Your Federal Quarterly Tax Payments are due April 15th Get Help Now >>

Designing Certificates of Recognition - PDF by yjf15154

VIEWS: 19 PAGES: 10

Designing Certificates of Recognition document sample

More Info
									          a City t
    Elmir istric
            D
     School nt Succeed
                       s
               Stude
         Every




     Communication Plan

                           2007-08



   Elmira City School District • 951 Hoffman Street • Elmira, NY 14905
Page 
Page 2
         School Communications
         “C      ommunication” is defined as the exchange of ideas, opinions and information. It is a two-way process,
                 intended to give all parties the opportunity to share their knowledge and insight.
         School communications, then, provides all school district stakeholders – parents, school personnel, taxpay-
         ers, students – with important information and allows them to provide input into the educational process.




         Table of Contents
                     Our Mission ................................................................................................................Page 4

                     Introduction ...............................................................................................................Page 5

                     Ongoing Communications Efforts ................................................................................Page 5

                     Communications Plan: 2007-08
                          Student Achievement ......................................................................................Pages 6-7
                          Student Attendance .........................................................................................Page 7
                          Student Behavior ............................................................................................Page 8
                          Community Support........................................................................................Pages 9-10
                          Staff Support...................................................................................................Page 10

Page                Conclusion..................................................................................................................Page 10
         Our Mission:
                                                           Respect, Integrity, Dignity

                                     Team Work                                           Welcoming Environment




                              Hard
                              Work
                                               Every Student                                                 Safety
                                                                                                              and

                                                 Succeeds                                                   Security



                              Creative
                              Thinking                                                                   Community
                                                                                                         Connections


                                         Self-Confidence                                    Embracing
                                                                                             Diversity
                                                              High Expectations




         Our Beliefs:
         Everyone learns at different rates and in different ways.
         High expectations maximize results.
         Achievement inspires self-confidence.
         Laughter and a sense of humor enhance learning.
         Creative thinkers excel in a changing world.
         Learning is life long.
         Diversity is an asset to be celebrated.
         A safe, secure and welcoming environment promotes learning.
         Teamwork requires each individual’s commitment, responsibility and accountability to the larger commu-
         nity.
         The dignity of any individual must never be compromised.




Page 
         Introduction
         T  his communication plan was developed based upon a recommendation of the Center for Curriculum
            Renewal in its audit of the Elmira City School District. Its purpose is to outline both current and future
         communications efforts as they relate to the district’s mission that “Every Student Succeeds.”


         Ongoing communications efforts
         T  he Elmira City School District communications program includes the elements common in most school
            public relations programs. The following activities are performed continuously, some every day:

         Promotion
         Students and staff work hard each and every day, and deserve recognition for their efforts. Communications
         personnel publicize this hard work by encouraging the media to focus on these achievements; attending
         events, taking photos and writing about good news in district newsletters and on the district web site; and by
         designing certificates of recognition.

         Media relations
         Professional interaction is crucial to developing a positive, open relationship with local newspaper, TV and
         radio reporters. Communications personnel serve as the primary school district contact for reporters and
         assignment editors, providing background information, answering questions and arranging interviews.
         A strong relationship with the media is also important in promoting district, student and staff accomplish-
         ments, described above.

         Graphic design/writing
         The look and “voice” of school district publications should be consistent, easy to understand and pleasing to
         the eye. Communications personnel design and write newsletters, handbooks, calendars, brochures, flyers,
         etc. that are concise and maintain a consistent visual image.

         Web site maintenance
         Parents and community members increasingly rely on the internet for up-to-date information about school
         events. Communications personnel maintain the district web site, updating the front page several times a week
         with fresh news, updating the calendar and working with other departments on new features.

         Community relations
         Communications personnel assist local non-profit organizations wishing to promote their activities to students
         and staff members by approving and distributing flyers, and including information in the staff newsletter.

         Support
         Communications personnel are always available as a resource to school personnel who need assistance,
         – editing school newsletters, writing letters about sensitive issues or helping with any number of communica-
         tions needs.

