09 NCITA Rpt 2

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					Narrative Progress Report, NCITA, Grant #09-ll-01, Interim Report #2– 12/1/09–3/31/10


                         NARRATIVE PROGRESS REPORT
                        North Central Idaho Travel Association, Inc.
                                      Grant #09-ll-01
                                         Report #2
                            December 1, 2009 – March 31, 2010

This report provides a summary of the projects completed and in progress of the 2009 -2010
Idaho Travel Council Grant awarded to North Central Idaho Travel Association. This is
report #2. See also report #1 for a combined report of projects completed and in progress.

Element 1: Marketing

Amount                              Amount                            Match
Awarded:                            Expended                          Documented
            $ 37,400.00             YTD:     $ 23,188.51              YTD:       $

Progress of Element since grant award or last report:

The status of this element, consisting of three activities and six sub-activities, is as follows:
                                                                     Current Status
        (1) Advertising:
                 (1)(a) public relations including fam tours         Ongoing
                 (1)(b) print ad for Idaho State Guide               Completed (see report #1)
        (2) Online Marketing:
                 (2)(a) online advertising                           Subscription extended
                 (2)(b) direct marketing                             Ongoing
                 (2)(c) social media                                 Ongoing
        (3) Trade Shows:
                 (3)(a) Rocky Mountain International (RMI)           Redirected to another
                                                                     advertising use

What has been accomplished this report period?

ADVERTISING:

Public Relations:
        PR Firms

        Red Sky/Big Leap Creative prepare and deliver monthly reports on tactical outreach to
ensure efforts are best targeted and to course correct as needed. Their joint December, January,
February, and March reports follow:

         December Month end report
Nort h Central Idaho Travel Association
January 1, 2010

Strategic Planning
    o Received final approval on PR strategy plan




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Tactics
    o Revise press documents, awaiting final approval/changes
    o Write pitch docs for hiking in the backcountry, river stories
    o Conf call to Amy Sinclair to get in-dept h hiking information.

Media   Relations/Pitching
   o     Write up detailed river stories pitch for photographer Doug Marshall
   o     Brian Schott - Big Sky Journal, Nat'l Geo Traveler, Whitefish Review
   o     Aaron Teasdale – Mens‟ Journal, Backcountry – working with him on a conservation
         related angle
    o    Elaine Glusac - E veryday with Rachel Ray – honeymoons – respond to media query.
    o    Cindy Brown - friendlybrown@gmail.com, handicap accessible travel writing – from NW
         Travel Writers‟ Conference, request.
    o    Lynne Curry - Sunset and others, Palouse, food and wine story ideas - from NW Travel
         Writers‟ Conference, request.
    o    Alyson Outen - Mary Jane Butters magazine
    o    Respond to HARO query on hiking to US Nat ural wonders for BackCountry Ma gazine

              January Month End Report
Nort h Central Idaho Tourism Association
February 1, 2010

Strategic Planning

Tactics
    o     Revise and finalize press documents
    o     Write April jet boat fam tour invitation
    o     Continued follow up for Steelhead Derby / Women with Bait
    o     Developed fam trip invitation list of 125 writers, and editors for regional travel publications
          and met ropolitan papers in the Northwest. (AAA Journeys, Northwest Travel, Seattle,
          Portland, Missoula)
    o     Spoke with Jonathan Oppenheimer with Idaho Conservation League to find suitable story
          ideas for Backcount ry contributing edit or.

Media   Relations/Pitching
   o     Ralph Bartholdt, Gazette Record,
   o     Glen Bruderer, Idaho Press Tribune
   o     Roger Phillips, Idaho Statesman
   o     Eric Barker, Lewiston Tribune
   o     Dan Gallagher, Long Valley Advocate
   o     Andrew Weeks, Times News
   o     Michael McCoy, Teton Valley Top to Bottom
   o     Michelle Wallar, Alaska Airlines Magazine
   o     Mark Henckel, Billings Gazette
   o     Ben Pierce, Daily Chronicle
   o     Lucy Birningham, freelancer
   o     Kyle Wagner, Denver Post
   o     Susan Hauser, Freelance
   o     Dean and Nancy Koch, Freelance
   o     Johnathon Allen, Freelance
   o     Alex Pulaski, The Oregonian
   o     Terry Ric hards, The Oregonian
   o     Rolla Crick, Freelance
   o     Racheal Winter, News-Register
   o     Steve Lundenberg, Albany-Democrat Herald
   o     Elisa Williams, Columbian



