Outer Banks Homes for Sale - DOC

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					                                                 ALLISON SCHATZ
               2030 CARROLL DRIVE, RALEIGH, NC 27608 ° 919.423.2360 ° allie_schatz@yahoo.com
                                                   www.allieschatz.com

SAS Cary, NC                                                                                                2009-Present
COPYWRITER/CORPORATE COMMUNICATIONS SPECIALIST

o   Assist in the development and launch of the 2010 new creative launch for world-wide advertising campaign.
o   Write and concept content for online and print ads, landing pages, content syndication links and web summaries.
o   Interface with media strategy team and project managers to ensure creative strategy achieves corporate goals.
o   Research and develop internal and external communications for business-to-business marketing .


HANESBRANDS, INC, Winston-Salem, NC                                                                 2007-2009
FREELANCE COPYWRITER
Hanes.com catalog, Hanes.com web, Bali, Barely There, Champion, Hanes Imagewear, Just My Size, Outer Banks by Hanes,
Expedition Everest with Jamie Clarke, VISR.net

o   Create and update brand voice for Hanes, Hanes.com, Bali, Barely There and similar Hanesbrands product lines.
o   Write all new product descriptions, selling points and headlines for Hanes.com consumer communications, including e-
    commerce, web marketing, catalog and special content/promotions.
o   Work as an active member of the creative development team for the 2009 Hanes and Outer Banks B2B catalogs.
o   Manage year-long film project for Hanes Expedition Everest, featuring Champion, Hanes and climber, Jamie Clarke.
o   Write and produce internal video project introducing and updating new business initiatives for Hanesbrands, Inc.


GARAGE, INC, Winston-Salem, NC                                                                        2006-2008
MARKETING/PR COORDINATOR & COPYWRITER
No nonsense, Garage, Inc., Bradford Mortgage Company, Amazon Lights, The Sanderling Resort and Spa, Personal Space
Storage

o   Managed account services and creative development including print campaigns, web design, and package development.
o   Developed, targeted copy for web, packaging, press releases, print media, press kits, brochures, web content, radio and point-
    of-sale materials
o   Initiated viral and guerilla marketing campaigns for No nonsense and Amazon Lights.
o   Worked with creative team to develop innovative media communications designs for No nonsense to boost branding efforts
    and support new product launches.
o   Conducted market and competitive research and analysis for presentations and product development.


MSA // THE THINK AGENCY, Raleigh, NC                                                                  2000-2006
COPYWRITER / MARKETING ASSISTANT
Subway Restaurants, Wake County Public Schools, St. Lawrence Homes, Carolina Hurricanes, Shoney's, Goodyear Tires,
Amphitheatre at Regency Park, Bowe Bell + Howell

o   Worked independently and as part of creative team to conceptualize, develop and execute radio, television, print and web
    campaigns for regional and national clients.
o   Assisted in all creative production processes, including design, editing, graphics, sound design and voice work.
o   Developed and launched 2003 media and public relations campaign for a new 7,000-seat concert venue, Amphitheatre at
    Regency Park.
o   Worked with public relations department to secure national media coverage for Subway Restaurants’ spokesperson, Jared
    Fogle, in 2002 and 2003.


EDUCATION        East Carolina University Bachelor of Arts, English (concentration: Creative Writing) 1999
                                              ALLISON SCHATZ
               2030 CARROLL DRIVE, RALEIGH, NC 27608 ° 919.423.2360 ° allie_schatz@yahoo.com
                                                www.allieschatz.com



AWARDS

o   Addy Award, 2006 "Subway Road Trip" TV :60 (Writer/Producer)
o   Telly Award, 2004 "Subway" TV :30 (Producer/Writer)Awards
o   Telly Award, 2003 "Briggs & Sons Tire" TV :30 (Producer/Editor)


SKILLS

o   Microsoft Office Suite 2007 (Word, Excel, Publisher, PowerPoint)
o   Adobe CS2 & CS4 graphics programs, InDesign, Photoshop (intermediate)
o   Adobe Premiere, non-linear video editing
o   Adobe Audition, audio editing
o   DPS Velocity, non-linear video editing
o   Filemaker Pro, database management
o   Catalog Manager, product management

				
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