VOLUME 1, ISSUE 1 SEPTEMBER 1, 2004
Thank you for your continued business!
MSW Celebrates 5th Anniversary with Newsletter Revival!
By Sandy sion is not published. She loved white daisies. After the
Waggett passing of my Grandfather, I sent
In celebration, we are also
them to her often. In the lan-
launching a new client rewards
MSW Interac- guage of flowers, daisies mean
and appreciation program to
tive Designs loyalty.
say thank you for helping us
LLC will cele-
grow. This will include fun new I cannot think of a better symbol
Useful Business brate our 5th
programs including Baxter to represent our business anni-
Resources Anniversary this month. It has
Bucks, Daisy Anniversaries, Lem- versary and to celebrate each of
been a great 5 years and we owe
ons to Lemonade, and the Web our client’s anniversaries with
Small Business you many thanks. To celebrate,
Hound Award! MSW.
Administration we are reviving and improving
www.sba.gov our client newsletter that has To recognize our clients, those
The Daisy Anniversary will recog-
been dormant for three years. with at least one year of doing
Business Owner’s Toolkit nize client annual anniversaries
business with MSW-ID will begin
www.toolkit.cch.com Insights will be focused on shar- with MSW. It is based on one of
receiving annual white daisy anni-
ing information that we think you my mentors and role models, my
versary recognitions on the month
Chamber of Commerce may find useful. We’ll also intro- Grandmother Jaeger. She was a
www.chamberbiz.com of their start-date. It’s another
duce our clients to one-another hard worker who managed a
way to thank you for your loyalty
and share new services and family while my Grandfather was
Women Entrepreneurship and your business.
technologies with you. A print away at during WWII. They were
publication of Insights will be married over 50 years until my As you read through this edition
mailed quarterly. Grandfather passed away. of Insights, you’ll learn more
Public Policy about the new rewards programs
www.wipp.org Her integrity, character, and
MSW Express, an email version we will be implementing in the
loyalty to her family and friends
of this newsletter, will be sent in coming months. Our hope is to
was always inspirational to me.
the months when the print ver- continue to let you know how
much we appreciate you and how
Inside this issue: much we credit our growth to your
Anniversary 2 MSW Office On the Move referrals.
By Gretchen Sherrill been a cornerstone of our mis- I’m excited about Insights and
New programs 2 sion since inception. I’m excited about the next five
Our main office has relocated to years. Our goal continues to be
Staff update 3 the nation’s capitol, Washington We intend to take advantage of to provide the best possible ser-
DC. Located in the Capitol Hill the small business professional vice and experience for you, our
Business 3 neighborhood, we are now a mere development and legislative customers. We are always working
eight blocks from the U.S. Capitol information available in our to improve, so your feedback is
Spotlight On 4 building. nation’s capitol to benefit our welcome and appreciated!
small business clients.
Thank you again for the first five
Style 5 We will continue to provide you Please note our new address:
with the professional integrity and 720 A Street NE years. We look forward to a long
quality of service that has business relationship with each of
Classifieds 6 Washington DC 20002 ◊ you. ◊ï
PAGE 2 INSIGHTS
Our 5th Anniversary Celebration Focuses on Improvements!
In recognition of MSW Interactive Designs Communications send more details to you via US mail in
LLC’s (MSW-ID) 5th anniversary, we are We are in the process of creating a new the month of October!
launching new customer programs and Client Center on our website. You can pay
improving our company website to better your bill online, get the latest web mar-
Customer Appreciation Programs
serve you. keting and promotion tips, read our We are implementing several new cus-
newsletters, and much more. We expect tomer appreciation programs this Fall!
this to be complete in October! Check it You will soon receive a customer appre-
out at: MSWInteractiveDesigns.com. ciation packet that includes a program
enrollment form and an overview of pro-
grams. We ask that you complete the
New Billing System enrollment form and send it back to us so
We will be implement new billing and we can better tailor and personalize your
debt collection procedures this Fall. MSW rewards!
strives to make our billing process organ-
ized and easy to follow to reduce lost We want to let you know in as many ways
revenue, keep our rates low, and to make as possible how much we appreciate your
the most efficient use of time. We will referrals!
business and your referrals ◊ï
Preview of Client Awards and Appreciation Programs
The Lemons to Lemonade Award Baxter Bucks on a variety of criteria which may include:
This award recognizes challenges over- Named after our 1. At least one client referral
come, self-improvement, or business office basset 2. Continued growth and promotion of
improvement made by our clients. Clients hound, Baxter, this your business, including implementation
can self-nominate or be nominated by client referral pro- of new services or new marketing efforts
others. The clients must provide an exam- gram will pay you
ple of taking risk and making an improve- with Baxter Bucks 3. Support of the small business com-
ment in their lives. Clients should briefly to help spread the word about MSW-ID’s munity, including participation in your
explain how they took a “lemon” situa- web design and hosting services and our local business organizations like BBB,
tion and made lemonade and why it was wedding site advertising opportunities. Chamber of Commerce, SCORE, or others.
