2001 Honda Cr-V Sales Brochure - PDF

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					Honda in the UK
Committed to being a company that society wants to exist

Corporate Social Responsibility Report 2008
a message from ken keir
                                                    The accepted definition of Corporate Social
                                                    Responsibility is not hard to grasp. CSR is where a
                                                    company considers the interests of society by taking
                                                    responsibility for the impact of its activities, in every
                                                    aspect of its operations. But until last year Honda (UK)
                                                    did not have a CSR Report. We felt we were a good
                                                    corporate citizen, but there was nothing on paper to
                                                    prove it if other people wanted to find out.

                                                    So we produced a 28-page document, not a
Ken Keir                                            boardroom-style report but the sort of readable
Senior Vice-president Honda                         product brochure you see in a Honda dealership. It
Motor Europe, and Managing                          promoted Honda’s core philosophies, then highlighted
Director Honda (UK)                                 the valuable work we in the UK had done to support
                                                    them. Since publication in summer 2007, thousands
                                                    of copies have been distributed to retail customers,
                                                    corporate customers, dealers, suppliers and staff and
                                                    we have had nothing but positive feedback.

                                                    However, nothing stays still in the world of Honda, and
                                                    there have been many new developments and exciting
                                                    initiatives within the company. Nowhere is that more
                                                    visible than the Honda FCX Clarity, our pioneering fuel
                                                    cell concept car which has become a production reality.

                                                    Some things do not change, though, and our
                                                    commitment to our customers and society at large
                                                    remains the same. Honda’s corporate culture is
                                                    built on the principle of respect for the individual,
                                                    acknowledging that everyone is unique. It also
                                                    incorporates what our founder, Soichiro Honda, called
                                                    The Three Joys. The Joy of Buying is for every customer
                                                    who is glad they bought a Honda product, The Joy of
                                                    Selling is for our sales staff who can recommend a
                                                    product with confidence, and The Joy of Creating is for
                                                    our Associates, who develop quality products featuring
                                                    the latest technologies.

                                                    Our Associates care about the products they help to
                                                    make and sell. But they are also concerned about
                                                    the impact those products have on our planet and
                                                    its communities. In publishing this second version
                                                    of the Corporate Social Responsibility Report, our
                              The Three Joys:       commitment to the wider world remains unchanged.
                                                    That commitment is our ‘2010 Vision’ of striving to be ‘a
                                                    company that society wants to exist’.
                              The Joy of Buying
                                                    I firmly believe that everyone in the UK has the right
                              The Joy of Selling    to ask a company such as Honda some fundamental
                                                    questions – if you are using the earth’s resources, are
                                                    you doing so in a responsible and sustainable way? Do
                              The Joy of Creating   the communities in which you operate benefit from you
                                                    being there? We at Honda (UK) are happy to be asked
                                                    those questions because we believe the answer to each
                                                    is yes. But this CSR Report is to help you make up your
                                                    mind. It tells you what Honda has done, is doing now
                                                    and will do in the future to be ‘a company that society
                                                    wants to exist’. As always, we welcome your feedback.
contents
Global overview                        4
  Honda in the UK                      5
  Honda of the UK Manufacturing        6


Environment                            8
  Life cycle assessment system         9
  CO2 reduction targets                10
  HUM environmental
  management programme              20-23
  Other environmental initiatives   24-25


Safety                                26
  Honda’s advanced safety
  technologies                      26-29
  HUM safety approach               30-31


Education
  Honda initiatives                 32-35


Our Relationship with society         36
  HUM charitable work                 37
  Honda (UK) charitable work          38
    global overview
     Main Product Areas
                            HONDA MOTOR COMPANY
                            Honda is truly a global company like no other. With 134
                            production facilities in 28 countries, plus another 31
     Vehicles
                            research and development centres in 15 countries, we are
     Passenger cars
                            achieving our goal of providing satisfaction to customers
                            around the world. More than 160,000 Honda Associates
                            help more than 23 million customers every year.

                            As of March 2007, the Honda Group comprised
                            507 companies worldwide. We have developed our
                            global operations strategy based on the principle of
                            manufacturing products close to the customer. Local
                            knowledge is key, and the hiring of Associates and
     Motorcycles            procuring parts and materials is all done close to each
     Scooters               Honda centre. However, certain functions – such as
     Commuter bikes         production planning, customer service and administration
     Sports bikes           – are performed on a global scale to ensure optimal,
                            integrated and forward-looking strategies.




     Power Products
     Engines
     Tillers
     Marine engines
     Generators
     Lawn mowers
     All-terrain vehicles




    Global sales figures




4
HOnda in the uk   Overview

                  HISTORY OF HONDA IN THE UK
                  Honda first established a commercial presence in the UK
                  in 1961 when it opened an office in central London. In 1965
                  the operation was moved to a larger facility in Chiswick,
                  west London, and sales of Honda vehicles started. First
                  year sales reached 4,000 units with a model range that
                  was initially the S600 and then the S800 sports car. This
                  was followed by the Honda Civic in 1971.

                  In 2000 the business relocated to a purpose-built office in
                  Langley, Berkshire. The building amalgamated the Head
                  Office functions of Honda (UK) with Honda Motor Europe
                  (HME), and subsequent growth of both organisations has
                  led to staff numbers reaching in excess of 600 people.

                  Extending Honda’s established policy of building its
                  products close to its customers, Honda’s manufacturing
                  presence in the UK began in 1985. Honda of the UK
                  Manufacturing Ltd (HUM) was established in Swindon,
                  Wiltshire.

                  Honda has an extensive dealer network in the UK, with the
                  current total standing at 203 (car), 118 (motorcycle) and
                  530 (marine, energy, lawn and garden) sites. In excess of
                  10,000 people are either directly or indirectly employed
                  by Honda in the UK. Annual sales of cars in the UK passed
                  the 50,000 mark in 1995, and in 2007 broke through the
                  100,000 barrier.
                  UK Sales Figures
                  Year     Cars         M/cycles      Power Equipment
                  2002 73,670            24,892           74,906
                  2003 80,066            23,185           75,079
                  2004 89,906            26,131           73,000
                  2005    97,751         24,442           67,496
                  2006    97,681         22,216           67,650
                  2007 106,018           21,947           66,965




                                                                                5
    HONDA IN THE UK      HONDA OF THE UK MANUFACTURING


    HUM HIGHLIGHTS       OUR MANUFACTURING COMMITMENT
                         Honda of the UK Manufacturing Ltd (HUM) was established
    • £1.38 billion      in 1985 and began operations in August 1986 with a Pre-
      invested           Delivery Inspection (PDI) unit in Swindon, Wiltshire. The
                         Engine Plant was the second part of the Swindon site to
    • Engine             open, and production of petrol engines for the Concerto
      production         began in 1989.
      started in 1989    Three years later, in October 1992, the first cars started
                         rolling off the line when Car Plant 1 – with a capacity of
    • More than two      150,000 vehicles per year – began manufacturing the
      million cars       Accord. Car Plant 2 was completed in 2001, boosting
      produced           annual capacity to an impressive 250,000 units. Total
                         investment by HUM in these state-of-the-art, fully
    • Production         integrated Car and Engine Plants currently stands at £1.38
                         billion.
      capacity of
      250,000 cars per   When it celebrated its 20th anniversary in August 2006,
      annum              Masaaki Kato, Managing Director of HUM, said: “HUM has
                         developed into a mature and successful car and engine
    • 5,000 Associates   manufacturing operation, which could not have been
      employed           achieved without the strong driving force of our dedicated
                         Associates.”
    • Cars exported
                         His comment illustrated perfectly the value we place on
      to more than 60    all our staff, not just in the UK but globally. Following
      countries          the creation of 700 new jobs in September 2006, HUM
                         currently employs 5,000 Associates – 50% of our total for
                         the whole of Europe.




6
HUM is the hub of Honda’s car manufacturing programme
in Europe, and the only Honda plant in the world                HONDA INSTITUTE
manufacturing the Civic 5-door. It also produces the Civic
Type S, Civic Type R and CR-V models, plus the 2.2-litre        The headquarters of Honda Motor Europe and Honda
iCDT-i (diesel), 2.0-litre i-VTEC (petrol) 1.8-litre i-VTEC     (UK) is not the only facility based at Langley, Berkshire.
(petrol) and 2.4-litre i-VTEC (petrol) engines. Just under      Close by is the Honda Institute, an industry leading
30% of these products are destined for UK drivers, but are      training facility and centre of excellence for the
also exported to more than 60 countries worldwide.              company. With a staff of 30, in the last financial year it
                                                                delivered more than 22,000 training days to staff from
Production of Honda’s legendary compact family car,             Honda’s dealer networks and Honda Associates.
the Civic, began at HUM in September 1994. And in
November 2007 Associates at Swindon marked a major              The Institute offers training and improvement
manufacturing milestone with completion of the one              opportunities covering every aspect of the Honda
millionth model. The celebrations underlined Honda’s long-      business.
term confidence in UK manufacturing, but were also an
indication of the success of the newest version of the Civic.   Both Technical and Commercial Programmes are run by
Just three months later, there was another reason to            the Honda Institute. Technical training is provided at all
celebrate. During the evening shift of 21 February 2008,        levels from Apprentice to Master for Car, Motorcycle and
a silver Honda CR-V became the two millionth car to be          Power Equipment technicians.
produced by HUM in Swindon. But there was more good
news; the vehicle was accompanied by an announcement            Commercial Programmes offer training in areas as
of substantial new investment, totalling £80 million, in the    diverse as retail and corporate sales, aftersales,
Wiltshire site.                                                 recruitment, management, plus financial and leadership
                                                                training.
• £20 million will go into Plastic Operations, which is
  capable of moulding and painting 1,300 sets of bumpers        In addition, the Honda Institute runs a comprehensive
  for Civic and CR-V each day.                                  range of apprenticeship programmes for technical,
                                                                commercial and parts advisors. These are based on
• £16 million will be spent on a new casting facility           block learning so Associates gain vital work experience
  employing the Honda patented process of Advanced              in their own dealership. At regular intervals the Institute
  Semi-solid Casting Technology (ASCT). This unique new         also hosts product familiarisation courses on new and
  process will enable HUM to independently cast diesel          existing products from Honda’s car, motorcycle and
  engine blocks, a process which had previously only            power equipment ranges.
  been carried out at Honda centres in Japan.
• £50 million will be used to buy the latest welding and
  paint production technology, increasing efficiency and
  production flexibility.




