Templates for Invitation to Speak at an Engagement

							Partner Update August 20th 2009
Convergence Europe 2009

              • Premier Microsoft Dynamics event
              • Existing customers, partners,
                targeted prospects

              • Event goals
                – Educate our customers and partners to
                  maximise the return on their Dynamics
                  investment now and in the future
                – Build and foster a Microsoft Dynamics
                  community through structured and
                  informal networking
                – Increase sales
                – Improve satisfaction
Convergence 2009 Europe – Redesigned
• Four local, one-day events to make it easier for
  customers and partners to attend
• Reduced delegate pass prices
  – Partner attendee 300€
  – Customer attendee 150€
• Convergence 2009 Europe events and dates:
  London—Tuesday, 27 October, capacity 500
  Vienna—Thursday, 29 October, capacity 500
  Frankfurt—Tuesday, 3 November, capacity 500
  Rotterdam - Thursday, 5 November, capacity 750
Agenda
Timing          Event
08:30 – 09:15   Expo & Registration
09:15 – 10:30   Opening Keynote (Kirill Tatarinov – London & Vienna, Michael
                Parks – Frankfurt & Rotterdam)
10:30 – 11:00   Break
11:00 – 12:00   Product General Sessions: (Business Group product leaders)
                    - Microsoft Dynamics AX
                    - Microsoft Dynamics CRM
                    - Microsoft Dynamics NAV
                    - Microsoft Dynamics GP (London event only)
12:00 – 13:30   Lunch & Table Top Expo
13:30 – 14:30   Breakout Sessions (4)
14:30 – 15:00   Break
15:00 – 16:00   Breakout Sessions (4)
16:00 – 16:30   Break
16:30 – 17:30   Breakout Sessions (4)
17:30– 19:00    Closing Reception & Expo
Breakout Sessions
   Maximising your           Maximising your            Maximising your          Maximising your
Microsoft Dynamics NAV    Microsoft Dynamics AX      Microsoft Dynamics GP   Microsoft Dynamics CRM
      investment               investment                 investment               investment

Extending your Microsoft Extending your Microsoft Extending your Microsoft Extending your Microsoft
 Dynamics NAV solution     Dynamics AX solution     Dynamics GP solution    Dynamics CRM solution
Microsoft Dynamics POS    The three billion dollar    Microsoft Dynamics
                                                                               Microsoft Research
         2009                     story                 Executive Q&A



• Many sessions led by customer experiences
   • Email Fiona Nolan (fnolan@microsoft.com) with
     suggested customer stories for the sessions
• Visionary ideas from research and how businesses
  can save money now.
• Executive Q&A – your customer’s chance to
  question the people behind the strategy
 Virtual Convergence

• Entire platform will include the following:
   – Kirill’s keynote from London
   – Audio taped sync’d with ppt of all general sessions and
     breakout sessions
   – Virtual expo
   – Live for one year
• Virtual event will be open to the following:
   –   Convergence attendees
   –   All Microsoft employees
   –   All partners
   –   All customers on BREP
Opportunities for Partners
    Sponsors and Exhibitors
•    London & Rotterdam Sponsor and
     Exhibitor places sold out
•    Booth selection order based on
     receipt of signed contract
•    Places still available at Vienna and
     Frankfurt
•    Virtual Convergence option
      • Virtual Event Sponsor
           •   Sponsor logo, company information and 100
               word description on Virtual
           •   5 - White papers on Virtual
           •   5 – Case studies
           •   2 - Videos on Virtual

      •   Virtual Event Exhibitor:                         Contact Marci Eversole
           •   Sponsor logo, company information and 100
                                                           (v-marcie@microsoft.com) for more
               word description on marketing website and
               Virtual                                     information
Invite and host your customers

• Offer your customers the chance to gain
  invaluable knowledge at a cost-effective event.
• You and your customers can:
  – Learn how to utilise the full capabilities of the existing
    Microsoft Dynamics solution
  – Discover how to benefit from Microsoft’s extended
    portfolio
  – See new products and technologies
  – Learn about Microsoft ‘s strategy and future plans
  – Take advantage of networking opportunities with
    peers, Microsoft executives and subject experts
Plan your own attendance

• As a partner you can also use the event to:
  – Take advantage of all of the same educational
    opportunities
  – Strengthen your connections with your customers and
    Microsoft
  – Increase revenue and improve customer satisfaction
Invitations and Registration

• Materials for you
  – Email signature
  – Email invitation templates
  – Calendar request template
• Get information and sign up for registration
  alerts at
  http://www.microsoft.com/dynamics/convergence
  /europe.
• Registration open September 1st
• Subsidising your customers
• Microsoft invitations
Executive engagement
Facilitate Executive 1-1 meetings for your customers


Objective
To link up your key customers with Microsoft executives to get the most
value out of Convergence.

Who qualifies?
•Your strategic customers with potential for further roll out of Dynamics
•New customers / Competitor conversions
•Concerned / Dissatisfied customers

How to book meetings
Contact Chloe Hastie on i-chloha@microsoft.com to nominate
candidates for executive one to ones
 Hot deals Executive dinner
Objective
To provide a catalyst for closure of new business by
working with our partners’ top pipeline to reach our
December goal

Who?
New business prospects with revenue potential >£35K
to Microsoft by December 2009
Ideally Convergence attendees
1-2 key BDM s per customer

Where & When?
Hampton Court Palace
27th October 6.30pm – 10.30pm
Transport from and to Hammersmith Novotel provided
                                                           CALL TO ACTION!
Why?                                                       Review your pipeline with
Having direct contact with Microsoft executives, product   your PAM and contact Chloe
experts and other customers is a positive approach for     Hastie with any prospects
our prospective customers and partners. Meeting
Microsoft directly helps validate decisions.
                                                           you wish to nominate on
                                                           i-chloha@microsoft.com
Next steps

• Sign up for registration alerts now, and register
  in September to secure your invitation
• Watch RSS feeds for further updates
• Invite your customers
• Propose customer presenters
• Nominate customers and prospects for
  executive engagement
• http://www.microsoft.com/dynamics/convergence
  /europe
Questions email: donnawar@microsoft.com or
speak with your Partner Account Manager