Pizza_Pizza

From Wikipedia, the free encyclopedia Pizza Pizza Pizza Pizza 1967 at the corner of Wellesley and Parliament Streets in Toronto. It expanded throughout the Toronto area in the 1970s, and throughout the rest of Ontario throughout the 1980s and 1990s. The chain opened in the Montreal area in late 2007 with locations in the Montreal boroughs of Notre-Dame-de-Grâce and PierrefondsPrivate, with publicly-traded Type Roxboro. royalty income fund (TSX: PZA.UN) Pizza Pizza has only recently begun to exDecember 1967 Founded pand significantly outside Ontario. In its 2005 IPO filings, the chain announced it Michael Overs Founder(s) would consider expansion in western Canada, Headquarters 580 Jarvis Street, Toronto, potentially including purchasing existing locOntario, Canada al chains. This led to a June 2007 agreement to purchase Alberta-based Pizza 73. As well, Fast food restaurants Industry in October 2006, the company announced it Pizza, chicken, other fast food Products would expand in the Quebec market, beginMichael Overs Owner(s) ning with sponsorship of the Montreal Canadiens. [1] The chain expanded to the British www.pizzapizza.ca Website Columbia Lower Mainland in 2009[2] (Pizza 73 already had a location in Prince George in the B.C. Interior). In 2005, the Pizza Pizza Royalty Income Fund (TSX: PZA.UN), an open-ended trust, completed its initial public offering. Pizza Pizza Limited, which remains privately held by Owners, pays the Fund 6% of the sales of its restaurants in Canada. Major southern Ontario competitors include Pizza Hut, Domino’s Pizza, Little Caesars, Gino’s Pizza, 241 Pizza, Double A Pizza Pizza restaurant on Danforth Avenue Double Pizza, and Pizza Nova. Two other main Toronto. jor Canadian chains, Greco and Panago, which have a presence similar to Pizza Pizza Pizza Pizza (TSX: PZA.UN) is a Canadian in the Atlantic and Western Canada respectfranchise chain of pizza restaurants mainly ively, have also recently entered the Ontario located in the province of Ontario. Other locmarket. In Montreal, Quebec, its competitors ations operate in western Quebec, in western are Mikes and Double Pizza. Canada (mostly through Alberta-based subsidiary Pizza 73), and in non-traditional locations such as university campuses and movie theatres throughout Canada. It has over 500 Pizza Pizza currently uses the self-explanatlocations, including over 150 non-traditional ory slogans "Hot & Fresh" and "Ontario’s #1 locations. Pizza!" However, perhaps better known still is the chain’s Toronto phone number, (416) 967-1111, the last four digits pronounced "eleven-eleven" to rhyme with "seven". The The chain, founded and owned by Michael company claims that its early adoption of the Overs, opened its first location in December centralized single-number ordering system, Pizza Pizza Limited Marketing techniques History 1 From Wikipedia, the free encyclopedia and its subsequent use and heavy promotion of this rhyming phone number, helped the chain to grow and soon dominate the Ontario pizza market. In other areas, the local number usually ends in the "7-11-11" pattern to match a standard jingle used in the chain’s radio advertisements. Pizza Pizza has also registered "967-1111" and its variants as trademarks. "967-1111" is registered in Canada under registration number TMA428709. Besides its memorable jingle, Pizza Pizza has laid claim to being first - or among the first - to: • use a pizza delivery bag • develop the centralized, computerized call centre • place advertising on the spines of telephone directories • advertise using Post-It notes on newspapers, and via coupons on parking receipts • use virtual advertising, as one of several such advertisers during Global’s coverage of Super Bowl XXXVI It has also recently secured product placement on Degrassi: The Next Generation. Outside of Ontario, Pizza Pizza has benefited from various pop-culture references. Toronto musicians Moxy Früvous mention it in their song "King of Spain". A chapter of Michael Moore’s book Downsize This! advises illegal immigrants who want to sneak into Canada at Niagara Falls to memorize Pizza Pizza’s Toronto number to appear Canadian. Moore cites Pizza Pizza as Canada’s "national pizza chain" when at the time of publishing they did not have any locations outside of eastern Canada. "Pizza! Pizza!" is also recognized, primarily in the United States, as the slogan for another pizza franchise, Little Caesars. The companies are not affiliated and in fact compete in many areas of Ontario. Little Caesars has been prohibited from using it as a slogan in Canada, as part of Pizza Pizza’s court defence of the trademark and the great possibility of confusion between the two firms. Pizza Pizza contest, fans can trade their ticket stubs in for a free slice of pizza at selected Pizza Pizza locations the next day. The promotion garnered considerable press during the first half of the 2005-06 season, when the Senators’ strong play has led to free pizza in nearly half of their home contests. The promotion was changed during the 2007 NHL playoffs to whenever the Sens win a home game, regardless of score. This promotion also led to the Senators’ high-scoring top line of Daniel Alfredsson, Dany Heatley and Jason Spezza being referred to as the "Pizza Line" by the Ottawa sports media and many fans. Similar promotions exists in the Toronto area. For instance, if the Toronto Raptors score at least 100 points at a home game, all ticket holders are eligible to receive one slice of pizza the following day. At all Friday and Sunday Toronto Blue Jays home games, if any combination of Jays pitchers tally at least seven strikeouts (regardless of the outcome of the game), fans can then trade their ticket stubs for the above mentioned free slice of pizza on Monday. If the seven or more strikeouts occur on a holiday Monday home game, the ticket stubs can be traded in on the following business day. Pizza Pizza is also known to buy advertising in markets where it has no locations, purely for the television exposure. The chain had field advertising for the 94th Grey Cup in Winnipeg, despite not having any locations in Manitoba (aside from small outlets in a movie theatre and a hospital). This was due to its national sponsorship with the Canadian Football League. In the past, it has also bought ice-level advertising in selected U.S. NHL arenas for games involving Canadian teams, using its full name notwithstanding Little Caesars’ ownership of the American trademark. As of 2008, such U.S. ads instead use the single word "Pizza", accompanied by the chain’s phone number in the home market of the applicable Canadian team. Notes [1] It’s game on for Pizza Pizza expansion in Quebec market, Pizza Pizza press release, October 11, 2006 [2] Pizza Pizza press release, January 28, 2009 Sports promotions Pizza Pizza is especially well-known for the promotions that they run with local sports teams. In Ottawa, whenever the Ottawa Senators score six goals (the limit was five until the 2005-06 season) and win in a home 2 From Wikipedia, the free encyclopedia Pizza Pizza • Pizza Pizza’s history page (source) External links • Official website Retrieved from "http://en.wikipedia.org/wiki/Pizza_Pizza" Categories: Companies listed on the Toronto Stock Exchange, Pizza chains of Canada, Regional restaurant chains, Companies based in Toronto, Canadian brands This page was last modified on 21 May 2009, at 03:17 (UTC). All text is available under the terms of the GNU Free Documentation License. (See Copyrights for details.) Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a U.S. registered 501(c)(3) taxdeductible nonprofit charity. Privacy policy About Wikipedia Disclaimers 3