                                                                                                                              7
    ENVIRONMENT   Overview



                  Demand for personal mobility is growing around the
                  world, but so are the concerns over global warming,
                  atmospheric pollution and the planet’s limited energy
                  resources. Honda’s attitude has always been the same
                  – to develop products with the lowest emissions at
                  factories with the lowest environmental impact. We are
                  the first car manufacturer to announce voluntary global
                  targets for CO2 emissions for all our products and
                  production facilities.

                  The Honda Environment Statement
                  In 1992 we published the Honda Environment
                  Statement, which details our environmental policies
                  and objectives. It also expresses our commitment to
                  reducing the environmental impact of our commercial
                  activities.

                  The Honda Environment Statement says:

                  As a responsible member of society whose task
                  lies in the preservation of the global environment,
                  the company will make every effort to contribute
                  to human health and the preservation of the global
                  environment in each phase of its corporate activity.
                  Only in this way will we be able to count on a
                  successful future not only for our company, but for the
                  entire world.

                  We should pursue our daily business interests under
                  the following principles:

                  1) We will make efforts to recycle materials and
                     conserve resources and energy at every stage
                     of our products’ life cycle from research, design,
                     production and sales, to services and disposal.

                  2) We will make every effort to minimise and find
                     appropriate methods to dispose of waste and
                     contaminants that are produced through the use
                     of our products, and in every stage of the life cycle
                     of these products.

                  3) As both a member of the company and of society,
                     each Associate will focus on the importance of
                     making efforts to preserve human health and
                     the global environment, and will do his or her
                     part to ensure that the company as a whole acts
                     responsibly.

                  4) We will consider the influence that our corporate
                     activities have on the local environment and
                     society, and endeavour to improve the social
                     standing of the company.




8
HONDA’S LIFE CYCLE ASSESSMENT
SYSTEM
As the Honda Environment Statement clearly
demonstrates, as a company we strongly recognise our
responsibility for the environmental impact of our activities
and products. It also highlights how we are committed to
reducing that impact.

Conscious of the need to have a structure in place that
would ensure that happened, in 2002 we implemented
the Life Cycle Assessment (LCA) system. This measures
and analyses the environmental impact of our activities
and products throughout their entire life cycle. Estimates
made using the Honda LCA system indicate that of the
total CO2 emitted over the life cycle of an average Honda
vehicle, approximately 78% can be attributed to use
on the road and only 6% to manufacturing. By setting
global targets for both products and production activities,
Honda believes it can reduce CO2 emissions for over 80%         Honda’s goal is to reduce the resources we take from the
of product life cycle (see diagram opposite).                   planet. To achieve this we have implemented a programme
                                                                to promote the three Rs – Reduce, Reuse and Recycle. We
Therefore, the most effective route to reducing whole life      seek to use this approach at every stage of a product’s life
CO2 emissions of a car are to bring lower tail-pipe CO2         cycle, from development and manufacture through to use
emission vehicles to the market.                                and disposal.




This table demonstrates
the actions that are being
taken at every stage of
Honda’s corporate activity
to reduce our impact on
the environment. It is the
1992 Honda Environment
Statement in action.




                                                                                                                               9
     ENVIRONMENT
                                                      CO2 Reduction Targets
                                                      Honda believes the issue of global climate change
                                                      cannot be resolved solely by action at a regional level.
                                                      It needs a worldwide strategy that’s cohesive, targeted
                                                      and achievable – and that is exactly our approach,
                                                      too. We are addressing the problem on a global scale,
                                                      working to develop new environmentally friendlier
                                                      technologies while still meeting the growing demand for
                                                      mobility from the world’s developing countries. Our goal
                                                      is to manufacture products with the lowest in-use CO2
                                                      emissions at factories with the lowest CO2 emissions per
                                                      unit built.




         CO2 Reduction Targets
         Honda believes the issue of global climate change cannot be resolved solely by action at a regional
         level. It needs a worldwide strategy that’s cohesive, targeted and achievable – and that is exactly
         our approach, too. We are addressing the problem on a global scale, working to develop new
         environmentally friendlier technologies while still meeting the growing demand for mobility from the
         world’s developing countries. Our goal is to manufacture products with the lowest in-use CO2 emissions
         at factories with the lowest CO2 emissions per unit built.




10
HONDA’S ADVANCED
ENVIRONMENTAL TECHNOLOGY
                                                               Honda Hybrid
HONDA’S HYBRID TECHNOLOGY                                                                    Battery unit
Hybrid technology is currently one of the most
effective approaches to reducing CO2 emissions
from cars. Honda’s innovative hybrid programme has
been one of the company’s many success stories of
the last decade.

Honda Hybrid; how does it work?
The Civic Hybrid uses two different types of power
– working perfectly in tandem – to drive the front
wheels. We call our hybrid technology Integrated
Motor Assist (IMA), because the car’s integrated
electric motor assists the standard 1.3-litre petrol                                           electric motor
engine by giving it a boost during acceleration.

In addition, the battery that’s used to power the              Petrol engine
electric motor charges itself using kinetic energy
that’s created as the car decelerates and brakes.

Furthermore, when a driver stops, e.g. at traffic
lights, the engine cuts out to save petrol. The end
                                                                   With the electric motor helping out,
result is a car that behaves exactly like any other
petrol-powered one, delivers lower CO2 emissions                   the petrol engine is not working as
and gives better fuel economy than an equivalent
vehicle.                                                           hard, less fuel is used and fewer CO2
                                                                   emissions are released.




CORPORATE SALES TAKE OFF WITH CIVIC HYBRID

UK companies who want to increase their environmental
credentials are increasingly choosing the Honda Civic
Hybrid for their fleet drivers. They recognise it makes a
strong statement to their customers about their attitude
towards the planet, and also boosts eco-awareness levels
amongst their staff.

One of the latest to sign up is British Airways. It will buy
more than 100 vehicles, which means the Civic Hybrid will
make up almost 50% of the firm’s company car fleet. Each
driver will cut his or her annual CO2 emissions by a tonne.
BA went through a rigorous selection process before
selecting their new cars. Short-listed manufacturers were
asked to submit a proposal taking into account the carbon
emissions throughout the car’s life cycle, from production
and delivery to use and disposal. That Honda won is
a ringing endorsement of the Civic Hybrid’s excellent
environmental credentials.


                                                                                                                11
     ENVIRONMENT
     HONDA’S ADVANCED ENVIRONMENTAL TECHNOLOGY

     Hybrid Q&A
     What is a hybrid?
     A hybrid vehicle combines a standard petrol engine with         Isn’t there an environmental impact from producing
     an electric motor powered by batteries. Together, the two       Hybrid vehicles?
     energy sources power the vehicle.                               It has sometimes been claimed that because of the
                                                                     electric motor and the additional battery that is found
     Are two engines really better than one?                         in a Hybrid vehicle, there is a significant environmental
     Yes. The electric motor helps the standard engine operate       cost to producing Hybrids, perhaps even outweighing the
     more efficiently, cutting down on fuel consumption and          environmental benefit of cleaner tailpipe emissions.
     emissions. In addition, the engine overcomes the range
     limitation of a purely electric vehicle.                        As we have already seen, Honda carries out a Life Cycle
                                                                     Assessment (LCA) Programme which looks at the CO2
     So how do you recharge the batteries?                           emissions at each stage of a vehicle’s life cycle, including
     Regenerative energy captured from deceleration and              production. In 2007, Honda further developed this
     braking is used to recharge the batteries. This is a free       Programme, to introduce a product specific LCA system
     source of kinetic energy that is lost on standard petrol and    to investigate the volume of CO2 emissions associated
     diesel cars. A hybrid never needs to be recharged from an       with the life cycle of each Honda vehicle. This allows us to
     external power supply.                                          compare the environmental impact of the manufacturing
                                                                     stage and indeed the whole life cycle of Honda’s Hybrid
     What hybrids are available and what is the difference           vehicles.
     between them?
     The principle difference is the size of the motor and battery   The graph below demonstrates firstly, the importance
     pack. Some hybrid models have larger motors and battery         of the use stage in a vehicle’s life cycle CO2 emissions
     packs, meaning that the role of the motor is greater but the    and secondly, that there is very little difference between
     system is heavier. In models like the Honda Civic Hybrid        the CO2 emissions associated with the raw material and
     the battery/motor pack is smaller, but this means that the      production stages of Honda Hybrids compared with a
     system is lighter and cheaper to produce. That benefit is       conventional Honda vehicle.
     passed on to the customer.
                                                                     The Civic Hybrid is produced and assembled on the same
     So I can save on fuel costs, but are there any other            production line at our Suzuka plant as many other non-
     reasons why I should buy a hybrid?                              hybrid products.
     The driver saves in several ways when he or she chooses
     a hybrid. At 109 g/km the Honda Civic Hybrid only attracts      LCA Results for Civic and Civic Hybrid released in FY 2007
     10% Benefit in Kind company car tax. It’s also exempt from
     the London Congestion Charge. Furthermore, emissions
     of NOx and particulates that affect local air quality are
     significantly lower than comparable diesel powered
     models.

     How long have they been available?
     The first hybrid arrived on UK roads with the Honda Insight
     in 2000. Since then Honda has produced a number of
     hybrid models.

     Are hybrids here to stay?
     Rising fuel prices, and the growing differential between
     petrol and diesel at the pump, will help grow the popularity
     of hybrids. Plans for new hybrid models already announced
     by Honda will boost that even further. For retail and fleet
     drivers looking to reduce car emissions, and genuinely
     looking to improve air quality along with their tax bill,
     hybrids continue to be a very attractive proposition.




