined.
•   Use in Space Mission news - In February 2009, NASA won a Shorty Award for its near real-time status
    updates in 2008 of the unmanned Mars Phoenix Lander mission.
•   Use in Emergencies – Using Twitter during the fires in California in October 2007 kept their followers (who
    were often friends and neighbors) informed of their whereabouts and of the location of various fires
    minute by minute. The American Red Cross started using Twitter to exchange minute-to-minute
    information about local disasters including statistics and directions.
•   Use in Education – The University of Vienna, Austria, used Twitter where every student had to send a
    tweet after each course unit with feedback to the teacher.
•   Use in protest and politics – In June 2009, following allegations of fraud in the Iranian presidential
    election, protesters used Twitter as a rallying tool and as a method of communication with the outside
    world after the government blocked several other modes of communication.
•   Use in campaigning - used by candidates in the 2008 U.S. presidential campaign throughout the race.
•   Use in legal proceedings – Agents of the FBI arrested Daniel Knight Hayden who was accused of sending
    tweets threatening violence in connection with his plan to attend a Tea Party protest in Oklahoma City,

* Source: Wikipedia
                          What is Facebook? *
•   Facebook (created in 2004 by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris
    Hughes) is a social networking website.
•   Users can create profiles with photos, lists of personal interests, contact information and other
    personal information.
•   Communicating with friends and other users can be done through private or public messages
    or a chat feature, insert videos, IM people to people, send messages, play games.
•   Users can also create and join interest and fan groups, some of which are maintained by
    organizations as a means of advertising.
•   Additionally, users can join networks organized by workplace, school, or college.
•   To combat privacy concerns, Facebook enables users to choose their own privacy settings and
    choose who can see what parts of their profile.

A January 2009 study ranked Facebook as the most used social
network by worldwide monthly active users currently over 400M users
worldwide, followed by MySpace .

    * Source: Wikipedia                                                                             8
                    What is LinkedIn? *
• Based on the concept of “six degrees of separation” (also referred to as
  the "Human Web“ or “Small World Phenomenon).
    – Widely attributed to American Psychologist Stanley Milgram’s Psychology Today article

• Refers to the idea that, if a person is one step away from each person they
  know and two steps away from each person who is known by one of the
  people they know, then everyone is at most six steps away from any other
  person on Earth.

  * Source: Wikipedia
                     What is LinkedIn? * (cont)
• LinkedIn - officially founded May 5, 2003 by Reid Hoffman, Allen Blue,
  Jean-Luc Vaillant, Eric Ly, and Konstantin Guericke.

• LinkedIn is an interconnected network of over 60M experienced
  professionals from around the world, representing 150 industries and 200
     – A new member joins LinkedIn approximately every second
     – About half of LinkedIn’s members are outside the U.S.
     – Executives from all Fortune 500 companies are LinkedIn members.

• You can find, be introduced to, and collaborate with qualified professionals
  that you need to work with to accomplish your goals.

  * LinkedIn FAQ’s
                        LinkedIn * (cont)
“Relationships Matter”
• Your professional network of trusted contacts gives you an advantage in
  your career, and is one of your most valuable assets.

• LinkedIn exists to help you make better use of your professional network
  and help the people you trust in return.

• LinkedIn’s mission: to connect the world’s professionals to make them
  more productive and successful. We believe that in a global connected
  economy, your success as a professional and your competitiveness as a
  company depends upon faster access to insight and resources you can

  * LinkedIn FAQ’s
                              LinkedIn * (cont)
Through your network you can:
• Manage the information that’s publicly available about you as professional
     – Your on-line ‘brand’
• Find and be introduced to potential clients, service providers, and subject
  experts who come recommended
• Create and collaborate on projects, gather data, share files and solve
• Be found for business opportunities and find potential partners
• Gain new insights from discussions with likeminded professionals in
  private group settings
• Discover inside connections that can help you land jobs and close deals
• Post and distribute job listings to find the best talent for your company

  * LinkedIn FAQ’s
     Social Networking – So What!
• It’s a very effective, efficient and fast way to connect with
  people and find information that may be very valuable to you.
   – Personal
   – Professional

• With few exceptions we all need to embrace social
  networking tools and become proficient and innovative as to
  how to use them.

• It’s here, it’s worldwide, millions of people use it every day
  many times a day – don’t be left behind!

               Useful URLs
• ASQ PDX LinkedIn -
• LinkedIn –
• Twitter –
• Facebook –


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