         Crisis communications
         In times of crisis, open communication with parents, community members and the media is vital to prevent
         panic and the spread of misinformation. Communications personnel handle media and parent phone calls,
         write letters to parents and autodialer messages about the incident, and send out news releases with timely
         information.


Page 
         Communications Focus: 2007-08
         I  n its Greater Expectations education plan, the Elmira City School District outlines goals and targets in the
            areas of student achievement, behavior and attendance, among others. This communication plan lays the
         framework for communications efforts to support these goals.
         The effectiveness of these communications strategies will be measured based on the targets for student per-
         formance, behavior and attendance outlined in Greater Expectations.

         Expectation: Improved Student Achievement
          Objective: Standards-based reform will improve student performance.
          Communication strategy: Increase understanding of and support for standards-based
          reform.
          Action                                                                   Responsible person(s)
          Include feature in District Dialogue each month that explains Kristin Butler,
          the pieces of reform and how they fit together.               Pam Hawthorne

          Communication strategy: Provide educators with resources to improve student achievement.
          Action                                                                   Responsible person(s)
          Include links to resources developed by Elmira educators on              Kristin Butler, Judy Carr
          district web site.
          Include links to resources from other educational institutions Kristin Butler,
          on district web site.                                          Judy Carr



          Objective: Smooth transition to middle school will improve student performance
          in sixth grade.
          Communication strategy: Familiarize fifth-graders with the expectations and routines of sixth
          grade.
          Action                                                                   Responsible person(s)
          Meet with current fifth-graders to discuss sixth grade                   Middle school
                                                                                   counselors, administrators

          Communication strategy: Build parent support for revised middle school model.
          Action                                                                   Responsible person(s)
          Meet with fifth-grade parents to discuss middle school       Middle school
          transition; include planned presentation and time to address counselors, administrators
          parent concerns.
          Develop and distribute via Wednesday folders a brochure                  Kristin Butler
          that explains the sixth-grade model.



Page 
         Objective: Appropriate field trips will reinforce the curriculum, improving student
         achievement.
         Communication strategy: Provide teachers with resources for planning appropriate field
         trips.
         Action                                                          Responsible person(s)
         Develop a field trip-planning guide that includes guidelines for Kristin Butler
         transportation, emergencies, communication, etc.


         Objective: Consistent, appropriate homework will improve student achievement.
         Communication strategy: Provide teachers and parents with information about appropriate
         and successful homework.
         Action                                                          Responsible person(s)
         Develop a homework policy that sets guidelines for              Joe Hochreiter,
         appropriate amount and type of homework at each grade           Building Planning Team
         level.
         Design a homework handbook that educates parents about          Kristin Butler
         homework policy and provides suggestions for encouraging
         students to complete homework.




         Expectation: Improved Student Attendance
         Objective: Parent involvement will improve student attendance.
         Communication strategy: Make parents aware of students’ attendance patterns.
         Action                                                          Responsible person(s)
         Continue use of autodialer to communicate student absence. School administrators

         Develop brochure about ParentConnect program and                Kristin Butler,
         distribute to parents via Wednesday folders.                    Pam Hawthorne
         Include occasional reminders about ParentConnect program        Kristin Butler,
         in District Dialogue and on district web site.                  Pam Hawthorne




Page 7
         Expectation: Improved Student Behavior
         Objective: Common behavioral standards will decrease behavior problems.
         Communication strategy: Revise and communicate dress code that is clear about appropriate
         student dress.
         Action                                                        Responsible person(s)
         Revise current Code of Conduct to clearly specify in plain    Chris Mecke, Code of Conduct
         language clothing that is not allowed.                        committee

         Develop posters that explain dress code and place in high-    Kristin Butler,
         traffic areas.                                                Pam Hawthorne
         Make dress code an easily accessible page on the district     Kristin Butler
         web site.
         Plan back-to-school fashion shows that demonstrate            School administrators
         appropriate dress.
         Include dress code reminders in District Dialogue.            Pam Hawthorne

