Players • Joe Aniello, FMU • Bill Laing, AU • Deane Peterson,VU • Terry Goodin, WKU • Jerry Carr, PU • David Fender, MSU • Wil Clouse, VU • Jeff Helbig, Sumner County Schools • Mark Davey, Hudson Falls Central Schools • Jeff Burgone, Jefferson Parish Schools • Roberta Miller, Resources, Inc. • Don Miller, Heritage Hills Foundation • Wilma King, WKU Purpose Entrepreneurs in Action! • To develop a cross- disciplinary problem-based learning environment using entrepreneurship as a unifying point. • To connect interested colleges and universities together to implement the Entrepreneurs In Action! Program. Assumptions Entrepreneurs in Action! • Twenty-first century entrepreneurs must think differently – more creatively. • Schools should teach about uncertainty, helping students learn how to deal with ambiguity and how to manage chaos. • We need to develop citizens who will ―make jobs instead of take jobs.‖ • People need to know how to be creative and think outside the ―box‖ of conformity. • Americans must be prepared to compete effectively and individually in the new global economic environment. Outcomes Entrepreneurs in Action! • To develop a cross-disciplinary, problem-based learning environment and to extend the model to other colleges and universities via network development. • To assist college students to interface in helping to solve local community problems in ways that result in business ventures. • To generate new, creative ideas to revitalize downtown Athens and to use this process as a model for other cites. Outcomes Entrepreneurs in Action! • To develop an instructional model that encourages faculty members to work collaboratively across disciplines to identify new business ventures within the multi-disciplinary approach and to connect several colleges and universities together through our web-based EIA programs. • To encourage students to see new, innovative opportunities and to marshal resources to develop business ventures. • To teach students to create jobs as opposed to taking jobs. Outcomes Entrepreneurs in Action! • To help students develop and understand the freedom and fulfillment associated with self-employment and self-direction. • To develop a cross-disciplinary, cross-college/university EIA program that can be expanded to include other schools later. • To connect our work to the local community via a network of Online Experts. Description of EIA Entrepreneurs in Action! Experts Entrepreneurs in Action! Community Schools Description of EIA Entrepreneurs in Action! Entrepreneurial Thinking 1) Tolerance for risk 2) Opportunity recognition 3) The gathering of resources to address a want or need 4) Approaching a problem from a fresh or unexpected point of view (creativity in problem-solving) 5) Combining existing knowledge in new ways (innovation in problem-solving) 6) Vision 7) Independent thinking 8) Expressing an action orientation (Clouse & Goodin, 2000) Complexity of …the use of creativity and innovation as an integral part of a process which employs knowledge and problem-solving experience (Simon, 1986; Kim, 1990). Learning Theories Entrepreneurs in Action! ―Whole - Part - Whole‖ Teaching Whole Part Whole Teaching Activities Problem Problem Context Subject Matter Solution Problem Solving Student groups ―plunge into‖ the problem, take it apart, then put it back together into a new ―whole,‖ which represents their own solution. Learning Theories Entrepreneurs in Action! ―Just in Time‖ Teaching Students learn a new concept just at the moment when it is needed. Recursive Design Continual application reinforces learning. Learning Theories Entrepreneurs in Action! Connecting to the Framework of the Learner Learning Theories Entrepreneurs in Action! Connecting to the Framework of the Learner Writing a Case Entrepreneurs in Action! Featured Cases 1. Blackout in America! (Electrical Energy Case) This case is about the great electrical energy blackout that began in the Midwest and continued to the Eastern US several months ago. This case encourages students to think about new alternatives to electrical power. 2. A Question of Power (Oil Related Case) This case is associated with the oil industry and provides the student with the opportunity to investigate new business ventures related to other sources of energy. 3. Chasing the Dragon (Drug Related Case) This case is about the problems associated with the increase in the number of methamphetamine labs in Tennessee. The production of such toxic illegal drugs has created a major social, political and economic problem across our country. 4. Not in My Backyard! (Recycling Case) The United States is a “throw away society.” This case is about recycling and the many social and economic issues related to this problem. Writing a Case Entrepreneurs in Action! Featured Cases (continued) 5. Music City Blues (Music Case) This is a case about the music business. How does one write lyrics and find a means to support himself or herself? 