RESEARCH ON DRYLAND OPPORTUNITIES Andrew EDEWA United Nations Industrial Development Organization (UNIDO) 1 UNIDO VISION & CORPORATE STRATEGY UNIDO VISION To reduce poverty in countries with developing or transition economies through sustainable industrial growth UNIDO CORPORATE STRATEGY Developing Industry: Productivity Enhancement for Social Advancement within the framework of UNIDO’s three thematic priorities 2 UNIDO’S 3 THEMATIC PRIORITIES AND 8 SERVICES MODULES I. Poverty 1) Private Sector Development Reduction 2) Agro-Industries through Productive Activities II. Energy and 3) Sustainable Energy and Climate Change Environment 4) Montreal Protocol 5) Environmental Management III. Trade 6) Industrial Governance and Statistics Capacity 7) Investment and Technology Promotion Building 8) Industrial Competitiveness and Trade 3 Why Market Research • Market dynamics i.e. largest market, fastest growing markets, market trends & prospects, market conditions, practices & opportunities • Able to narrow down from a broad scope. You can set your priorities towards a specific target market & plan future markets over a longer term • Helps in getting information for market entry. • Able to analyze competitors i.e. their strengths & weaknesses, their mistakes & reasons for success. • Helps in finding ideas for new product development/value addition. • By showing more interest in & understanding of their market, buyers tend to take you more serious What is market Research? Is the collection & analysis of data about markets, people, restrictions, channels & players to support better domestic/export marketing decisions. Common myths about Market Research • “Research is only for intellectuals & academic people • “The trade partner will do all necessary research” • “Market research is too expensive” • “I am afraid to lose control with an information overload The Market Research Process Step 1 Defining your research problem • What domestic/export marketing experience do you have? • What do you want to be clarified by research? Step 2 Which research technique? • Desk research • Desk research using internet • Field research The Market Research Process Step 3 Research Planning Categorize data by country & subject. Structuring by a research action plan Step 4 Collecting relevant data Which information is available? Which countries to start with? The Market Research Process Step 5 Analysis-from data to information • Sorting & avoid getting lost –information overload. • Filtering & matching reliable & useful data. • Organizing & checking against the research problem. Step 6 Transform Information into intelligence • Explain the cause & predict what will happen. • Give indications of actions Sources of Market Information • Local & regional BSOs i.e. UEPB, BET, EPC • International BSOs i.e. CBI • NGOS & IGOs e.g. ITC, FAO, UNIDO, OECD, UNCTAD, World Bank, Oxfam etc • Chambers of Commerce • Trade Associations i.e. UMA, KAM • Embassies (High Commissions)-commercial attaches • Banks- financial related data • EU information centers • Libraries • Trade magazines & newspapers UNIDO CAPACITY EVALUATION AND NEEDS ASSESMENT TOOLS2-2. Trade Related Challenges Surveys at the enterprise level UNIDO has developed a methodology for enterprise-level surveys on “Trade Related Challenges Faced by Enterprises” aimed to: Qualify and quantify the problems entrepreneurs/exporters in developing countries are facing in the regional and international trade environment, by: 1. Identifying common trade barriers related to: Supply side, Standards and conformity assessment Integration into the multi-lateral trading system 2. And reviewing the possibilities of overcoming these obstacles through Trade Related Technical Assistance and Capacity Building (TRTA/CB)  For example please refer to : http://www.unido.org.lb/macle/downloads/macle_presentation.pdf or http://www.un.org.pk/unido/trta-interventions.html. No.11 No.12 Integrating into Global Value Chains “Countries must have marketable products to trade” COMPETITIVITY of productive capacities “Products must conform to requirements of clients and markets” CONFORMITY with standards “Rules for trade must be equitable and customs procedures harmonized” CONNECTIVITY to markets No.14 PRIORITY AREAS OF FOCUS Supply side development (UNIDO) • Trade & Industrial policies and supportive institutional structure Compete • Investment and technology transfer in selected value chains • SME development and access to finance • Clusters and supply chain networks • Productivity and quality improvements •Upgrading for value addition, sectoral technology support • Cleaner Production, energy efficiency Conform Standards & Conformity Assessment/Compliance (UNIDO) • Development and harmonization of standards • Development of testing services , PT Schemes • Certification (products and enterprise systems) • Metrology/Calibration chain • Accreditation schemes Connect Integration in to the MTS (WTO, UNCTAD, ITC, WB…) • Market access and linkages with buyers/markets • WTO rules, negotiations • Trade facilitation (customs, documentation) • Infrastructure (transport, ports) No.15 OPPORTUNITIES FOR DRYLANDS…. •Value chain mapping: Livestock, Honey, Aloe, Jatropha etc •Value addition e.g. cottage industries, packaging, branding, etc •Product Diversification along various supply chains •Business/Enterprise Development rather than socio- cultural activities • Access to Business finance through micro-finance institutions e.g. Equity Bank, ABC Bank, etc • Business clusters and supply chain networks •Productivity and quality improvement programmes No.16 ….OPPORTUNITIES FOR DRYLANDS •Development of national standards and conformity infrastructure •Compliance to standards (both public and market driven standards increases market access)e.g. SPS standards, product standards, environmental and social standards, etc. • New and emerging markets e.g. new consumer groups, regional market and export markets •Technical assistance is available through bilateral funding, NGOs, UN system, Banks, Trust funds etc •Availability of service providers, both public and private No.17 INTERVENTIONS NEEDED TO PROMOTE SUSTAINABLE DEVELOPMENT • Capacity building in the public sector to ensure informed and timely trade-related policy making • Strengthening the domestic private sector, improving competitiveness and the supply capability of enterprises • Establishing/strengthening institutions/ infrastructure that are part of the enabling environment for effective trade participation • Promoting consumer, environmental and health protection during the process of globalization 18 19 Zero-emission Community Power Centres (CPC) Programme for “ Lighting Up Kenya” www.unido.org Kerosene Renewable Energy Technologies (RETs) replacement for home lighting Using Light Emitting Diode Micro-Hydro (LED) LAMPS Clean Energy for Small and Anaerobic Medium Off grid areas Digester Enterprises (Self Sustainable) Energy Kiosk / Community Biomass CPCs Development gasification in rural Centers Communities Using RETs ICT/ Internet Wind Facility ********************************************* ******************************************************** Solar E-Governance Plant Oil/ Productive Vegetable Oil Activities in (Not Biodiesel) Rural Areas 20 Useful internet sites • www.fruitnet.com- fruits • www.flowerweb.com- flowers • www.freshinfo.com- fresh food • www.foodtrader.com- food • www.ingrid.net- food ingredients • www.herbs.org- herbs & spices • www.organics.com- organic products • www.organic-europe.net- organic products The Market linkage Challenge can be met provided we avoid the 7 Sins The sins are: “wealth without work, pleasure without conscience, knowledge without character, COMMERCE WITHOUT MORALITY, science without humanity, worship without sacrifice, and politics without principle”. M. Gandhi 22 Thank You for your attention!
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