important for them to do so. Baxter Bucks can be used to pay your 4. On-time MSW-ID bill payment
MSW invoices! Nearly 90 percent of our
Submit anything you are of proud of ac-
business is gained through word of Monthly winners will receive a certificate
complishing in your business or personal
mouth advertising and we want to reward of recognition, publicity in MSW-ID com-
life. Examples might include:
you for telling others about us. munications, and a gift certificate based
-Losing weight on the information provided in their cus-
-Quitting smoking The Web Hound Award tomer appreciation enrollment form
-Continuing your education (watch for it in the mail shortly!).
-Making a change to your business We want to recognize those clients who
-Achieving a local recognition sniff out the most business. The Baxter Most Valuable Client (MVC) of the Year
Bucks recipients will be tallied and the From these 12 winners the MSW-ID staff
person with the highest number of refer- will choose an overall winner. The overall
We’ll highlight nominees each month and rals will be deemed our Web Hound of the winner will be chosen on Dec 15.
the big award will be announced each Year and receive a special reward. Watch
June 1, the anniversary of the opening of The MVC of the year will receive a certifi-
your mail for detailed information on
the new MSW-ID office in Washington DC. cate of recognition, and gift. MSW-ID will
Packing up and moving a business to a publicize the winner in its communication
new location required a positive, can-do, Most Valuable Client (MVC) of the Month and send press releases announcing the
lemons to lemonade attitude, so it seems win to the client’s local media. ◊ï
On the first Monday of each month, MSW-
fitting to make the award on that date! ID will recognize a MVC of the month.
Clients are chosen by MSW-ID staff based
PAGE 3 INSIGHTS
MSW Interactive Designs LLC Hires New Director of Business Development
Gretchen Sherrill joins the MSW-ID team as the new Director
of Business Development. Gretchen has experience in imple- “I am thrilled to be a part of an
menting communications strategies, managing public pro- organization that treasures its cli-
grams and coordinating membership services. Her education ents and aims provide service ex-
includes an M.A. in English. cellence” said Sherrill. “I look for-
ward to working with the community
In addition to contributing to the long-term growth plans of
of long standing MSW-ID clients and
MSW and assisting with day-to-day operations, Gretchen will
introducing potential customers to
be responsible for developing and implementing new cus-
our commitment to quality prod-
tomer satisfaction programs and working to generate greater
ucts, services, and customer care.”
publicity for MSW-ID services and our clients.
We feel lucky and privileged to have Gretchen on the team! Special Note: Gretchen is
She brings a wealth of knowledge and experience to the celebrating a her birthday
MSW Team and is a true pleasure to work with. on Sept 9!
Welcome New Clients!
MSW-ID welcomes our most recent Applebee’s Green Hills Grill Terri Swaggerty Portraiture
new clients! These clients joined us Knoxville, TN Knoxville, TN
in August 2004. www.specialtyrest.com www.swaggertyportraiture.com
Anthony Duca Photography Artistic Images and Design Special Moments Photography
Naples, Florida Pueblo, CO Arnold, MO
www.tonyduca.com www.christinaphotos.com specialphotographymoments.com
Passion Parties by Ita
All About Honeymoons A Personal Touch Wedding
Denver, CO Colorado Springs, CO
Studio 1331 Affairs Remembered Air Force Academy Quarterback Club
Denver, CO Miami, FL Colorado Springs, CO
www.studio1331.com www.affairsrememberedbybnc.com www.goafago.com
ministration has a great disaster recov-
Hurricane Frances there is anything at all we can do for
you. MSW Interactive Designs LLC ery loan program to help you.
made a donation on Sunday to the
By Sandy Waggett Visit their website to learn more at:
Red Cross as a small way of helping
We have many, many clients in the http://www.sba.gov/disaster_recov/
South Florida area where Hurricane index.html
Frances hit hardest. In addition, my
The Red Cross is a great organiza- You may also contact your local SCORE
husband’s parents live in a retire-
tion and made nothing less than a office They are fantastic and they have a
ment park in Fort Pierce, where
heroic effort to aide South Florida vast array of free services for small
much destruction occurred.
residents with shelter and now with business owners.
