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Telethon
Telethon
A telethon is a fundraising event broadcast on television that lasts many hours or even days, the purpose of which is to raise money for a charitable, political, or other allegedly worthy cause. Correspondingly, the term is a portmanteau of "television" and "marathon". Channel to News Corporation, and remained in force after the channel’s resale to the Walt Disney Company. Other religious stations and networks hold telethons as well. For a brief time in the early-1970s, beginning in 1972, the Democratic Party even held annual telethons (two were called "America Goes Public" and "Answer, America!") to help it erase a multi-million dollar debt (This may have provided the inspiration for the 1979 film comedy Americathon, where a telethon is held to prevent national bankruptcy). The telethon idea was created and promoted by John Y. Brown, Jr., the businessman who built Kentucky Fried Chicken into a worldwide chain and later became governor of Kentucky. Local telethons, once a common fixture in nearly every major city in the United States, are now rare but still found in a handful of cities, including Louisville, Kentucky, and Green Bay, Wisconsin.
Examples
America
United States
In the United States, telethons are held for various charities; best known among them is the Jerry Lewis MDA Telethon, staged each Labor Day to benefit the Muscular Dystrophy Association. In the past, other charities such as the St. Jude Children’s Research Hospital and the Children’s Miracle Network produced telethons on a nationwide or regional basis. Public radio and television stations, such as those affiliated with National Public Radio and the Public Broadcasting Service, as well as unaffiliated non-commercial radio stations such as WFMU, produce annual pledge drives which are similar in format to telethons, but instead use brief breaks between regular programs to appeal for funds. Trinity Broadcasting Network, a religious television network, hosts non-stop, weeklong, semi-annual telethons called "Praise-aThons". The Christian Broadcasting Network/The 700 Club stages a modified form of a telethon three times a year, which runs for approximately one week but is shown for only an hour or so each day. (In its early days, CBN’s telethons were of the more traditional round-the-clock form. This format ended when the ministry sold its Family Channel, which no longer gave it access to a roundthe-clock outlet for such telethons. However, on the Sunday before the Super Bowl, CBN continues to produce a 12-hour telethon which airs on ABC Family and syndicated stations; the time to air the program on the channel was a condition inserted in the deal by Pat Robertson in 1998 to sell The Family
Canada
There are no annual national telethons in Canada, although as in the U.S., many local children’s hospitals operate regional telethons in collaboration with Children’s Miracle Network in early June. Notable regional telethons (outside of CMN) include: • Telemiracle (March) in Saskatchewan benefitting the Kinsmen Foundation and currently seen on CTV stations in Saskatchewan. Since its inception in 1977, Telemiracle has raised over $73 million, including $5.6 million in the 2007 edition, held in Saskatoon. • Christmas Daddies (December), benefitting underprivileged children in Atlantic Canada and broadcast on CTV Atlantic stations • Show of Hearts (February) in British Columbia, supporting Variety, the Children’s Charity and seen on CHAN-TV
Chile
In December of most years since 1978, the major Chilean television networks hold a 27-hour telethon (known locally as "Teletón")
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Telethon
Honduras
In December of every year since 1987 all television networks hold a 27-hour telethon to raise funds to help children with disabilities in the called "Fundación Teleton" (Telethon Foundation) under the leadership of Mr. Rafael Ferrari (a successful businessman and sportsman). Many international artists, TV Presenters and Journalists are invited. Grupo Taca provides free transportation for these international invitees. Local banks provide free-service 24-hour open office during the Telethon. Most of the important business corporations, many government institutions and people donate money. Some institutions provide donations of their employees through payroll deductions. Thanks to these yearly telethons, many special care centers have been built in different locations of Honduras.
