Create a Comparative Market Analysis
presentation in PDF format!
REALTORS® Association of Northeast Wisconsin
Multiple Listing Service (MLS)
Table of Contents
3 Begin the Super CMA
3-5 Enter Information for your Subject Property
5 Add Photos of your Subject Property
6-7 Search for Comparable Listings
6 Choosing and Prioritizing your Search Fields
7 Choosing the Status and Time Period
8 Selecting your Comparable Properties
9 Selecting the Components for this CMA Presentation
10-16 Editing the CMA Components
10 Cover Sheet, Cover Letter, Table of Contents
11 Subject Property Flyer, Marketing Plan, Recommended Price
12 Seller’s Estimated Proceeds, Comparables Flyer
13-14 Price Adjusted Comparables
14 Picture CMA
15 Agent Resume, Testimonials
16 CMA Summary
17-20 Sample Images of the CMA Components as PDF documents
InnoVia’s “Super CMA” allows members to create a presentation in PDF format,
using up to 13 different components and unlimited comparable properties!
The components include:
• Cover Sheet • Comparables Flyer
• Cover Letter • Price-Adjusted Comparables
• Table of Contents • Picture CMA
• Subject Property Flyer • Agent Resume
• Marketing Plan • Testimonials
• Recommended Price • CMA Summary
• Seller’s Estimated Proceeds
Begin the Super CMA:
To begin the Super CMA, select Reports - Super CMA
If you have used the Super CMA before, the subject properties you have entered will be listed as options.
If you wish to use one of these subject properties, make sure the button for the correct listing is highlighted.
You can then click the Edit Listing button to change information for that subject property, or click the
Next button to continue.
To enter a NEW subject property, click the New button.
Enter a New Subject Property:
Use the pull-down menu to select
the property type for the subject
property. RANW members may
select from all individual
Residential (Residential, Condominium, New Construction, Waterfront, Hobby Farm, and Farm),
Vacant Land, or Duplex/Multi-Family property types.
Click the Next button to continue.
Enter Information For Subject Property
Enter information to create your subject property. When you have finished entering information, click
the Save Listing button at the bottom of the screen.
Only fields appearing in bold are required. You must enter: Area, Owner Name/Telephone #, Street
Number, Street Name, Municipality, City/State, and Zip code.
Important Note: The Super CMA will use the information entered here to search for comparable
properties. You do not need to complete every field, however, it is important to enter as much
information as possible; the more fields you complete, the more field choices you can use in your
search for comparable properties, and the better listing choices you will have in your search results.
Remember: InnoVia’s “time out” function also applies to the Super CMA. If you need to
spend more than 15-20 minutes completing the Subject Property information, keep the
clock running by saving your partially completed information and editing the listing to add
more data! (Keep reading for how-to instructions.)
Additional fields are included on the entry screen (the image below does not show all fields). Some
fields, such as room dimensions/descriptions and levels, and the Remarks field, are used primarily for
display purposes. Information entered on this screen will appear on the Subject Property Flyer compo-
nent of the Super CMA. (Fields left blank will show field names, but will not show data on the Subject
When you have completed this screen, click the Save Listing button.
The next screen to appear
contains information that will
be used on the Cover Sheet
and Cover Letter of the
CMA. You may edit this
information as needed.
Click the Next button to
Your new Subject Property is now included as a “candidate listing.”
Add Photos of your Subject Property (optional):
The Photo Upload for your Subject Property works in the same way as InnoVia’s Photo Upload for
MLS listings (found within InnoVia under Misc. - Photo Upload).
For each Subject Property photo you wish to include, click the Browse button. Navigate to wherever
you saved the property photos on your computer. Select the photo you wish to upload, and click
Open. (At this time, only the main property photo is used in the Super CMA.)
When you have finished selecting photos for your Subject Property, click the Upload button. The
Subject Property photo can be included on the cover sheet, and will also appear on the Subject
Property flyer and Price Adjusted Summary components.
As noted at the top of the window above, please allow up to 30 minutes for processing before your
Subject Property photos are available for use in the Super CMA.
Search for Comparable Listings
The “Available Fields” column contains those fields or features for which you entered information in creating
your Subject Property. You may use any or all of these fields to search for comparable
The “Selected Fields” column contains those fields or features you have selected to use in the CMA search for
Select the fields you would like the CMA function to consider when it searches for comparable properties.
