MISSION STATEMENT “To create a profitable global entertainment company that inspires joyful energy in our guests and team mates To achieve t by ies18666

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									                                                       MISSION STATEMENT

“To create a profitable global entertainment company that inspires joyful energy in our guests and
team mates. To achieve this through premium quality hospitality, fun participative activities, a cozy
                                artistic atmosphere and good works.”


                                                               BOSTON, MA

                                                             BELLEVUE, WA

                                                                CHICAGO, IL

                                                                DENVER, C0

                                                            HOLLYWOOD, CA

                                                              HOUSTON, TX

                                                           KANSAS CITY, MO

                                                           LOS ANGELES, CA

                                                               LOMBARD, IL

                                                                 MIAMI, FL

                                                             NEW YORK, NY

                                                                  NOVI, MI

                                                               ORANGE, CA

                                                          PHILADELPHIA, PA

                                                               PHOENIX, AZ

                                                             TORRANCE, CA

                                                      VAUGHAN, ON (CANADA)

                                                          WASHINGTON, D.C.

                                                           WEST NYACK, NY




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                                                                OUR STORY

In 2003 veteran restaurant and entertainment entrepreneurs Steven and Gillian Foster and Kevin
Troy conceived the idea of Lucky Strike Lanes & Lounge. Inspired by the notion of bringing people
together in a high energy, fashionable environment, they created Lucky Strike Lanes & Lounge to be
a paradigm breaking entertainment venue featuring bowling as its primary social draw.

In designing Lucky Strike Lanes & Lounge, the Foster’s found inspiration in “Hollywood Star Lanes,”
a legendary bowling alley (the location for “The Big Lebowski”) that had served the Hollywood
community for forty-three years. With this facility being demolished to make way for a school, the
Foster’s purchased its vintage fixtures including the iconic “Hollywood” sign and neon blue stars
created by the Coen Brothers for the movie. They also used lane seven as the bar in Hollywood. By
marrying elegant nostalgia and modern technology, the Foster’s and Troy gave birth to “America’s
first bowling lounge.” The combination of warm tones, leather sofas, original artwork, intimate bar,
and private party space makes this venue unique, dramatic, and inviting.

Enhancing the experience is the food. The exciting menu was created exclusively for Lucky Strike
Lanes & Lounge by celebrated Corporate Executive chef, Bill Starbuck, Vice President of Hollywood
caterers, “Along Came Mary,” well known as the caterer of choice for such prestigious events as
the Emmy’s, the Grammy’s and many of Hollywood’s A-list movie premiers. This innovative and
premium quality cuisine is a centerpiece for the hundreds of parties Lucky Strike Lanes & Lounge
hosts each year. These events range from corporate parties, celebrity charity events, wrap parties,
Bar Mitzvahs, to birthday parties for all ages. Whether attending an event, having drinks and hors
d’oeuvres, dining with a few friends, lunching with co-workers or entertaining clients, Lucky Strike
Lanes & Lounge’s menu continues to surprise and delight millions of guests.

The first Lucky Strike Lanes & Lounge debuted in the heart of Hollywood in May 2003, a befitting
tribute to its inspirational roots. Today there are nineteen locations across the country including one
location in Toronto, Canada.

Lucky Strike Lanes & Lounge has proven to be a fabulous multi-daypart anchor for entertainment
districts and malls across the country. Its appeal to individuals of all ages, races, and belief systems
and its dedication to local charities have made it a vibrant cultural destination in each of its host
communities.

Lucky Strike Lanes & Lounge’s passion for entertainment delivers an exceptional experience every
time and continues to raise its standards for excellence in all that it offers.




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                                                      COMPANY BIOGRAPHIES

Steven Foster, Founder & CEO: In 2003, Steven and Gillian co-founded Lucky Strike Lanes in Hollywood, CA;
subsequently rolling out the concept to 16 other locations including Chicago, Miami, Boston, Philadelphia
and Washington D.C. Lucky Strike is recognized in the media as the nation’s first upscale bowling lounge
(See, enclosed press package). It has also been featured on Access Hollywood, E! Entertainment, MTV, ESPN,
and Fox as a magnet for celebrities; and has been profiled in Shopping Centers Today, Shopping Center
News and Retail Traffic as a sought after entertainment anchor for mixed use retail developments. For their
work creating Lucky Strike, Steven & Gillian were the 2006 recipients of the Ernst & Young Entrepreneur of
the year award in the Media and Entertainment category.