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    o     Tom Pualu, Daily News
    o     Kie, Relyea, Bellingham Herald
    o     Erica Pena-Vest, Military Travel Group
    o     Rosemary Camozzi, Northwest Travel Magazine
    o     Pamela Irving, Rediscovered Country, Albert a
    o     Dave Kilmer, Coeur d‟Alene Magazine
    o     Nancy Brown, lodging editor uptak e.com
    o     Kayt Suka, travel writer, travelsavvykayt

Pending (possible fams)

    o     Rediscover Country: Travel columnist Pamela Irving, Central Alberta, circulation of
          100,000 plus online. She is interested in sustainable and organic food, wine and spirits,
          and a day rafting/ river trip. I'd steer her towards Moscow/Lewiston and whatever river trip
          you would recommend. July 7 – 12. she will travel alone is wondering about
          transportation costs reimbursement.


                      February Month End Report
Nort h Central Idaho Tourism Association
March 1, 2010

Strategic Planning

Tactics
    o Send out fam trip invitation to over 125 writers and editors
    o Follow up and respond to fam trip invitees
    o Pitch other spring stories

Media   Relations/Pitching
   o     Jennifer Haupt, freelancer
   o     Lee Jullerat, NW Travel Magazine
   o     Aaron Teasdale, Backcountry Magazine
   o     Brian Schott, Mount ain Sports and Living Magazine (river and resort ideas for round-up
         story)
    o    Kathleen Parrish – Better Homes and Gardens (media query for “unplugged ranches”)
    o    Rod McLaughlin – KPAM Radio, Portland (arranged interview for Kelly, North Central
         Idaho round-up)
    o    Alex Pulaski – The Oregonian, summer visit
    o    Roger Phillips – The Idaho Statesman, spring/summer visit

              March Month End Report
Nort h Central Idaho Tourism Association
April 1, 2010

Strategic Planning

Tactics
    o     Follow up wit h fam trip invit es, invite second tier to fill in gaps
    o     Correspond with attendees, pass on to Kelly for details plannin g
    o     Pitch other spring/summer stories
    o     Respond to media queries

Media Relations/Pitching
   o Mark Yuasa, Seattle Times fishing blogger
   o Paige Stringer, Seattle Times, Matador, GoNomad



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    o   Adem Tepedelen, Seattle Weekly, Canoe and Kayak
    o   Harriet Baskas, NPR, Seattle Magazine, Alaska Airlines
    o   Follow up wit h Mountain Sports and Living for needed content
    o   Paddling Life Magazine – Doug Marshall
    o   Craig Bower – fly fishing
    o   Karen Catchpole
    o   Alison Boggs, Spokesman Review
    o   Rod McLaughlin, KPAM Radio Travel Show, Portland – Kelly was interviews and the
        interview aired twice the weekend of March 6 -7 in the Portland area
    o   „Have a Devil of a Good Time in Nort h Central Idaho‟ mat release pitching – 104
        members of the outdoor/travel/lifestlye media
    o   „Have a Devil of a Good Time in Nort h Central Idaho‟ mat release posted to various travel
        blogs and websites for additional coverage and pick -up.
    o   Angele Sionna – Examiner.com
    o   Jenny Mason – Inside Pocatello / Inside Idaho Falls Magazine

Media queries:
   o Rachel Ray Magazine: first time adventures
   o Better Homes and Gardens: Unplugged Adventures
   o Harriet Bask as: wacky festivals for msnbc.com story

Scheduled Fams:
   o Rediscover Country: Travel columnist Pamela Irving, Central Alberta, circulation of
       100,000 plus online. She is interested in sustainable and organic food, wine and spirits,
       and a day rafting/ river trip. I'd steer her towards Moscow/Lewiston and whatever river trip
       you would recommend. July 7 – 12. she will travel alone is wondering about
       transportation costs reimbursement.
   o Jet Boat Tour: April 22: Attendees will be on assignment or scouting for the following
       publications: AAA Western Journeys, VIA, RV Life, Truck Trends, American Cowboy,
       Associated Press, Northwest Travel, Treasure Magazine, Out There Monthly.

