Light Emitting Diode Industry Statistics Market - PowerPoint by ztj43540

VIEWS: 31 PAGES: 23

More Info
									RESEARCH ON DRYLAND OPPORTUNITIES
                Andrew EDEWA
United Nations Industrial Development Organization
                     (UNIDO)



                                               1
 UNIDO VISION & CORPORATE STRATEGY
                UNIDO VISION
     To reduce poverty in countries with
  developing or transition economies through
          sustainable industrial growth

          UNIDO CORPORATE STRATEGY

      Developing Industry: Productivity
Enhancement for Social Advancement within the
framework of UNIDO’s three thematic priorities
                                               2
     UNIDO’S 3 THEMATIC PRIORITIES
       AND 8 SERVICES MODULES
  I. Poverty     1) Private Sector Development
 Reduction       2) Agro-Industries
   through
 Productive
  Activities
II. Energy and   3) Sustainable Energy and Climate Change
 Environment
                 4) Montreal Protocol
                 5) Environmental Management
  III. Trade     6) Industrial Governance and Statistics
  Capacity       7) Investment and Technology Promotion
  Building       8) Industrial Competitiveness and Trade


                                                            3
            Why Market Research
• Market dynamics i.e. largest market, fastest growing markets,
  market trends & prospects, market conditions, practices &
  opportunities
• Able to narrow down from a broad scope. You can set your
  priorities towards a specific target market & plan future markets
  over a longer term
• Helps in getting information for market entry.
• Able to analyze competitors i.e. their strengths & weaknesses,
  their mistakes & reasons for success.
• Helps in finding ideas for new product development/value
  addition.
• By showing more interest in & understanding of their market,
  buyers tend to take you more serious
    What is market Research?

Is the collection & analysis of data about
markets, people, restrictions, channels &
players to support better domestic/export
marketing decisions.
     Common myths about Market
            Research
• “Research is only for intellectuals & academic
  people
• “The trade partner will do all necessary research”
• “Market research is too expensive”
• “I am afraid to lose control with an information
  overload
   The Market Research Process
Step 1
Defining your research problem
• What domestic/export marketing experience do you have?
• What do you want to be clarified by research?


Step 2
Which research technique?
• Desk research
• Desk research using internet
• Field research
The Market Research Process
Step 3
Research Planning
   Categorize data by country & subject.
   Structuring by a research action plan


Step 4
Collecting relevant data
   Which information is available?
   Which countries to start with?
     The Market Research Process
Step 5
Analysis-from data to information
• Sorting & avoid getting lost –information overload.
• Filtering & matching reliable & useful data.
• Organizing & checking against the research problem.


Step 6
Transform Information into intelligence
• Explain the cause & predict what will happen.
• Give indications of actions
    Sources of Market Information
•    Local & regional BSOs i.e. UEPB, BET, EPC
•    International BSOs i.e. CBI
•    NGOS & IGOs e.g. ITC, FAO, UNIDO, OECD,
     UNCTAD, World Bank, Oxfam etc
•    Chambers of Commerce
•    Trade Associations i.e. UMA, KAM
•    Embassies (High Commissions)-commercial attaches
•    Banks- financial related data
•    EU information centers
•    Libraries
•    Trade magazines & newspapers
UNIDO CAPACITY EVALUATION AND NEEDS ASSESMENT TOOLS2-2.
       Trade Related Challenges Surveys at the enterprise level

         UNIDO has developed a methodology for enterprise-level surveys on “Trade
         Related Challenges Faced by Enterprises” aimed to:
         Qualify and quantify the problems entrepreneurs/exporters in
         developing countries are facing in the regional and international trade
         environment, by:
 1.      Identifying common trade barriers related to:
            Supply side,
            Standards and conformity assessment
            Integration into the multi-lateral trading system
 2.      And reviewing the possibilities of overcoming these obstacles through Trade
         Related Technical Assistance and Capacity Building (TRTA/CB)[1]


 [1] For example please refer to : http://www.unido.org.lb/macle/downloads/macle_presentation.pdf or
       http://www.un.org.pk/unido/trta-interventions.html.
 No.11
No.12
             Integrating into Global Value Chains

 “Countries must have marketable products to trade”
  COMPETITIVITY of productive capacities