Steven graduated Magna Cum Laude from Boston University School of Law in 1978, and has co-founded
several successful businesses, including a leading oil brokerage firm and several restaurant and
entertainment concepts. For his work in creating over 50 entertainment facilities in over 21 states, Steven
was also the 2001 recipient of the Ernst and Young Entrepreneur of the Year Award.

Kevin Troy, Founder: Kevin Troy co-founded Lucky Strike with Steven and Gillian Foster in 2003. Troy, a
business partner with the Foster’s for 30 years, has developed a reputation for achieving excellence in all
of his pursuits. After playing pro hockey in the Quebec Nordiques organization, Troy returned to his native
Boston where he created or co-created 15 unique entertainment concepts in the Boston area alone. For this
work in the lounge, club, and restaurant business Kevin has won 30 Best of Boston awards. Along with the
Fosters, he has been credited by TIME and NEWSWEEK magazine for “creating the upscale billiard craze”
and he was named “One of Boston’s Nightlife Icons” in 2005 by STUFF AT NIGHT magazine.

Cheryl Inouye, CFO: Cheryl joined Lucky Strike Entertainment as Chief Financial Officer in December
2006. Prior to joining Lucky Strike, Cheryl served in the capacity of Senior Vice President of Finance and
Accounting for House of Blues Entertainment, Inc., a live music entertainment company which includes
mid and upscale dining, special events and retail businesses.

Before joining House of Blues, Cheryl served as the Chief Financial Officer of MDP Worldwide, a feature film
production and foreign distribution company; and Assistant Controller at Stephen J. Cannell Productions,
Inc. an award winning television production and domestic and foreign distribution company.

Cheryl is a graduate from California State University, Northridge with a B.S. in Finance.

Bill Starbuck, Corporate Executive Chef: As Vice President of Catering and corporate Executive Chef of
Lucky Strike and Along Came Mary Productions, Bill Starbuck has been credited with revolutionizing large-
event gourmet catering. Bill’s passion for food and creativity shine through in the Lucky Strike menu, which
food critics have described as “classic comfort food with a twist,” and the “best in its nostalgia category.”

Bill has planned and executed the menus for hundreds of Hollywood’s “A list” movie premier parties, many
award nights, (including the Grammys and the Emmys), and many celebrity weddings, including Brad Pitt
and Jennifer Aniston’s, as well as Barbra Streisand’s. Bill has worked with Along Came Mary Productions
for the past 23 years, and has worked full-time for Lucky Strike since its inception in 2003.

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                                                       INDUSTRY OVERVIEW


“Bowling is the most popular competitive sport in America. Bowlers outnumber joggers, golfers,
or softball players more than two to one, soccer players (including kids) by more than three to one,
and tennis players or skiers by four to one,” according to Robert Putnam’s 2000 National Bestseller,
Bowling Alone. Further, Putnam writes that twenty-somethings bowled 40% more than they roller
bladed, and the trend is only increasing with “Rock ‘N’ Bowl.” Putnam expands on his praise of the
bowling industry by pointing out the broad appeal of the sport – it is popular “among both men and
women, couples, singles, working-class and middle-class, young and old.”

With more than 50 million people – 20% of the country’s population – participating annually, bowling
is a $4 billion industry according to an “Overview of the Bowling Industry” by the premier bowling
industry research company, Sandy Hansell & Associates, Inc. These figures make bowling the largest
indoor participation sport in America and help make it the largest participation sport worldwide, one
that is “clearly gaining in popularity.” Further, a recent study by Market Facts, Inc. found that 70%
of bowlers hold white-collar jobs, 60% have attended college and 95% have graduated high school.
And, compared with the U.S. Census Bureau estimate of annual U.S. household income of $48,700,
“bowling households” have an average income of $60,300 per year, according to American Sports
Data, Inc. The bowling industry is attractive not only because of the vast number of consumers, but
also because of the quality of their demographics.

While these statistics are promising, they are limited by a universe of mainly traditional bowling
alleys – dark places in unimaginative locations with drab decor and sub-par food. Many locations
are in rural areas or are outdated centers. Lucky Strike does not fit this mold. It has entered the
field of “boutique bowling” – upscale hip bowling and entertainment. Lucky Strike has become a key
player in extending this landscape change in the bowling industry. By offering quality food, dramatic
ambience, a hot bar, a private lounge and a sophisticated A/V system programmed with sports,
media and art, Lucky Strike has been able to extend its appeal beyond the typical bowling guest
demographic. As a result, Lucky Strike is now consistently recognized in the media as the leading
operator of this new generation of bowling lounges (see, enclosed press package), and on a per lane
basis is generating revenue and profit numbers well in excess of the traditional bowling center.




