OLLU VP Marketing and Comm

							                  Vice President for Marketing and Communications

Our Lady of the Lake University seeks a dynamic and proven professional as Vice
President for Marketing and Communications. The person appointed to this newly
created position will be responsible for developing and implementing a strategic,
comprehensive communications and internal/external marketing program to build the
University’s image regionally and nationally. The Vice President for Marketing and
Communications will report to the Executive Vice President and will work closely with
the University President.


Our Lady of the Lake University, located in San Antonio, Texas, is a federally designated
Hispanic-Serving Institution. Founded by the Sisters of the Congregation of Divine
Providence, the university began offering college courses in 1911. It has grown to
become a comprehensive university, now enrolling 2,600 students in undergraduate and
graduate programs, including distinctive doctoral degrees in psychology and leadership
studies. San Antonio is the second most populous city in Texas and is the seventh most
populous city in the United States, with a population just under 1.3 million. OLLU has
had a second campus for over twenty years at a community college in Houston, Texas,
near the Bush International Airport.


Strong candidates will have successful experience in advancing top institutional
priorities, particularly in student recruitment, fund raising, and positioning and advancing
a university. Candidates with successful experience in helping guide change as a team
builder will have an advantage.

A superior track record of professional effectiveness demonstrating collaborative
leadership, strategic thinking, superior performance, and the ability to articulate and build
consensus around major marketing initiatives is imperative. The successful candidate
must be able to communicate and work with a wide range of constituents and diverse
audiences regarding marketing strategies and tactics for all media, including the use of
the Internet as a marketing tool.

The new vice president will lead a talented team responsible for internal and public
relations, special events, media relations, publications, crisis communications, website
content management, sports information, and advertising.

At minimum, a bachelor’s degree is required, and an advanced degree is a strong plus. A
minimum of five years of marketing experience in positions of increasing responsibility
is required. Experience with and knowledge of cultural and strategic issues in higher
education are expected, along with appreciation for the opportunities provided by
Catholic higher education in a multi-cultural context. Business acumen, including
knowledge of operations, budgeting, strategic planning, and personnel management, is
needed. The skills to conduct, analyze, and apply marketing research are essential.
Fluency in Spanish is a plus.
Applications should consist of a letter of interest, a resume, and a list of five references.
Review of applications will begin immediately and continue until the position is filled.

Nominations and applications will be treated in confidence and should be sent
electronically (Microsoft Word format preferred) to Marilyn Rhoads Mock of MRM
Consulting, who is assisting with the search:

mrm.search@gmail.com
512-347-9737

Our Lady of the Lake University is a Catholic university that seeks to attract, develop, and retain the highest quality
faculty, staff, and administrators. OLLU is committed to diversity and strongly encourages applications from women
and minorities. EOE..




 VICE PRESIDENT FOR MARKETING AND COMMUNICATIONS

                                               Position Profile


This position profile is intended to provide information about Our Lady of the Lake
University and the position of Vice President for Marketing and Communications. It is
designed to assist qualified individuals in assessing their interest in and qualifications for
the position.



Vice President for Marketing and Communications

Our Lady of the Lake University, an independent, Catholic university located in San
Antonio, Texas, invites nominations and applications for the position of Vice President
for Marketing and Communications.

Reporting to Dr. David Estes, Executive Vice President, the Vice President for Marketing
and Communications is the University’s chief marketing and communications officer and
a key member of the University’s administrative council leadership team. The Vice
President will lead the University’s efforts in developing strategic, integrated marketing
and communications to advance the University’s reputation, its strategic initiatives, and
its mission.
University Overview

With historic strengths in the liberal arts and sciences, a vibrant Catholic intellectual and
spiritual culture, and noted success in educating first generation and Hispanic students,
Our Lady of the Lake University uniquely prepares graduates at all levels to succeed as
leaders in the multi-cultural 21st century.

The Board-endorsed vision guiding strategic planning for the University is that Our Lady
of the Lake University will be a leading comprehensive university known for its Catholic
values, its preparation of emerging leaders in the Southwest, and its expertise in Hispanic
cultures. Students will want to attend OLLU because of the individual attention given by
excellent, dedicated faculty and staff in an open, caring, challenging environment with a
range of programs relevant to success in today’s world. OLLU’s programs will go
beyond traditional education, appealing to people of all social and economic backgrounds
who want to better themselves and who relish the diversity and inclusivity of the OLLU
experience, as inspired by the vision of our founders, the Congregation of Divine
Providence.

Each year, OLLU attracts a diverse student population who appreciate the small class
sizes, personal attention from faculty, and the friendly university community. The main
campus is located in San Antonio. Weekend Degree Programs are offered on the main
campus and in Houston for adult learners. The University is a federally designated
Hispanic-Serving Institution (HSI).

