Different Companies That Have Wrapping Paper as a Fundraiser by tug17989

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Building Program Sustainability


           Fundraising 101
           March 31, 2008




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Fundraising




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Isn’t fundraising just grant writing?
   Grant writing is one type of fundraising but
    there are many more for this discussion. We
    will focus on three types….
       SALES
       EVENTS
       DIRECT APPEALS
   These types of fundraising activities will help
    pay for things that funders typically wont pay
    for such as supplies, rent, other specific
    costs.
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How and when will you use this money?

   Before you begin to plan your fundraiser, you
    should know how much money you need to
    raise and in what time frame –
    needing $500 to buy office supplies over the
    next year is very different than needing $500
    to pay rent on the 1st of the month.




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Fundraising Considerations
Three things to consider when planning a fundraiser:
   Effort Involved –How much time do you want to
    spend on the fundraiser? Do you have the
    manpower needed to get the job done?
   Resources Needed – Do you have the space,
    volunteers, staff and/or money needed to get the
    fundraiser off the ground? Remember you don‟t
    want to spend more than you make!
   Duration of Fundraiser – How long will the
    fundraiser last? What is your time frame?


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Finding the Right Fundraising Strategy
for your Organization
     What were the specific conditions that made
      that idea work for that organization and do
      those conditions exist for your organization?
     Do we have the capacity to implement that
      strategy?
     What are the real costs?
     What can we realistically expect to receive?




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Selling Things -
Specialty Sale of a Seasonal Item
Where:
     A high traffic location (with permission to sell there).
When:
     It is important to have firm dates with seasonal sales, because the season will
      determine the product (e.g., flowers in the Spring, pumpkins in the fall, Christmas
      trees in December).
     It can be helpful to avoid stretching the sale over more than one weekend- setup on
      a Friday, sell on Saturday and Sunday, and wrap up by Sunday.
How:
     For these events you need plenty of advance publicity. Be sure to price
      competitively and offer great customer service (e.g., help load Christmas trees into
      cars, give away ornaments produced by some of the children your organization
      supports)
Cost:
     You will probably need money to pre-order items so make sure the mark-up is
      enough to make a profit and that your estimate on how many you can sell is
      accurate.


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Selling Things –
A Fundraising Cookbook
Where:
   A great way to sell cookbooks is to host an event and provide samples of the
    recipes included in the book.
When:
   Any time of year but great if you can tie it into a gift-giving „day‟ such as Mother‟s
    Day or Christmas. Cookbooks can be sold over a longer period of time than
    some other types of sales.
How:
   The most common way to do produce a cookbook is to collect all the favorite
    recipes from members of your group and/or supporters.
   There are various ways to sell the cookbook: a formally printed bound book or
    an informal copy bound with ribbons (price all your options ahead of time). See
    Handout for information on companies that specialize in the typing, layout, and
    binding of fundraising cookbooks.
   An added source of revenue in doing a cookbook would be to solicit advertising
    pages from local supporters (at a cost) to be included in the cookbook
Costs:
   Costs vary depending on how the book is produced (see Handout).


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Selling Things – Mega Tag Sale
Where:
   Choose a nice high visibility location like a school or church parking lot where
    you can get permission to sell.
When:
   Spring and fall are the most popular time of year. Make sure to have a rain date
    if you are holding it outside.
How:
   Advertise in the local paper and put up signs around town.
   Group items together by category – kids clothes, tools, toys, books, music, etc.
   Place general price signs around items instead of pricing everything individually
    (saving lots of time). For example, “Tools $5- $10”.
   Think about who will help sell at the event (outgoing types are best)
   Make it fun – have helium balloons for small kids and coffee for adults.
   You could add a raffle event and sell cookbooks or other products, too!
Costs:
   This is a very low cost fundraiser because almost all of the items are donated.
    You will incur small amounts of cost if you include balloons and coffee (although
    you might be able to get these donated).


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Selling Things- Direct Sales
                   (Candy, Cookie Dough)
Where:
   Advanced sales to supporters including friends, family, close neighbors
    usually sold „door-to-door.‟
When:
   Anytime of year but avoid Halloween, Valentine‟s Day and Easter.
How: (see Handout for additional information on companies that offer this type
    of fundraiser)
   Your group orders an inventory of products; these products are distributed
    to your group members who sell the products directly to their supporters.
   Funds are collected at the point of sale.
Cost:
   Products are purchased up-front so key is to order the right amount.
   Usually a very low retail price per item which results in an easy sale.


