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Ananth+CV

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					ANANTH S BHATT
                             No 351, 4th avenue, 5th main, Teachers Colony, Koramangala, Bangalore – 560034
                                  Email: anabhatt@hotmail.com; Mob: 09003069604 (Chennai)

Seeking a middle management position in a growth oriented company

CAREER SNAPSHOT

   10 years of success in driving volumes of business for growth oriented companies.
    Expertise in providing cutting-edge solutions, driving new business through adept network management to
    increase channel sales and revenues.
   Results-proven, growth-oriented business strategist with repeated success in multiple industries
    and markets.
    Valued contributor to enhancing organizational profits and growth with driving vision and a will to achieve
    critical goals in rigid markets and stiff competition.
AREAS OF STRENGTHS

   Distribution Sales Management                              Team Management
   Business Promotional Activities                            New Product roll-out management
   Customer relationship management and retention             Negotiation and persuasion skills
   Market Research and competitive analysis                   Functional expertise in SAP
   Channel Sales management


PROFESSIONAL EXPERIENCE:

                                                   ITC LTD
                               Area Manager, Chennai (Oct 2008 – Present)

         Australian Trade Commission – Bangalore trade office (Government of Australia)
         Business Development Manager - Foods and Beverages (November 2007 – June 2008)

Key Responsibilities:

       Principal responsibility was to project manage the entry of new Australian food products into
        the supermarket sector in Bangalore. Key tasks associated with this project were to identify
        suitable Australian food suppliers and a local supermarket willing to import Australian
        products.

       Identify, develop and promote business opportunities for Australian companies in India.
       Develop and maintain extensive business networks in India and Australia.
       Provide advice on ways of improving market access for Australia food and beverage products into the
        Indian retail market.
       Establish a stronger Australian product presence in the developing Indian food retail sector.
       Devise methods to encourage Australian companies to participate in this emerging market by outlining
        opportunities for them.
       Help establish reputation for quality and innovative food products from Australia with emerging middle
        class consumers in India.
       Establish long-term relationship between the Australian food industry, relevant government agencies, the
        Indian business community and other parties that can improve trade, investment and bilateral co-
        operation for mutual benefit.
       Provide high-level client services including undertaking complex market research, developing market entry
        strategies, organizing promotions and conducting high level briefings to government and industry.
       Meet personal performance targets in contributing to the delivery of the targets as outlined in the India
        Business Plan.
       Provide client service in accordance with Austrade’s Client Service Policy and record key activities and
        developments in Austrade’s business systems.

Achievements:

    Account managed and facilitated key relationships amongst major stakeholders ( which included, BEMCO, the
    consolidator from Australia, Max Hypermarket India Pvt Ltd (SPAR), the buyer from Bangalore and Epicure
     Foods, the importer cum distributor based out of Bangalore ) to achieve commercially viable outcomes within a
     tight schedule.

     Achieved the project objectives resulting in robust and commercially sustainable outcomes. Sales orders worth
     18 lacs in the first assignment. A second order of similar quantum already placed and delivered. Tie ups with
     other retail chains in the pipeline.

     Displayed solid sales account management skills and an ability to manage a number of varied and demanding
     tasks simultaneously leading up to the successful conclusion of the project.


                                    RELIANCE COMMUNICATIONS LTD
          Senior Manager (Distribution Lead - Prepaid) – Mangalore cluster (June 07 - October 07)
Sales:

        Responsible for expansion & profitability of RIM Prepaid and Postpaid business in the Cluster.
        Set targets & evaluate Secondary placement. Achieve Primary targets for Handsets & Recharge Vouchers
         (RCVs) through close supervision of Prepaid Sales Executives.
        Track SKU’s/model/product performance at marketwise and instigate action plan to gather additional sales
         opportunity for fast moving SKU’s/models and minimize inventory through timely clearance of slow moving
         products.
        Design schemes & promotions to increase distribution width & depth for Handsets & Recharge cards.
        Demonstrate selling and merchandising techniques to team members and customer groups.

Distribution Management:

        Develop, implement, improve and monitor effective marketing, sales promotion, stock liquidation
         programs, revenue, accounts receivables.
        To execute sales and account plans, maintain trade relationships and achieve market penetration, range
         selling, development activities, volume, revenue, accounts receivables and channel targets.
        Improve distribution and visibility of Open Market Handsets.
        Improve distribution and visibility of Open Market Handsets in coordination with distributors of other
         vendors (Nokia/Motorola etc).
        Monitor the performance of towns in the Cluster & initiate review with the SEs on distributors.
        Management of the overall supply chain to ensure optimal inventory levels at each stage and elimination of
         stock-outs

Achievements:

        Recognized for uplifting the appearance to be best in class merchandising and visual display standards that
         enhanced brand visibility and ensured growth in business for the organization.
        Fostered good relations with the customers provided value added services to them and ensured their
         retention to clinch repetitive business by spread of goodwill.

