How to Write an Invoice - Excel

Document Sample
How to Write an Invoice - Excel Powered By Docstoc
					Definitions
       o "Banner" is a graphical ad (or a text ad taking up the same space). When you click on a banner, you go to a "landing
           + 468 x 60 (all sizes are expressed in pixels, with the width as the first number and the height as the second n
           + 120 x 120
           + 120 x 60
           + 120 x 240
           + 250 x 250
           + 160 x <height varies from 160 to 600 pixels tall>
       o "Zone" is where the ad appears. There are three zones on a page:
           + Masthead - 468 x 60 in the masthead (just right of the logo)
           + Right Column - The ads in the right hand column are 120 pixels wide. (Technically, there are 7 zones here, one
           + Middle Column - There is a single available space in the middle column-- a 250 x 250 square on home page and a
       o "Regions" are the geographic locations where ads are viewed. The world is divided into 3 regions:
           + Western US (including Western Canada, from Mississippi River West). About 35% of total traffic.
           + Eastern US (including Eastern Canada, from Mississippi River East). About 35% of total traffic.
           + Europe (and the rest of the world). About 30% of total traffic -- almost all of it in Europe
       o "Slots" are portions of a zone. For example, there are 6 slots available in the Masthead Zone (which is the 468 x 60
ad will show twice every 6 pageviews.

.
Right Hand Column - Standard Terms and Pricing
      o All ads are 120 pixels wide and will run on every page (other than photo-essays). They can be varying heights (see b
      o There are approximately 2 million pageviews per month, worldwide.
      o All ads will appear randomly, top to bottom; that is, sometimes it will be on the top of the column, sometimes in th
ads in the right column will always be at the bottom of the column.)
      o The price for an ad in this zone is a function of the vertical height
          + 120 x 120 - $400 per month per region (about $0.20 per thousand impressions)
          + 120 x 240 - $750 per month per region (about $0.35 per thousand impressions)
          + 120 x 60 - $250 per month per region (about $0.12 per thousand impressions)
      o Discounts
          + 10% for 2 regions
          + 20% for entire world (3 regions)
          + 10% for three or more months prepaid
          + 20% for 501(c)(3) or bona fide charitable organizations

.
468 x 60 - Standard Terms and Pricing
       o All ads will appear in the masthead, which runs on all pages.
       o There are a maximum of 6 "slots" that rotate randomly. Note: on each pageview only one 468 x 60 banner will be show
sale
       o You can buy one, two or three slots. If you buy one, your ad will run once every 6 pageviews. If you buy two, it wil
in 6 pageviews.
       o Each slot runs about 120,000 times per month per region.
       o Prices:
           + $200 per slot per region (about $1.60 per thousand impressions)
       o Discounts
           + 10% for 2 regions
           + 20% for entire world (3 regions)
           + 10% for three or more months prepaid
           + 20% for 501(c)(3) or bona fide charitable organizations

.
250 x 250 Standard Terms and Pricing
      o Ads appear on the front page only, between "Featured Blogs" and "News and Headlines" in the middle column.
      o There are a maximum of 3 "slots" that rotate randomly. Note: on each pageview, only one 250 x 250 banner will be sh
sale.
      o You can buy one or two slots. If you buy one, your ad will run once every 3 pageviews. If you buy two, it will run t
sale.
        o You can buy one or two slots. If you buy one, your ad will run once every 3 pageviews. If you buy two, it will run t
        o Each slot runs about 33,000 times per month per region.
        o Prices:
            + $200 per slot per region (about $6 per thousand impressions)
        o Discounts
            + 10% for 2 regions
            + 20% for entire world (3 regions)
            + 10% for three or more months prepaid
            + 20% for 501(c)(3) or bona fide charitable organizations

.
160 x 600 Standard Terms and Pricing
      o Ads appear on the inside pages only, in the middle column, just below Iranian Personals.
      o There are a maximum of 3 "slots" that rotate randomly. Note: on each pageview, only one 160 x 600 banner will be sh
sale
      o You can buy one or two slots. If you buy one, your ad will run once every 3 pageviews. If you buy two, it will run t
      o Each slot runs about 120,000 times per month per region.
      o Prices:
          + $350 per slot per region (about $3 per thousand impressions)
      o Discounts
          + 10% for 2 regions
          + 20% for entire world (3 regions)
          + 10% for three or more months prepaid
          + 20% for 501(c)(3) or bona fide charitable organizations
k on a banner, you go to a "landing page" or "destination site." Standard sizes are:
 nd the height as the second number)




cally, there are 7 zones here, one for each ad that appears in this right column.)
 0 x 250 square on home page and a 160 x 600 ad on the inside pages
d into 3 regions:
35% of total traffic.
5% of total traffic.

head Zone (which is the 468 x 60 zone just to the right of the logo). If you buy two slots, your




They can be varying heights (see below).

 of the column, sometimes in the middle, and sometimes at the bottom (Note: The Google




nly one 468 x 60 banner will be shown. It just randomly rotates among 6 "slots" that are for

pageviews. If you buy two, it will run twice every 6 pageviews. And three slots equals 3 times




adlines" in the middle column.
only one 250 x 250 banner will be shown. It just randomly rotates among 3 "slots" that are for

ews. If you buy two, it will run twice every 3 pageviews.
ews. If you buy two, it will run twice every 3 pageviews.




only one 160 x 600 banner will be shown. It just randomly rotates among 3 "slots" that are for

ews. If you buy two, it will run twice every 3 pageviews.
Some Advertisers have asked for "bundled pricing" for certain types of campaigns. Here are some bundles and some suggesti

    * Bundle - GOLD
       o Composition
           + one 120 x 240 ad in right column
           + one slot of the 468 x 60 masthead banner
       o Pricing (per region)
           + $800 (normally a $950 value)
       o Options
           + Add a slot of 160 x 600 for additional $250 (normally $350)
           + Add a slot of 250 x 250 for additional $150 (normally $200)
       o Discounts
           + 10% for 2 regions
           + 20% for entire world (3 regions)
           + 10% for three or more months prepaid
           + 20% for 501(c)(3) or bona fide charitable organizations

.