Fam Trip Attendanc e:
   o Christopher Hall, VIA Magazine freelancer
   o Rob Bhatt, AAA Journeys Magazine
   o Riley Eagan – Out There Mont hly
   o Rosemary Camozzi, Northwest Travel Magazine
   o Alicia Spooner, Northwest Travel Magazine
   o Anne Wallace Allen, Associated Press travel writer
   o Kent Davies, RV Life
   o Sharon Hill, Women‟s Travel
   o Julie Fanselow, Treasure Magazine, „Off the Beat en Path‟ Idaho editor
   o Lazelle Jones, American Cowboy, Truck Trends



        Kelly Dahlquist
     NCITA has contracted with Kelly to provide information and assistance to the PR firms; to
provide logistical support for media/FAM tours originating from the PR firms, State Tourism
Office or developed from other sources; and to submit newsworthy press releases to local and
regional outlets.
    o Kelly maintains contact with the PR firms through monthly conference calls,
        daily/weekly emails, prepares story lines for the region, and continually updates the
        calendar of events on a continuing basis.
    Her other activities during this reporting period include the following:



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    o   Created the Military Travel group package, coordinating with Riggins, and submitted the
        package to Red Sky.
    o   Compiled edits, gathered photos, reviewed and made revisions for press kits.
    o   Planning and preparing logistics and timelines for an April 22 Salmon River Tour. The
        Salmon River Tour will replicate the Riggins VIC tour of a year ago with 10 screened
        journalists who have letters of assignment taking a trip up the Salmon River stopping at
        various points of interest. Journalists are also being invited to extend their stay in the
        region for the opportunity of visiting other areas to gather several story ideas for future
        use. Kelly gathered photos, and prepared details for the tour invite, finalized the itinerary,
        and secured arrangements with participating vendors. Planning continues and journalists‟
        calls are being answered.
    o   Planning and preparing logistics and timelines for the Society of American Travel
        Writers (SATW) media fam tour. This is a proposed pre-trip opportunity for travel writer
        attendees as an extension of their SATW conference in Boise in July. The proposed trip
        is offering a 3-day, 4-night adventure of a combination whitewater raft trip on the
        Salmon, jet boat trip in Hells Canyon, and hiking in the Seven Devils.
    o   Responded to a cultural tourism Canadian writer, arranged storylines, deve loped
        itinerary, contacted participating vendors, and coordinated with Big Leap Creative.
    o   Responded to the Coeur d‟Alene Magazine journalist.
    o   Researched Big Burn writer to determine whether it would be a viable investment.
    o   Assisted the CT Bus Tours operator with stops and itinerary.
    o   Started development of Women‟s Getaway.
    o   Responded to request from State Tourism Office to help re-locate Appaloosa Film Crew
        options.
    o   Did a radio interview with KPAM for March 6 show.
    o   Developed itinerary for Dude Ranch journalist.


Print ad for Idaho State Guide:
        This has been completed.

ONLINE MARKETING:

Online Advertising:
        After subscribing for 18 months beginning September 1, 2008 to the Go-Idaho.com and
Go-Washington program, this source of increased exposure and generation of leads has proved to
be very successful. NCITA has paid for another six-month subscription. Inquiries with an email
address are responded to by sending a link to the digital Discover Guide as an option to the hard
copy.