We finally heard from Mike’s parents getting back on their feet. If you are
on Monday evening that they were interested in helping, their website is Ft Lauderdale SCORE: (954) 356-7263
okay and, for the most part, their www.RedCross.org or you can call http://www.score17.org/
home was okay. We are hoping and them at 800-HELP-NOW.
the praying the same for our clients South Palm Beach : (561) 981-5180
For those small businesses in South
and their families in the area. http://www.score-chapter412.org/
Florida that were affected by the
Please don’t hesitate to contact us if hurricane, the Small Business Ad-
South Broward : (954) 966-8415
PAGE 4 INSIGHTS
Kathy Reid, a partner and owner of make a bride’s dreams come true.
Heller & Reid Bouquet Preservation
located in Richardson, TX (a suburb Kathy will be launching a new web-
of Dallas) is one of the largest bou- site shortly, targeting memorials.
quet preservation companies in the The website address will be:
United States. MemoriesandMemorials.com. We
send an announcement as soon as
Kathy began her career in fashion the new website goes live!
and advertising but quickly found a
niche in the wedding industry and Kathy is a member of Wedding En-
the opportunity to make use of her trepreneurs of Distinction, The Asso-
many talents. She operates four WeddingBridalandJewelry.com ciation of Wedding Professionals, The
websites designed and hosted by Offers brides a fashionable, yet af- Floral Freeze Dry Association, The
MSW Interactive Designs LLC. fordable jewelry, designed to en- Association for Wedding Profession-
hance today’s bridal and bridesmaid als International, The Wedding Guild
HellerandReid.com and the Association of Bridal Con-
The beauty of nature enjoyed for gowns.
sultants. She has published articles
years, not days. Bouquet and floral and authors a monthly newsletter
preservation. just for brides. Kathy has received a
MemoriesandMomentos.com Re- number of awards, including The
tail and wholesale site featuring Award of Excellence from the Bridal
decorator and museum quality Extravaganza, Inc., the largest bridal
shadow box frames, jewelry boxes, show in the United States.
and keepsake displays are designed
for the protection of three- Kathy Reid has been a valued
dimensional collectibles. and repeat customer of MSW
PetalToss.com Interactive Designs LLC for the
WeddingFlowersandEvents.com past 3 years, since 2001!
Preserved petals in a variety of Customized floral themes to help
colors for tossing or decorating.
Mike MacGuire is a real estate pro- MilitaryCashBack.com Mike is consistently
fessional in Colorado Springs, CO. This site features a program to thank named to the Big-
Mike has 14 years experience and is military families, the #1 cash bonus gest of the Best list
consistently rated the Top Producing program available for military home- by Real Trends
Broker of 250 brokers at RE/MAX buyers and homesellers. Magazine, the com-
Properties and continues to maintain pilation of the top
the highest customer satisfaction associates from the
A comprehensive guide which pro-
rating possible. Mike operates four nation’s largest resi-
files all homes available for sale
websites designed and hosted by dential brokerage
homes in the Pikes Peak region.
MSW Interactive Designs LLC. firms.
Mike’s professional recognitions in- Mike has been a
clude being ranked in the top one loyal and repeat
This site provides an overview of
percent of brokers nationwide and customer of MSW
Mike’s experience, specialties and
top one percent of agents by the Interactive De-
real estate services.
Pikes Peak Association of Realtors. signs LLC for the
He has received the Top Referring past 3 years, since
Agent award and Top Closing Agent 2001!
A listing of upscale properties avail-
awards from Cendant Mortgage.
able in the Colorado Springs area.
VOLUME 1, ISSUE 1 PAGE 5
Personal & Small Business Internet Security Issues
By Gretchen Sherrill website you visit or an email you open. browser. Your browser (Netscape, Ex-
They can track your movements on the plorer, etc.) may also display an alert
Last month, I sub-
Internet, create statistics of what you do window to advise you as to whether or
scribed to DSL at my
and direct you to pages that you did not not each page you visit is secure (this
home, in an effort to
request. Your computer movements can will depend on your settings).
end the freezing up of
be observed, recorded, and sold to third
my PC with AOL dial-
party organizations without your knowl- Anti-
Anti-Virus Software : Anti-virus programs
up. I was thrilled about the convenience
edge or consent. Hackers can mine your check your system for viruses and will
and ease of surfing the Web, but I never
computer to determine personal and quarantine or delete viruses before they
knew that high speed Internet access can
financial information, which can ultimately can effect your system. You should run
include high risks. Unfortunately, I experi-
lead to identity theft. live virus updates everyday before you
enced the vulnerability of DSL on my
begin any Internet related work. You do
personal PC first hand. Since I’ve joined Symptoms of Infection : 1) Home page
have antivirus software running 24/7 on
the MSW team, I’ve been learning more changes on its own; 2) You cannot
your systems, right? If you don’t, you
and more about the importance of Fire- change settings in your browser ; 3)
need to get one right away. McAfee and
wall protection! Strange search results appear; 4) Tool-
Norton Anti-Virus are two popular and
bars appear that you did not install; 5)
Many of us focus our energies on income, affordable anti-virus programs.
