BEEF PROMOTION OPERATING COMMITTEE
BEEF PROMOTION AND RESEARCH BOARD
MAY 17, 2007
Call to Order:
Chairman Ken Stielow called the meeting to order at 9:45 a.m. and asked for self-
Ken Stielow, Chairman Gary Voogt, Vice Chairman
Dave Bateman Alan Albright
Carl Crabtree David Dick
Jack Cowley Brian Healey
Dan Dierschke Bill Jackson
Glenn Eberly Laurie Lickley
Merrill Karlen Sid Sumner
Neil Kayser Craig Uden
Don Stewart Helen Wiese
Virginia Coelho, CBB Jay O’Brien, CBB
Keith Hansen, NCBA Wendy Pettz, ANCW
Don Hullman, CBB Mark Riechers, CBB
Barry Jennings, SDBIC Sugie Sartwelle, CBB
Randal Jones, USDA/AMS Craig Shackelford, USDA/AMS
Tom Jones, CBB Wayne Watkinson, Legal Counsel
Kristy Lage, CBB, ANCW Fita Witte, ANCW
Scharee Atchison, NLPA Diane Henderson, CBB
Bridget Baird, NCBA Jim Henger, NCBA
Steve Barratt, CBB Rick Husted, NCBA
Mandy Carr, NCBA Susan Lambert, NCBA
Cheri Delgado, CBB John Lundeen, NCBA
Tim Downey, NCBA Rick McCarty, NCBA
Kim Essex, NCBA Tracey Orsburn, NLPA
Kendal Frazier, NCBA Rich Otley, CBB
Ashby Green, NCBA Tom Ramey, CBB
Bucky Gwartney, NCBA Bo Reagan, NCBA
Lynn Heinze, USMEF Don Ricketts, NCBA
Staff Present (continued from previous page):
Martin Roth, NCBA Mark Thomas, NCBA
Terry Stokes, NCBA Mary Young, NCBA
Chairman Stielow declared a quorum was present to conduct business.
David Dick moved and Sid Sumner seconded approval of the agenda as presented.
Lucinda Williams moved and Dave Bateman seconded approval of the March 14-15,
2007 minutes. Motion passed.
Neil Kayser, CBB Secretary/Treasurer, presented the Beef Board’s financial statements
for the period ending April 2007. He reported that import assessments were down 19
percent due to the decrease in imports and the change in the import assessment formula.
Mr. Kayser also estimated that there will be less F.R.O.E.’s going into the budget for FY
2008. Don Stewart reported that import total pounds have decreased slightly due to the
value of the dollar decreasing and other exports to the Pacific Rim.
Evaluation Committee Chair Carl Crabtree reported on the Beef Quality Assurance
Mr. Crabtree presented the 2008 Evaluation Strategic Plan and budget, which includes a
proposed budget increase of $10,000.
Mr. Rich Otley reported on the recent meeting of the Beef Demand Study Group 2, which
met in Kansas City on April 26, 2007. The Study Group has requested a series of
recommended actions and the estimate of costs which may be incurred, from John
Mr. Otley also reported that the mid-year Evaluation Reports were near completion.
Action on FY 2008 Evaluation Plan and Budget
Jack Cowley moved and David Dick seconded a motion to accept the Evaluation
Strategic Plan and Budget as presented. Motion passed.
Presentation of Amended Authorization Request
Chairman Stielow introduced Mark Thomas, NCBA, to present a request to amend
Foodservice Marketing AR P-05-2007. An amendment would move funds from
Strategy 2 Tactic 2A to Strategy 1 Tactic 1A, making it possible to renew the $50,000
Dave Bateman moved and Don Stewart seconded a motion to approve the amendment of
AR P-05-2007 as presented. Motion passed.
Tom Ramey reviewed a history of the budget, the calculation of CBB’s funds available
for budgeting in fiscal year 2008, along with a summary of the fiscal year planning
Presentation of Proposed FY 2008 AR Format
Tom Ramey asked the committee members if they had any questions on the proposed
FY 2008 AR Format which was presented during the Budget Committee meeting.
Lucinda Williams moved and Dave Bateman seconded a motion to include the
explanation of the FY 2008 Form with each proposal and to all contractors. Motion
Action on FY 2008 Budget Recommendation
Don Stewart, Vice Chair of the Joint Budget Committee, presented the Budget
Committee’s recommendations totaling $48.87 million.
Don Stewart moved and Dan Dierschke seconded a motion to approve the budget
recommendations as presented. Motion passed.
Laurie Lickley moved and David Dick seconded a motion to recommend the 2008
proposed budget to the full Beef Board. Motion passed.
Chairman Stielow indicated that progress reports were printed in the book and asked the
committee members if they had any questions.
Chairman Stielow reported the next Operating Committee meeting would be held
September 19-20, 2007 in Denver, CO.
Mr. Stielow reported that there is a video conference call scheduled by USMEF on
Tuesday, July 17 from 4-6 p.m. which the Operating Committee is invited to attend. The
USMEF would like to provide more background information to the Operating
Committee. Chairman Stielow requested the CBB staff add the Operating Committee
members to the USMEF email newsletter, and send all members a copy of the Strategic
Mr. Stielow indicated that a web site reference list is included in the book.
The Operating Committee requested a copy of the most recent school surplus food list.
The Operating Committee also requested the results of the advertising data from John
Lundeen as reported at the Beef Demand Study Group 2 in Kansas City in April.
Having no further business, Laurie Lickley moved and Bill Jackson seconded a motion to
adjourn. Motion passed and the meeting adjourned at 11:35 a.m.