12
Honda’s hybrid commitment
       Insight               Civic IMA             Civic Hybrid          Insight              CR-Z                  Jazz Hybrid




                                                                  2009
                                            2006
2000




                      2003




                                                                                        TBC




                                                                                                              TBC
Honda’s Hybrid future                                               All four are designed to move hybrid cars away from
The current Civic Hybrid is just one stepping stone on the          being perceived as niche vehicles, bringing them into the
route to cleaner, greener motoring from Honda. And the              mainstream with a much broader appeal. With these cars
next generation of environmentally-friendlier vehicles is           we expect combined annual global sales of our hybrid
already in development, with four new models already                models to reach 500,000 units.
confirmed for production.
                                                                    Making the announcement in May 2008, Takeo Fukui,
First off the line will be the Honda Insight, a family hybrid,      President and CEO of Honda Motor Company said that it
scheduled for sale in spring 2009. To follow, will be a sports      was now time to shift the focus from creating awareness of
hybrid, based on the stunning CR-Z concept. Finally, a Jazz         hybrids towards making them popular across the world.
Hybrid and an all new Civic Hybrid will complete the range.




The inside line on Honda’s Insight                                  The affordability of the Insight will enable a new section
Honda will launch an all-new hybrid model in spring 2009.           of the market to access the benefits of hybrid technology;
The car will be named the Honda Insight and will be priced          low fuel consumption, low CO2 emissions, low road tax
significantly lower than any other hybrid car on the market,        and for company car drivers, low Benefit in Kind tax. Strong
making petrol-electric technology accessible to more people.        anticipated customer demand has led Honda to increase
It is set to transform public perception of hybrid vehicles.        annual sales forecast for the new Insight to 200,000 units
                                                                    a year.
The Insight name revives the name of Honda’s first hybrid
vehicle, the 1999 Insight hybrid coupe.                             The Insight will be a 5 door family hatchback, capable
                                                                    of carrying five people and is based on a completely
Takeo Fukui, President and CEO of Honda Motor Co. said:             new platform. The control unit and battery are both re-
“The original Honda Insight launched in 1999, was the               positioned beneath the boot space to give the Insight
pioneer of hybrid technology in Europe and remains an               both a low centre of gravity and the practicality of a
iconic symbol of Honda’s environmental innovation.                  conventionally-powered hatchback. Furthermore, the
                                                                    Insight has a unique function to assist more fuel efficient
“This new Insight will also break new ground by providing           driving - helping drivers to maximise their real world fuel
an affordable hybrid to an expanded number of customers             consumption.
craving great fuel economy and great value.”


                                                                                                                                   13
     ENVIRONMENT
     HONDA’S ADVANCED ENVIRONMENTAL TECHNOLOGY



     i-DTEC AND NEW ACCORD
     Many rival car manufacturers are putting low-capacity
     diesel engines in their small cars to bring their overall CO2
     emissions down to meet European targets. But Honda’s
     approach is to put diesel engines into larger family cars,
     while developing hybrid technology for our smaller, more
     affordable and lighter weight vehicles.

     Our latest clean diesel engine is the state-of-the-art 2.2-litre
     i-DTEC unit, and its first application is in the all-new Honda
     Accord. With 150PS and 350Nm of torque at 2,000rpm, this
     four-cylinder powerplant is a development of the award-
     winning i-CDTi engine. It features an all-new cylinder block
     and head, and most components have been changed or
     updated from the outgoing unit.

     Euro V legislation will limit the amount of NOx and                HONDA FCX CLARITY – THE FUTURE OF MOTORING, TODAY
     particulates that can be emitted from vehicles. All new cars       From drawing board to concept car, from concept car to
     will have to be Euro V compliant by September 2009. The            motoring reality. The Honda FCX Clarity is the world’s first
     i-DTEC already meets that standard, using a combination of         production fuel cell vehicle. It’s a next-generation, zero-
     the latest injection technology, more efficient exhaust gas        emissions, hydrogen-powered vehicle based on an entirely
     recirculation and a particulate filter.                            new Honda V Flow fuel cell platform. Over it is fitted a
                                                                        stylish and futuristic sports saloon bodyshell. As a clean
     The NOx emissions limit is 180mg/km, but on the new                alternative to traditional fossil fuels, nothing demonstrates
     Accord 2.2 i-DTEC (in ES GT trim on 17-inch alloys) it’s           our industry-leading commitment to environmental
     175mg/km. The particulates emissions limit is 5mg/km, but          technology better than the FCX Clarity. It showcases the
     on the Accord it is 2.4mg/km.                                      significant progress we continue to make in advancing
                                                                        the real-world performance and appeal of the hydrogen
     In addition, the new Honda diesel engine is even quieter,          fuel cell car. It is a powerful and efficient statement of the
     cleaner and smoother than its predecessor. There’s also            future of motoring.
     more power and torque. Performance figures in the all-new
     Honda Accord saloon are 0-62 mph in 9.6 seconds, 148g/             Why fuel cells
     km of CO2 and 50.4mpg fuel economy.                                Fuel cell technology has the potential to help solve a trio
                                                                        of problems which are key to the future of transportation.
     The next generation of Honda clean diesel engines                  The industry faces the challenges of contributing to local
     Our development programme for the next generation of               pollution, climate change and there are genuine concerns
     cleaner diesel engines – which use advanced technology to          about the long term availability of oil supply. As a zero
     reduce exhaust emissions – continues to make progress.             tailpipe emission technology, fuel cell vehicles make no
                                                                        contribution to local pollution or climate change. Because
     We are currently developing an innovative Ammonia                  they are powered by hydrogen, the most commonly
     Catalytic Converter (ACC) for our diesel engine exhaust            occurring element in the universe, there are no concerns
     systems. Just as three-way catalytic converters in petrol          over limited supplies.
     engines can reduce NOx emissions by as much as 99
     per cent, the ACC will cut NOx with similar efficiency. The        How fuel cells work
     ammonia creates a chemical reaction that detoxifies the            Getting power from a fuel cell is exceptionally complicated
     NOx and turns it into harmless nitrogen. We believe our ACC        chemistry, but the principle is easily explained. The fuel
     diesel engine will comply with the Tier II/Bin 5 emissions         cell stack is essentially a box which has oxygen from the
     requirements, and it will go on sale in the US shortly.            air inside. Hydrogen is pumped into that box, and the
                                                                        chemical reaction between the two elements produces
                                                                        electricity and water. The electricity powers a motor which
                                                                        is used to turn the wheels of the car, while the water comes
                                                                        out of the exhaust pipe as vapour. Vehicles that utilise fuel
                                                                        cell technology do not pollute in any way. They are truly
                                                                        Zero Emission.



14
How the FCX Clarity works                                                                      The first FCX Clarity came off the production line in Japan
The Honda FCX Clarity was designed from the ground up                                          on 16 June 2008 after 19 years of development. Among the
to be a fuel cell vehicle. It is not new technology retro-                                     early adopters were the actress Jamie Lee Curtis and her
fitted to an existing model. Our engineers cleared away                                        filmmaker husband Christopher Guest, and film producer
all preconceived notions of automotive design, and                                             Ron Yerxa. Sales in Europe are planned, but no start date
challenged themselves to discover the new possibilities                                        has been announced.
that can only be realised with a fuel cell vehicle.
                                                                                               Customers are getting a four-seat saloon with a top speed
The FCX Clarity uses our innovative V Flow stack in                                            of 100mph. The advanced interior features a piano-
combination with a compact and efficient lithium ion                                           black cabin with silver detailing, plus all the technology
battery. The hydrogen is kept in a single on-board storage                                     motorists worldwide have come to expect from a Honda,
tank, and combines with atmospheric oxygen in the                                              including our innovative Collision Mitigation Braking
fuel cell stack. The chemical energy from the reaction                                         System (CMBS), rear view parking camera, satellite
is converted into electric power and used to propel the                                        navigation, an MP3/USB audio system and climate
vehicle. Additional energy captured through regenerative                                       controlled seats.
braking and deceleration – as seen on our Civic Hybrid
car – is stored in the lithium ion battery. It’s used to                                       Servicing
supplement power from the fuel cell when needed. So                                            American Honda is also developing a servicing
while the FCX Clarity has the power of a traditional engine,                                   infrastructure that will provide FCX Clarity customers
it offers the uniquely clean and quiet ride of an electric car.                                with a balance of quality and convenience. When their
And the only emission is water vapour.                                                         car requires periodic maintenance, drivers will simply
                                                                                               schedule a visit with their local Honda dealer, just as
Customer launch programme                                                                      they would if they were driving any other of our vehicles.
The launch of the Honda FCX Clarity is being overseen                                          American Honda will transport the FCX Clarity to its fuel
by Honda Motor Company in Japan and our US division,                                           cell service facility, located in Los Angeles, where all
American Honda. It plans to lease the FCX Clarity to a limited                                 required work will be performed. When the service is
number of retail customers in Southern California. A three-                                    completed, the car will go back to the dealership, where
year agreement will cost each user just $600 per month,                                        the customer will collect it.
and the first deliveries are taking place in summer 2008.
Combined sales plan for Japan and the US will be 200 cars.