Chilean Telethon’s logo to raise funds to help children with developmental disabilities (most commonly cerebral palsy) in Instituto de Rehabilitación Infantil ("Infant Rehabilitation Institute") centers. The Chilean Telethon is transmitted by all TV Networks & many radios. Since the telethon started, more than USD 286 million has been raised (including a record of more than US$26 million in the 2007 event on November 30 - December 1, 2007) and 10 rehabilitation centers have been constructed in the cities of: Arica, Iquique, Antofagasta, Coquimbo, Valparaíso, Santiago, Talca, Concepción, Temuco & Puerto Montt. In proyect there are 4 new centers in the cities of: Calama, Coihaique, Copiapó & Valdivia. During the annual event, local and worldwide stars participate in live events around the country. The Chilean telethon host has always been Mario Kreutzberger, also known as Don Francisco, who is the symbol of "La Teletón" in Chile. In Chile, the telethon is an event of national unity and is proportionally, the most widely watched telethon in the world.’ There is also a local telethon running, the Days for the Disabled Magellanic Children (Jornadas por el Niño Impedido Magallánico), to raise funds to help disabled children of the Magallanes and Última Esperanza provinces, in an effort led by the local Lions Club. The 2006 Days raised US$ 515.000. [1] [2] 0
Mexico
Like Chile and Honduras in December of every year since 1997 the Mexican Television network Televisa with all the media networks except TV Azteca hold a 24-hour telethon with the purpose to raise funds to help children with disabilities. The event is organized by the "Fundación Teletón". During the transmission of the event especially in the television broadcasting many Mexican media personalities shows testimonies of children and their families who overcame their disabilities. The final act with the Telethon closes likely in Chile is a concert in the Estadio Azteca with the performance of many national and international artists and singers. [3]
Europe
United Kingdom
In the United Kingdom, The ITV Telethons were three charity telethons organised and televised in the UK by the ITV network. They took place in 1988, 1990 and 1992. Each lasted for 27 hours and all were hosted by Michael Aspel. Regular telethons are held for charitable groups such as Comic Relief’s Red Nose Day and Sport Relief, and the BBC’s Children in Need. These are highlights every year, with millions of pounds sterling raised to support various charities. They usually include music artists, sketches, and other various sections, usually with quite a few videos in between
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Edit. Dates Slogan Symbol child Goal[1] have collected4 CL$84,361,838 ±%
Telethon
US$[2]
Jane CL$30,790,000 1978 8th & Let us ob9th tain the mir- Hermosilla dec. acle (Logremos el milagro) Valeria 1979 30th Let us re& 1st peat it the Arias dec. incredible ( Repitamos lo increíble) 1980 5th & Standing for José 6th hope (De Morales dec. pie la esperanza) 1981 11th & 12th dec. Together, everything is possible (Juntos, todo es posible) CL$84 361 838
173,99 US$5,421,619
CL$138,728,450
64,44
US$6,464,132
CL$138,728,450
CL$176,420,628
27,17
US$ 6,245,644
Ana María CL$176,420,628 Cortés
CL$202,436,220
14,75
US$6,451,607
1982 10th & 11th dec.
The last Francisco step: the Muñoz most important (El último paso, el más importante)
CL$202,436,220
CL$263,402,022
30,12
US$6,997,535
1985 6th & Everybody’s Víctor 7th miracle (El Muñoz dec. milagro de todos) 1987 4th & Believe in 5th life (Para dec. creer en la vida) Víctor Torres
CL$263,402,022
CL$368,495,845
39,90
US$5,118,424
CL$368,495,845
CL$502,293,311
36,31
US$4,849,540
1988 2nd & It is every- Rodrigo 3rd one’s task Cáceres dec. (Es tarea de todos) 1990 7th & Nobody can Daniela 8th lack (Nadie Muñoz dec. puede faltar) 1991 29th & 30th nov. 1992 27th & Thanks to you
CL$502,293,311
CL$711,712,019
41,69
US$6,193,670
CL$711,712,019
CL$1,153,291,010
62,04
US$6,404,372
Ángela CL$1,153,291,010 Castro (Gracias a usted) Nicolás Sánchez CL$1,803,923,485
CL$1,803,923,485
56,42
US$8,501,810
There is so much to do
CL$2,874,230,697
59,33
US$11,882,333
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28th nov. (Hay tanto por hacer) CL$3,640,286,169
Telethon
CL$2,874,230,697 1994 2nd & The commit- Loreto 3rd ment of Manzanero dec. Chile (El compromiso de Chile) 1995 1st & Our great 2nd work dec. (Nuestra gran obra) 1996 6th & Another 7th step addec. vanced (Otro paso adelante) 1998 4th & All we re5th layed dec. (Todos contamos) Marcel Cáceres CL$6,277,027,832
26,65
US$12,333,809
CL$5,534,774,829
-11,82 US$17,332,596
Nicole Núñez
CL$5,534,774,829
CL$5,692,426,301
2,85
US$16,730,177
Scarlett CL$5,692,426,301 Barrientos
CL$6,029,912,577
5,93
US$15,990,236
2000 1st & A challenge Ignacio 2nd for the Soto dec. Chileans (Un desafío para los chilenos) 2002 29th & 30th nov. 2003 21st & 22nd nov. The Telethon is yours (La Teletón es tuya) The Telethon is yours (La Teletón es tuya) Kimberly Cruz
CL$6,029,912,577
CL$6,772,445,028
12,31
US$16,727,665
CL$10,000,000,000 CL$10,532,480,521 5,32
US$24,513,946
Camilo Valverde
CL$10,532,480,521 CL$10,600,000,000 0,64
US$24,438,268
Catalina CL$10,600,000,000 CL$11,403,914,256 7,58 2004 3rd & They de4th pend on you Paillamilla dec. (Ellos dependen de ti) 2006 1st & With all 2nd heart (Con dec. todo el corazón) 2007 30th nov. & 1st dec. You are in each step (En cada paso estás Tú) Kelly CL$11,403,914,256 CL$11,804,425,008 3,51 Rodríguez
US$25,655,022
US$25,094,611
Matías Calderón
CL$11,804,425,008 CL$13,255,231,970 12,29
US$26,228,248
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2008 28th nov. & 29th nov. Thanks to Catalina you, we can Aranda keep going (Gracias a ti, podemos seguir)
Telethon
US$32,826,487
CL$13,255,231,970 CL$16,589,850,127 25,16
each section or song to promote the charity that money is being raised for - usually children in either Africa or the United Kingdom.
