Employment Opportunity Phoenix University by fcg52446

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									                                 Players
•   Joe Aniello, FMU
•   Bill Laing, AU
•   Deane Peterson,VU
•   Terry Goodin, WKU
•   Jerry Carr, PU
•   David Fender, MSU
•   Wil Clouse, VU
•   Jeff Helbig, Sumner County Schools
•   Mark Davey, Hudson Falls Central Schools
•   Jeff Burgone, Jefferson Parish Schools
•   Roberta Miller, Resources, Inc.
•   Don Miller, Heritage Hills Foundation
•   Wilma King, WKU
Purpose                        Entrepreneurs in Action!


  • To develop a cross-
  disciplinary problem-based
  learning environment using
  entrepreneurship as a
  unifying point.
  • To connect interested
  colleges and universities
  together to implement the
  Entrepreneurs In Action!
  Program.
Assumptions                               Entrepreneurs in Action!



 • Twenty-first century entrepreneurs must think differently – more creatively.

 • Schools should teach about uncertainty, helping students learn how to deal
 with ambiguity and how to manage chaos.

 • We need to develop citizens who will ―make jobs instead of take jobs.‖

 • People need to know how to be creative and think outside the ―box‖ of
 conformity.

 • Americans must be prepared to compete effectively and individually in the
 new global economic environment.
Outcomes                                      Entrepreneurs in Action!


•   To develop a cross-disciplinary, problem-based learning environment and to
    extend the model to other colleges and universities via network development.

•   To assist college students to interface in helping to solve local community
    problems in ways that result in business ventures.

•   To generate new, creative ideas to revitalize downtown Athens and to use this
    process as a model for other cites.
Outcomes                                     Entrepreneurs in Action!


•   To develop an instructional model that encourages faculty members to work
    collaboratively across disciplines to identify new business ventures within the
    multi-disciplinary approach and to connect several colleges and universities
    together through our web-based EIA programs.

•   To encourage students to see new, innovative opportunities and to marshal
    resources to develop business ventures.

•   To teach students to create jobs as opposed to taking jobs.
Outcomes                                  Entrepreneurs in Action!


 •   To help students develop and understand the freedom and fulfillment
     associated with self-employment and self-direction.

 •   To develop a cross-disciplinary, cross-college/university EIA program
     that can be expanded to include other schools later.

 •   To connect our work to the local community via a network of Online
     Experts.
Description of EIA        Entrepreneurs in Action!



                    Experts



               Entrepreneurs
                 in Action!
        Community              Schools
Description of EIA                           Entrepreneurs in Action!

        Entrepreneurial Thinking

1)   Tolerance for risk
2)   Opportunity recognition
3)   The gathering of resources to address a want or need
4)   Approaching a problem from a fresh or unexpected point
     of view (creativity in problem-solving)
5)   Combining existing knowledge in new ways
         (innovation in problem-solving)
6)   Vision
7)   Independent thinking
8)   Expressing an action orientation (Clouse & Goodin, 2000)



      Complexity of             …the use of creativity and innovation as an integral
                                part of a process which employs knowledge and
     problem-solving            experience (Simon, 1986; Kim, 1990).
Learning Theories                          Entrepreneurs in Action!

                  ―Whole - Part - Whole‖ Teaching

     Whole                          Part                         Whole


                             Teaching Activities
   Problem                                                       Problem
   Context                     Subject Matter                    Solution

                               Problem Solving



   Student groups ―plunge into‖ the problem, take it apart, then put it back
   together into a new ―whole,‖ which represents their own solution.
Learning Theories                 Entrepreneurs in Action!



        ―Just in Time‖ Teaching
        Students learn a new concept just at
        the moment when it is needed.



                   Recursive Design
                    Continual application
                    reinforces learning.
Learning Theories   Entrepreneurs in Action!



  Connecting to the Framework of
           the Learner
Learning Theories   Entrepreneurs in Action!



  Connecting to the Framework of
           the Learner
Writing a Case                                   Entrepreneurs in Action!

Featured Cases

1. Blackout in America! (Electrical Energy Case)
This case is about the great electrical energy blackout that began in the Midwest and
continued to the Eastern US several months ago. This case encourages students to think
about new alternatives to electrical power.