OLLU provides students with a solid academic foundation, a strong spiritual base and
service opportunities, generating graduates who are equipped with the knowledge and
leadership skills to excel in their career fields.

OLLU offers 58 bachelor's, 48 master's, and two doctoral degree programs through
the College of Arts and Sciences, School of Business and Leadership, School of
Professional Studies, and Worden School of Social Service. OLLU has approximately
23,000 alumni of record in all 50 states and in 10 other countries. OLLU is accredited by
the Commission on Colleges of the Southern Association of Colleges and Schools.



University Distinctions

OLLU is ranked among the top Western master's universities by U.S. News and World
Report. ("America's Best Colleges 2008")

OLLU has been named a Best Western College by The Princeton Review (Best Colleges:
Region by Region, 2008).

OLLU has been consistently ranked in the Top 100 Colleges for Hispanics by The
Hispanic Outlook in Higher Education magazine. According to 2007 ranking data, Our
Lady of the Lake University
      awards more master's degrees to Hispanics than any private university in Texas
       and is ranked in the top 50 nationally
      is ranked nationally in the Top 100 in bachelor's degrees awarded to Hispanics,
       and
      is ranked ninth nationally for awarding bachelor's degrees in social services to
       Hispanics.

OLLU was the first institution of higher learning in San Antonio and the first Catholic
institution of higher education to receive regional accreditation by the Commission on
Colleges of the Southern Association of Colleges and Schools (1923).

OLLU’s Worden School of Social Service was the first school of social work in Texas
(1942).

OLLU’s established the first program in communication disorders in South Texas (1955).

OLLU established the first program in bilingual education for teachers in South Texas
(1965).

OLLU established the first weekend degree program in Texas (1978).

OLLU was the first in the nation to offer a doctor of psychology (PsyD) degree program
in counseling psychology accredited through the American Psychological Association
(APA) (1990).

OLLU was the first institution of higher education in San Antonio accredited by the
Association of Collegiate Business Schools and Programs (ACBSP) (1995).

OLLU was the first to establish a bachelor of science (BS) and bachelor of business
administration (BBA) degree program in electronic commerce in Texas (1995).

OLLU was the first to establish a master of business administration (MBA) degree
program in electronic commerce management in San Antonio (1998).

OLLU was the first in Texas to offer an on-line Master Technology Teacher Program
(2002).


Location

San Antonio is the second most populous city in Texas and is the seventh most populous
city in the United States. As of the 2006 U.S. Census estimate, the city had a population
just under 1.3 million. The predominant cultural influences have been the American
South, Southwest, and Mexico.
Nearly 20 million people a year visit the city to enjoy San Antonio’s combination of old
world traditions and modern sophisticated atmosphere, not to mention the offerings of
over 3,000 restaurants. Some quick facts:

      The cost of living index is 94.2 (100 is national average)
      The median cost to purchase an existing home in 2006 was $133,000
      There is no state income tax.



University Leadership

Dr. Tessa Martinez Pollack has been president of the University since 2002. Executive
Vice President, Dr. David Estes serves as the University’s chief operating officer and is
responsible for the divisions of Academic Affairs, Marketing and Communications,
Enrollment Management, Finance and Facilities, Library, Instructional and Technology
Services, Planning, and Student Life.

Dr. Estes provides leadership for the University’s Administrative Council, which includes
the Vice President for Academic Affairs, the Vice President for Mission, the Vice
President for LITS (Library, Instructional and Technology Services,) the Vice President
for Student Life, the Vice President for Finance and Facilities, the Vice President for
Enrollment Management, and the Vice President for Marketing and Communications.



The Position

Reporting to the Executive Vice President, the Vice President for Marketing and
Communications serves as Our Lady of the Lake University’s chief marketing and
communications officer. As a member of the University’s senior leadership team, the
Vice President works closely with the President, Executive Vice President, other
executive officers, and academic deans on marketing and communications strategies that
highlight and support the University’s mission, vision, and highest priorities.

The Vice President for Marketing and Communications oversees a talented staff of eight
marketing, writing, design, web, and media/public relations professionals. The Vice
President will be a leader in advancing the University’s agenda by:

      Leading Our Lady of the Lake’s efforts to enhance its reputation locally,
       regionally, nationally, and internationally;
      Developing strategic, integrated marketing and communications plans that
       combine public and media relations, marketing, and issues management elements;
      Supporting University efforts to foster long-term, positive relationships with all
       constituents, including prospective students and their parents, faculty and staff,
       leaders in higher education, donors, alumni, government, business, and the
       general public;
      Serving as principal spokesperson for the University;
      Ensuring the quality and consistency of the University’s message across academic
       and administrative units;
      Managing the central marketing and communications functions of the University,
       which include marketing communications, media relations, events, news and
       information, editorial support, print design services, web design and content
       management, and electronic outreach.