         Communication strategy: Identify and reward appropriate behavior.
         Action                                                        Responsible person(s)
         Develop a theme encouraging strong character                  Kristin Butler, Ray Bryant
         Develop posters that highlight the theme and encourage        Kristin Butler,
         students to behave appropriately.                             Pam Hawthorne
         Hold back-to-school assembly that introduces theme and        School administrators
         reinforces behavioral expectations.
         Develop awards programs at school level that recognize        School administrators
         students who have demonstrated strong character.
         Include names of award winners on district web site and in    Kristin Butler,
         District Dialogue.                                            Pam Hawthorne

         Communication strategy: Provide teachers with Win-Win Discipline strategies to deal with
         common behavioral disruptions.
         Include strategies in Staff Report.                           Kat Love, Pam Hawthorne
         Include strategies on Staff portion of district web site.     Kristin Butler




Page 8
         Expectation: Community Support
         Although not specifically referenced in Greater Expectations, community support is vital to improving cli-
         mate and morale in the school district.

          Objective: Community awareness of district events, initiatives and policies, as well
          as Board of Education activities, will increase support for the school district.
          Communication strategy: Develop a network of Key Communicators who will receive important
          information via newsletter, e-mail and autodialer.
          Action                                                                Responsible person(s)
          Recruit community leaders to join Key Communicator                    Ray Bryant, Joe Hochreiter,
          network.                                                              Kristin Butler

          Build database of Key Communicator phone numbers, mailing Tom O’Hara
          addresses and e-mail addresses.
          Include Key Communicators in all communications during                Kristin Butler, Tom O’Hara
          times of crisis, and for important district meetings.

          Communication strategy: Communicate important actions, discussions and upcoming events
          of the Board of Education.
          Action                                                                Responsible person(s)
          Include Board meeting summary on district web site after              Kristin Butler
          each meeting
          Include regular column by Board member in District Dialogue.          Board of Education,
                                                                                Pam Hawthorne


          Objective: Elmira City School District will become a district of choice for
          potential home buyers.
          Communication strategy: Provide Realtors with positive factual information about the school
          district.
          Action                                                                Responsible person(s)
          Review and revise current “Welcome Packet” for newcomers              Kristin Butler,
          to the area.                                                          Pam Hawthorne

          Include all information in “Welcome Packet” on web site.              Kristin Butler
          Mail “Welcome Packet” to all local Realtors.                          Kristin Butler
          Host tour of schools for Realtors.                                    Kristin Butler




Page 
           Objective: Fundraising will provide additional funds for “extras” in the school
           district.
           Communication strategy: Enlist alumni support for district programs.

           Action                                                                     Responsible person(s)
           Develop a database of district alumni.                                     Kristin Butler, working with
                                                                                      Harris Publishing
           Form Alumni Association.                                                   Kristin Butler
           Form district committee to determine needs that could be                   Kristin Butler, Ray Bryant
           supported by fundraising dollars.
           Begin mail campaign to solicit monetary support from alumni. Kristin Butler




          Expectation: Staff Support
          The support of faculty and staff also is vital to improving climate and morale in the school district.

           Objective: Staff awareness of district events, initiatives and policies will improve
           implementation and performance.
           Communication strategy: Develop a districtwide strategy to communicate important informa-
           tion about policy changes, initiatives, etc.
           Action                                                                     Responsible person(s)
           Develop an e-mail communication network to reach every                     Kristin Butler
           staff member.
           Utilize Staff Report to communicate information.                           Kristin Butler,
                                                                                      Pam Hawthorne
           Include important information on Staff portion of district                 Kristin Butler
           web site.




          Conclusion
          T   his communication plan is simply an outline for communications efforts in 2007-08. Should the district’s
              needs change significantly during this time period, this plan will be altered.
          This plan will be updated each year to reflect progress and new goals.


                                                                                          Respectfully submitted by:
                                                                                                       Kristin Butler,
                                                                                    Community Information Specialist
Page 0

								
To top