2. A Question of Power (Oil Related Case)
This case is associated with the oil industry and provides the student with the opportunity to
investigate new business ventures related to other sources of energy.

3. Chasing the Dragon (Drug Related Case)
This case is about the problems associated with the increase in the number of
methamphetamine labs in Tennessee. The production of such toxic illegal drugs has created
a major social, political and economic problem across our country.

4. Not in My Backyard! (Recycling Case)
The United States is a “throw away society.” This case is about recycling and the many
social and economic issues related to this problem.
Writing a Case                                  Entrepreneurs in Action!

Featured Cases (continued)

 5. Music City Blues (Music Case)
This is a case about the music business. How does one write lyrics and find a means to
support himself or herself?

6. Talking to the Air (Wireless Technology Case)
This is a wireless technology case involving the opportunity to develop a wireless
downtown community in a small town.

7. The Santa Fe Effect (Small Town Redevelopment)
This is a case designed around the rejuvenation of small downtown areas.

8. The Phoenix (Cyber Café Case)
This case is written to encourage students to develop a cyber café with a cross-disciplinary
learning environment that could be the place where great ideas germinate and move into
business ventures.
Writing a Case                                  Entrepreneurs in Action!

Featured Cases (continued)

9. Long Lines, Short Tempers (Homeland Security)
This case is written for engineering design classes interested in small device designs for
homeland security and terrorist prevention. One of the most pressing problems facing the
United States at this time is the threat of terrorist attacks, both on the homeland and on
foreign soil. This case provides a scenario for students to develop Micro-electro-
mechanical-systems (MEMS) to help protect the security of the homeland.

10. Fashion, Fashion Everywhere, and Nothing to Wear (Fashion, Design, and
International Development Case). This case is designed to investigate the impact of fashion
on creativity, ethics, culture and international development.

11. The Night of Celebration (Wealth Distribution Case) This is an introductory case to
engage students in thinking creatively and entrepreneurially about a business venture. It
also involves the transfer of wealth from generation to generation. This case is usually used
as a teaching strategy to introduce the major concepts of entrepreneurship.
Writing a Case                                  Entrepreneurs in Action!

Featured Cases (continued)

9. Long Lines, Short Tempers (Homeland Security)
This case is written for engineering design classes interested in small device designs for
homeland security and terrorist prevention. One of the most pressing problems facing the
United States at this time is the threat of terrorist attacks, both on the homeland and on
foreign soil. This case provides a scenario for students to develop Micro-electro-
mechanical-systems (MEMS) to help protect the security of the homeland.

10. Fashion, Fashion Everywhere, and Nothing to Wear (Fashion, Design, and
International Development Case). This case is designed to investigate the impact of fashion
on creativity, ethics, culture and international development.

11. The Night of Celebration (Wealth Distribution Case) This is an introductory case to
engage students in thinking creatively and entrepreneurially about a business venture. It
also involves the transfer of wealth from generation to generation. This case is usually used
as a teaching strategy to introduce the major concepts of entrepreneurship.
Testing the Case                              Entrepreneurs in Action!

                        Mixed Methodology

       Quantitative                                          Qualitative
        Analysis                                              Analysis
                            Entrepreneurs in Action!


  1.     Can students be taught to think entrepreneurially by using web based case
         studies?
  2.     During the course of the intervention, will students show any change in
         the complexity of their problem-solving process?
  3.     What type of information will Online Experts provide the students to help
         solve the case?
  4.     How do the students, teachers and mentors react to the curriculum?
Testing the Case                      Entrepreneurs in Action!

                         GUIDING
                        QUESTIONS
  •   How did students’ self-perceptions change during the course of
      the program?
  •   Are students more or less inclined to start a business after
      participating in the program?
  •   Were student products deemed appropriate responses to the case?
  •   Were student products judged to be creative?
  •   How effective was the program at teaching entrepreneurial
      thinking?
  •   How well did the program achieve its goal of integration?
        SAMPLE SOLUTIONS
•   Vanderbilt University
•   Anderson University
•   Western Kentucky University
•   Francis Marion University
•   Phoenix University
•   Murray State University
         Anderson University
                   Dr. Bill Laing