The CMA will use the Selected Fields, in your specified order of importance, to find and rank the comparable
properties. The priority order you select for the fields is just as important as the fields themselves.
1. Selected Fields/Available Fields:
• To select a field, click on the field name in the Available Fields column to highlight it, and then click the
<<Add button to move that field into the Selected Fields column.
• To remove a field, click on the field name in the Selected Fields column to highlight it, and then click the
Remove>> button to move that field into the Available Fields column.
Items at the top of the Selected Fields list carry more importance when searching for comparable properties. For
example, if you rank the number of bedrooms higher than the style, the CMA will try to match the number of
bedrooms before matching the style.
To move Selected Fields up or down the list and determine their importance in your search results, click on the
field name and then click the Up or Dn buttons to move that field up or down within the Selected Fields column.
For the best search results: Use 8 to10 of the Available Fields (move them to the Selected Fields column), and
rank their importance very carefully. The comparable properties in your search results (most searches return
approximately 70 listings) will be ranked on a scale of 0 to 100 based on how closely they match the fields you
have selected, in the order of importance you have selected.
If you are not careful in selecting and ranking the search fields, you may have 70 listings to choose from but
very few will be similar to your subject property. (For example, you may match the municipality and property
type, but the features of the comparables will not match those of your subject property.)
(Note: All Selected Fields must contain data from the Subject Property. The default fields that appear in the
Selected Fields column may not be required fields; if you did not enter data for a Selected Field, you must
remove that field or you will see an error message when executing your search for comparable properties.)
2. Status and Time Period:
The default settings when using the Selected Fields in the search for
comparable properties is to find listings that have Closed within the
past 6 months.
• You may choose another status with a click.
• If you require multiple status selections, you may hold down the Ctrl key on your keyboard and click to
select or unselect statuses.
• Use the pull-down menus as necessary to select different time periods for Closed or Expired
3. Adding Comparable Listings by MLS Number:
To ensure that certain comparable listings appear in your search results, you can enter the
MLS number(s) for those listings.
The Super CMA will still use the Selected Fields, Status, and Time Period in the search for
comparable listings. Listings entered by MLS number will appear at the top of the list of
Including listings by MLS number can help when the subject property has unusual features or when you know
you want to include a listing that would not be a match to the Selected Fields. Examples might include a re-
cently-sold home in your client’s neighborhood that does not match the age or other features of the subject
property, or a home of the same style (tri-level) in a different market area.
To begin searching for comparable listings, click the Next
button to continue.
Depending on the fields selected, the status and time period, this
may take a few moments.
4. Manual Search:
INSTEAD of using the Selected Fields and/or MLS Numbers, you can click the Manual Search button to
perform a standard InnoVia search for comparable listings.
When you click the Manual Search button (in the lower right corner of the screen)
your screen will change and take you to the InnoVia search screen for the property
type you are working with.
You can choose from all of the standard criteria selections for your property type search and execute your
search as you normally do in InnoVia.
• Review your search results,
• Select the listings you wish to use as comparables in your Super CMA, and then
• Click the Use Checked button on the left side of the screen.
The next screen you see will be your list of comparable properties. ONLY the listings selected from your
Manual Search results will appear on this list.
Choosing your Comparable Properties
You will be presented with a list of comparable properties, based on the information entered for your
Subject Property, the fields/features you selected for the search, and the priority or importance you
chose for those fields/features.
The ranking system is based on a 100 point scale where comparables ranked as 100 have the exact
same values for all of the fields you selected. For each feature that does not match the comparable
property, points are deducted from 100 at variable rates, depending on the importance or priority you
placed on each selected field.
The first four properties are already selected for your CMA because they will have the highest
“Rank” of the comparables found based on your Selected Fields and field importance. Take note of
the ranking numbers, however, because there may be additional comparables with an equal ranking.
Comparable listings with the same rank number are listed in order by the MLS number.
• If you would like additional information for any of the comparable properties, click on the
MLS number to open the Full display for that listing. (Remember, the Full display is for MLS
members only.) After reviewing the information, use your browser’s Back button to return to the
list of comparables.