Direct Marketing:
         NCITA is continuing to purchase “Hot Leads”, sales leads generated through the Idaho
state website from the state‟s advertising efforts, as it has proved to be a great affordable
alternative to purchasing traditional advertising. The leads have been transitioned over to the
NCITA website. Kelly has designed an e-brochure that refers leads to the NCITA website and the
online digital visitor Discover Guide. Data regarding the “Hot Leads” follows:
         Month            # Leads          Avg Open Rate
         December           449                     44.4%
         January          1,121                     50.7%
         February         1,036                     45.7%
         March             793                      43%


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                                                                                           Uni que
 Month              Arts/History   Camp/ Hike   Fish/ Hunt   Golf   Raft/Boat   Winter     Leads

 Totals – Feb ‟09
 – Nov „09             3,224         2,418         1,438     498      1,435       45        3,526

 December 2009          425           390           161       51       261         79        449
 January 2010          1,087          933           366      116       615        120       1,121
 February 2010         1,004          861           296      114       534        120       1,036
 March 2010             767           646           256       60       414        101        793
 Totals – Dec ‟09
 – March „10           3,283         2,830         1,079     341      1,824       420       3,399
 Totals – All
 periods               6,507         5,248         2,517     839      3,259       465       6,925


        Beginning November 12, 2009 Kelly has also been responding to Go-Idaho and Go-
Washington leads. Instead of sending them a Discover Guide, she is referring those leads to the
online digital visitor Discover Guide. Data regarding the Go-Idaho and Go-Washington leads are
as follows:
        Month             # Leads       Avg Open Rate
        December             38                  37.7%
        January            242                   30.4%
        February           343                   39.6%
        March              354                   33.6%
The industry standard is 27% open rate.

        In January Kelly created a quarterly email newsletter that went to all the five County
Commissions of Region 2 directed to their interests and giving them updates on tourism in the
region including lodging tax revenues. She also sent a letter to all the Legislatures (9) that
encompass area in Region 2 to give them information regarding tourism in our region. As these
people can‟t be expected to know everything about everything, these communications should
prove to be a valuable connection to keep tourism in the forefront during these tough economic
times.
        Kelly sent a FUN Report March 16 resulting in 1,032 leads and an average open rate of
24.9%. This issue included:
                         Arts & Culture – Annual Dogwood Festival
                         Spring Roundup & Elk Calling Championship
                         Salmon River – Springtime Fun
                         May Events – Learn what‟s on the horizon!

Social Media:
         The social media strategy rounds out the other efforts that NCITA has put in place.
NCITA has a presence on Twitter at www.twitter.com/ncentralidaho and Facebook Fan Page
North Central Idaho. These are proving to be useful in getting more content out about north
central Idaho. The blog at visitnorthcentralidaho.org feeds these two sites. After an absence on
the social media sites, Kelly plans to begin an active role again. Time to maintain the social
media sites is proving to be the biggest challenge. Kelly is pursuing other viable options for the
next grant cycle that might remedy the situation.



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TRADE SHOWS:

Rocky Mountain International:
        Kelly is spreading the word about the upcoming Rocky Mountain International Roundup
to be held in Great Falls, Montana April 14 – 16, 2010. However, she has opted not to attend the
RMI Roundup herself. As of mid-February, not very many tour operators had signed up for it.
She decided that this money could be used more effectively elsewhere where a return on our
investment could be more easily and reliably tracked.

Journalist Travel:
         The $1,500 originally planned for the RMI Roundup will be re-directed to enhance the
PR Program. While the PR effort has succeeded in generating journalist interest in our region, it
has become evident that journalists are seeking reimbursement for their travel expenses. Kellie
Klusdal at State Tourism was consulted for guidance on how such travel requests should be
handled. A policy of requiring a “letter of assignment” from the journalists and screening the
publications they write for was recommended. The PR Firms (Red Sky and Big Leap Creative)
are conducting this critical screening process. Journalist requirements advertised with the Salmon
River Tour are as follows: “Writers with an assignment for an article related to outdoor
recreation, family or road trip travel with reader demographics in the northwest and west coast
will be given priority. Please provide clips or links to current articles/publications. Journalists
will be considered based on the criteria of exposure, circulation of publication, letter of
assignment and availability.”
         To date journalist travel is being provided for:
              Christopher Hall, freelancer, for participation in the Salmon River Tour for VIA
                 Magazine, arriving in Boise April 20 from San Francisco and leaving the
                 afternoon of April 23, 2010.
              Pamela Irving, Canadian journalist who writes about food and spirits for Savour
                 Life (www.savourlife.ca) that reaches 415k+ fresh hits per month, for American
                 Fitness Magazine (readership 100,000) and has a regular column for
                 www.where2nowmag.com and for Rediscovered Country. She will tour the area
                 from Sandpoint to Lewiston July 8 through 13, 2010.
              Kent Davies, freelancer, RV Life – strong potential for the “cover story”.
                 Requested extended stay in the region to visit all RV sites and pursue other
                 stories for a variety of other publications he has a history with.
              Lazelle Jones, freelancer, Truck Trends (travel section), RV Life, American
                 Cowboy & True West. Lazelle requested an extended stay to cover Dude
                 Ranches for another assignment for American Cowboy. His destinations for this
                 article include Shepp Ranch, Whitebird Summit Lodge, and River Dance Lodge.
                 Some expenses are going to be shared with Coeur d‟Alene in order to cover two
                 ranches in that region. Other story-lines include the byways.