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Selling Things – Advanced Orders
         (wrapping paper, chocolates, gourmet food, candles)
Where:
   Advanced sales to supporters including friends, family, close neighbors,
    „door-to-door‟
When:
 Anytime of year but September/October is good time of year to receive
  orders for the December holidays
How: (see Handout for additional information on companies offering this type
  of fundraiser)
 Your group shows a „brochure‟ to potential supporters with a product list; the
  order forms are returned to the fundraising company who will fulfill orders
  and ship the products for your group for delivery. Some deliver directly to
  the person‟s home.
Costs:
   No guess work on how much to order, therefore there is no risk.
   Most of these companies offer internet ordering, so members can solicit out
    of town relatives, colleagues, alums, etc


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Selling Your Organization -
      Gift bags with a donation card
Where:
 At your office, anywhere
When:
 Probably best around the holidays such as Christmas or
  Hanukkah, birthdays, graduations, confirmations
How:
 In lieu of a material gift, someone would purchase a donation to
  your organization
 A small gift bag would include a card from your organization
  stating that “A donation of X amount has been made in your
  honor to the ABC Organization.” Make sure to include a BIG
  thank you and information on your organization – what you do
  and why
Costs:
 Only the cost of purchasing a small gift bag with some tissue
  paper and printing up a card

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Holding An Event
    Publicity, Raffles, and Auctions
   Publicity: The key to holding any successful event is good publicity.
    Newspapers, radio, and television stations will give plenty of publicity to
    events that they think their public wants to hear about. Provide a press
    release including the most newsworthy aspect of the event. Let the
    public know what the money raised will help provide to your
    organization (and provide pictures when possible.) Again, appeal to the
    public‟s hearts. (See Handout for sample press release)

   Raffles: Conducting a raffle at any event is always a great way to
    increase your groups profits. Get one item or service donated and sell
    raffle tickets before, during, and after the event. Don‟t forget to mention
    the raffle in your press release.

   Silent Auctions: Are a great way to raise money at any fundraising
    event. Ask local businesses to donate goods or services and then
    place those items on tables where people wait in line. Make sure to
    provide clear, easy-to-read descriptions of each item, what the retail
    value is, and remember that presentation and display is important.
    Bundle items and services or create baskets to increase revenue.

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Holding an Event-
    Spaghetti Dinner/Pancake Breakfast
Where:
   For either, all you need is a large space with kitchen facilities, plenty of food,
    and lots of volunteers.
When:
   Anytime of year- people are always hungry
How:
   Very important to have good publicity
   Recruit volunteers for shopping, cooking, serving, and clean-up.
   Price tickets correctly so you know you will profit and offer discounts for families,
    small children and seniors.
   Donations- place a large bucket right next to the cash register and hang a sign
    above asking for donations. Give them information on what the money will go to
    (new computers, classes, whatever it is you need).
   Sell raffle tickets, too!
Costs:
   The costs for this type of event will be incurred due to food expenses
    (everything else should be free) and should not be too high.


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Holding An Event –
   Rubber Duck Race
Where:
   Local stream or river. Check with town on getting any necessary permits.
When:
   Usually a time of year when you will get good weather (April to September) and
    plan a rain date.
How:
   You will need to purchase the rubber ducks first
   Each duck is numbered and sold tickets are linked to each duck (usually
    between $5-$10)
   Additional prizes can be awarded to increase the fun such as last place, right in
    the middle, etc.
   Prizes should be donated by local community supporters and do not have to be
    „large‟ in monetary value.
   By selling food and drinks you can increase your profit at the event.
   Have a raffle too!
Costs:
   Purchase of rubber ducks – as low as 16 cents each Oriental Trading on-line.
   Money to buy food and drinks if you are going to sell at the event

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Holding An Event –
    Bingo Games
Where:
   You need a large room with lots of tables, bingo supplies and a caller.
When:
   Anytime of year
How:
   You will need volunteers to help sell bingo cards, call numbers, and
    write down numbers on a large board that people can see. As with any
    event, you can raise more funds by selling food, beverages, or holding
    a silent auction on tables around the room.
   Many ways to raise money but one easy way is to charge a small
    amount per game ($1) or offer unlimited games for more ($20).
    Winners then select from a variety of small, non-cash prizes (which
    should be donated by area business).
Costs:
   Bingo supplies are inexpensive and can be found in many stores.
    There should not be any other costs incurred for this event.