• Background
  – First course only 3 students interested in
    Entrepreneurship
  – Now, integrated into Principles of Management
    (POM) course
  – POM is required of all business majors and
    minors.
  – Groups of five to six students for each business
    plan
          Anderson University
• Fashion, Fashion
  – Di Moda Image Consulting
  – Image consultants to celebrities and business executives
• Not in My Backyard
  – Reinsere –Cleaning up one community at a time
  – Nonprofit recycling firm
  – Transfer waste into dollars for playground equipment
         Anderson University
• Talking to the Air
  – Air Serve – Affordable wireless service
  – Provider of wireless internet service to small
    colleges
• Santa Fe Effect
  – Robert E. Lee Hotel and Resort
  – A high quality getaway spa experience
         Anderson University
• Music City Blues
  – Asheville Sound Shop
  – Music recording & lessons in a relaxed atmosphere
    away from the Nashville music scene
• Question of Power
  – SOFFI – Student Organization for Fuel Independency
  – Provides grant matching between industry and research
    centers
         Anderson University
• Reflective Essay Comments
  – Group project had a realistic feel of what to
    expect after college
  – Used the management principles we learned in
    the group project
  – One day I hope to start a business like this and
    this project helped me learn a lot about the
    business side of music
  – I learned skills for the future
           UV-WKY-FMU
                   Dr. Wil Clouse


• Fashion, Fashion—Jade of Hope—High
  End Jewelry for the international market—
  Raw material from Third World—give
  back some profits
• Not in My back yard—Non profit
  environment consultant firm legal and
  social polices, technologies and ecological
  issues
                Continued
• The Phoenix—Latte Login the city first
  Internet café exterior building like a coffee
  cup
• Music City Blues– CTC Records—cut THA
  Checks—R&B, Hip Hop and Urban Rap
• Talking to the Air—Air Service—Provider
  of wireless internet service to small colleges
                  Continued
• Fashion, Fashion--MJ Design– Designer
  handbags—shape, color, size
• Long Lines and Hot Tempers– 1.Tri-Sensor—The
  development of a MEMS sensor with three
  different sources-Temperature, pressure and
  acoustic 2. Automatic Chlorine Detection
  System—(ACIDA) commercial systems for
  detecting dangerous materials, 3. Deterror– a state
  of the art MEMS– silicon subrate—for measuring
  mechanical, thermal, biological, chemical and
  optical phenomena--- theses project we developed
  with TTU Engineering
                Continued
• A Question of Power—Alternative
  domestic fuel sources:ethanol:bio-diesel,
  arctic oil drilling
• Not in my Backyard—Incentives for
  recycling: methane gas retrieval form
  landfills..a didactic game show was used to
  present to class for competition for prizes
                  Continued
• The Santa Fe Effect– Common gathering places:
  destination attractions, business infrastructure—
  Group develop an on location video.
• Fashion, Fashion Everywhere and Nothing to
  wear--That’s Hot.com website which enables
  custom designs before purchase. Group
  developed a comedy skit with props and
  costumes.
                 Continued

• Blackout in America—Proposed to build totally
  self-sufficient house with solar, thermal
  generators, heat pumps-- Group developed a
  scale model with working demonstration and
  actor roles.
EIA Concepts at Phoenix
      University
      Dr. Jerry Carr
           TBA
EIA Concepts at WKU
 College of Business
    Dr. Terry Goodin
          TBA
           Health Care Case
                   Deane Peterson


• Health care costs out paced other sectors of
  US GDP
• Vast Technological Breakthroughs
• Healthcare Institutions Complex Org.
        Quality of Care v. Cost
• Perceptions—quality of care are directly
  proportional
• Progressive management (i.e.,Six Sigma, TBS)
  are practiced
• Quality care & cost are often actually inversely
  proportional
• ThadaCare (Appleton, WI) state’s lowest cost
  provider & 98% on CMS quality scales
 A New Perception & Approach
• Good quality healthcare—coordinated,
  technologically advanced and personalized–
  cost less than poor quality care—Regina E.
  Herzlinger, ―Lets Put Consumer in Charge
  of Health care‖, Harvard Business Review,
  July 2002.
              The Dilemma
• Academic disciplines are so segregated that
  students are not shown the interrelations nor
  give the tools for complex & chaotic world
• Medical & Nursing Education—does not
  provide training outside of traditional
  healthcare components
• Graduates are poorly prepared for complex
  & competitive workplace
            Building on EIA
• ―Critical Condition‖, a case study about the
  medical practice management
• Designed for undergraduate and graduate
  nursing programs
• Presents real world example of healthcare
  problems
• Prepares students for life after graduation &
  stimulates entrepreneurship
EIA Concepts at Sumner County
          Schools
          Jeff Helbig
             TBA
RESOURCES INC.