Anticipated completion date(s):

Anticipated completion dates of this element are as follows:
                                                                  Expected Completion Date
        (1) Advertising:
               (1)(a) public relations including fam tours        July 31, 2010 this grant cycle
               (1)(b) print ad for Idaho State Guide              Completed (Sept 2009)



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        (2) Online Marketing:
                (2)(a) online advertising                         Subscription extended to 9/1/10
                (2)(b) direct marketing                           July 31, 2010 this grant cycle
                (2)(c) social media                               July 31, 2010 this grant cycle
        (3) Trade Shows: Journalist Travel
                (3)(a) Rocky Mountain Internationa l (RMI)        July 31, 2010 this grant cycle


Actions needed to complete this element:

ADVERTISING:

Public Relations:
        This activity is an ongoing activity throughout this grant cycle for the PR Firms and
Kelly. The PR Firms will continue pursuing various activities as outlined in their Strategic Plan.

Pending (possible fams):
   o Coeur d'Alene Magazine: I have interest from the editor of Coeur d'Alene Magazine to do
       a story on the rivers of N Cent ral Idaho for their summer 2011 is sue. Estimated audience
       of 250,000 people, each issue has a 6-month shelf life. Distributed throughout Nort h
       Idaho, eastern WA, Montana, mailed to 1000 subscribers. Distributed to area lodging
       properties for in-room use. (including the Coeur d'Alene Resort), also in real estate
       relocation packages. The editor would like to come down and experience for hims elf, and
       we have not discussed dat es, or specific rivers. I wanted to see if you were interested
       first, and we can steer him to the right trips based on his timing.

    o   Lucy Burningham about ROW Adventure's 'Pat hways of the Nez Perce' trip for this
        summer. Freelancer for VIA, Sunset, Men's Journal, Hemispheres

    o   Military Travel group that produces travel columns for military papers nationwide, with a
        high readers hip out of Washington. Their freelance writer wants to visit this summer for a
        family trip with her husband and 3 kids.

    o   A couple other great dailies have expressed interest: The Denver Post and The
        Oregonian. They 're of course both included on the FAM tour invite but I'll stay in touch
        with them on other fronts as well.

Upcoming stories:
    o June, Better Homes and Gardens – Unplugged Adventures including Mackay Bar
    o August, Rachel Ray Magazine – First Time Adventures – whitewater culinary tours
         including Lewiston
    o Summer issue, Mountain Sports and Living Magazine – Rivers and Resorts including
         ROW Adventures, RiverDance Lodge, and Riggins Hot Springs Lodge
    o April, Examiner.com, Angele Sionna – „Have a Devil of a Good Time‟ (will appear during
         the month of April, with photos).
April priorities
    o Final det ails of jet boat tour
    o Spring events
    o Summer fams
    o Host April fam tour
    o Follow up on mat release pitch




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    Kelly will continue to help create storylines, create a PR calendar of upcoming events to
highlight, assist with other newsworthy information, assist with story lines, continue planning for
journalist and media fam tours.
    Several media fam tours are in the works. A media Salmon River Tour, scheduled for April
21 – 22 for 10 journalists, is in its final stages of planning and preparation . Extended itineraries
are also being prepared. NCITA‟s bid for a July 4-7 pre-fam media tour posted in conjunction
with the July SATW conference in Boise will require Kelly‟s oversight and coordination. A Top
10 media fam tour scheduled for June will similarly require Kelly‟s attention.