6. Talking to the Air (Wireless Technology Case) This is a wireless technology case involving the opportunity to develop a wireless downtown community in a small town. 7. The Santa Fe Effect (Small Town Redevelopment) This is a case designed around the rejuvenation of small downtown areas. 8. The Phoenix (Cyber Café Case) This case is written to encourage students to develop a cyber café with a cross-disciplinary learning environment that could be the place where great ideas germinate and move into business ventures. Writing a Case Entrepreneurs in Action! Featured Cases (continued) 9. Long Lines, Short Tempers (Homeland Security) This case is written for engineering design classes interested in small device designs for homeland security and terrorist prevention. One of the most pressing problems facing the United States at this time is the threat of terrorist attacks, both on the homeland and on foreign soil. This case provides a scenario for students to develop Micro-electro- mechanical-systems (MEMS) to help protect the security of the homeland. 10. Fashion, Fashion Everywhere, and Nothing to Wear (Fashion, Design, and International Development Case). This case is designed to investigate the impact of fashion on creativity, ethics, culture and international development. 11. The Night of Celebration (Wealth Distribution Case) This is an introductory case to engage students in thinking creatively and entrepreneurially about a business venture. It also involves the transfer of wealth from generation to generation. This case is usually used as a teaching strategy to introduce the major concepts of entrepreneurship. Writing a Case Entrepreneurs in Action! Featured Cases (continued) 9. Long Lines, Short Tempers (Homeland Security) This case is written for engineering design classes interested in small device designs for homeland security and terrorist prevention. One of the most pressing problems facing the United States at this time is the threat of terrorist attacks, both on the homeland and on foreign soil. This case provides a scenario for students to develop Micro-electro- mechanical-systems (MEMS) to help protect the security of the homeland. 10. Fashion, Fashion Everywhere, and Nothing to Wear (Fashion, Design, and International Development Case). This case is designed to investigate the impact of fashion on creativity, ethics, culture and international development. 11. The Night of Celebration (Wealth Distribution Case) This is an introductory case to engage students in thinking creatively and entrepreneurially about a business venture. It also involves the transfer of wealth from generation to generation. This case is usually used as a teaching strategy to introduce the major concepts of entrepreneurship. Testing the Case Entrepreneurs in Action! Mixed Methodology Quantitative Qualitative Analysis Analysis Entrepreneurs in Action! 1. Can students be taught to think entrepreneurially by using web based case studies? 2. During the course of the intervention, will students show any change in the complexity of their problem-solving process? 3. What type of information will Online Experts provide the students to help solve the case? 4. How do the students, teachers and mentors react to the curriculum? Testing the Case Entrepreneurs in Action! GUIDING QUESTIONS • How did students’ self-perceptions change during the course of the program? • Are students more or less inclined to start a business after participating in the program? • Were student products deemed appropriate responses to the case? • Were student products judged to be creative? • How effective was the program at teaching entrepreneurial thinking? • How well did the program achieve its goal of integration? SAMPLE SOLUTIONS • Vanderbilt University • Anderson University • Western Kentucky University • Francis Marion University • Phoenix University • Murray State University Anderson University Dr. Bill Laing • Background – First course only 3 students interested in Entrepreneurship – Now, integrated into Principles of Management (POM) course – POM is required of all business majors and minors. – Groups of five to six students for each business plan Anderson University • Fashion, Fashion – Di Moda Image Consulting – Image consultants to celebrities and business executives • Not in My Backyard – Reinsere –Cleaning up one community at a time – Nonprofit recycling firm – Transfer waste into dollars for playground equipment Anderson University • Talking to the Air – Air Serve – Affordable wireless service – Provider of wireless internet service to small colleges • Santa Fe Effect – Robert E. Lee Hotel and Resort – A high quality getaway spa experience Anderson University • Music City Blues – Asheville Sound Shop – Music recording & lessons in a relaxed atmosphere away from the