                    Fuel cell stack                                                                                                           Hydrogen can be
                                                                                                                                           extracted from various
                    Housed in the centre tunnel, this is the part that converts                                                          sources such as bio-mass,
                    hydrogen into electricity. Hydrogen ions, formed by a                              Atmospheric                        natural gas reformation,
                    platinum electrode, release an electron which creates a                              Oxygen                             or electrolysis using
                                                                                                                                               electricity from
                    flow of direct current in an external circuit. The hydrogen                                                            photovoltaic, water or
                    ions pass through a one-way membrane where they bond                                                                        wind sources
                    with the oxygen ions and an electron. The result? A supply
                    of electricity, and water as the by-product
                                                                                                                                         Hydrogen Tank
                                                                                                                                         The 171 litre tank can be
                                                                                                                                         rapidly refuelled with
       Electric drive motor                                                                                                              compressed hydrogen gas
       The combination of the                                                                                                            giving a potential 270 mile
       129hp electric motor and                                                                                                          range. Automatic shut-off
       the fuel cell allows for                                                                                                          valves and a special impact
                                                                      generated
       three times the efficiency                                     electricity                                                        absorbing framework ensure
       of a conventional internal                                                                                                        complete safety
       combustion engine


                                                                                        surplus
                                                                                        energy
                                                                                                                                           Zero Emissions
                                                 drive to                            stored                                                No CO, CO2, HC, NOx
                                                                                     energy
                                                 wheels                                                                                    and particulate
                                                                                   energy from
                                                                                                                                           matter, just water
                                                                               regenerative braking



                    Regenerative braking                                                                             Lithium ion battery
                    Rather than wasting the energy created                                                           A lithium battery under the rear seat
                    during braking, it is used to turn the electric                                                  provides surplus power when driving
                    motor, which then becomes a generator.                                                           off in cold conditions and during
                    This is called regenerative braking                                                              rapid acceleration and stores energy
                                                                                                                     captured during regenerative braking
                                                                                                                                                                       15
     ENVIRONMENT
     HONDA’S ADVANCED ENVIRONMENTAL TECHNOLOGY


                                       HOME ENERGY STATION
                                       Coinciding with the launch of the Honda FCX Clarity
                                       production car, we also unveiled the fourth generation of
                                       our innovative Home Energy Station (HES). Based at the
                                       Honda R&D Americas Inc. research facility in California, it
                                       is designed to provide fuel for a hydrogen-powered fuel
                                       cell vehicle such as the FCX. But more than that, it also
                                       generates heat and electricity for the driver’s home. The
                                       new system is more compact, more efficient and has a
                                       lower operating cost than previous models. Compared to
                                       the average US home with grid-supplied electricity and a
                                       petrol-powered car, a house using HES can reduce CO2
                                       emissions and energy costs by an estimated 30% and 50%
                                       respectively. The HES is being developed as a potential
                                       solution to the challenge of developing a public hydrogen
                                       refuelling infrastructure.

                                       SOLAR CELLS
                                       In 2007, through Honda Soltec, Honda’s wholly-owned
                                       solar cell subsidiary, Honda began commercial sales of its
                                       integrated thin-film solar panels.

                                       By using thin film made from a compound of copper,
                                       indium, gallium and selenium (CIGS), Honda’s next-
                                       generation solar cell achieves a major reduction in the
                                       amount of energy consumed during the manufacturing
                                       process by approximately 50% compared to what is
                                       required to produce conventional crystal silicon solar
                                       cells. This makes the new solar cell more environmentally-
                                       friendly by reducing the amount of CO2 generated even
                                       from the production stage.

                                       During 2007 we fitted our own next-generation thin-film
                                       panels to the factories in Suzuka and Tochigi. These highly
                                       efficient cells produce electricity with no CO2 emissions, and
                                       make a significant contribution towards our goal of operating
                                       the world’s cleanest car factories. A total of 14 Honda sites,
                                       including three outside Japan, now have this technology.




16
             BIO-FABRIC                                                       HONDA BIOFUEL
             Honda is renowned worldwide for its pioneering work on           Bioethanol is considered a carbon neutral fuel because
             creating the most environmentally friendly engines and           the CO2 released when it is burned in a vehicle’s engine is
             transmissions. But we strive to make every aspect of every       balanced by the CO2 captured by the plants from which it
             new car we design and build as green as possible.                is made during their growth. However, since conventional
                                                                              bioethanol is produced from edible crops such as sugar
             Our Bio-fabric is an excellent example of this. It is a plant-   cane and corn, the demand for it as a fuel has to be
             based fabric for use in car interiors. It offsets all CO2        reconciled with the need for it as food.
             emissions produced during the disposal stage of the car
             through the CO2 absorption that occurs during the growth         To address this problem, Honda has joined forces with the
             stage of the plants used as the raw materials.                   Research Institute of Innovative Technology for the Earth
             In the past such innovations have not been used                  (RITE), based in Japan. Together we have developed a
             commercially because of concerns about limited durability        new technology that produces ethanol from the inedible
             and aesthetic issues. But Honda has solved these                 leaves and stalks of plants such as rice straw. With a view
             problems. Our Bio-fabric is a soft and smooth material           to eventual commercial sale, we have developed a test
             that is highly durable and provides excellent resistance         laboratory to examine the market appeal and economic
             to sunlight to prevent colour fading after prolonged use.        viability of this new fuel.
             When used on car seats it provides outstanding elasticity
             which helps to prevent sagging. Bio-fabric can also be           Bioethanol production processes
             used for door trim, headlining coverage and floor mats.           Conventional methodology
                                                                                                                 Food
                                                                                             Edible
                                                                                                                          Extraction           Conversion to
             It is suitable for mass production and requires no changes                      parts
                                                                                                                                       Sugar      alcohol
                                                                                                                Biomass
             from the existing fabric production process. It also
             provides a 30% reduction in CO2 emissions compared with
                                                                                                        Separation      Sacchar                Conversion to
             conventional petroleum-based polyester materials, and a              Inedible                                cation                  alcohol      Bioethanol
                                                                                    parts        Biomass       Cellulose               Sugar
             10-15% cut in energy use. Bio-fabric is making its debut in
                                                                               New
             the Honda FCX Clarity fuel cell production car, and will be       methodology
                                                                                                       High pressure, Enzymes
                                                                                                      high temperature
                                                                                                                                                 RITE strain

             considered for use on future products.
Rice straw




                                                                                                                                                                            17
     ENVIRONMENT
     HONDA’S ADVANCED ENVIRONMENTAL TECHNOLOGY



                                       MOTORCYCLE TECHNOLOGY
                                       As the world’s leading motorcycle manufacturer, Honda
                                       is constantly working to improve the fuel efficiency and
                                       lower the emissions of all our products. Our target is a 10%
                                       reduction in CO2 emissions on all products worldwide,
                                       using 2000 as the baseline.

                                       To help attain this, Honda has been advancing steadily
                                       with the conversion of scooters and the full range of
                                       motorcycles to the cleaner 4-stroke engines (as opposed
                                       to 2-stroke) and with the implementation of electronically
                                       controlled fuel injection (PGM-FI).

                                       PGM-FI adjusts the timing of engine ignition, plus the
                                       timing and volume of fuel injection, to ensure maximum
                                       fuel efficiency with minimum emissions. Performance is
                                       also improved on cold starts and when the engine has
                                       not been run for an extended period. PGM-FI has featured
                                       on many of our larger motorcycles for some years, but
                                       recently we have expanded its use into 100 - 125cc models.
                                       It will be on all of our motorcycles by the end of 2010.

                                       Further, we are now developing a Variable Cylinder
                                       Management system based on automobile technology
                                       for large motorcycle engines in combination with the
                                       Hyper VTEC system. With this new system, the number of
                                       cylinders and valves activated can be variably controlled
                                       to deliver both higher fuel economy and superior
                                       performance. For large motorcycles, our goal is to increase
                                       fuel economy by approx 30% over FY2006 levels. We
                                       expect to see this technology in use in our next generation
                                       of motorcycle engines from 2010.

                                       Whilst all motorcycles in the current range meet
                                       and exceed noise regulations, Honda is developing
                                       environmentally responsible noise reduction technologies
                                       to further address the impact of noise on the local
                                       environment. Measures include a 3-part muffler to reduce
                                       exhaust noise and a 2-part air cleaner to reduce intake
                                       noise and will first be introduced in our mid-range scooters
                                       before being extended to the full range.




                                                                                    Three-part
                                                                                    muffler to reduce
                                                                                    exhaust noise

                                                                                    Two-part air
                                                                                    cleaner to
                                                                                    reduce intake
                                                                                    noise




18
                     CO-GENERATION TECHNOLOGY                                      HONDAJET
                     Honda’s desire to offer the most fuel efficient and           Honda has been interested in aviation for as long as the
                     environmentally friendly products of any competitor in any    company has been in existence. In July 2006 we announced
                     class does not stop with its established ranges of cars,      we would begin sales of our innovative Very Light Jet (VLJ)
                     motorcycles and power products.                               – christened the HondaJet – with first customer deliveries
                                                                                   due in 2010. Our goal was a simple one; to create the
                     In 2003 we introduced our compact household co-               greenest executive jet in the world.
                     generation unit to the Japanese market. It is a core part
                     of a high-efficiency heat/electricity supply system for the   With seating for six passengers, the HondaJet is built
                     home, generating electricity with a gas engine and using      around an innovative, lightweight and aerodynamic
                     its exhaust heat to supply hot water. Marketed under the      fuselage that will reduce drag at high speed so use less
                     Ecowill brand name, the unit has a total energy efficiency    fuel. We believe it will be the most economic machine in
                     of 85.5%.                                                     its class, using 30-35% less fuel than the competition. It
                                                                                   will also be the fastest aeroplane of its type, while setting
                     As people become increasingly conscious of environmental      a new standard for interior space and comfort. It has a
                     issues, the demand for compact household co-generation        cruising speed of 420 knots with a range of 1,180 nautical
                     systems is steadily increasing. In July 2007 our sales        miles..
                     reached the 50,000 mark, and the environmental effect of
                     those units is equivalent to saving approximately 42,000
                     tonnes of CO2, or three million trees, per year. Our goal
                     is to sell 235,000 units in Japan by March 2011, and retail
                     sales in America under the Freewatt name have also
                     begun.

                     Although dates have yet to be confirmed, it is our ambition
                     to bring co-generation technology and its environmental
                     and social benefits to European markets including the UK.
Co-generation unit




                                                                                                                                                   19
     ENVIRONMENT
                           HONDA OF THE UK MANUFACTURING
                           ENVIRONMENTAL MANAGEMENT
                           PROGRAMME
                           Since Honda started commercial activity at the car and
                           engine plant in Swindon, minimising environmental impact
                           has been a cornerstone of the operation.

