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Credit Card Application Instant Decision document sample
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www.edynamic.net
eDynamic – Credit Card Capabilities
eDynamic
Blending Creativity and Technology to Deliver Better Business Solutions
New York . Portland . Toronto . Dubai . New Delhi
eDynamic – Credit Card Capabilities
eDynamic’s proven expertise & experience in the Credit Cards industry has helped our customers
driving more sales through their websites by acquiring customer mass & applying technology to
integrate prospect data with the issuing process & CRM.
eDynamic also has extensive experience in:
Custom Application development & Management for both front & back ends of the online credit
card process
Business Intelligence solution development
Reporting Capabilities of MicroStrategy & other BI tools
Customer Relationship Management
Online card billing systems & their integration
Credit Card Microsites & Portals
eDynamic www.edynamic.net
Page 1
Case Study – T2E
Fortune 100 Banking & Financial Service Company
Online Credit Card Application Management System
The Document Collection Process was highly manual
Develop a booking engine for the customers to make online reservations
Challenges
Navigation of the website to be easy & intuitive
Promote Special Offers through the website
There were many stakeholders in the company which had the authority to manage different sections on the
online portal
Conducted meetings with the core team & key stakeholders to identify and prioritize Business Objectives
Setup a core team of members that participate in the Analysis & Design Sessions
Built a prototype for the better visualization & conceptualization for the customer
Solutions
Tested the prototype for various personas
Derived feedback from the various scenarios and validated it
Incorporated the recommendations and changes. Pilot Roll out
Created a Communication Strategy for rollout
Created feedback mechanism that could capture constant feedback on a need basis and create focus groups to
discuss issues and challenges on an ongoing basis
eDynamic www.edynamic.net
Page 2
Case Study – T2E
Fortune 100 Banking & Financial Service Company
Online Credit Card Application Management System
Customer only had to visit one main site instead of going through the different sites for different hotel
properties, even if they are hotel chains having tie-ups.
Benefits
Customer penetration into the website as there was much ease of navigation throughout the website
Increase in revenue due to integration of the online booking engine
Traffic to the Website has increased due to the Special Offer
eDynamic www.edynamic.net
Page 3
Case Study – T2E
Fortune 100 Banking & Financial Service Company
Online Credit Card Application Management System
CM/Applicant opens email and follows
Process Overview link to T2E website
Sales Associate captures
CM/Applicant details, along
CTT/SITEL
CTT/SITEL with the intent to complete
process online Email with a link is sent Login
to the CM/Applicant
Verification/ T&C
Decisioning – BAU Follow up emails sent out if
process is not completed Consolidation
Status is stored and follow
GNA
GNA ups are triggered from GNA Thank you
GNA sends data to T2E
T2E
T2E Process completed as per legal and compliance
T2E updates GNA
guidelines. Status updated in T2E database
eDynamic www.edynamic.net
Page 4
Case Study – T2E
Fortune 100 Banking & Financial Service Company
Online Credit Card Application Management System
The new process would leverage the online channel for telemarketing acquisition
2. CM cross-sold through opportunity
identified in eligibility file/Agent
enters application details. Call is
recorded and tagged
1. CM/Applicant calls
Company /Agency
4. Pre-approved e-
application is held,
awaiting e-Signature
3. Instant decisioning
determines whether T2E
process will be an option
5. E-mail is sent to
approved CM/Applicants,
with a link to T2E
7. e-Application with e-
6. CM/Applicant logs on signature linked to database
eDynamic to T2E and accepts T&Cs
www.edynamic.net
Page 5
Case Study – T2E
Fortune 100 Banking & Financial Service Company
Online Credit Card Application Management System
eDynamic www.edynamic.net
Page 6
Case Study – T2E
Fortune 100 Banking & Financial Service Company
Online Credit Card Application Management System
eDynamic www.edynamic.net
Page 7
Case Study – T2E
Fortune 100 Banking & Financial Service Company
Online Credit Card Application Management System
eDynamic www.edynamic.net
Page 8
Case Study – Data Manager
Fortune 100 Banking & Financial service company
Credit Card Application Development
Challenges
The existing reporting capabilities were archaic and were causing severe dissatisfaction
Some key technology gaps such as invalid data, lack of instant reports, no centralized data sources
were causing client dissatisfaction
There was no linkages between the external and internal islands of data
Lack of business intelligence to efficiently and effectively analyze the health of client’s programs
leading to compromising of consulting capabilities
eDynamic www.edynamic.net
Page 9
Case Study – Data Manager
Fortune 100 Banking & Financial service company
Credit Card Application Development
List of reports
Application before eDynamic’s architected solution
eDynamic www.edynamic.net
Page 10
Case Study – Data Manager
Fortune 100 Banking & Financial service company
Credit Card Application Development
Solutions
eDynamic architected the solution with the following key features:
Real time reporting
Report creation
Report modification
In-depth analysis through drill down capabilities
Export to PDF and other MS Office tools
eDynamic www.edynamic.net
Page 11
Case Study – Data Manager
Fortune 100 Banking & Financial service company
Credit Card Application Development
Running the prompts for the Report:
“Operated Activity by Meeting Type”
Selecting the Year for which data
has to be retrieved
Left Prompt panel lists all the Clients
who have a ‘Meeting Type’ CRF
Right Prompt Panel shows the selected
Client. ‘All the Clients’ maps to ‘CMS
Meeting Type’
eDynamic’s architected solution
eDynamic www.edynamic.net
Page 12
Case Study – Data Manager
Fortune 100 Banking & Financial service company
Credit Card Application Development
Grid after the data
has been
retrieved.