Nashville music scene • Question of Power – SOFFI – Student Organization for Fuel Independency – Provides grant matching between industry and research centers Anderson University • Reflective Essay Comments – Group project had a realistic feel of what to expect after college – Used the management principles we learned in the group project – One day I hope to start a business like this and this project helped me learn a lot about the business side of music – I learned skills for the future UV-WKY-FMU Dr. Wil Clouse • Fashion, Fashion—Jade of Hope—High End Jewelry for the international market— Raw material from Third World—give back some profits • Not in My back yard—Non profit environment consultant firm legal and social polices, technologies and ecological issues Continued • The Phoenix—Latte Login the city first Internet café exterior building like a coffee cup • Music City Blues– CTC Records—cut THA Checks—R&B, Hip Hop and Urban Rap • Talking to the Air—Air Service—Provider of wireless internet service to small colleges Continued • Fashion, Fashion--MJ Design– Designer handbags—shape, color, size • Long Lines and Hot Tempers– 1.Tri-Sensor—The development of a MEMS sensor with three different sources-Temperature, pressure and acoustic 2. Automatic Chlorine Detection System—(ACIDA) commercial systems for detecting dangerous materials, 3. Deterror– a state of the art MEMS– silicon subrate—for measuring mechanical, thermal, biological, chemical and optical phenomena--- theses project we developed with TTU Engineering Continued • A Question of Power—Alternative domestic fuel sources:ethanol:bio-diesel, arctic oil drilling • Not in my Backyard—Incentives for recycling: methane gas retrieval form landfills..a didactic game show was used to present to class for competition for prizes Continued • The Santa Fe Effect– Common gathering places: destination attractions, business infrastructure— Group develop an on location video. • Fashion, Fashion Everywhere and Nothing to wear--That’s Hot.com website which enables custom designs before purchase. Group developed a comedy skit with props and costumes. Continued • Blackout in America—Proposed to build totally self-sufficient house with solar, thermal generators, heat pumps-- Group developed a scale model with working demonstration and actor roles. EIA Concepts at Phoenix University Dr. Jerry Carr TBA EIA Concepts at WKU College of Business Dr. Terry Goodin TBA Health Care Case Deane Peterson • Health care costs out paced other sectors of US GDP • Vast Technological Breakthroughs • Healthcare Institutions Complex Org. Quality of Care v. Cost • Perceptions—quality of care are directly proportional • Progressive management (i.e.,Six Sigma, TBS) are practiced • Quality care & cost are often actually inversely proportional • ThadaCare (Appleton, WI) state’s lowest cost provider & 98% on CMS quality scales A New Perception & Approach • Good quality healthcare—coordinated, technologically advanced and personalized– cost less than poor quality care—Regina E. Herzlinger, ―Lets Put Consumer in Charge of Health care‖, Harvard Business Review, July 2002. The Dilemma • Academic disciplines are so segregated that students are not shown the interrelations nor give the tools for complex & chaotic world • Medical & Nursing Education—does not provide training outside of traditional healthcare components • Graduates are poorly prepared for complex & competitive workplace Building on EIA • ―Critical Condition‖, a case study about the medical practice management • Designed for undergraduate and graduate nursing programs • Presents real world example of healthcare problems • Prepares students for life after graduation & stimulates entrepreneurship EIA Concepts at Sumner County Schools Jeff Helbig TBA RESOURCES INC. “Living The Dream” Business Action Plan Business Action Plan • Incorporated • Mission Statement • The Team Entrepreneurial Giving Heritage Hills Foundation Selected Outcomes Entrepreneurs in Action! Entrepreneurial Thinking Encourages Business Start-ups Lee Rabideau Former Vanderbilt student and founder of Diabolo Revolution, Inc. http://www.diabolorevolution.com Lee Performs Tricks at the Bonnaroo Festival in Manchester, Tennessee University Level Entrepreneurs in Action! Selected Examples of Business Start-Ups 1. Dalton Franklin, a Vanderbilt University junior and President of Simplicity, Inc 2. Jason Wolf, MA in Human and Organizational Development, Partner in 4Results, Inc. 3. Jerry Carr, EdD, President of Carr and Associates 4. Chris Kincade, MA in HOD, President of Bonus Building Care 5. Chuck Kincade, BS in HOD, Partner in Bonus Building Care 6. Jeni Stephens, MA in General Administrative Leadership and Miss Tennessee in 1996, Vice-President of Stephens Brothers Heating and Air Conditioning 7. Kori Langford, BS in HOD, Director of Strategic Development and Organizational