 “Products must conform to
   requirements of clients and
   markets”

  CONFORMITY with standards

 “Rules for trade must be
   equitable and customs
   procedures harmonized”

  CONNECTIVITY to markets



   No.14
               PRIORITY AREAS OF FOCUS
          Supply side development (UNIDO)
             • Trade & Industrial policies and supportive institutional structure
Compete
             • Investment and technology transfer in selected value chains
             • SME development and access to finance
             • Clusters and supply chain networks
             • Productivity and quality improvements
             •Upgrading for value addition, sectoral technology support
             • Cleaner Production, energy efficiency

Conform
          Standards & Conformity Assessment/Compliance (UNIDO)
             • Development    and harmonization of standards
             • Development of testing services , PT Schemes
             • Certification (products and enterprise systems)
             • Metrology/Calibration chain
             • Accreditation schemes

Connect
          Integration in to the MTS (WTO, UNCTAD, ITC, WB…)
             • Market access and linkages with buyers/markets
             • WTO rules, negotiations
             • Trade facilitation (customs, documentation)
             • Infrastructure (transport, ports)
No.15
      OPPORTUNITIES FOR DRYLANDS….

•Value chain mapping: Livestock, Honey, Aloe, Jatropha
etc
•Value addition e.g. cottage industries, packaging,
branding, etc
•Product Diversification along various supply chains
•Business/Enterprise Development rather than socio-
cultural activities
• Access to Business finance through micro-finance
institutions e.g. Equity Bank, ABC Bank, etc
• Business clusters and supply chain networks
•Productivity and quality improvement programmes


                                                         No.16
      ….OPPORTUNITIES FOR DRYLANDS

•Development of national standards and conformity
infrastructure
•Compliance to standards (both public and market driven
standards increases market access)e.g. SPS standards,
product standards, environmental and social standards,
etc.
• New and emerging markets e.g. new consumer groups,
regional market and export markets
•Technical assistance is available through bilateral
funding, NGOs, UN system, Banks, Trust funds etc
•Availability of service providers, both public and private


                                                          No.17
 INTERVENTIONS NEEDED TO PROMOTE
     SUSTAINABLE DEVELOPMENT
• Capacity building in the public sector to ensure informed
  and timely trade-related policy making
• Strengthening the domestic private sector, improving
  competitiveness and the supply capability of enterprises
• Establishing/strengthening institutions/ infrastructure that
  are part of the enabling environment for effective trade
  participation
• Promoting consumer, environmental and health protection
  during the process of globalization



                                                             18
19
Zero-emission Community Power Centres (CPC)
     Programme for “ Lighting Up Kenya”
                                                 www.unido.org                      Kerosene
   Renewable Energy
  Technologies (RETs)                                                             replacement
                                                                               for home lighting
                                                                                  Using Light
                                                                                Emitting Diode
         Micro-Hydro                                                             (LED) LAMPS


                                                    Clean Energy for               Small and
            Anaerobic                                                               Medium
                                                      Off grid areas
             Digester                                                              Enterprises
                                                    (Self Sustainable)
                                                     Energy Kiosk /             Community
           Biomass                                         CPCs                Development
          gasification                                    in rural                Centers
                                                      Communities
                                                       Using RETs               ICT/ Internet
                 Wind                                                              Facility
 *********************************************
                                                                         ********************************************************
                Solar                                                         E-Governance

         Plant Oil/                                                              Productive
       Vegetable Oil                                                             Activities in
      (Not Biodiesel)                                                            Rural Areas



                                                                                                                                    20
             Useful internet sites
•   www.fruitnet.com- fruits
•   www.flowerweb.com- flowers
•   www.freshinfo.com- fresh food
•   www.foodtrader.com- food
•   www.ingrid.net- food ingredients
•   www.herbs.org- herbs & spices
•   www.organics.com- organic products
•   www.organic-europe.net- organic products
The Market linkage Challenge can be met
     provided we avoid the 7 Sins
The sins are:
“wealth without work, pleasure without conscience,
  knowledge without character, COMMERCE
  WITHOUT MORALITY, science without humanity,
  worship without sacrifice, and politics without
  principle”.
                 M. Gandhi



                                                 22
Thank You for your attention!

								
To top