    * Bundle - SILVER
       o Composition
           + one 120 x 120 ad in right column
           + one slot of 468 x 60 masthead banner
       o Pricing (per region)
           + $500 (normally a $600 value)
       o Options
           + Add a slot of 160 x 600 for additional $250 (normally $350)
           + Add a slot of 250 x 250 for additional $150 (normally $200)
       o Discounts
           + 10% for 2 regions
           + 20% for entire world (3 regions)
           + 10% for three or more months prepaid
           + 20% for 501(c)(3) or bona fide charitable organizations

.

    * Bundle - BRONZE
        o Composition
            + one 120 x 60 ad in right column
            + one slot of 468 x 60 masthead banner
        o Pricing (per region)
            + $375 (normally a $450 value)
        o Options
            + Add a slot of 160 x 600 for additional $250 (normally $350)
            + Add a slot of 250 x 250 for additional $150 (normally $200)
        o Discounts
            + 10% for 2 regions
            + 20% for entire world (3 regions)
            + 10% for three or more months prepaid
            + 20% for 501(c)(3) or bona fide charitable organizations
e bundles and some suggestions:
                                                                   Insertion Order
                                                                   (Fill pink both pink areas and ONE of the yellow blocks)

Name of Financially Responsible Party                       (replace this text with your name )          PRICING AND PAYMENT: Based on your Order:
On Behalf of                                         (replace this text with name of advertised item)    Bundles                         Unit Price Your Order
Date Campaign Should Start                               (replace this with start date or "ASAP")         - Gold                                800           $0
Duration of Campaign1                                                          1                          - Silver                              500           $0
Do You Want Automatic Renewal?2                               (edit this to read "yes" or "no")           - Bronze                              375           $0
If 501(c)(3), write "yes" in this space                       (edit this to read "yes" or "no")          Options (Center Column)
How Many Months Paid In Advance? 3                                             1                          - 250 x 250                           250           $0
Payment Arrangements 4                                                                                    - 160 x 600                           150           $0
                                                                                                         Masthead Zone
(ORDER: Use ONE of the yellow areas to choose a "Bundle" or to select specific ads )                       - 468 x 60                           200           $0
                                                                                                         Right Hand Column
BUNDLED PRICING                                     Qty Ordered Units        Notes:                        - 120 x 240                          750           $0
   $/Mo. Bundles                                                                                           - 120 x 120                          400           $0
                       5
     800 - Gold Bundle                                    0        bundle                                  - 120 x 60                           250           $0
                         6
     500 - Silver Bundle                                  0        bundle     only one of these          Center Column
                           7
     375 - Bronze Bundle                                  0        bundle                                  - 250 x 250                          200           $0
         Options (Center Column)                                                                           - 160 x 600                          350           $0
     250 - 250 x 250                                      0        slots     Maximum 2 slots out of 3
     150 - 160 x 600                                      0        slots     Maximum 2 slots out of 3    Subtotal (for one month, all regions)                            $0
                                                                                                          discount for more than one region                              0%
SPECIFIC INSERTION ORDER                                                                                  discount for charitable organization                           0%
   $/Mo. Masthead Zone                                                                                    discount for 3 or more months prepaid                          0%
     200 - 468 x 60                                       0        slots     Maximum 3 slots out of 6
          Right Hand Column                                                                              Monthly Total (all regions, post-discounts)                       $0
     750 - 120 x 240                                      0        full ad
     400 - 120 x 120                                      0        full ad    only one of these          Total Order                                                      $0
     250 - 120 x 60                                       0        full ad                               Amount To Be Paid Now                                           $0
          Center Column                                                                                  Amount Due Later                                                 $0
     200 - 250 x 250                                      0        slots     Maximum 2 slots out of 3
     350 - 160 x 600                                      0        slots     Maximum 2 slots out of 3
                                                                                                         Notes:
                                                                                                         1
                                                                                                           In months. If campaign is for a fractional month, put decimal
REGIONS WHERE ADS SHOULD RUN                                                                             equivalent. For example, if your campaign is for 2 months and 12
        Eastern US and/or Canada                          0         1 = "yes" and 0 = "no"               days, use 2.4 (which is 2 and 12/30ths months). Use 30 day
                                                                                                         2
        Western US and/or Canada                          0         2 = "yes" and 0 = "no"                 If "yes", we will send you an invoice before the expiration date.
                                                                                                         3
        Europe and Rest of World                          0         3 = "yes" and 0 = "no"                 Put in the number of months you will prepay -- 1, 2, 3, etc.
                                                                                                         4
                                                                                                           Write "online" if paying online; otherwise write "invoice me"
                                                                                                         5
Approved:                                                                                                  One 120 x 240 ad and one slot of 468 x 60 masthead banner.
                                                                                                         6
            (your name, title, date here; email to "advertise@iranian.com" or fax to +1 206-279-4741)      One 120 x 120 ad and one slot of 468 x 60 masthead banner.
                                                                                                         7
            (add any special instructions on a separate sheet                                              One 120 x 60 ad and one slot of 468 x 60 masthead banner.

				
DOCUMENT INFO
Description: How to Write an Invoice document sample