Leadership for Dynamic Management Company 8. Deane Peterson, doctoral student in HOD, Managing Partner of Peterson and Peterson Medical Clinic 9. Gina Scott, BS in HOD, President of Technically Right 10. Lee Rabideau, BS in HOD, President of Diabolo Revolution, Inc. 11. Terry Goodin, EdD, President of Dayspring Academy, Inc. Strategies • Creativity • Connecting with learner • Entrepreneurial Thinking • Holistic Curriculum • Just in Time Learning • Situated Cognition • Problem-Based Learning • Whole-Part-Whole Instructional Method General Findings • Cross-Disciplinary Concept Map Indicator • Self-image improved • Entrepreneurial Thinking—Excitement • Holistic Curriculum—Case reflection-Positive • Group Energized--Positive • Student self project evaluation– Very Positive • Future start-ups--10% with in 5 years 22% within 10 years • Faculty Case review—Positive • On-line experts– Weak review—Not developed enough • Cross-University– Technology needs improvement • Faculty Final Product review—very positive Number of Students 2005 • VU Spring ----- 66 • VU Fall -------- 28 • TTU Spring ---- 25 • FMU Spring----- 23 • FMU Fall------- 15 • AU Fall--------- 26 • AU Spring------ 31 • WKU Spring--- 7 • WKU Fall------ 31 • WKU Bus Fall-app 99 • MSU Spring------ 6 • TWC Spring------- 23 Total-------------------- 380 Current Cases Entrepreneurs in Action! K-12 Level • Black Gold in Paradise: The Case of the Slippery Slope (Mandeville, LA) – High school students tackle the difficult issue of energy generation. • The Case of the Disappearing School (Hendersonville, TN) – Middle school students generate business ideas for a closing school. • The Case of the Neighborhood Renaissance (Schenectady, NY) – Elementary school students make plans for a neighborhood icon. • So, What Are You Going to Do This Summer? (Murfreesboro, TN) – Middle school students create business ideas for a new theme park. • Signs of a Storm (Los Lunas, NM) – Middle school students create business plans that deal with social issues. • When Summer Sun Is No Fun (Mt. Juliet, TN) – Middle school students help to revitalize a downtown park. High School Level Entrepreneurs in Action! Black Gold in Paradise – The Case of the Slippery Slope • JLAM, Inc. • Black Bubbly, Inc. • Nexus Oil, Inc. • Young Riggers, Inc. Drilling Safely in the Artic Middle School Level Entrepreneurs in Action! The Case of the Disappearing School • Gateway to the Arts – A Learning Center for the arts, featuring dance, graphic arts, and performance • Variety International – Combination of ethnic restaurants and culture center • Gateway Clinic – Health Clinic • Shooting Starz Artz Center – Arts Center offering lessons and performances in a variety of styles Gateway School • Grandview Heights Community Center – A place for families to enjoy recreation and entertainment Elementary Level Entrepreneurs in Action! The Case of the Neighborhood Renaissance • Sweet Stuff – Retail store selling candy, cards, toys, drinks, ―slushies,‖ lotto, cigarettes. • Lightning Shack – Retail store selling novelties, posters, books, cards and beads to a target audience of elementary, middle and high school students. • Claws & Paws – Pet Shop selling dogs, cats, fish, pet food, pet toys, etc. as well as grooming services, pet care, walking, and a "drop off" for unwanted pets. • Pac Man Pizza – Pizza restaurant with a game room in the back. • Sunrise Sunset Mart – A neighborhood Danny’s Market convenience store with an ATM machine, bread, milk, etc. • Steve’s Mini Mart – A neighborhood convenience store. Learning Entrepreneurs in Action! Environment • Greater Student Engagement • Less Lecture • More Group Interaction • More Discussion • More In-Class Problem-Solving Learning Entrepreneurs in Action! Environment Learning Community Learner Knowledge Centered Centered Learning Concepts Assessment Centered Learning Concepts Entrepreneurs in Action! 1. Problems of transferability of knowledge 2. EIA is ―engaged knowledge‖ 3. Absorbing knowledge delivered 4. Knowledge learning is contextualized and inflexible 5. Facts vs. time and conditions 6. Knowledge transition – near term vs. long term Current Cases Entrepreneurs in Action! K-12 Level • Black Gold in Paradise: The Case of the Slippery Slope (Mandeville, LA) – High school students tackle the difficult issue of energy generation. • The Case of the Disappearing School (Hendersonville, TN) – Middle school students generate business ideas for a closing school. • The Case of the Neighborhood Renaissance (Schenectady, NY) – Elementary school students make plans for a neighborhood icon. • So, What Are You Going to Do This Summer? (Murfreesboro, TN) – Middle school students create business ideas for a new theme park. • Signs of a Storm (Los Lunas, NM) – Middle school students create business plans that deal with social issues. • When Summer Sun Is No Fun (Mt. Juliet, TN) – Middle