ONLINE MARKETING:

Online Advertising: Extension of NCITA‟s subscription to Go-Idaho and Go-Washington for
another six months through August 2010 completes this activity for this grant cycle. Go-Idaho
has been an extremely successful ad source. Inquiries with email addresses will continually be
responded to by sending a link to the digital Discover Guide as an option to the hard copy.

Direct Marketing: Kelly will continue responding to the ITC Hot Leads with email addresses by
sending her redesigned e-brochure referring them to the NCITA website and online Discover
Guide. The Fun Reports will be sent every 4 – 6 weeks to NCITA‟s recipient database to promote
upcoming events and seasonal activities. NCITA‟s recipient database is compiled from all online
advertising leads, Hot Leads and regular correspondence and has grown to be very large.

Social Media: Updating the Blog, Facebook, and Twitter and reporting on local events is an
ongoing activity.

TRADE SHOWS: JOURNALIST TRAVEL

Additional journalists will be screened for travel reimbursement as long as the funds are
available.


Element 2: Collateral Materials

Amount                              Amount                             Match
Awarded:                            Expended                           Documented
             $ 34,400.00            YTD:     $ 21,470.40               YTD:       $ 6,273.31

Progress of Element since grant award or last report:

The status of this element, consisting of six activities, is as follows:
                                                              Current Status
        (1) Discover Visitor Guide                            Completed February 2010
        (2) Community Map/Rack Cards                          Will be re-directed to journalist travel or
                                                              distribution
        (3) Distribution                                      Ongoing
        (4) Web Site Maintenance                              Ongoing
        (5) Videos                                            Under review – may be re-directed
        (6) Boise CVB Display                                 Completed September 2009, balance of
                                                              funding to be re-directed



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What has been accomplished this report period?

Discover Visitor Guide:
        NCITA took delivery of 55,550 copies of the 2010 Discover Visitor Guide on February
23, 2010.

Community Map/Rack Cards:
        An adequate inventory of community maps is still on hand. These funds will be re-
directed toward journalist travel expenses or distribution.

Distribution:
         Two subcontractors, Kelly Dahlquist and Certified Folder Display Service, Inc., have
contracted to be NCITA‟s distributor of visitor guides and brochures. A storage unit at
Downtown Self-Storage in Lewiston is being rented to house the Guides and Community Maps.
         Kelly continued to be responsible for distributing the 2009 Discover Guides, Community
Map, and audio tour. Of the 55,550 2010 Discover Guides printed, 20,550 were delivered to
Lewiston for delivery by Kelly and 35,000 copies were delivered to Spokane Valley for
distribution by Certified Folder. Kelly has already distributed 149 boxes (90 per box) of the 228
delivered to Lewiston. Delivery areas include parts of the Clearwater Region, Prairie/Canyon
Loop, the Lolo VIC, and parts of Lewiston.

Web Site Maintenance.
         NCITA contracted with Kelly Dahlquist to keep the NCITA website maintained and
updated, adding pages as needed, tracking monthly website analytics reports, and accomplishing
other communications and general oversight. NCITA contracted with Digital Barn Productions,
LLC to incorporate an SEO (Search Engine Optimization) Plan and CMS (Content Management
System. Kelly reports that the CMS feature has developed beyond her expectations. She can
control content changes completely and delete or add pages without limitation. She has the
capability of making a calendar of event entry that automatically feeds to Twitter and Facebook if
she so chooses. Digital Barn provides web hosting and continually maintains the website.
         Kelly continually updates the regional calendar of events and specials and packages,
prepares reports on traffic, and populates the website with new templates/pages. To meet with
ITC guidelines all lodging properties were posted on the NCITA website under the Places To
Stay and Eat tab and titled Regional Lodging. The names of properties are also posted on the
Destinations and Locations map. The website updates include all calendar of events promoting
any tourism-related event in the region. The electronic version of the 2010 Discover Guide has
replaced the 2009 Guide on the website.

