Print Ad Contract - PowerPoint by srm18616

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									Extending your reach !
   Extending your reach…
   Delivering your message to millions of online users

   Online traffic
   Our online services deliver your message to
   millions of online users with four million page
   views per month. Users are accessing
   continually updated information on
   entertainment, sports, news, lifestyle, travel,
   health, special section, the daily classifieds,
   obits, Home Select and Show and Sell.
   Main Free Press server: www.lfpress.com
   London Free Press website servers:
   lfpress.com, lfpress.ca and canoe.ca

   Over 5 million page views per month and growing 20%
   monthly
   81% on online readers are between the age of 18-49!
   42% have an average household income of $60,000
   plus
   44% are exclusive online readers 60% log on at work
   Over 80,000 unique readers/day on the Home Page
Source: NADbank 2004 - CANOE Web usage data 2005
  Maximum Impact through Multi Media
          combining the power and reach of the newspaper and our
         Web site to achieve a results driven cost-effective multimedia
                             advertising solution!
    utilizing our multiple
    medias to:                                                                lfpress.com
                                                                                 Online
    assure a better return on                      London Free Press Print
                                                                                Readers
                                                         Readers
    advertising through a single
    multimedia program.                                                        Over 80,000
                                                        Over 226,000         “unique” readers
    expand the reach of                                readers / day           / day on the
    newspaper advertising to a                                                 Home page
    unique online audience.
    enhance the frequency of a
    newspaper campaign’s
    exposure by hundreds of
    thousands of impressions!




Source: NADbank 2004 - CANOE Web usage data 2005
       Super Banner - Print Program
    Limited # of banners based on 100,000 impressions per
             month for Print Advertisers Only!

•    Banner position at top of all pages throughout
     site!
•    Guaranteed 100,000 impressions per month!
•    One Year Commitment!
•    Must include at least two monthly print
     advertisements
•    Banner ad will link to your print ad every
     week
•    Further links to client’s website/ email located
     on print ad
•    Changes to online advertisements every 2
     weeks!

Price: $199/week investment
combined with a print and yearly
contract
= $8 per/M impressions
Super Banner -Online Only Program

•   Banner position at top of all pages
    throughout site!
•   Guaranteed 100,000 impressions per
    month!
•   Further links to client’s website/ email
    located on print ad
•   Changes online advertisements every 2
    weeks

Price: $450/week investment
Minimum 1 month commitment
= $18 per/M impressions

Price: $350/week investment with 2 to 12
    month commitment
=$14 per/M impressions
              Reader clicks on
           banner


        Prompts PDF version of
          client’s ad




Ad can be printed or emailed.
Readers can email or link to
advertiser’s website
             Skyscraper - Print Program
          Limited # of skyscrapers based on 100,000
      impressions per month for Print Advertisers Only!
•   Vertical position at the side of all pages!
•   Guaranteed 100,000 impressions per
    month!
•   Must include at least two monthly print
    advertisements.
•   One Year Commitment
•   Weekly link to your Print Ad.
•   Further links to client’s website/ email
    located on print ad
•   Changes online advertisements every 2
    weeks!

Price: $199/week investment
combined with a print and yearly
contract
= $14 per/M impressions

           Skyscraper Ad
                      Sky Scraper
                  Online Only Program
•   Vertical position at the side of all
    pages!
•   Guaranteed 100,000 impressions per
    month!
•   Further links to client’s website/
    email located on print ad.
•   Changes online advertisements every
    2 weeks!

Price: $450/week investment
with 1 month commitment
=$18 per/M impressions

Price: $350/week investment
with 2 to 12 month commitment
=$14 per/M impressions
          The Big Box - Print Program
      Limited # of Big Boxes available based on 100,000
     impressions per month for Print Advertisers Only!
•Guaranteed 100,000 impressions per
month!
•Will link to two monthly print
advertisements.
•Further links to client’s website/email
located on print ad
•Changes to online advertisements every 2
weeks
•One Year Commitment
•Targets readers of News, Today, Sports,
Opinion and Business
Price: $250/week investment
combined with a print and yearly
contract
= $10 per/M impression
            The Big Box - Online Only

•   Guaranteed 100,000 impressions per
    month!
•   Further links to client’s website/email
    located on print ad
•   Changes to online advertisements
    every 2 weeks
•   Targets readers of News, Today,
    Sports, Opinion and Business
Price: $650 /week investment with 1
   month commitment
= $26 per/M impression

Price: $450/week investment
with 2 to 12 month commitment
=$18 per/M impressions
         4 Buttons
Print Package Offer

•  Rotation through all available Button Spots!
•  Guaranteed 100,000 impressions per
   month!
• One Year Commitment!
• Must include at least two monthly print
   advertisements. Link to your print ad!
• Further links to client’s website/ email
   located on print ad.
• Changes online advertisements every 2
   weeks
Price: Only $125/week investment
combined with a print and yearly
contract
= $5 per/M impression
         4 Buttons
Online Only Offer

• Rotation through all available Button
  Spots!
• Guaranteed 100,000 impressions per
  month!
• Further links to client’s website/ email
  located on print ad.
• Changes online advertisements every 2
  weeks

Price $175/week
Minimum 6 month contract
= $7 per/M impression
                    Online Traffic
The London Free Press Web-site:
• Over 4 million page views per month
Main Free Press Server: www.lfpress.com
• January 2006: over 1,287,028 pg views /
  week
• Monthly Page Views:
    – Homepage: 784,741
    – Classified: 1,373,436
    – Verticals: 160,579
    – Page view: each time a web page with all elements is loaded.
All reported numbers related to page views are approximated.

								
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