 “Living The Dream”
 Business Action Plan
             Business Action Plan
• Incorporated
• Mission Statement
• The Team
Entrepreneurial

     Giving
Heritage Hills

Foundation
Selected Outcomes                         Entrepreneurs in Action!

 Entrepreneurial Thinking Encourages Business Start-ups




             Lee Rabideau
  Former Vanderbilt student and founder
      of Diabolo Revolution, Inc.
      http://www.diabolorevolution.com    Lee Performs Tricks at the Bonnaroo
                                           Festival in Manchester, Tennessee
University Level                             Entrepreneurs in Action!

                     Selected Examples of Business Start-Ups
1.  Dalton Franklin, a Vanderbilt University junior and President of Simplicity, Inc
2.  Jason Wolf, MA in Human and Organizational Development, Partner in 4Results, Inc.
3.  Jerry Carr, EdD, President of Carr and Associates
4.  Chris Kincade, MA in HOD, President of Bonus Building Care
5.  Chuck Kincade, BS in HOD, Partner in Bonus Building Care
6.  Jeni Stephens, MA in General Administrative Leadership and Miss Tennessee in 1996,
    Vice-President of Stephens Brothers Heating and Air Conditioning
7. Kori Langford, BS in HOD, Director of Strategic Development and Organizational
          Leadership for Dynamic Management Company
8. Deane Peterson, doctoral student in HOD, Managing Partner of Peterson and Peterson
          Medical Clinic
9. Gina Scott, BS in HOD, President of Technically Right
10. Lee Rabideau, BS in HOD, President of Diabolo Revolution, Inc.
11. Terry Goodin, EdD, President of Dayspring Academy, Inc.
              Strategies
•   Creativity
•   Connecting with learner
•   Entrepreneurial Thinking
•   Holistic Curriculum
•   Just in Time Learning
•   Situated Cognition
•   Problem-Based Learning
•   Whole-Part-Whole Instructional Method
            General Findings
•   Cross-Disciplinary Concept Map Indicator
•   Self-image improved
•   Entrepreneurial Thinking—Excitement
•   Holistic Curriculum—Case reflection-Positive
•   Group Energized--Positive
•   Student self project evaluation– Very Positive
•   Future start-ups--10% with in 5 years 22% within 10 years
•   Faculty Case review—Positive
•   On-line experts– Weak review—Not developed enough
•   Cross-University– Technology needs improvement
•   Faculty Final Product review—very positive
                                Number of Students
                                       2005


• VU Spring -----          66
• VU Fall --------         28
• TTU Spring ----          25
• FMU Spring----- 23
• FMU Fall-------          15
• AU Fall---------         26
• AU Spring------          31
• WKU Spring---             7
• WKU Fall------           31
• WKU Bus Fall-app 99
• MSU Spring------ 6
• TWC Spring------- 23
Total-------------------- 380
Current Cases
                                               Entrepreneurs in Action!
K-12 Level
• Black Gold in Paradise: The Case of the Slippery Slope (Mandeville, LA)
    – High school students tackle the difficult issue of energy generation.

• The Case of the Disappearing School (Hendersonville, TN)
    – Middle school students generate business ideas for a closing school.

• The Case of the Neighborhood Renaissance (Schenectady, NY)
    – Elementary school students make plans for a neighborhood icon.

• So, What Are You Going to Do This Summer? (Murfreesboro, TN)
    – Middle school students create business ideas for a new theme park.

• Signs of a Storm (Los Lunas, NM)
    – Middle school students create business plans that deal with social issues.

• When Summer Sun Is No Fun (Mt. Juliet, TN)
    – Middle school students help to revitalize a downtown park.
High School Level                        Entrepreneurs in Action!