                           HUM’s environmental policy is a continuation of our global
                           approach and commitment. It states that “We will make
                           every effort to protect the environment from the effects
                           of our manufacturing operations and will, by means of
                           continuous improvement, meet the expectation of society
                           and our local community.” In line with this, HUM achieved
                           certification to the international quality standard ISO 9002
                           in 1994 and was recertified to ISO 9001:2000 in 2004.
                           ISO 14001, the international environmental standard, was
                           achieved in 1998. HUM also achieved certification to the
                           Eco Management Audit Scheme (EMAS) in 2001. OHSAS
                           18001, a nationally recognised safety standard, was
                           achieved in June 2001. HUM is currently in the process of
                           updating to OHSAS 18001:2007.

                           HUM currently receive 6 monthly audits to confirm
                           compliance to all environmental legislation and standards,
                           from an externally accredited government organisation, the
                           Vehicle Certification Agency (VCA).




     Currently HUM

     recycles 94% of all

     waste generated

     on site



20
Air and Odour                                                   Waste Management
HUM has emissions to air from a variety of processes            Every department generates waste at HUM. This may
around the site. These include Volatile Organic Compounds       range from non-hazardous office materials to hazardous
(VOCs), which mainly come from the painting of vehicles.        solvents. Departments are encouraged to follow the ‘waste
HUM has made improvements to the control of VOCs                hierarchy’ with all waste streams. This hierarchy is to
from the painting processes by introducing new robots           minimise, re-use, recycle, incinerate and finally controlled
into Paint Line 1. These robots have improved the transfer      disposal.
efficiency of paint application, ie, increased the percentage
of paint that stays on the car during spraying. This has
led to a reduction in the quantity of paint used and hence      Every year HUM aims to reduce the amount of waste going
VOCs emitted.                                                   to landfill, with the overall objective of achieving our target
                                                                of zero landfill by 2010. HUM has reduced waste to landfill
In 2008 HUM opened a new bumper paint line which uses           from 71 kg/car in 1994 to 6 kg/car in 2007.
an emission concentration process for all its VOCs. This
enables spraybooth emissions to be incinerated efficiently
resulting in very low VOC levels being released into the                              13 Years of HUM waste management - kg per car
atmosphere.                                                       80

                                                                  70
                   Target        Actual       Legal Limit
Paint 1 – VOC      18g/m2        18g/m2         60g/m2            60

Paint 2 – VOC      25g/m2        20g/m2         60g/m2            50

                                                                  40
All of these processes are regulated by permits issued
                                                                  30
by Swindon Borough Council (SBC) under the Pollution
Prevention and Control Act.                                       20

                                                                  10

Water Management                                                   0
To ensure the trade effluent meets all legal requirements,             71Ki   72Ki   73Ki   74Ki   75Ki   76Ki   77Ki   78Ki   79Ki   80Ki   81Ki   82Ki   83Ki   84Ki


HUM operates an onsite Waste Water Treatment (WWT)
facility. Waste water from the Paint and Bumper Paint
processes are sent to WWT for treatment. Sampling to
confirm compliance with regulations takes place prior
to every discharge. HUM is currently investigating an
experimental method of reducing the quantity of water
treatment chemicals used in the WWT process, whilst
maintaining the high standard of waste water discharge
quality.




                                                                                                                                                                         21
     ENVIRONMENT
     HONDA OF THE UK MANUFACTURING ENVIRONMENTAL MANAGEMENT PROGRAMME



                                       Energy Management
     HUM continues
                                       HUM supports the continuous drive for CO2 reduction
                                       by investigating every opportunity to reduce the
     to evaluate
                                       consumption of energy. That includes ‘base energy’ used
                                       to operate the buildings, such as electricity and gas for
     opportunities for
                                       lighting and heating, and ‘process energy’ to manufacture
                                       cars.
     the generation of
                                       Each department within HUM sets a target and develops
     renewable energy
                                       an action plan to reduce energy consumption. Through
                                       this activity from 1999 to date HUM has seen a 58%
     on site and has
                                       reduction in gas and electricity consumption on a per car
                                       basis.
     erected a test
                                       The Paint, Bumper Paint, and Engine Die Cast departments
     mast to evaluate
                                       are also required to meet Climate Change Levy targets set
                                       by the government. HUM also falls within the scope of the
     the wind resource
                                       EUETS scheme and has seen a year on year improvement
                                       against the target emissions set by DEFRA.
     available.
                                                          Target                  Actual
                                       Energy         1328 kWh/car             1281 kWh/car
                                                    EUETS 9490 t of CO2        5997 t of CO2


                                       Noise Management
                                       Noise is generated by HUM from a number of processes,
                                       eg, the steel pressing, air conditioning systems and
                                       contractor operations. Internal noise is controlled
                                       through safety legislation to ensure the protection of our
                                       Associates. External noise modelling is carried out across
                                       the site to confirm the noise levels at the boundary are in
                                       compliance with planning consents.




22
Traffic Management                                                Visual Impact
There are three main causes of traffic into HUM. Each of          The current site buildings cover an area of 195,000m2, with
these has an effect on the local community, and on air            additional car parking space for both new product and
quality and noise.                                                Associate cars. All buildings are coloured and constructed
                                                                  with the principle of minimising space, to reduce the visual
Component deliveries – the majority of HUM’s parts                impact by working to blend the construction in with the
suppliers deliver into warehouses operated by a Honda             landscape.
subsidiary or their own local warehouses. A large
percentage of deliveries from the warehouses are carried          The site is surrounded by a series of tree belts
out via internal HUM roads to minimise the impact on local        incorporating native English species, such as English Oak,
residents.                                                        Beech and the Hawthorn. These are regularly maintained in
                                                                  accordance with the site planning consent.
Associates driving to and from work – due to the
location of HUM and the minimal number of public                  Lighting in the operational areas of site are directional and
transport opportunities the majority of HUM Associates            aimed away from South Marston village. The lights are set
travel to work by car. During 2007 a survey was carried           to ensure that two out of three perimeter lights are off at
out to establish the number of Associates that could              night, substantially reducing the impact and resulting in
geographically use alternative means of transport. As a           substantially reduced energy use. Energy consumption is also
result of this survey HUM has been working with the local         minimised through the use of timers and photocell switching.
bus company Stagecoach to improve the bus services to
site, including implementing a bus stop on site. HUM has          Supplier Management
also been in on-going discussions with Swindon Borough            In order to manufacture our product, HUM is reliant on
Council to improve cycle paths in the local area.                 the support of suppliers. HUM has more than 200 parts
                                                                  and materials suppliers based both in the UK and all over
Cars leaving the site on transporters – from October              the world. All are required to achieve certification to a
2007, Honda Motor Europe (HME), which operates the car            recognised environmental management standard by the end
logistics operation on the HUM site, started despatching          of 2008, and currently 92% have achieved that standard.
cars to the Gent distribution centre in Belgium using rail.
Initial data has shown a significant reduction in CO2/car by      The Registration, Evaluation and Authorisation of
using train compared to other forms of transport.                 Chemicals (REACH) regulations came into force in June
                                                                  2007. HUM has been actively involved in the development
                                                                  of the automotive industry guidelines for compliance.
                                                                  These guidelines have been developed with other Vehicle
                                                                  Manufacturers to set up a standardised method for REACH
                                                                  compliance for all suppliers to the automotive industry.
                                                                  HUM has also supported awareness seminars to make our
                                                                  suppliers aware of the regulations, and also to show what
                                                                  HUM requires suppliers to do to comply.




  Railhead at Swindon
  Honda is always striving to find new ways to reduce the
  environmental impact of our operations. To that end, we
  have begun exporting new cars from the Swindon plant by
  rail rather than road. We have utilised an existing railhead,
  and the scheme will take almost 3,000 car transporter
  journeys off the road every year. It has the added
  advantage that it is faster, too.

  Trains are currently running twice a week, with each service
  transporting 243 Swindon-built Civic cars to Honda’s
  European Vehicle Logistics Operations in Gent, Belgium.
  That is around 23,000 vehicles a year.


                                                                                                                                  23
     ENVIRONMENT
                            OTHER ENVIRONMENTAL INITIATIVES
                            HONDA RACING F1 TEAM
                            We are not going to try to convince you that Formula
                            One racing is the most environmentally friendly form of
                            motorsport. But that has not stopped the Honda Racing
                            F1 Team using its participation in the championship as a
                            way of raising awareness of green issues. Our innovative
                            Earthdreams marketing initiative was a first in the sport,
                            with its unique message carried on our two race cars and
     Honda Racing F1 Team   supported through every aspect of the Honda Racing F1
     UK headquarters        Team. More than £600,000 has been committed to the
                            initiative and charities supported so far include the Marine
                            Stewardship Council, Forest Stewardship Council, Green
                            Light Trust, Wiser Earth and the Lighthouse Foundation.

                            And in March 2008 the Honda Racing F1 Team announced
                            another world first. It achieved ISO14001 certification for
                            its UK headquarters at Brackley, Northamptonshire. It
                            is the first time this has been granted specifically to any
                            Formula One team.

                            ISO14001 is the international specification for an
                            Environmental Management System within a company.
                            The three-year programme was an integral part of Honda’s
                            Earthdreams programme; it demonstrates the team’s
                            commitment to taking specific action on environmental
                            issues. Honda Racing F1 Team is now working on specific
                            initiatives to reduce its CO2 emissions.




