MARKETING REPORT
ETI General Meeting
April 2009
ETI Board Meeting
Overview of ETI Marketing Projects
Announcements and Press Releases News & Views Newsletter ETI Website Member Recruitment Market Research Webinars Detroit Tech Week 2009 ToolTech 2009 ToolTech 2010
ETI Board Meeting
April 2009
Announcements and Press Releases
Announcements and Press Releases are being sent
out on an ongoing basis, depending on events and newsworthy items
April 2009
ETI Board Meeting
News & Views Newsletter
Winter Edition 2009
Topics include: President’s Letter Executive Manager Letter Tech Talk **New Feature** Japan Tech Recap ToolTech Preview DTW Preview New Members Member Spotlight Calendar
Electronic Delivery
April 2009
ETI Board Meeting
ETI Website
www.etools.org
April 2009
ETI Board Meeting
Member Recruitment
AAPEX/NACE/SEMA Industry Conferences Mailings Press Releases and Announcements Materials
Word of Mouth
April 2009
ETI Board Meeting
Marketing Research
J-2534 Research
Steve Gill will be giving a presentation on our findings Thursday morning
Next Research Project
We are looking for our next research topic The impact of vehicle complexity on productivity. Motivation for selection and purchase of equipment. Patterns of equipment use, functionality and usability Impact of diagnostics on the shop’s business Perceptions of industry trends, technologies and competition.
ETI Board Meeting
April 2009
Webinars
Webinars in the form of moderated panel discussions where key members participate in discussions about the tool and equipment business.
Promotion and delivery through the media and on the ETI
Website
Topics will come up through vertical groups Should the vertical chairs and groups have a marketing subcommittee to organize panel discussion/webinar. Our first topic is TBD
April 2009
ETI Board Meeting
Detroit Tech Week 2009
June 9 & 10, 2009
Headquarter Hotel will
be Embassy Suites in Troy
Banquet will be
Wednesday June 10, 2009 at the Embassy Suites
April 2009
ETI Board Meeting
ToolTech 2009
San Antonio, Texas
80 Attendees 140 One-on-One Meetings 25 Showcase Booths
April 2009
ETI Board Meeting
ToolTech 2010
NAPA VALLEY
Week of April 19, 2010
April 2009
ETI Board Meeting
ToolTech 2010
NAPA VALLEY April 2010
Reception and Closing Dinner at Wineries Winery Tours Wednesday and Thursday for Spouses Tuesday and Friday for Attendees ToolTech Tee Time Golf Tournament Wine Theme Attendee Gift 2010 ToolTech Focus
April 2009
ETI Board Meeting
Q&A
April 2009
ETI Board Meeting