Ireland
In Ireland the RTÉ People in Need Telethon has been held roughly every 2 years in May, since 1988, although there was no Telethon in 2003 due to Special Olympics and the sponsorship/volunteering needed, and it has been moved to October 26 in 2007. During the Telethon in 2004, over 4,000 fundraising events were organised by people nationwide, and proceeds were subsequently distributed to almost 760 projects in the 26 counties. Since its inception in 1988, over €35 million has been raised by the People in Need through the RTÉ People in Need Telethon, supporting a wide variety of charitable organisations nationwide. Eight Telethons have been held to date and over €35 million has been distributed in grants, ranging from €150 to €50,000, to thousands of organisations throughout Ireland. Grant applications are assessed by advisory committees in each region before final approval by the Board of Directors of the Trust. Money raised in each county, stays in each county.
Austria
In Austria, since 1973, the second nationwide public television channel ORF2 airs a telethon lasting 14 hours every year on Christmas Eve, called "Licht ins Dunkel" (literally: light into the dark). The money raised is used to provide help for disabled persons. Donations can be made by phone, SMS, fax or via the internet. Actually Licht ins Dunkel is a permanent project and donations can also be made at post offices, banks and via the internet all year round and not necessarily on Christmas Eve during the telethon.[4] The word telethon itself is not used in Austria, but similar names such as Fernsehmarathon (television marathon) or Spendenmarathon (marathon of donations) are used. Although the sum of money raised is increasing from year to year, these telethons
are facing increasing criticism from viewers complaining about the whole-day blocking of one of the country’s most important nationwide public television channels which usually airs highly-rated programmes about culture, society, politics and business. The telethon is also relayed on several regional public channels which either rebroadcast the nation-wide telethon or organize additional shows on a regional or local level. Parts of the telethon are also aired on the German-language international satellite channel 3sat which is available throughout Europe - these parts of the telethon are relayed to 3sat’s domestic service in Austria as well. Thus, viewers who are getting their television signals solely over the air and do not have access to satellite reception or cable-tv usually get 6 to 10 different channels of which at least three broadcast Licht ins Dunkel, parts of it, or regional telethons of Licht ins Dunkel on December 24, which is another source of annoyance for this group of viewers. Since Austria is a highly organized welfare state with very high taxes to pay for a tight social security system, national health care which is free for everybody and governmentprovided help for people in need, many viewers consider additional money raising on public television as highly annoying or unnecessary. Some people even complain about Licht ins Dunkel since they do not wish to be confronted with the lives and problems of disabled persons on Christmas Eve. Even some associations of disabled persons heavily criticized Licht ins Dunkel since disabled people are commonly depicted during the telethon as if they were completely helpless and unable to make their lives. Every year, some businesses consider the show as another advertising opportunity and make very high donations just in order to be mentioned one more time on television. In 2008, several leading politicians appeared on the show which caused another wave of criticism - many viewers had the opinion that politicians should rather
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optimize the welfare state to provide better help for people for whom the public welfare services are not sufficient instead of pledging for donations. Due to the 2008 financial crisis, slightly fewer people were able or willing to donate. The total sum of donations in 2008 was about 5.5 million Euro which is still an increas of 10% compared to 2007.