• To select a comparable property for your CMA, click to put a check mark in the Include box
that appears in front of the MLS number of the listing.
Please note: the check marks you enter in the Include box are not saved until you click the Next
button at the bottom of the screen.
• There is no limit to the number of comparable properties you may use, but the more you select
the longer your CMA will take to go through the “build” process.
Click the Next button to continue.
Select CMA Components
Select the components you would like to include in your CMA presentation.
• To add a component, highlight the name in the Available Components column and click the
• When you click on a component name, a description of that item will appear below the columns.
• Note that some components are not editable, but may be previewed after moving them into the
Selected Components column. (After previewing any document, use your browser’s Back
button to return to the component screen.)
After you have selected the components you wish to use, choose the order in which they will appear
in your CMA presentation:
• Click on a component name in the Selected Components column and use the Up and Dn
buttons to move that component up or down the list.
At this point, you may wish to edit the components for this presentation (see instructions beginning
on page 10):
• You must edit the cover letter, resume, testimonials, and marketing plan the first time you
select them as components. After you have edited these components, they are saved for future
CMA presentations. (You may re-edit these items at any time.)
When your components are selected, edited, and in the order in which you would like them to appear
in your presentation, click the Next button to create InnoVia’s Super CMA.
InnoVia will build your CMA
Your CMA will appear in PDF format. If, after viewing the finished product, you would like to
edit any of the contents, just hit the Back button until you reach the desired screen, make any
changes you wish, and finish out the CMA as you did before.
Editing the Super CMA Components:
(The cover page for the document.)
When you choose to edit the cover
sheet, you have the opportunity to edit
the document title, client address,
property location, and your own name.
This information will be used on the
Cover Sheet and Cover Letter.
You may then choose one of three cover sheet
styles. If you have included a picture of the
subject property, cover sheet #3 will include that
image, as well as your agent photo and company
logo (if they are included in InnoVia).
Click Next to return to the component list.
The cover letter must be edited
and saved at least one time, and
then the saved version can be used
for each CMA presentation.
You may edit the cover letter at
any time to personalize it. To
keep the text of your original
saved cover letter, uncheck the
“Save As Default” box when mak-
ing temporary changes for
use only in the CMA you are
creating at that time.
The cover letter will use the client name/address information you entered for the subject property,
and will use your name as it appears in the MLS.
Table of Contents: The Table of Contents is automatically generated, and includes all of the
components you selected that appear on the Selected Components list after the
Table of Contents. The Table of Contents can not be edited or previewed.
Subject Property Flyer: The Subject Property Flyer is automatically generated from the information
included for the subject property. It is similar in appearance to InnoVia’s
Customer display, and includes many of the same fields. The Subject
Property Flyer is not editable.
The Marketing Plan offers ten category and detail fields
for the member to complete.
The Marketing Plan is designed as a bulleted list. To
create each bulleted line, hit the Enter key after each item.
The maximum length of each line is 62 characters; the
maximum length of each detail field is 240 characters.
(If you exceed the line length, the text will overlap. If you
exceed the field length, an error message will appear when
you try to save resulting in a % sign at the end of the text.
Only the information you enter will appear on the market-
ing plan; blank fields will not display. The Marketing
Plan is created by member entry; no sample text is
The recommended list price used in this component is taken from the Price-Adjusted Comparables
component. It is suggested that you edit the Price-Adjusted Comparables component first (see page
13 of this guide) in order to create a recommended price based on adjustment values that are accurate
for your market.
Both the text and recommended list price are editable on the Recommended Price component.
After editing the Price
may wish to edit the
recommended list price
to a round figure, and
personalize the text
that appears above and
below the price itself.
Price saved in this
component will be
used on the Sellers
Seller’s Estimated Proceeds:
The Estimated Proceeds worksheet allows members to estimate equity, deductions, and net proceeds
from the sale of a property.
The figure used as the Sale Price is the same figure saved in the Recommended Price component.
All figures can be edited.
The fields that appear for calculating equity or deductions are also editable. By using the options made
available by clicking the Edit Text button, members can edit text and default values, delete current or
add new equity and deduction categories.
The Comparables Flyers are full-page displays of each comparable property used in the CMA. The
flyer is the same layout as the Subject Property Flyer, and is similar to the InnoVia Customer display.