school students help to revitalize a downtown park. Assessing Learning Entrepreneurs in Action! Sample Rubrics • EIA • Humor • Outline of Business Plan Assessing Learning Entrepreneurs in Action! Analytical Rubric Scoring System Student # ________ Levels Categories 0 1 2 3 4 Market Research (2) X Product or Service (2) X Industry Analysis (1) X Unifying Theme (2) X Financial (1) X Entrepreneurial Thinking (2) X Total Score Per Level 2 6 24 Total Score 32/40 = 80% The Business Idea Entrepreneurs in Action! Parts of a Business Feasibility Plan Market Research Students must address the wants or needs of a target market. Student work must include: 1) Prospective Customers, 2) Competition (direct or indirect), 3) Description of wants/needs, 4) Advertising and Promotion Plan, 5) Pricing Plan. Product or Service Student work must describe how their idea will fill a need or meet a want in the target market. The work should be characterized by the following: 1) Combining existing information in ways unusual or new to the student, and 2) Offering a fresh approach to solving a problem. Industry Analysis Student work should address factors related to a particular business area. These include: 1) An analysis of factors unique to a particular business, and 2) Special requirements for a particular type of venture, such as specialized equipment, people or technology. Unifying Theme Student work must express the purpose of their venture. They must include: 1) A Vision Statement and 2) A Mission Statement. The explanation of the idea should be coherent, and all parts of the essay should contribute to the overall sense of purpose. Financial Student work must address: 1) Start-up costs, such as equipment, supplies, personnel, space requirements and technology, 2) Operational Costs, such as transportation, personnel and raw materials, and 3) Cash Requirements, such as borrowing, interest expense, and so forth. Entrepreneurial Thinking Overall, students should begin to see the big picture and to understand how entrepreneurship happens. Their work should display: 1) Creativity and Innovation in problem-solving, 2) Independent thinking, including a willingness to challenge boundaries or to consider a problem from a different perspective that what would be considered “conventional,” 3) An Action Orientation, or recognizing an opportunity and defining a plan for action, and 4) A Calculation of Risk and Reward. Evaluation Entrepreneurs in Action! Example of a Final Project Rubric Level Written Possible Presentation Possible Points Points Mastery Plan includes well developed: 45-50 Presentation is coherent, creative, has a 45-50 1) Product or Service Description unifying theme and uses three or more of 2) Market Analysis these presentation techniques: 3) Industry Analysis 1) Computer Presentation 4) Financial Analysis 2) Overheads 5) Unifying Theme 3) Posters/ Artwork 4) Video 5) Skits 6) Handouts 7) Electronics/Audio Tape Proficiency Plan includes all parts listed above, 35-44 Presentation is coherent, shows elements 35-44 but some parts lack sufficient detail. of creativity, and has a unifying theme. The presentation may not involve all group members and uses two or more presentation techniques. Students need to refer to notes too often, but the product is still persuasive. Utilization Plan includes all parts listed above, 25-34 Presentation is unconvincing and 25-34 but each part lacks sufficient detail. incomplete. Coherence and creativity are weak, but it shows a general purpose (level 2 of unifying theme) and uses one or more techniques. Novice Plan does not include all parts listed 15-24 Presentation is oral. The unifying theme 15-24 above, and some parts are is present, but vague and the purpose incomplete. may not be clear. Beginner Plan is missing or extremely 0-14 Presentation is oral and incomplete. The 0-14 fragmented. unifying theme is missing. Total Points Acceptance Entrepreneurs in Action! Gaining Cooperation and Acceptance Across Campus HOD Entrepreneurs In Action! ENG DLPO Future • So What do you think? • Can you join us for the next level of development? • Comments and Suggestions!! Networks Entrepreneurs in Action! Coalition Building Interdisciplinary Regional Networks Relationships Regional Forums Entrepreneurship Education Needs Analysis The “E” Spirit New Venture Accelerators “E” Curriculum Development Conferences Sources of Funding Case Studies Whole-Part-Whole Cross-Disciplinary Publications Creating a Case Entrepreneurs in Action! Search for ideas that have: • Local meaning and relevance • Opportunities for curriculum integration • Multiple solutions • Disciplinary depth Sailing the Seas of Chaos Connecting ―E‖ Education With the World Acceptance Entrepreneurs in Action! Gaining Cooperation and Acceptance Around the Country Entrepreneurs in Action!
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