(sorted by Spend
Amt descending)
eDynamic eDynamic’s architected solution www.edynamic.net
Page 13
Case Study – Data Manager
Fortune 100 Banking & Financial service company
Credit Card Application Development
Benefits
Access to all the data at a centralized location to provide its client single truth of data
Data integrity insuring less dissatisfaction
Ability to generate ad-hoc reports in-turn providing them with the ability to justify the value of
their services
Real time and in-depth intelligence enabling them to provide consultative services to their clients
Access to historical data to understand the client past performance & behavior giving them an
edge over their competitors
eDynamic www.edynamic.net
Page 14
Case Study – MI Corporate Card Reporting Re-design
Fortune 100 Banking & Financial service company
Business Intelligence (MicroStrategy) Reporting for Credit Card
Challenges
Complicated product (MicroStrategy)
Current reporting environment difficult to use; only advanced users can use the system though
most users are novice
@Work Reporting provides Management Information to Corporate clients
eDynamic was contracted to simplify the UI of MicroStrategy
eDynamic www.edynamic.net
Page 15
Case Study – MI Corporate Card Reporting Re-design
Fortune 100 Banking & Financial service company
Business Intelligence (MicroStrategy) Reporting for Credit Card
Application before eDynamic’s architected solution
eDynamic www.edynamic.net
Page 16
Case Study – MI Corporate Card Reporting Re-design
Fortune 100 Banking & Financial service company
Business Intelligence (MicroStrategy) Reporting for Credit Card
Solutions
Used User Experience Models that users are familiar with to create a system that makes
complicated reporting easier
Windows Explorer - list view
Mail client -view email
Simplified the user experience
Design implemented on a complex reporting system
Global team of 40 people worked on the project
Redesigned the MicroStrategy UI to cater to Basic, Intermediate and Advanced users
User Experience team created a user experience that blended into MicroStrategy
Used our Global Delivery Model, to reduce costs and improve quality. eDynamic resources from
New York, Toronto, and New Delhi worked collaboratively
eDynamic www.edynamic.net
Page 17
Case Study – MI Corporate Card Reporting Re-design
Fortune 100 Banking & Financial service company
Business Intelligence (MicroStrategy) Reporting for Credit Card
Easy to follow;
Reports grouped in
categories;
Aesthetically pleasing
eDynamic’s architected solution
eDynamic www.edynamic.net
Page 18
Case Study – MI Corporate Card Reporting Re-design
Fortune 100 Banking & Financial service company
Business Intelligence (MicroStrategy) Reporting for Credit Card
Viewing options allow users
to view reports in different
ways. Similar to how
Windows Explorer allows
users to see information
eDynamic’s architected solution
eDynamic www.edynamic.net
Page 19
Case Study – MI Corporate Card Reporting Re-design
Fortune 100 Banking & Financial service company
Business Intelligence (MicroStrategy) Reporting for Credit Card
Familiar user experience -
Windows Document
Explorer Film Strip and MAC
user experience
eDynamic’s architected solution
eDynamic www.edynamic.net
Page 20
Case Study – MI Corporate Card Reporting Re-design
Fortune 100 Banking & Financial service company
Business Intelligence (MicroStrategy) Reporting for Credit Card
Simple report builder with
‘Interactive Sample Viewer’
that allows users to see the
reports they are creating
eDynamic’s architected solution
eDynamic www.edynamic.net
Page 21
Case Study – MI Corporate Card Reporting Re-design
Fortune 100 Banking & Financial service company
Business Intelligence (MicroStrategy) Reporting for Credit Card
Benefits
No learning required to use the system
Solution simpler, easier to follow, more aesthetic than most competitors identified
Single integrated reporting platform for all user types
Created a UI framework that can simplify usage of MicroStrategy
eDynamic www.edynamic.net
Page 22
Case Study – Corporate Card eStatement
Fortune 100 Banking & Financial service company
Online Credit Card Billing System
Challenges
Central bill products (example: BTA) had offline statements that had to be converted to
eStatements on a complex reporting platform, IBI
Solutions
eDynamic’s user experience group, Card program expert analysts and Reporting team worked
collaboratively together to convert offline statements into eStatements
eDynamic converged over 10 different BTA statements globally into a single integrated PDF
statement
Further, we created an online experience for the statements that allowed users easy information
access
Benefits
The communications demystified the value proposition of corporate cards for both users and
decision makers
It was also used as a tool to train the SalesForce
eDynamic www.edynamic.net
Page 23
Case Study – Corporate Card eStatement
Fortune 100 Banking & Financial service company
Online Credit Card Billing System
Example of a ‘before’ statement
eDynamic www.edynamic.net
Page 24
Case Study – Corporate Card eStatement
Fortune 100 Banking & Financial service company
Online Credit Card Billing System
The New PDF statement online
eDynamic www.edynamic.net
Page 25
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