            Black Gold in Paradise – The Case of the Slippery Slope




•   JLAM, Inc.
•   Black Bubbly, Inc.
•   Nexus Oil, Inc.
•   Young Riggers, Inc.




                                      Drilling Safely in the Artic
Middle School Level                Entrepreneurs in Action!

              The Case of the Disappearing School

                               •    Gateway to the Arts – A Learning
                                    Center for the arts, featuring dance,
                                    graphic arts, and performance

                               •    Variety International – Combination
                                    of ethnic restaurants and culture center

                               •    Gateway Clinic – Health Clinic

                               •    Shooting Starz Artz Center – Arts
                                    Center offering lessons and
                                    performances in a variety of styles
      Gateway School
                               •    Grandview Heights Community
                                    Center – A place for families to enjoy
                                    recreation and entertainment
Elementary Level                                Entrepreneurs in Action!

                  The Case of the Neighborhood Renaissance
  •   Sweet Stuff – Retail store selling candy,
      cards, toys, drinks, ―slushies,‖ lotto,
      cigarettes.
  •   Lightning Shack – Retail store selling
      novelties, posters, books, cards and beads
      to a target audience of elementary,
      middle and high school students.
  •   Claws & Paws – Pet Shop selling dogs,
      cats, fish, pet food, pet toys, etc. as well
      as grooming services, pet care, walking,
      and a "drop off" for unwanted pets.
  •   Pac Man Pizza – Pizza restaurant with a
      game room in the back.
  •   Sunrise Sunset Mart – A neighborhood            Danny’s Market
      convenience store with an ATM machine,
      bread, milk, etc.
  •   Steve’s Mini Mart – A neighborhood
      convenience store.
Learning
                         Entrepreneurs in Action!
Environment


     •   Greater Student Engagement
     •   Less Lecture
     •   More Group Interaction
     •   More Discussion
     •   More In-Class Problem-Solving
Learning
                          Entrepreneurs in Action!
Environment
                     Learning
                    Community

              Learner      Knowledge
              Centered      Centered

                     Learning
                     Concepts

                     Assessment
                      Centered
Learning Concepts                  Entrepreneurs in Action!



     1.   Problems of transferability of knowledge
     2.   EIA is ―engaged knowledge‖
     3.   Absorbing knowledge delivered
     4.   Knowledge learning is contextualized and inflexible
     5.   Facts vs. time and conditions
     6.   Knowledge transition – near term vs. long term
Current Cases
                                               Entrepreneurs in Action!
K-12 Level
• Black Gold in Paradise: The Case of the Slippery Slope (Mandeville, LA)
    – High school students tackle the difficult issue of energy generation.

• The Case of the Disappearing School (Hendersonville, TN)
    – Middle school students generate business ideas for a closing school.

• The Case of the Neighborhood Renaissance (Schenectady, NY)
    – Elementary school students make plans for a neighborhood icon.

• So, What Are You Going to Do This Summer? (Murfreesboro, TN)
    – Middle school students create business ideas for a new theme park.

• Signs of a Storm (Los Lunas, NM)
    – Middle school students create business plans that deal with social issues.

• When Summer Sun Is No Fun (Mt. Juliet, TN)
    – Middle school students help to revitalize a downtown park.
Assessing Learning             Entrepreneurs in Action!



          Sample Rubrics
  • EIA
  • Humor
  • Outline of Business Plan
Assessing Learning                      Entrepreneurs in Action!