24
END OF LIFE VEHICLE COMPLIANCE                                  PROBLEM PLAYGROUND
Under new European and UK legislation, when a vehicle           Communicating Honda’s numerous environmentally
comes to the end of its life, it is the responsibility of the   friendly products, strategies and achievements to the
manufacturer who brought that car to market to safely and       British public is vitally important. In February 2008
responsibly dispose of that vehicle.                            we released the latest phase of that process with the
                                                                launch of the Problem Playground television advert.
Honda has fully complied with the market requirements
of the End of Life Vehicle (ELV) Directive. As per the          The 90-second film – supported by three 30-second
legislation, Honda, in partnership with Autogreen, has          variations – follows on from our print, internet and
established a network of Authorised Treatment Facilities        radio activity that showcased our many engineering
(ATFs) throughout the UK. The network is distributed to         innovations. Each strand of this advertising
ensure that ELV owners will, on average, not need to travel     programme has the same message – Honda is the
more than 10 miles to their nearest ATF. From 1 January         creator of technology and products that are less
2007, ELV owners were able to return their Hondas to            impactful on the environment.
their nearest ATF free of charge. The ATF will then seek to
safely depollute the vehicle, reuse the parts and recycle       The commercial introduces the Honda FCX Clarity
the vehicle. The Honda network of ATFs is committed to          to the general public for the first time, while the
recycling and reusing at least 85 per cent of the weight of     problem-solving theme of the advert promotes
all returned Honda ELVs.                                        the ‘can do’ attitude of our worldwide engineering
                                                                divisions. The voice-over explains that when you
The Department for Business, Enterprise and Regulatory          love finding solutions, every problem becomes a
Reform through their Public Register have confirmed that        playground.
through this activity, Honda has met their obligation under
Regulation 19 of the End of Life vehicles Regulations 2005.

Information is supplied to recyclers on Honda products
through membership and participation of the IDIS scheme.




                                                                Problem Playground television advert




                                                                                                                        25
     Safety                       Overview


                                  The starting point for Honda’s approach to safety is our policy of
                                  respect for the individual. Since the company’s foundation we
     Honda’s CMBS system          have applied this principle to all our activities and operations.
     has won praise from an       For Honda, safety is not just about protecting people who drive
                                  our cars, ride our bikes or use our products; it’s also about
     independent motoring
                                  protecting cyclists, pedestrians and the occupants of other
     safety organisation,         vehicles. It’s about Safety for Everyone.
     which described it as “a
                                  We have always been at the vanguard of safety, researching
     massive breakthrough         and developing our own advanced and intelligent technologies,
     for keeping motorists        then leading the way in bringing them to market. As society
                                  gets ever more mobile, we are committed to minimising the risk
     safe”. Engineers at          of injury to the people who drive, ride or use a Honda product.
     Thatcham, the UK
                                  To achieve this, we work to ensure our products have the
     insurance industry’s
                                  best possible safety performance, while also educating our
     own research facility,       customers on how to minimise risk to themselves and others
     said it believes collision   during use.

     avoidance systems            Honda’s carefully structured approach to safety incorporates
     like CMBS represent          technologies to prevent accidents happening – so-called
                                  active safety – and ones that will reduce injury if a crash is
     the future of accident
                                  unavoidable, or passive safety.
     and injury reduction on
     our roads. Thatcham          Historically, our R&D departments have introduced a long
                                  line of breakthrough safety systems which have helped save
     believes that if             countless lives. There have been many world-first innovations,
     manufacturers embrace        including development of a pedestrian crash-test dummy, an
                                  indoor multi-directional real-world crash-test centre, and the
     new systems such as          first airbag for mass-produced motorcycles. Honda has also
     CMBS and fit them as         been an industry leader in adopting vehicle body designs
                                  which ensure the highest levels of occupant safety. We do this
     standard, more than
                                  by controlling the forces created during an impact, helping
     125,000 injuries will be     to reduce the shockwave transmitted inside the vehicle’s
     prevented each year in       safety cell. Vital development work on these and other safety
                                  technologies continues apace; many of our vehicles on the
     Britain alone.               road today benefit from pioneering technology which is helping
                                  drivers avoid accidents every day.




26
HONDA’S ADVANCED SAFETY TECHNOLOGIES
Honda Advanced Driver Assist System (ADAS)                       Motorcycle Safety
Honda is constantly striving to bring new and better safety      The very nature of motorcycling means that safety issues
technology to more drivers. The all-new 2008 Accord offers       are of paramount importance. Honda’s goal is simple – to
an updated version of the Advanced Driving Assist System         make our two-wheelers the safest available using the
(ADAS). ADAS is, in effect, the collective name for three        latest technologies and our own innovations.
innovations designed to reduce the likelihood of an impact,
or mitigate the effect of one should it be unavoidable.          Brake Performance
Also available on the Honda Legend and Honda CR-V, ADAS          For more than 50 years Honda has been researching ways
includes:                                                        to improve brake performance for our motorcycles and
                                                                 scooters. That’s why we can lay claim to a host of advanced
Adaptive Cruise Control (ACC), which uses a millimetre-          and class-leading brake technologies. Our advances
wave radar to maintain a consistent distance to a vehicle        include multiple piston callipers, ventilated discs, radial
directly in front, which can help reduce driver fatigue. It      callipers, ABS and combined and dual-combined brake
will slow the car when the one ahead does the same, and          systems. Our goal is for every model to feature an
speed up to a driver-set limit when the way is clear again.      advanced braking system by 2010.

Honda’s Lane Keeping Assist System (LKAS), which uses            In 2008 we announced the world’s first electronically
a camera to monitor the road ahead and detect when the           controlled Combined ABS system for sports bikes, which
car is deviating from its traffic lane. It provides minute       will be available from early 2009.
corrective steering torque when necessary, thereby
reducing the burden of motorway driving while at the same        It consists of a ‘brake by wire’ system with an innovative
time enhancing safety.                                           stroke simulator. Direct motor control ensures precise
                                                                 operation of the ABS, and it operates without interference
New to ADAS is Honda’s Collision Mitigation Braking              to sports riding, with the emphasis on maintaining full
System (CMBS). It monitors the distance and closing rate         rider control. The system made its global debut at the
between the driver and the vehicle directly ahead. It warns      inaugural Honda Technical Workshop on Motorcycle Safety,
the driver of a likely collision with alarms and seatbelt        which took place in June 2008 in Germany with over 150
‘tugs’. If the system detects that a collision is unavoidable,   motorcycle experts from all over Europe.
it automatically applies braking to reduce the effects of an
impact.

Vehicle Stability Assist (VSA)
Sensors built into the car combine a sideslip control
system with the anti-lock brakes (ABS) and traction
control (TCS) to help the driver keep control during sudden
manoeuvres. VCA is currently available as standard on the
Civic, Accord, FR-V, CR-V, Legend and S2000 models. And
for the first time it will be on the all-new Honda Jazz, due
for launch in autumn 2008.




                                                                                                                               27
     Safety
     HONDA’S ADVANCED SAFETY TECHNOLOGIES

     The world’s first production motorcycle airbag
     Nowhere is Honda’s commitment to motorcycle safety
     more visible than on this pioneering technology. Our
     research of real-life accident statistics revealed that over
     half of crashes are frontal collisions resulting in injuries
     caused by impacts with other vehicles or the road surface.
     Our engineers devised an airbag that would inflate out
     of the instrument cluster to slow the rider down as he or
     she was thrown forward. This innovative safety feature – a
     true world first – debuted on the Honda Goldwing in 2007.
     And now we’ve done it we’re not resting on our laurels;
     research work is underway to develop it further to protect
     against leg injuries to riders.

     Honda’s Advanced Safety Vehicles (ASVs)
     Vehicle to Vehicle communications – so-called V2V
     technology – is expected to take off in the near future, and
     Honda’s ongoing research means it will be at the forefront
     of the industry. Our ASV-3 motorcycle and passenger
     car concepts talk to each other, exchange information
     electronically about their position, direction and speed.
     The system can also detect pedestrians and obstacles
     ahead, and uses the information to alert the rider or driver
     to potential hazards.

     The next step was ASV-4, in which the prototype vehicles
     include cameras to provide the road user with visual and
     audio information on the surrounding environment. Called
     the Driver Safety Support System, it has recently been
     tested on Japanese roads. The results showed a greater
     attentiveness and a more relaxed driving environment.
                                                                    My First Licence




28
Motorcycle Design Innovations                                        Power Equipment Safety
Honda’s research highlights that human beings have an ability
to detect face patterns and distinguish them from others. It also    EASI ATV Safety Training
shows that motorcycles may be recognised as travelling slower        Every Honda product takes a degree of skill and/or
than their actual speed. Using this research, Honda is proposing     training to master, and we take our responsibilities as a
two design concepts to improve motorcycle conspicuity.               retailer very seriously. That’s just as true for all-terrain
                                                                     vehicles – better known as ATVs.
                      FACE, focuses on the headlight cluster
                      making the frontal design look like a          ATVs are an effective and essential form of transport in
                      human face.                                    rural communities, where their unique off-road ability is
                                                                     appreciated by farmers and landowners alike. Honda is
                      LONG, configures additional lights at          the market leader in the UK with 50 per cent of national
                      2 different heights to provide other           sales. The unique way the ATV user controls his machine
                      road users with a better perception of a       means special skills are required. Since spring 2006
                      motorcycle’s distance and velocity.            every customer buying a new ATV is provided with a
                                                                     free training course, supplied by the internationally
My First Licence                                                     recognised European ATV Safety Institute (EASI). In
Honda is teaching the road users of tomorrow about staying           addition, buyers of pre-owned machines bought at an
safe with its innovative ‘My First Licence’ scheme. Children from    authorised Honda ATV dealer are entitled to the same
ages 5-11 ride a small Honda motorcycle round a closed course        course for a small fee. These schemes are promoted
with experienced instructors on hand at all times. It teaches        through point-of-sale material in showrooms, and also
the basics of motorcycling, but also what road signs mean, how       during ATV new product launches.
they should deal with road architecture such as roundabouts
and junctions, and other rules of the road.