Telethon
Israel
In Israel, for many years an annual telethon is held for those serving in the Israeli Defense Forces (IDF). A telethon is called teletrom in Hebrew (Hebrew " ,)םורתלטtrom" meaning donate. Telethons have also been held for endangered children on Israeli channel 2, the broadcast is called "Yom Tov" (Hebrew "םוי ,)"בוטmeaning "Good Day" in English. Telethons in Israel usually earn high ratings but have come under criticism for over commercialism.
France
In France, since 1987, an annual Téléthon, for the muscular dystrophy charity in France, L’Association française contre les myopathies, is held by France 2 on the first or second weekend in December, with the support of France 3 and France 5, and the public radio networks (France Inter, France Info, France Bleu). Several events are organized all around France. Donations are made by telephone, Minitel or at the Téléthon’s website (http://www.telethon.fr/). The 2007 edition has earned €96,228,136 (US$141,089,693).[3]
Oceania
Australia
The Good Friday Appeal telethon is run for the Royal Children’s Hospital in Melbourne on Good Friday every year. It is the largest telethon in Australia and airs across Victoria all day on HSV-7 and Prime Television. It also has a print and radio component via Melbourne’s Herald Sun newspaper as well as radio station Mix 101.1 (formally 3DB and TTFM). In 2007 the radio partner was Southern Cross Broadcasting. The event has become a part of Melbourne culture every year, and continues to bring in record fund raising efforts across the entire state. In Western Australia, the annual Channel Seven Perth Telethon is run by TVW, a Seven Network affiliate in Perth, Western Australia for the Princess Margaret Hospital for Children, the Telethon Institute for Child Health Research and the Telethon Speech and Hearing Centre. In 2007, the event raised more than $6.5 million (AUD), double the previously record amount of $3 million. In 2008 the public of Western Australia added $1 million to their 2007 total, raising $7.5 million over the 24 hour event. The Perth telethon is regarded as the world’s most successful telethon per capita anywhere in the world. [6] On February 12, 2009, the Nine Network held a special telethon to benefit the victims of the 2009 Victorian bushfires, through the Australian Red Cross. Titled Australia Unites - The Victorian Bushfire Appeal, the event was hosted by Nine Network personality Eddie McGuire, and accompanied by many celebrities, athletes and entertainers. [4] Some of the celebrities to have appeared included Russell Crowe, Nicole Kidman, Keith Urban, Orlando Bloom, Hugh Jackman,
Italy
In Italy, since 1990, Telethon is also held by RAI in December, and in 2006 (held on 15-17 December) donors had raised €30,740,000 for research into cures for genetic diseases.By 2009, a total of €284,000,000 have been collected since 1990. [5]
Spain
In Catalonia, public television broadcaster Televisió de Catalunya broadcasts an annual telethon for several diseases. In 2004, it raised 8,712,000 euros for cancer research.
Asia
Japan
In Japan, Nippon Television hosts its annual telethon titled 24 Hour Television, Love Saves the Earth (24?????????????, Niju-yojikan Terebi Ai wa Chikyuu wo Sukuu) in August. Started in 1978, its objective is to raise funds for various charities that aid the sick, the handicapped, victims of war and natural disasters around the world and environmental programmes. Every year, during the live broadcast, a popular television personality attempts to run a 100 km marathon for this worthy cause. Despite its title, the telethon runs for approximately 27 hours.
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Anthony La Paglia, Rachel Griffiths and Simon Baker. [5] Rove McManus from rival Ten Network made a special guest appearance. The telethon has raised about A$20.5 million from pledges. [6]
Telethon
with roving crews reporting from around the country. The event raised just over $3.5million was raised. Since Telethon ceased on nationwide New Zealand Television some regional stations have operated their own local Telethon to fund local facilities and the like. A return was announced in August 2008 that TV3 will broadcast the 21.5 hour Telethon "The Big Night In" starting at 8.30pm on Saturday 20 June 2009 featuring a host of celebrities including New Zealand and international stars.