Videos: NCITA has contacted the Idaho Transportation Department (ITD) and requested to be
included with the video production for the three byways in Region 2. The byways are (1) the
Northwest Passage Scenic Byway, (2) Goldrush Scenic Byway, and (3) Elk River Backcountry
Byway. It is uncertain whether scheduling for the videos will take place during the current grant
cycle or next.

Boise CVB display: The Boise CVB display was completed in September and is already being
used at trade shows.




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Anticipated completion date(s):

Anticipated completion dates of this element are as follows:

                                                 Expected Completion Date
        Discover Visitor Guide                   Completed
        Community Map/Rack Cards                 July 31, 2010 re-directed to other use
                                                 (distribution or PR)
        Distribution                             August 31, 2010
        Web Site Maintenance                     July 31, 2010 this grant cycle
        Videos                                   August 31, 2010
        Boise CVB display                        Completed

Actions needed to complete this element:

Community Map/Rack Cards: A decision will be made to redirect the $2,250 intended for this
project to journalist travel or distribution.

Distribution: Certified Folder Display Service, Inc. has been contracted with to provide
distribution for the four months of May through August 2010 to Boise, Coeur d‟Alene, McCall,
and the Yakima/Tri-Cities area. Kelly is distributing to other regular NCITA distribution sites.

Website Maintenance: Kelly and Digital Barn provide ongoing maintenance, updating, web
hosting, and web maintenance services.

Videos: NCITA is waiting to see if the Idaho Transportation Department will be completing two
or three byway videos this grant cycle. This funding is intended to leverage dollars with the ITD
project.


Element 3: Scenic Byway Program

Amount                             Amount                          Match
Awarded:                           Expended                        Documented
             $ 7,000.00            YTD:     $ 0.00                 YTD:       $

Progress of Element since grant award or last report:

The status of this element is as follows:
                                                                 Current Status
        (1) Top 10 Scenic Drives in the Northern Rockies
                Providing $5,000 of cash match                   Pending approval
        (2) Idaho State Scenic Byways Co-op Brochure             In process
        (3) Audio Tour                                           In process

         None of these three activities has been completed.
         Kelly continues as the NCITA and Northwest Passage Scenic Byway representative on
the Top 10 Scenic Drives grant team. She will coordinate all the Scenic Byway Program
activities.


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What has been accomplished since last report period?

Top 10 Scenic Drives in the Northern Rockies:
         NCITA continues as one of the partners (representing the Northwest Passage Scenic
Byway) for a grant between the Idaho Transportation Department and Sage Community
Resources promoting the top ten scenic drives in the Northern Rockies. Recruiting suppliers,
preparing for a 3 day 4 night media fam tour for 5 journalists in June, and keeping the website
Drive the Top 10 updated has been the main focus of activity on this project during this
timeframe. Kelly has been participating in conference calls; enlisting suppliers; helping guide and
gather information for the website; and creating media tour itineraries. She also prepared and
compiled information for a banner ad purchased through the Top 10 program. An annual
progress report has been released of the project. NCITA is reviewing the report and deciding on
the merits of providing $5,000 of cash match.

Idaho State Scenic Byways Co-op Brochure:
        NCITA is signed on to partner with the other travel regions and the Idaho Department of
Transportation to produce the “Taking the Scenic Route” statewide scenic byway brochure.

Audio Tour:
        Distribution and oversight has been ongoing as parts of Fulfillment and Distribution.
NCITA is partnering with the Northwest Passage Scenic Byway Advisory Team to purchase
additional copies of the audio tour. With the Top 10 grant creating interest in scenic drives in the
Northern Rockies, additional copies of the audio tour are expected to be needed.


Anticipated completion date(s):

        (1) Top 10 Scenic Drives in the Northern Rockies
                Providing $5,000 of cash match                     April 30, 2010
        (2) Idaho State Scenic Byways Co-op Brochure               July 31, 2010
        (3) Audio Tour                                             May 6, 2010


Actions needed to complete this element:

Top 10 Scenic Drives in the Northern Rockies:
       Kelly will continue to assist with the project. NCITA expects to make a $5,000 cash
match contribution to the project during this grant cycle.

Idaho State Scenic Byways Co-op Brochure:
        Printing of the “Taking the Scenic Route” brochure will take place in 2010.