To date more than 5,000 children have received their first
licence with Honda since 2005.                                       RYA Powerboat Training
                                                                     Honda’s outboard engines are respected through the
Rider Trainer                                                        marine community as being among the most modern
The Rider Trainer is a compact and affordable simulator              and reliable on the market. But with power comes
designed to give the rider a real biking experience in a safe and    responsibility, and that’s why we have worked with the
virtual environment, enabling them to anticipate and experience      Royal Yacht Association (RYA) for a number of years to
potentially dangerous traffic situations without risk. It is a       give new outboard engine customers the appropriate
computer-based system for use in dealerships, schools or test        training for their watercraft. We offer every customer
centres. It has realistic motorcycle controls, while playback and    who buys an engine of 50bhp or more a free two-day
print-out functions allow analysis of practical results. Currently   RYA instruction course. Candidates learn all the correct
five units are in use in Britain, appearing at dealer events and     safety procedures to get the best from their new
road safety functions. Honda works very closely to highlight and     Honda engine, plus low and high-speed boat handling.
promote safe motorcycling techniques, and the Rider Trainer          Completion leads to RYA Level II Powerboat certification.
has been used as part of the Government’s ‘Think Bike’ national
awareness campaign.
                                        Rider Trainer




                                                                                                                                    29
     Safety
                                HONDA OF THE UK MANUFACTURING
                                – SAFETY APPROACH
     ‘We will ensure a safe     HUM operates to this guiding principle, and total accident
     and healthy working        rates have been maintained at record low levels. Additionally,
     environment by             a new pro-active focus on ergonomics – the science of
     building safety into our   designing the job, equipment and workplace to fit the worker
     process and equipment      – has created the added benefits of process improvements.
     and by achieving the
     highest level of safety    Fire
     awareness in our           There are three areas at higher risk from fire within HUM
     Associates.’               – the Welding, Paint and Die Casting areas – as either
                                hot work is carried out or flammable material is stored.
     ‘There shall be no         HUM has a clear fire policy in place that focuses on three
     production without         key elements; prevention, ensuring effective and tested
     Safety ‘                   evacuation procedures are in place, and fire fighting but
                                only if assessed as safe by trained Associates. Each of
                                these elements consists of a number of procedures and
                                criteria which are tested, checked and where appropriate
                                updated regularly.

                                Plant and Equipment
                                Equipment is used to support every aspect of HUM’s
                                manufacturing process. Typical risks include mechanical
                                and electrical hazards, high and low temperatures, noise
                                and vibration, chemicals and lasers.

                                To minimise risk the priority is to eradicate any hazards
                                during the design, manufacture and installation of new
                                equipment. In 2005 an Engineering Committee was formed
                                to coordinate the review and upgrade of older equipment to
                                ensure compliance to current legislation. Since then more
                                than £250,000 has been spent on process improvement.

                                Vehicle Movements
                                Vehicle movements on site include Associates coming to
                                work, delivery and movement of parts, the movement and
                                testing of new vehicles, and movement of visitors and
                                contractors. Where possible, pedestrians and vehicles are
                                kept separate and a site speed limit of 15mph externally and




30
10mph internally is imposed. Associates who drive as part of      Devices, conveyors and other mechanical aids are used
their work are trained to the highest standards, and vehicles     when this risk can’t be designed out of the process. Forklift
such as tow trucks are speed limited. All drivers moving          trucks and trolleys may be used to move heavier irregular
cars on site or driving for company business are required         objects to minimise the amount of manual handling.
to undergo driver training and sign the company driving
procedures to confirm they will comply with the site rules.       Ergonomics is considered when production processes
                                                                  are designed with the principle of ‘fitting jobs to people’.
Associate Awareness                                               There are trained ergonomic assessors within each division
Associate involvement is critical to ensure that safe working     who are involved at the new model development stage.
practices are followed and accidents are reduced. Unsafe          They carry out process assessments using Honda’s global
behaviour or a poor safety culture can lead to an increase        ergonomic standard.
in all types of accidents. Training of all levels of Associates
is carried out through initial induction, specialist Safety       The HUM Safety Challenge
and Environment (S&E) courses and job-specific training.          Honda’s key manufacturing principle of ‘There can be no
In addition, all departments have Safety and Environment          production without safety’ means that we consider the
notice boards in place that include details of the Company        well-being of Associates a fundamental responsibility. This
policies and department specific activities.                      is also in accordance with the principle of respect for the
                                                                  individual.
To promote the bottom up safety culture HUM, in
conjunction with trade unions, have developed a site wide         At the same time, we are always seeking to give something
system of elections for S&E representatives. All reps have        back to society. Since 1999 HUM has combined these
received 3 days of detailed S&E training using trade union        ideals through the Safety Challenge. It is a programme
affiliated external trainers. This has led to empowered           that promotes safety awareness and contributes to society
departmental safety committees.                                   through money being raised for worthy causes.

During 2007 HUM developed and rolled out a new                    Every team in every manufacturing area participates,
risk assessment system. It combines a simple hazard               keeping its own detailed safety statistics. Each time a
identification method with an in-depth task-based                 team achieves their target, for example, completes 80
assessment of risk. This new method has increased the             consecutive accident-free full shifts, the company makes
traceability and the repeatability of risk assessment             a donation to a charity of that team’s choice. To date,
throughout HUM.                                                   Honda Associates have raised over £100,000 for good
                                                                  causes. Both as a safety awareness initiative and as a
Manual Handling and Ergonomics                                    philanthropic endeavour, the Safety Challenge has become
The nature of the manufacturing operation at HUM means            a popular, long-running, and highly successful initiative.
that many of the production tasks are repetitive and may
involve manual handling. Examples include the repeated
lifting and movement of heavy objects, and could lead to
the risk of strain injuries. The use of Manual Handling Assist




                                                                                                                                  31
     education
     HONDA INITIATIVES

     HONDA APPROACH           EDUCATION

                              School of Dreams
     Since 2000 Honda’s       Piloted in 2007 and extended for 2008, the School of
     global slogan has        Dreams is perhaps the best UK example of Honda’s core
     been The Power of        commitment to inspire future generations.
     Dreams, and nowhere
     is that more relevant    Launched in schools close to our UK operational facilities,
     than in our approach     the School of Dreams is a specialist education programme
     to education. We         designed by Honda, but run in partnership with a team
     are proud to offer a     of education professionals. It is a two-day workshop for
     diverse and varied       students aged 9-14 years and is directly linked to the
     range of opportunities   National Curriculum and a recent Department for Children,
     for both new and         Schools and Families initiative.
     existing Associates,
     as well as young         The School of Dreams helps the children to explore creative
     people who, with the     thinking, using Honda’s philosophies and products as a
     right encouragement,     springboard to generate new ideas and solutions to problems.
     may become the
     next generation          The result is a teaching resource which inspires pupils and
     of Associates. The       enables teachers to meet curriculum requirements across
     imagination to dream     subject areas.
     an idea and the
     creativity to make       We commissioned independent post-event research in
     it a reality – that’s    order to check the educational value of the project. Every
     what we want to          teacher interviewed agreed or strongly agreed that pupils
     foster. By proactively   responded very positively to the School of Dreams, and
     contributing to          that student participation levels were high.
     society through
     our educational          So far, more than 700 pupils and 100 teachers have taken
     programmes, we           part.
     believe we can nurture
     a desire in young
     people to challenge
     themselves.




32
                                                                 Honda Apprenticeship Programme
                                                                 The industry leading Honda Apprenticeship
                                                                 Programme, run by the Honda Institute, is designed
                                                                 to develop the next generation of Honda technicians.

                                                                 Honda’s Apprenticeship Programme has been
                                                                 running in excess of 10 years and has a maximum
World Skills London 2011                                         capacity of 300 places across each of our divisions
Education and training is the only way to pass on the skills     (Cars, Motorcycles, All-Terrain Vehicles, Parts, Lawn
of current employees to other people, empowering them            & Garden, Marine). Apprentice numbers are split
with the tools they need to devise new technologies to           evenly across the three years, with approximately
drive on the future of engineering.                              100 qualified Apprentices graduating each year.
                                                                 Competition to join the Programme is tough, with
Honda is a sponsor of WorldSkills London 2011, a                 approximately 2,000 applications received per year.
competition for skilled people covering everything from
automotive technology to joinery and jewellery, plastering       Apprentices on the scheme are employed by an
and plumbing. Over four days of tough competition, young         authorised Honda dealer and attend 20 weeks of
people from 51 member nations test themselves against            training at our state-of-the-art facility – The Honda
tough international standards for the ultimate prizes of         Institute, near our UK base in Langley, Berkshire
gold, silver and bronze medals.                                  – over the course of a year.

                                                                 Honda has recently introduced a new element to the
The state-of-the-art facilities at the Honda Institute will be
                                                                 Apprenticeship Programme; the Honda Challenge.
used to train team members for automotive events. This
event perfectly reflects Honda’s wholehearted commitment         Setting new standards in young person development,
to encouraging young people to develop goals and                 this is a compulsory personal development
aspirations – and then inspiring them to work hard to            programme for all Honda Apprentices.
achieve these dreams.
                                                                 The Honda Challenge is designed to develop the
                                                                 Apprentice as a young person and runs in parallel to
                                                                 the technical training blocks. It provides coaching on a
                                                                 wide variety of subjects from citizenship, equality and
                                                                 diversity to customer awareness, substance abuse
                                                                 and an introduction to personal finance.

                                                                 As well as developing the Apprentice, the Honda
                                                                 Challenge should also help in improving retention
                                                                 amongst Apprentices and improve loyalty to
                                                                 the Honda brand. It is also aligned to the wider
                                                                 Government agenda of developing socially
                                                                 responsible young people.

                                                                 On successful completion, the Apprentice achieves
                                                                 a number of qualifications, including Honda’s
                                                                 Maintenance Technician Award and an NVQ Level
                                                                 2 or 3, whilst also attending Honda’s prestigious
                                                                 Apprentice Graduation ceremony.




    Windsor Festival Education Programme
    The annual Windsor Festival is one of Britain’s
    largest arts events, and is right on the doorstep
    of Honda (UK)’s headquarters. Our aim with the
    Windsor Festival Education Programme is to take
    ‘The Power of Dreams’ philosophy to young people
    within the community and to help them develop
    their artistic skills. Pupils from schools in the area,
    aged 14-17 years, are invited every summer to
    submit works covering four disciplines of music,
    creative writing and two and three-dimensional art
    under the theme ‘The Power of Dreams’.