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                                                        CELEBRITY GUESTS
                                                             (PARTIAL LIST)

Christina Aguilera                               Jamie Foxx                                          Mike Meyers
Marcus Allen                                     Topher Grace                                        Alyssa Milano
Jennifer Aniston                                 Shenae Grimes                                       Demi Moore
Samaire Armstrong                                Mariska Hargitay                                    Kelly Osbourne
David Arquette                                   Woody Harrelson                                     Sharon Osbourne
Rosanna Arquette                                 Nikki Hilton                                        Terrell Owens
Tyra Banks                                       Paris Hilton                                        Matthew Perry
Drew Barrymore                                   Dustin Hoffman                                      Michael Rappaport
Jason Bateman                                    Katie Holmes                                        Rihanna
Justine Bateman                                  Vanessa Hudgens                                     Keanu Reeves
Lake Bell                                        Rachel Hunter                                       Carl Reiner
Beyonce                                          LeBron James                                        Mitt Romney
Barry Bonds                                      Jay-Z                                               Diana Ross
Adrian Brody                                     Scarlett Johansson                                  Ryan Seacrest
Joy Bryant                                       Magic Johnson                                       Tom Selleck
Sandra Bullock                                   Jonas Brothers                                      Charlie Sheen
Reggie Bush                                      Michael Jordan                                      Jessica Simpson
Drew Carey                                       Jon Bon Jovi                                        Ione Skye
Lacey Chabert                                    Kim Kardashian                                      Christian Slater
J.C. Chasez                                      Craig Kilborn                                       David Spade
Lauren Conrad                                    Lisa Kudrow                                         Sylvester Stallone
Courteney Cox Arquette                           Ashton Kutcher                                      Mary Steenburgen
Cindy Crawford                                   Nick Lachey                                         Gwen Stefani
Tom Cruise                                       Taylor Lautner                                      Kristen Stewart
John Cusack                                      John Legend                                         Jessica Szohr
Ted Danson                                       Matt Leinart                                        Billy Bob Thorton
Geena Davis                                      Bai Ling                                            Vince Vaughn
Cameron Diaz                                     Blake Lively                                        Ed Westwick
Leonardo DiCaprio                                Mario Lopez                                         Robin Williams
Hilary Duff                                      Kellan Lutz                                         Serena Williams
Flo Rida                                         John Mayer                                          Venus Williams
Fred Durst                                       Matthew McConaughey                                 Bruce Willis
Zac Efron                                        AnnaLynne McCord                                    Luke Wilson
Eve                                              Norm McDonald                                       Owen Wilson
Donald Faison                                    Rose McGowan                                        Elijah Wood
Lara Flynn Boyle




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                                                           CHARITY EVENTS

AARP                                                                       Hinote’s Heroes
African Wildlife Foundation                                                Human Rights Council
Alonzo Morning Charities                                                   Jefferson Foundation
American Cancer Society                                                    Junior Achievement
American Hospital Association                                              Juvenile Diabetes Research Foundation
American Immigration Law Organization                                      Kentucky Breast Cancer Alliance
Arthritis Foundation                                                       Kentucky Prostate Cancer Coalition
Bachelor Auction Make A Wish Foundation Benefit                            Kronke Sports Community Assistance Program
Big Brothers & Big Sisters                                                 Leukemia and Lymphoma Society
Bill & Melinda Gates Foundation                                            Locks Of Love
Best Buddies International                                                 March of Dimes
Black Enterprises                                                          Marcus Allen Invitational
Bowling For Boobies                                                        Mint Jubilee
Braylon Edwards Foundation Strike                                          Mission Staff
Bread for the World                                                        National Black MBA
Briggs For Kids                                                            National Breast Cancer Coalition
Cable Positive                                                             National Minority AIDS Council
CADE                                                                       Need In Deed
Children’s Defense Fund                                                    Novi Chamber of Commerce Fundraising Events
Children’s Hospitals                                                       Operation Walk
City of Hope                                                               Orangewood
Concert for Kids                                                           Philadelphia Foundation
Crockett Foundation                                                        Teammates For Kids
Cure Autism Now                                                            The Albright Group
DC Todd and Family Service Program                                         The Police Athletic League of
Derrick Coleman Foundation                                                 Philadelphia
Dodger’s Dream Foundation and                                              The Salvation Army
Mattel Children’s Hospital                                                 The Sierra Club
Doug Flutie Junior Foundation for Autism                                   The Toronto Raptors Fundraiser Event
Dream Center                                                               United Negro College Fund and Mathew’s Dickey
Drop Your Pants for Charity Salvation Army                                 Boys and Girls Club
Benefit                                                                    United Way
Education Alliance                                                         Washington Building Congress
Galaxy Foundation                                                          WDFN Bowl-a-Thon Prostate Cancer Fundraiser
Giffoni Hollywood                                                          Xchange Bidding for Good Auction