The only editing option for the
Comparables Flyers is whether to
include a particular comparable
property, therefore printing a flyer
for that property.
All comparable properties selected
for the CMA will have a flyer
unless the member chooses to
exclude it by un-checking the
This worksheet allows members to make standard and custom adjustments to the prices of selected
comparable properties. The adjustment factors used in this worksheet affect the Recommended
Price calculation used by the CMA.
To change an adjustment factor, members can simply type a new figure in the Factor area and then hit
Enter or Tab on their keyboard. All applicable adjustments will recalculate automatically.
Members may add or remove MLS fields by clicking the Add/Remove Field button.
Similar to selecting search fields
and components, use the <<Add,
Remove>>, Up and Down buttons
to select and order the MLS fields
you wish to use as adjustment
Any fields added will display on
the Price Adjusted Summary page
of the CMA.
Not all fields will include an
adjustment factor; some simply display the MLS/Subject property information for that field.
Members may choose to include or exclude individual comparable properties by clicking the Add/Remove
As with editing the Comparables
Flyer, all comparable properties are
included in the Price Adjusted
Comparables worksheet unless
specifically excluded by
un-checking the selection box.
Members may also use the Manual Adjust-
ments button at the bottom of the adjustments
worksheet to add or remove their own field
names for listing attributes not included in the
(If the field you are planning is already included in the MLS use the Add/Remove Fields option
instead of Manual Adjustments. See page 13.)
After the Manual Adjustment field is saved, members can
use this field to add or subtract value for the Subject
Property as well as the comparable properties.
Because this field is not included in the MLS data,
members must know whether the comparable properties
include the feature for which the value is being adjusted,
and must know the dollar value (+ or -) for the adjust-
The Picture CMA includes up to four comparable properties per page, with a photo and MLS data for
As with editing the Comparables Flyer, all comparable properties are included in the Picture CMA
unless specifically excluded by un-checking the selection box.
The Agent Resume offers ten category and detail fields
for the member to complete.
The Agent Resume is designed as a bulleted list. To
create each bulleted line, hit the Enter key after each
The maximum length of each line is 62 characters; the
maximum length of each detail field is 240 characters.
(If you exceed the line length, the text will overlap. If
you exceed the field length, an error message will appear
when you try to save resulting in a % sign at the end of
Example: Categories could be designated Employment,
Education, Honors, Certifications, Interests, etc.
You may edit the Agent Resume at any time to personal-
ize it, or to update the information.
Only the information you enter will appear on the agent
resume; blank fields will not display. The Agent
Resume is created by member entry; no sample text
Like the Agent Resume and the Marketing
Plan, the Testimonials display offers ten
category and detail fields for the member to
The Testimonials detail fields are, however,
designed for paragraphs and not as bulleted
You may edit the Testimonials at any time
to personalize it, or to update the informa-
Only the information you enter will appear
on the testimonials component; blank fields
will not display. The Testimonials display
is created by member entry; no sample
text is included.
The CMA Summary is a simple one-
liner-report displaying summaries of the
comparable properties sorted by status.
As with editing the Comparables Flyers
and the Picture CMA, all comparable
properties are included in the CMA
Summary unless specifically excluded
by un-checking the selection box.
Each of the 13 components of the CMA may be included or excluded by using the
<<Add and Remove>> buttons on the CMA Layout screen..
You can also use the Up and Dn buttons to change the order in which the components
will display and print. Click to select a component from the Selected Components list,
and then use Up or Dn to move the component as needed.
Sample Pages of each CMA Component as a PDF Document:
Cover Sheet: Option #1 is pictured above. Cover Sheet: Option #2 is pictured above.
This option uses a generic design as a cover This option uses a generic design, as well as your
image. Agent Photo (if you have included an Agent
Photo in InnoVia).
Cover Sheet: Option #3 is pictured
to the left.
This option uses both an Agent Photo
and your Subject Property photo.
Photo All three Cover Sheets include your
company logo if your Broker has
added it to InnoVia.
Cover Letter Table of Contents
Subject Property Photo
Subject Property Flyer Marketing Plan
Recommended Price Seller’s Estimated Proceeds
Subject Property Photo
Comparables Flyer Price Adjusted Comparables
Picture CMA Agent Resume
Testimonials CMA Summary