Increased pop up ads; 6) And increase
profits and daily operations, neglecting Visit: www.Symantec.com
online asset protection. In the MSW Of-
fice, Internet security issues are ex-
Internet Security Essentials. . . Firewalls : Firewalls protect your com-
tremely important and we thought we’d
It’s important to know if a website is se- puter and personal information by hiding
feature it in this edition of Insights.
cure before you submit online payments your PC on the Internet and blocking
Internet Security is Important at and personal information. If a screen is suspicious connections. Firewalls can
Home and at Work! asking for your credit card information, help protect your privacy by preventing
determine if the page is secure before confidential information from being sent
The increasing availability of high speed
entering it, otherwise your information is without your knowledge. There are sev-
cable and DSL has created convenience
at risk! eral firewalls on the market:
and speed of access for you, but it also
creates a persistent connection for hack- How to Tell If a Site is Secure Norton Personal Firewall
ers and spies to hijack information from Make certain that any site in which you http:// www.symantec.com
your computer without you knowing! enter personal information is a secure
site. The URL on a secure site will read: McAfee Firewall
What to Watch For ... mcafee.com
https:// rather than simply http://. The ‘s’
Spyware, Malware, & Adware : These tells you it’s secure. In addition a pad- Zone Alarm (it’s free)
programs can find their way to your sys- lock icon will appear in the bottom right http://www.zonealarm.com
tem without you knowing, simply from a status bar or upper tool bar of your
Has your system already been compromised?
If you think your system or personal in- I had DSL for about a week prior to the first and spyware and virus removals, my personal
formation has been compromised, get symptoms on my personal home PC. The home PC is up and running again.
your computer cleaned up right away, sales representative had touted the ease
I have since installed and started using Norton
and get a firewall and anti-virus program of high speed, but never mentioned the
Antivirus and Norton Personal Firewall on my
running immediately. If you keep per- necessity of a firewall.
system, but others are available. For more
sonal and financial data on your system,
information on Spyware, Viruses, and Internet
you might consider contacting any one of A system scan revealed Malware, Spyware,
risks and Norton products—visit the Symantec
the three top credit bureaus and place a and a Trojan Horse. Because a lot of my
website at http://www.symantec.com
fraud alert on your personal credit, just to personal information is stored in Quick-
be safe. books and Turbotax on our PC, I contacted
For a full tutorial about Identity Theft —visit
the credit bureaus and place fraud alerts
Equifax Fraud Alert-888-766-0008 the Federal Trade Commission’s Identity Theft
on my and my husband’s accounts. Fortu-
Home at http://www.consumer.gov/idtheft/
Experian Fraud Alert-888-397-3742 nately, our credit information had not been
compromised. After several days of secu-
Trans Union -800-916-8800. ~ Gretchen Sherrill ~
rity software installation, system cleaning
Thank you for your continued business!
MSW Interactive Designs LLC
720 A Street NE
Washington DC 20002
Toll Free: 877-211-5492
We put the web to work for you!
W W W . M S W I N T E R AC T I VE D E S I GN S . C O M
As a service to our contain materials that are harmful to donations for recycling. For further infor-
clients, Insights landfills. The EPA Consumer Education mation visit their websites at http://
will include a free Initiative urges you to participate in recy- www.charitablerecycling.com/CR/
marketplace to sell cling programs, many of which are tax home.asp and http://
business related deductible. For a full list of these pro- www.collectivegood.com/
equipment, inven- grams visit the EPA website at http://
tory, or the entire www.eiae.org/whatsnew/news.cfm?
Verizon Wireless sponsors The Hope Line
business! Contact ID=100
phone recycling program. Hope Line col-
us by email with
lects wireless phones that are no longer
your listings for Tax deductible recycling efforts are a
being used. The used phones are either
the next edition at: good business decision and a great deci-
refurbished and recycled or sold in order
firstname.lastname@example.org, or by sion for our future.
to assist victims in emergency domestic
phone toll free at 877-211-5492.
Used Cell Phones violence situations. To learn more visit
Technology Recycling Services http://www.verizonwireless.com/b2c/
Both Charitable Recycling and Collective
Computer equipment and cell phones Good accept cell phones as charitable