                     Analytical Rubric Scoring System

     Student # ________                         Levels

     Categories                     0   1   2            3   4
     Market Research (2)                                     X
     Product or Service (2)                                  X
     Industry Analysis (1)              X
     Unifying Theme (2)                                  X
     Financial (1)                      X
     Entrepreneurial Thinking (2)                      X
     Total Score Per Level              2         6    24
     Total Score                            32/40 = 80%
The Business Idea                                                Entrepreneurs in Action!
                                           Parts of a Business Feasibility Plan
Market Research
Students must address the wants or needs of a target market. Student work must include: 1) Prospective Customers, 2)
Competition (direct or indirect), 3) Description of wants/needs, 4) Advertising and Promotion Plan, 5) Pricing Plan.
Product or Service
Student work must describe how their idea will fill a need or meet a want in the target market. The work should be
characterized by the following: 1) Combining existing information in ways unusual or new to the student, and 2) Offering a
fresh approach to solving a problem.
Industry Analysis
Student work should address factors related to a particular business area. These include: 1) An analysis of factors unique to
a particular business, and 2) Special requirements for a particular type of venture, such as specialized equipment, people or
technology.
Unifying Theme
Student work must express the purpose of their venture. They must include: 1) A Vision Statement and 2) A Mission
Statement. The explanation of the idea should be coherent, and all parts of the essay should contribute to the overall sense
of purpose.
Financial
Student work must address: 1) Start-up costs, such as equipment, supplies, personnel, space requirements and technology,
2) Operational Costs, such as transportation, personnel and raw materials, and 3) Cash Requirements, such as borrowing,
interest expense, and so forth.
Entrepreneurial Thinking
Overall, students should begin to see the big picture and to understand how entrepreneurship happens. Their work should
display: 1) Creativity and Innovation in problem-solving, 2) Independent thinking, including a willingness to challenge
boundaries or to consider a problem from a different perspective that what would be considered “conventional,” 3) An
Action Orientation, or recognizing an opportunity and defining a plan for action, and 4) A Calculation of Risk and Reward.
Evaluation                                                              Entrepreneurs in Action!
                             Example of a Final Project Rubric
         Level                      Written                  Possible                 Presentation                  Possible
                                                              Points                                                 Points
     Mastery        Plan includes well developed:             45-50     Presentation is coherent, creative, has a    45-50
                    1) Product or Service Description                   unifying theme and uses three or more of
                    2) Market Analysis                                  these presentation techniques:
                    3) Industry Analysis                                1) Computer Presentation
                    4) Financial Analysis                               2) Overheads
                    5) Unifying Theme                                   3) Posters/ Artwork
                                                                        4) Video
                                                                        5) Skits
                                                                        6) Handouts
                                                                        7) Electronics/Audio Tape
     Proficiency    Plan includes all parts listed above,     35-44     Presentation is coherent, shows elements     35-44
                    but some parts lack sufficient detail.              of creativity, and has a unifying theme.
                                                                        The presentation may not involve all
                                                                        group members and uses two or more
                                                                        presentation techniques. Students need
                                                                        to refer to notes too often, but the
                                                                        product is still persuasive.
     Utilization    Plan includes all parts listed above,     25-34     Presentation is unconvincing and             25-34
                    but each part lacks sufficient detail.              incomplete. Coherence and creativity are
                                                                        weak, but it shows a general purpose
                                                                        (level 2 of unifying theme) and uses one
                                                                        or more techniques.
     Novice         Plan does not include all parts listed    15-24     Presentation is oral. The unifying theme     15-24
                    above, and some parts are                           is present, but vague and the purpose
                    incomplete.                                         may not be clear.
     Beginner       Plan is missing or extremely              0-14      Presentation is oral and incomplete. The     0-14
                    fragmented.                                         unifying theme is missing.


     Total Points
Acceptance                       Entrepreneurs in Action!

    Gaining Cooperation and Acceptance Across Campus


                          HOD




                  Entrepreneurs In Action!



            ENG                          DLPO
                   Future
• So What do you think?
• Can you join us for the next level of
  development?
• Comments and Suggestions!!
Networks                                       Entrepreneurs in Action!

      Coalition Building             Interdisciplinary
                                                                 Regional Networks
                                      Relationships


 Regional Forums
                            Entrepreneurship Education              Needs Analysis
                                     The “E” Spirit
  New Venture
  Accelerators                                                     “E” Curriculum
                                                                     Development

                                      Conferences
 Sources of Funding

                                                         Case Studies Whole-Part-Whole
                 Cross-Disciplinary
                      Publications
Creating a Case                 Entrepreneurs in Action!



  Search for ideas that have:
  • Local meaning and
  relevance
  • Opportunities for
  curriculum integration
  • Multiple solutions
  • Disciplinary depth
 Sailing the Seas of Chaos
Connecting ―E‖ Education With the World
Acceptance                       Entrepreneurs in Action!

   Gaining Cooperation and Acceptance Around the Country




                  Entrepreneurs in Action!

								
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