                                                                                                                            33
     education
     HONDA INITIATIVES



                                         SWINDON ACADEMY
                                         The Swindon Academy has brought together three
                                         Swindon schools under one roof to form a new educational
                                         facility in the heart of Swindon. The Swindon Academy has
                                         become the first 0-19 year academy in the country and has
                                         been sponsored by the United Learning Trust.

                                         With a 20 year heritage of building cars and engines in
                                         Swindon, Honda is a co-sponsor of the Swindon Academy
     A member of United Learning Trust
                                         and is financially assisting in the development of the
                                         school into a first class educational institution for the
                                         Swindon community.

                                         Honda will also provide practical assistance to the
                                         Academy and will support the school’s business and
                                         enterprise specialism. Honda is a world leader in
                                         engineering, manufacturing and business practice and we
                                         hope to provide students with first hand experience of the
                                         business world by inviting them to our factory and through
                                         sending engineers and managers back into the classroom.
                                         Through this activity we hope to inspire and excite young
                                         people about engineering and manufacturing – areas often
                                         overlooked in this digital age.

                                         In September 2007, the Swindon Academy was officially
                                         opened, with a Foundation Day ceremony and in
                                         September 2009, a new state of the art school building will
                                         be opened.

                                         Make Your Mark Challenge
                                         Part of the Global Entrepreneurship Week to be staged
                                         in November 2007, the Make Your Mark Challenge is a
                                         one-day initiative for National Academies. Students from
                                         across the country are challenged to come up with ideas
                                         for new and innovative products and services. Last year
                                         almost 40,000 students were involved. HUM Associates
                                         supported Academy students and helped to judge the
                                         students’ contributions by picking a winner to go forward
                                         to the national finals.




34
Mock Recruitment Open Day                                     What is Local Agenda 21?
This event was staged at HUM to give 75 students from the     It is a local version of Agenda 21, an international
Swindon Academy a real-life taster of what going through      agreement made at the first Earth Summit held in Rio
a typical recruitment process is like. Every aspect was       de Janeiro in June 1992. This conference agreed that
covered, including initial application, form completion and   changes were necessary to tackle environmental, social
selection testing. In addition, there were workshops on       and economic problems around the world. Almost 180
CV completion and interview techniques. The culmination       countries signed up to this agreement and more than
of the day was a mock interview with an HUM manager,          1,800 local authorities in 64 countries are working on
followed by a group Q&A session.                              the local version. The majority of councils in the UK,
                                                              including Swindon Borough Council where HUM is based,
Engineering Visit to HUM                                      are involved. Their projects are based on the concerns
In March 2008, 25 engineering students were invited           expressed by people in their community.
to HUM for a familiarisation tour of some of the key
engineering processes. An engineering themed quiz was
held and students were given an insight into some of the
challenges and opportunities that a career in engineering
would present.

HUM School Visits Programme, in support of Local
Agenda 21
As a good corporate citizen, Honda works constantly to
deepen its commitment to the local community where
we operate. As part of this approach, HUM has run a
local Schools Visit Programme since 1999. Started as a
pilot scheme with one school and 25 pupils, it has now
expanded to include eight schools and more than 300
pupils annually. The Programme supports Local Agenda
21 (see opposite) and has the full backing of Swindon
Borough Council. The Programme is designed to promote
greater understanding of environmental management
practices and takes the form of presentations, a factory
tour and a Q&A session with HUM management. We have
found these sessions to be beneficial to both Honda and
the schools, and we are committed to continuing them.




                                                                                                                       35
     OUR RELATIONSHIP WITH SOCIETY
                     OUR RELATIONSHIP WITH SOCIETY

                     Honda’s approach to the communities in which we operate
                     has always been a simple one. The phrase that captures
                     its spirit is ‘Together for Tomorrow’. By providing high
                     quality products that meet a variety of consumer needs,
                     we are already contributing to society. But we have also
                     tried to ensure a harmonious co-existence with people and
                     organisations in the areas where we are based. We aim to
                     benefit them by conceiving and developing a broad range
                     of external activities that promote co-existence, as well as
                     supporting pre-existing events and initiatives that meet
                     our sponsorship criteria.

                     The basic principles of this philanthropic approach are
                     three-fold:

                     • As a global company we’re dedicated to contributing to
                       society around the world with our products.

                     • We will always try to deepen our commitment to the
                       local communities in which we operate.

                     • We support the nurturing of a society where individuals
                       care for the world around them, and actively participate
                       in socially responsible activities.

                     This is part of our key Corporate Social Responsibility
                     desire to be a company that makes a contribution, in short
                     ‘a company that society wants to exist’. It is as important in
                     our relationship with society as it is in any other, because
                     we are ‘Together for Tomorrow’.




36
HUM CHARITABLE WORK

                                                                  JUNIOR
Wiltshire and Swindon Community Foundation (WSCF)
For 12 years HUM has been an active supporter of the                GOOD
WSCF, an organisation which is committed to strengthening
and supporting local community charities. It’s a registered
                                                                  CITIZEN
charity itself which encourages local giving, acting as a
vital link between potential donors and those with needs.     Junior Good Citizen Programme
HUM pays into the fund on an annual basis.                    HUM has helped with financial support for this programme
                                                              since 1994. Staged in Wiltshire annually, it is run in
                                                              conjunction with local schools, the local authority and
                                                              emergency services. Its aim is to educate young people
                                                              about the importance of being a good and contributing
                                                              citizen. The programme has been specially designed to
Safe Drive Stay Alive                                         engage children in Year Six (10 and 11-year-olds) in a fun
Road traffic accidents are the biggest cause of accidental    learning environment. Topics covered include anti-social
deaths in the UK for those aged 20 and under. Safe Drive      behaviour, the issues around smoking, alcohol and drug
Stay Alive is an innovative theatre education project,        awareness and internet chat-room safety.
exploring the circumstances and consequences of a
collision. Aimed at 16-18 year olds – straddling young
people who have yet to start driving as well as those
who have – it’s designed to explore the consequences of
being involved in a crash. HUM is the primary sponsor
of a specific member of staff within the Wiltshire Fire
Brigade. He is solely responsible for the co-ordination and
delivery of the Safe Drive Stay Alive programme within
local schools. To date, more than 8,000 students from 56      PROSPECT
schools and colleges have participated in the Programme.       HOSPICE

                                                              Prospect Hospice
                                                              The Prospect Hospice in Swindon provides specialist care
                                                              and support for people living with life-threatening illnesses
                                                              and their families. The care it provides is free of charge
                                                              and is offered in partnership with local community, health
                                                              care and hospital services. HUM has made considerable
                                                              financial donations, and promotes Prospect House by
                                                              inviting fundraisers to attend the annual HUM Summer
                                                              Festival.




                                                                                                                              37
     OUR RELATIONSHIP WITH SOCIETY
                     HONDA (UK) CHARITABLE WORK
                     Honda work with charities that fit under our 4 key
                     cornerstones of Racing, Education, Environment and
                     Local Community. Honda associates have voted for their
                     preferred charities to support in these chosen areas for
                     2008/2009.




                     BEN
                     Support from Honda continues to grow into 2008/2009
                     to develop further this long term relationship. BEN offers
                     financial, emotional and practical help and support to
                     more than 15,000 men, women and children who have
                     a connection with the automotive sector. With Honda’s
                     help, the charity was able to provide support to set up a
                     new home for a lorry driver paralysed in a road accident;
                     financial support for a family who had to take time off work
                     after their daughter was diagnosed with leukaemia and
                     also care support for a wife whose husband had a heart
                     attack and could therefore no longer work.




                     NSPCC
                     Britain’s leading children’s charity has once again been
                     voted for by Honda associates to receive support and
                     funding in 2008/09. In 2007/08, ChildLine, a service run
                     by the NSPCC worked with more than 66,000 children
                     and young people across more than 700 primary and
                     secondary schools and in almost 100 special schools and
                     youth groups.

                     ChildLine in Partnerships (CHIPS) endorses the view that
                     children and young people can help each other, can play




38
a part in making changes to improve their own lives, and
have a right to be listened to and respected.

CHIPS provides a range of services from awareness raising
assemblies, workshops dealing with bullying issues, to         Thames Hospice Care
setting up peer support schemes that encourage children        Thames Hospice Care (THc) based in Windsor and Ascot, is
and young people to support one another                        the largest provider of hospice care in East Berkshire and
                                                               South Bucks. It provides the best possible care, through
Woodland Trust                                                 a wide range of services both at the Hospice and out in
Honda (UK) is delighted to support the Woodland Trust,         the community, to those affected by cancer and other
the UK’s leading woodland conservation charity dedicated       life limiting illness, their families and carers. Patients
solely to the protection of our native woodland heritage. In   are not charged for the care they receive at THc and the
2007 the charity’s ‘Tree for All’ campaign involved almost     government only funds one quarter of their costs, currently
70,000 Scouts in planting 100 new woods to mark the            £5m. This means they rely on donations from local people
organisation’s centenary. The Trust also acquired 14 new       to raise 75p out of every £1 they spend.
sites across the UK, launched the Ancient Tree Hunt to
record the UK’s forgotten ancient trees, and worked with
partners to begin programmes of restoration for 5,000
acres of damaged ancient woodland.

                                                               Child Bereavement Charity
                                                               Provides support and information to all those affected by
                                                               the death of a baby or child or when children are bereaved.
                                                               The charity also provides a wide range of training and
                                                               award winning resources for the professionals who work
                                                               with these families and children, from the NHS, emergency
Slough Mencap                                                  services, schools, social care and the voluntary sector.
A local charity close to the Honda Head Office providing
social, educational and working opportunities for people
with Learning Disabilities, it also gives support and
opportunities to the families of the clients, sharing its 75
years experience with clients and families alike.




                                                                                                                             39
For further information
John Kingston
Government Affairs and Environment Manager
Honda (UK)
470 London Road
Slough
Berkshire
SL3 8QY
Telephone +44 (0) 1753 590 357
www.honda.co.uk




             Cert no. CU-COC-807273-AE

				
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