                                                     ITC LTD
    Area Manager, Chennai (May 2004 – June 2007); Area Executive – Bangalore (Jan 2001 – Apr 2004)

Primary Responsibilities:

    Marketing & Sales: Planning, scheduling and implementing critical activities/processes on assigned promotions
     so as to ensure timely delivery of the project under tight delivery schedules. Involved in Key brand launches.

    Supply Chain Management: Constantly evaluate and ensure efficiencies of Distribution Costs. Manage stock
     control for all Cigarette and Matches SKUs for the branch godowns.

    Research & Analysis across various business segments. These include: General Consumer Surveys, Retail
     Audits, Shop Based Monitor & Spot tests.

    New Business Development: Help in analyzing new business opportunities in a competitive market
     environment, as per organizational objectives and presenting the detailed learning’s to the head of the branch.

    Trade Marketing and Distribution: Develop and implement Circle level Trade Marketing and Distribution Plans
     for Tobacco businesses. Assist the branch teams by developing branch brand input plans and ensuring effective
     implementation of the same via both market based and media based promotions.

    Development of work practices/processes/systems: Continuously adapt and modify distribution processes and
     work practices in the market for the team to ensure effective implementation of agreed plans and objectives.
    Acquire knowledge / understandings of competition practices and adopt best practices to improve
    competitiveness in the market
   Inventory control
        Accurate Forecasting and ensuring OTIF
        Establishing and maintaining appropriate reserve levels by SKUs
        Warehousing efficiency for different product categories
   Execution of promotional Events - Had Co-ordinated for various major brand launches in Key Outlets like 5 star
    hotels – for brands like SC KSFT; Kafeato etc. have handled the HoReCa Channel exclusively for 4 months
    between Dec 06 – Mar 07 as additional responsibility.

   Brand Building – Have Worked on Brand Building Activity through Channel Specific Support (Reformatting,
    Promotions), participating in Trade exhibitions and through other activities.

   New product / Brand launch - Have Planned and supervised the launch of Brands like Classic Kafeato; Silk Cut
    KSFT, SC RSFT, Star in the cigarette portfolio and brands like Aashirvaad Atta, Salt, Candy man, MangalDeep
    Agarbatthi, Minto, Sunfeast Biscuits, Pasta, Kitchens of India RTE, Aim Matches in the Non – Tobacco product
    portfolio.


Achievements:
   Successfully planned and implemented with the team, multiple product portfolios like Staples, Biscuits,
    Agarbathi and Confectionery etc. Demand creation activities (float operation, participation in temple
    festivals/school fetes etc) undertaken across branch territory

   Have handled additional responsibilities in the Chennai branch for the period Dec 06 to Mar 07 in terms of
    being responsible for the entire stock control ; merchandizing; handling branch budgets among others.

   Have also handled two separate channels (SP&L and HoReCa) for the period Dec 06 to Mar 07 in addition to
    my normal responsibilities of handling a Circle. Have planned and executed various input plans for several
    brands, etc in the territories handled by the Chennai branch

   Consistently achieved agreed targets within +/- 5% variance of all NTD products – Confectionary, Agarbathi,
    Matches and Biscuits for my Circle by planning and executing high impact trade and consumer promotions.
    Responsible for a turnover of 22 crores per month for the Circle (20.5 crores in Cig and 1.5 crores in non
    tobacco categories like Foods and Matches)

   Planned and implemented an excellent Display contest in Chennai to create an excitement around the brand
    and to generate visibility with the result that branch Chennai was voted as the best branch under an all India
    Competition for SS DJ for two years consecutively.

   Led the team successfully to counter the entry and restrict the activities of Japan Tobacco Industries in Mysore
    and Bangalore City and against Philip Morris Inc in Chennai city.

   Established high impact presence of focus brands in premium hotels, Pubs and discotheques in Chennai City.
    Achieved Cigarette Exclusivity in major Retail formats through successful negotiation.

   Participated in training programs and involved with the WD team to ensure improvement in the dealers’
    performance. They have won the Gold Awards consistently for the last three Market Development Program
    (MDP) awards.

   Have good knowledge of SAP R/3 as an end user and have received extensive training on the SAP
    ECC Ver 5.0

•       Worked with TTK Prestige Ltd in Trichy branch as Management Trainee (From 1st June 2000 to 31st Dec
2000)

EDUCATIONAL QUALIFICATION

June1998 – May 2000: PGDM (Marketing)
From Xavier Institute of Management and Entrepreneurship, Bangalore (An Autonomous Institute accredited to
    AICTE, New Delhi)
July 1994 – April 1998: Bachelor of Engineering (Mechanical): Manipal Institute of Technology, Manipal
PERSONAL PARTICULARS

        Date of Birth: 19th September 1975; Languages Known: English, Hindi, Kannada and Tamil

				
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