Audio Tour:
        Distribution and oversight will continue throughout this grant cycle. An order for 500
copies of the audio tour is being placed mid-April 2010. Kelly will pick up the order while she‟s
in Boise for ICORT to save on shipping charges.




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Narrative Progress Report, NCITA, Grant #09-ll-01, Interim Report #2– 12/1/09–3/31/10



Element 4: Training, Research and Planning

Amount                             Amount                           Match
Awarded:                           Expended                         Documented
             $ 5,400.00            YTD:     $ 2,683.51              YTD:       $

Progress of Element since grant award or last report:

The status of this element, consisting of four activities, is as follows:
                                                             Current Status
        (1) ICORT                                            May 4 – 6, 2010
        (2) Grant Summit                                     Completed
        (3) ITC Meetings                                     Completed
        (4) Grantee Relations.                               Ongoing


What has been accomplished this report period?

ICORT, Grant Summit, and ITC meetings:
         Kelly attended the ITC Grant Summit in Boise February 2 and 3. Kelly was a guest
speaker there with Marsha Stearns promoting the Leads Program. Kelly reports that she came
back with loads of information and ideas to implement. She also delightedly reported that six of
the nine grantees from Region 2 were in attendance, a promising development for developing a
more collaborative tourism scheme and to better align with the state‟s efforts.

Grantee Relations:
         Kelly met with the Lewiston and Moscow Chambers of Commerce both before the ITC
Grant Summit in January and after the Summit in February to create a marketing plan for
collaborative projects. They are working toward creating a travel package that includes Coeur
d‟Alene and Sandpoint events to fill a multi-day stay. She also met with the Salmon River
Chamber of Commerce regarding upcoming collaborative projects. She has contacted Chambers
to organize meetings regarding Element 242 and to discuss collaboration.
          Kelly has consistently promoted attendance at the ITC Grant Summit to the area
Chambers and, as a result, five of the six Chamber grantees were able to attend it. Kelly is
promoting various ITC projects including Update Idaho, SiteSeer, and its Website resource
section, among all the other programs that the state has provided. The objective is to get the
grantees and all tourism partners educated on the opportunities available to promote tourism to
their areas as well as spending the grant dollars wisely.


Anticipated completion date(s):
                                                           Expected Completion Date:
        (1) ICORT                                          May 4 – 6, 2010
        (2) Grant Summit                                   Completed
        (3) ITC Meetings                                   Completed
        (4) Grantee Relations.                             July 31, 2010




Page 13 of 14
Narrative Progress Report, NCITA, Grant #09-ll-01, Interim Report #2– 12/1/09–3/31/10


Actions needed to complete this element:

ICORT, Grant Summit, and ITC meetings:
      Kelly will attend and plans to recruit a few Board members to accompany her to the
ICORT meeting in Boise May 4 – 6, 2010.

Grantee Relations:
         Kelly will continually be serving as a link between the State Tourism Office and region
2‟s chambers, grantees, and other such organizations that are promoting tourism on a smaller
scale in north central Idaho. She will be sharing what vital tourism information she gathers from
her attendance at the ITC Grant Summit, ICORT and other ITC events and meetings as it
becomes available.


Element 5: Umbrella Grant

Amount                             Amount                          Match
Awarded:                           Expended                        Documented
             $ 2,500.00            YTD:     $ 0.00                 YTD:       $

Progress of Element since grant award or last report:

       This element consists of one activiy: (1) Weippe Discovery Center web page. The
Weippe Discovery Center web page project is an umbrella grant activity that will be a project of
the Weippe Discovery Center and Friends of the Weippe Library & Discovery Center.

        Status of this project is: Continuing

What has been accomplished since last report?
        The Weippe Discovery Center has been working with Jeda Media Group in constructing
a 10 – 12 page dedicated website weippediscoverycenter.com promoting their Discovery Center.
The website design will include progressive video download capability, a UGC (user generated
content) page, and a social media link page for facebook, twitter, digs, you tube, and more.

Anticipated completion date(s):
                                                           Expected Completion Date:
        Weippe Discovery Center web page                   May 31, 2010 (tentatively)

Actions needed to complete this element:

They are finalizing details and creation of the website.




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