New Zealand
Telethon was run nationwide in New Zealand in 1976, 1979, 1981, 1983, 1985, 1988, 1990 and 1991 by TVNZ and later, CanWest’s TV3 in 1993. Its distinctive theme song "Thank You Very Much For Your Kind Donation" signalled the beginning of fun, silliness, pranks and local and international superstars making complete fools of themselves for all to see. At is time, New Zealand telethons had become world famous with global stars vying to be invited to participate. The 24 hour fundraiser would take place in regions around new Zealand with TVNZ coverage being shown on TV1, (although 1976, 1990 and 1991 were hosted by TV2). Viewers would be shown coverage of the Telethon nearest their location. Smaller regions would typically see coverage of the Telethon in one of the main centres (Auckland, Hamilton, Wellington, Christchurch or Dunedin). The 1976 venues were hosted in the then NZBC studios of the four main centres. But after the first Telethon, the rest were hosted in large exhibition halls and indoor stadiums as the public soon flocked in their thousands to be seen on TV and to watch the entertainment live. After 1976 each Telethon always out did the previous dollar raised total. The largest Telethon with money raised was 1985 (over $6 million) and mere one month later TVNZ participated in the LiveAid global telethon bringing in $1.8 million for New Zealand’s contribution. The largest undertaking including smaller regional centres with host locations was 1988. However the economic climate at the time saw money raised drop in 1988 ($5 million) and 1990 ($4 million) while hosting costs soared. In 1991 an emergency fund-raising 16 hour telethon was hurriedly arranged after a devastating cyclone flattened most of Western Samoa. The total raised was just over $1.5 million with the NZ Government matching the amount dollar for dollar taking the total to just over $3 million. The last nationwide event was to raise funds for the Starship Children’s Hospital in 1993, TV 3 being the host. Events focussed on the main venue at TV3’s Auckland studios,
Worldwide
For 9 years, Armenia Fund held an annual international Telethon that was broadcast to all major U.S. cities and across the globe. The 12 hour live program is able to raise millions for humanitarian and infrastructure development programs in Armenia and Karabakh. The annual telethon is held on Thanksgiving every year. During Armenia Fund’s 10th International Telethon, held on November 22, 2007, a record breaking $15.3 million was raised. The program aired from KCET Hollywood Studio and was broadcasted in the United States, as well as internationally. The 2004 Asian tsunami also led to telethons being held in countries such as Canada (CTV and OmniTV), United States (NBC) and Australia (a joint telecast between the Seven Network, Nine Network and Network Ten).
Other types
Similar to telethons, but considerably shorter, are nationally televised benefit concerts following major disasters such as the 9/11 attacks, the Indian Ocean tsunami, and Hurricane Katrina. These are generally one-time broadcasts meant to spur immediate humanitarian contributions, not part of the annual donation drives of the charities involved. Typically a phone number or website will appear on screen during the entire concert for donors to make pledges, but there may not necessarily be a live host announcing from a TV studio.
History
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Telethon
Children is still broadcast on those same stations, it has expanded to radio and television stations in other parts of Kentucky and Indiana, as well as streaming video on the Internet. The Crusade is famous for the legions of firefighters who collect money at road blocks at intersections throughout the area each May and June. The Crusade annually collects more than $5 million in donations for a variety of child-related charities and causes, and remains the most successful local telethon in the United States.
United States
One of the first continuing annual telethons in the United States was the United Cerebral Palsy telethon. Television executive Leonard Goldenson and his wife had a daughter with CP, and with the help of other affected parents, launched the UCP Telethon in 1950, with early television personality Dennis James as host. He continued to host New York-based segments on the telethon through the 1980s. The telethon is now defunct as UCP raises funds through other means, including its website. The oldest continuing annual telethon in the United States on the same channel is Green Bay, Wisconsin WBAY-TV’s local Cerebral Palsy telethon that began broadcasting 22 hours on the first weekend of March 1954. As of 2008, they have celebrated their 54th year of presenting the telethon, which helps provide financial support for equipment for Cerebral Palsy, Inc. Close behind the Green Bay telethon in longevity is the WHAS Crusade for Children in Louisville, Kentucky, which broadcast its first telethon in October 1954 on WHAS-TV and WHAS Radio, six months after the first WBAY telethon. While the Crusade for
References
[1] Historia Teletón [2] In american dollars, change at 3th december 2007 (505,38) Banco Central de Chile [3] AFM: Le Téléthon 2007 aura permis de collecter 102,3 millions d’euros. [4] Melbourne Herald Sun: "Eddie McGuire to host Channel Nine fundraiser for Victoria fire victims", 2/10/2009. [5] news.com.au: "Russell Crowe and Nicole Kidman join bushfire telethon", 2/12/ 2009. [6] AAP: "Telethon raises $20.5m for fire victims", 2/13/2009.
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