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                                                        CORPORATE EVENTS
                                                             (PARTIAL LIST)

20th Century Fox                    E * Trade                              Miramax                                 Sun Micro Systems
8 Simple Rules                      E.M.I                                  MLBPA                                   Taco Bell
ABC                                 Enterprise Rent a Car                  Monsanto                                Texas Instruments
Access Hollywood                    ESPN                                   Motorola                                Time Life Magazine
Ameriquest/AMC                      Evian                                  Mt Sinai Medical Center                 Top Model
Mortgage                            Federal Reserve Bank                   MTV/VH1                                 Tournament of Roses
Anhueser Busch                      FedEx Kinkos                           NASCAR                                  Toyota
AOL Time Warner                     Four Seasons Hotels                    National Football                       Tramel Crow
Applebee’s                          Fox                                    League                                  University of Louisville
Blender Magazine                    Fox Sports                             National Geographic                     UPN
Blue Cross Blue Shield              Fred Segal                             NBA                                     UPS
Boeing                              Gap                                    NBC                                     US Cellular
Bragman Nyman                       Gatorade                               Nestle                                  USC Marshall
Cafarelli                           GE                                     New Century Mortgage                    Business School
Brown and Forman                    Goldenvoice                            Nike                                    Vans
Budweiser                           Goldman Sachs                          Nissan                                  Volcano Records
Buena Vista Pictures                GQ Magazine                            Nordstrom                               Warner Brothers
C.S.I.                              Guess                                  Ryan Seacrest                           Wells Fargo
Capitol Records                     Harpo Studios                          Ortho Neutrogena                        Westinghouse
CB Richard Ellis                    HBO                                    Pacific Life                            Whose Line Is It
CBS                                 HJ Heinz                               Panasonic                               Anyway?
Cedars Sinai                        Humana                                 Paramount Pictures                      William Morris Agency
Cher                                JP Morgan                              Pfizer                                  Wolfgang Puck Cafe
Chicago Tribune                     Kaiser Permanente                      Pittsburgh Steelers                     Yahoo!
Childrens Hospital                  KB Home                                Playstation 2
Cingular Wireless                   KIIS FM                                PPG
Circuit City                        Kor Hotel Group                        Price Water House
City National Bank                  KPMG                                   Coopers
Colorado Avalanche                  LA Dodgers                             Qwest
Columbia Pictures                   LA Lakers                              Radioshack
Coors                               LA Weekly                              Red Bull
Crunch Fitness                      Los Angeles Magazine                   Revolution Studios
Deloitte & Touche                   Lucky Brand Jeans                      Shell Exploration
Denver Broncos                      Malcolm in the Middle                  Showtime
Denver Nuggets                      Marcus Allen                           Sony
Direct TV                           Match.com                              Sports Authority
Discovery Channel                   Mattel                                 Sprint/ Nextel
Disney                              Merck Pharmaceuticals                  Spyglass Entertainment
Domino’s                            MGM                                    State Farm Insurance
Drew Carey                          Microsoft                              Sun America

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LOCATED IN: Bellevue, WA X Boston, MA X Chicago, IL X Denver, CO X Hollywood, CA X Houston, TX X Kansas City, MO
 Lombard, IL X Los Angeles, CA X Miami, FL X New York, NY X Novi, MI X Orange, CA X Philadelphia, PA X Phoenix, AZ
                          Torrance, CA X Washington, DC X West Nyack, NY X Vaughan, ON
LOCATED IN: Bellevue, WA X Boston, MA X Chicago, IL X Denver, CO X Hollywood, CA X Houston, TX X Kansas City, MO
 Lombard, IL X Los Angeles, CA X Miami, FL X New York, NY X Novi, MI X Orange, CA X Philadelphia, PA X Phoenix, AZ
                          Torrance, CA X Washington, DC X West Nyack, NY X Vaughan, ON
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