Challenges and Opportunities


The Vice President for Marketing and Communications will lead efforts to shape and
implement strategies that enhance Our Lady of the Lake University’s reputation and
reposition the institution for the 21st Century. In this strategic leadership role, the Vice
President will face several key challenges and opportunities, including the following:

      Fostering a proactive, long-term strategic and integrated approach to the
       development and implementation of marketing and communications plans for the
       University while it is aggressively developing new programs, based on its historic
       strength as a teaching institution whose mission includes a focus on innovative
       programs that respond to new and emerging needs in higher education;
      Developing marketing and communications strategies to take advantages of new
       programs and efforts such as:
           o School of Business and Leadership formed this fall to build on strengths in
               leadership studies degree programs (formerly School of Business)
           o NAIA athletic teams fielded after a 22-year hiatus in intercollegiate sports
           o Honors Program started to supplement stellar McNair Scholars Program
           o OLLU Weekend College in Houston reorganized administratively to
               position it for growth
           o New distinctive degree programs include in cyber security (grad and
               undergrad) and on-line master’s in non-profit management
      Defining and articulating messages that effectively communicate the University’s
       core identity, strengths, and vision to different audiences, both internally and
       externally;
      Designing and implementing comprehensive marketing and communications
       strategies that collaborate with enrollment—traditional undergraduate program
       emphasizing the liberal arts and sciences with largely Hispanic enrollment; and
       adult, master’s and nationally recognized doctoral programs in leadership studies
       and psychology offered at both the San Antonio campus and the Houston campus,
       located near the Bush International Airport;
      Working with other members of the senior leadership team to begin planning for a
       capital campaign;
      Providing support for the University’s long-standing partnership in efforts to
       improve Westside San Antonio where the campus has been located since 1895;
      Coordinating the various marketing and communications functions across campus
       to ensure consistency of the University’s communications efforts while
       highlighting the distinctiveness of the University’s various programs; and
      Leveraging human and financial resources to support multiple University
       marketing and communications priorities effectively and efficiently.



The Successful Candidate


Given the breadth of the role and responsibilities of the Vice President for Marketing and
Communications, this challenging position requires visionary leadership, exceptional
judgment, strong management skills, and a deep understanding of and commitment to the
mission and vision of Our Lady of the Lake University.

Qualifications: Candidates will have senior-level experience in a broad array of
marketing and communications functions and demonstrated creative and inspired
leadership in a complex organization. Candidates will be strategic thinkers, with a track
record of advancing the mission of their institution through effective marketing and
communications strategies. Substantial management experience, including demonstrated
effectiveness in establishing priorities and allocating resources efficiently, is required. A
deep knowledge and understanding of the academic mission and the Catholic higher
education environment of OLLU are strongly preferred.

Personal attributes: The new Vice President for Marketing and Communications will be a
leader of unquestionable integrity with many of the following qualities:

      Deep understanding of and appreciation for the mission and goals of a Catholic
       university in a multi-cultural environment, and a strong sense of the importance of
       developing the institution’s marketing and communications around the core
       academic enterprise;
      Dynamic and proven professional experience in advancing top institutional
       priorities particularly in successful student recruitment, fund raising, positioning
       and advancement of the university.
      Intellectual breadth, depth, and curiosity for understanding the richness of the
       University’s academic endeavors and to work effectively with academic and
       administrative leaders to position the University strategically in the context of the
       changing national and international environment for higher education;
      A superior track record of professional effectiveness demonstrating collaborative
       leadership, strategic thinking, superior performance, and the ability to articulate
       and build consensus around major marketing initiatives is imperative;
         Ability to communicate and work with a wide range of constituents and diverse
          audiences regarding marketing strategies and tactics for all media, including the
          use of the Internet as a marketing tool;
         Successful experience in helping guide institutional change as a team builder;
         Business acumen, including knowledge of operations, budgeting, strategic
          planning and personnel management, is needed.
         Skills to conduct, analyze, and apply marketing research are essential.
         Excellent communication skills, natural poise, and demonstrated ease in
          representing the institution to diverse constituencies;
         A commitment to the value of diversity in all aspects of university life; and
         An approach to issues management that anticipates institutional needs and ensures
          effective communications efforts.



Applications/Nominations

Applications should consist of a letter of interest, a resume, and a list of five references
with contact information. Review of applications will begin immediately and continue
until the position is filled.


Nominations and applications will be treated in confidence and should be sent
electronically (Microsoft Word format preferred) to Marilyn Rhoads Mock of MRM
Consulting, who is assisting OLLU with the search:

mrm.search@gmail.com
512-347-9737


Our Lady of the Lake University is a Catholic university that seeks to attract, develop, and retain the highest quality
faculty, staff, and administrators. OLLU is committed to diversity and strongly encourages applications from women
and minorities. EOE.