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Holding an Event – Benefit Gala
Where:
  A nice place where participants can eat, drink and be merry. You might also want
   room for dancing, a band or DJ, and auction tables
When:
  Anytime of year – a celebration for your organization and its‟ supporters
How:
  Provide an evening of food (does not have to be a full-meal), drinks (can be cash-
   bar), dancing, entertainment, and auction for your organizations supporters. Make
   the night fun for all and a celebration in honor of all that your organization has
   accomplished. Center the event around something that has mass appeal such as a
   popular band.
  Often the big money makers at this type of event are silent and live auctions. In
   addition to placing silent auction items on tables that people can bid on through the
   course of the night – you can have an auctioneer (someone with lots of „pizzazz‟) run
   the live auction portion at the end of dinner – maybe during the dessert portion.
  Sell tickets in advance; make sure the ticket costs cover any upfront costs you will
   have
Costs:
  Depends on what you offer guests but can include food, drinks, decorations, band or
   DJ rental, location rental, wait staff salary.



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Direct Appeals
   Direct mail request – probably the most common form of direct appeal
    (see letter writing tips on following page.) Mailings can vary from a
    simple postcard to an elaborate, multi-page letter spelling out a group‟s
    positions while also supplying a donation envelope or postcard. Do not
    confuse this with grant requests.

   Donor List – this is the premier tool in direct solicitation; building your
    donor list is key to effective direct appeal solicitations. Do you keep a
    running list of everyone who attends your events/activities?

   Membership Drives – this involves building a supporter base through
    signing up new members and collecting dues and works best when tied
    to strongly supported group goals. Consider collecting small monthly
    dues with a discount for annual payment. Provide visible membership
    recognition such as bumper stickers, T-shirts, or member cards.

   Direct appeal – can be as simple as asking participants at a
    community event to throw a few quarters each into a bucket – make it
    fun and tie the activity to your organization (think of the fireman
    collecting money in boots at grocery stores or county fairs).

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 Direct Mail Request
Donation request letter writing tips                –(see examples in handout)
1.   Know your donors- begin with an updated list of past donors and a well-
     targeted updated mailing list for new prospects.
2.   Include a teaser copy on the outside of the envelope – get them to open the
     letter by including a „grab‟ line. It can be as simple as “We need your help!”
3.   Make your case quickly – early in the letter tell about your organization or
     project and get to the point right away. What problem will this project solve?
     What need will it fill? What can their money do to help? Appeal to their
     hearts first and heads second.
4.   Tell them how much to give- So they have an idea of what is needed, give
     them some boundaries, “Our program needs 5 computers, at $1,000 each. If
     you can‟t afford a whole computer, a donation of only $200 will buy a printer.”
5.   Provide a deadline- If you don‟t get them to act right away, they probably
     won‟t act at all.
6.   Include a return envelope and reply card- make it easy for people to
     donate by telling them how.
7.   Make follow-up phone calls- it is a good idea to call one or two weeks after
     you mail the letters. Ask if the letter was received and if you can answer any
     questions.

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Top Ten Fundraising Mistakes
1.    Spending money to raise money.
2.    Confusing fundraising events with events trying to accomplish
      other goals (thank volunteers, market your program).
3.    Wearing out your donor base – going back to the same people
      or organizations again and again.
4.    Not expanding your donors/collaborators within your community.
5.    Not branding your event – making it fit with your program –
      making it unique.
6.    Not asking for help – if you want monetary support, be bold and
      seek it out.
7.    Not planning effectively – not having contingency plans.
8.    Not publicizing events well.
9.    Not saying thank you and giving feedback on results.
10.   Not making donors feel good for giving and want to continue to
      give.


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Important questions that need answers
before you start:
   How will you use this money? (think in specifics –
    supplies, rent, incentives)
   How much money do you need?
   When do you need the money?
   What is your time frame?
   Who is available to help you manage the fundraiser
    within your organization, leadership, volunteer
    base?
   How much time do you want to spend on the
    fundraiser?
   Who is out there ready to help you in the
    community?

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    Your Presentation Today
   What fundraising strategy have you taken (or do you plan to
    undertake)?
   Did you (Do you) have a goal of what you wanted to raise?
   What did it take to implement it (or is it taking to implement)?
   Were you able to get donations to help cover the up-front costs?
   Did you achieve your goal? (Or do you think you will achieve
    your goal?) Why or why not?
   What recommendations would you make to someone else taking
    this strategy?




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