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MTV Philippines
MTV Philippines
MTV Philippines World on Demand
Japan
Channel 810
Launched
May 1992 (EEC) 01 January 2001 (NBC) 01 March 2007 (AYC, Inc.) MTV Networks Asia Pacific All Youth Channel, Inc. Everyday! Araw-Araw Philippines Philippines MTVPhil.com Availability Satellite
Owned by Slogan Country Broadcast area Website
MTV Philippines is a 24-hour music/entertainment television network owned by All Youth Channel, Inc., with a partnership with MTV Networks Asia Pacific. The network originally started its broadcast on January 1, 2001, but has since relaunched on March 1, 2007 (PHIL). The channel will now target the 25-45 age bracket. MTV Philippines, in its last incarnation, was a corporate venture between MTV Networks Asia and Nation Broadcasting Corporation. MTV Networks Asia provided much of the broadcast content, while NBC provided the infrastructure. The network was once located at The Fort in Fort Bonifacio, Taguig City[1]. Now its main offices, and studio, are located at Silver City in Frontera Verde, Ortigas Avenue, Pasig City.
History
MTV Asia in the Philippines on UHF Channel 23
MTV started in The Philippines on May 1992 as MTV Asia. It started as one of the channels of the STAR group --a partnership of Viacom, MTV’s parent company, and STAR TV. It began airing on UHF Channel 23, licensed to Ermita Electronics Corporation, the country’s first UHF TV station fully devoted to rebroadcasting from a foreign satellite channel. [2] In 1995, the partnership suffered a conflict of interest when STAR launched its own music channel, Channel V. After UHF 23 was put off-air, the frequency was reassigned to ABS-CBN through a subsidiary, Amcara Broadcasting Corporation, and has been rebranded as Studio 23. However, Studio 23 had to deal with the then-active agreement between Ermita Electronics and MTV Asia (whose main broadcast headquarters is located in Singapore).
Dream Satellite TV
Channel 9
Cable Cable Star Iloilo
Iloilo
Channel 48
SkyCable
Metro Manila
Channel 57 Channel 47
Global Destiny Cable Cablelink
Channel 72 And Selected Cable TV Stations and affiliates Nationwide Internet Television
TV Soma
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From Wikipedia, the free encyclopedia
MTV Philippines
Studio 23
By October 12, 1996 MTV was being aired on Studio 23 during daytime hours, while original Studio 23 programming aired on primetime. The partnership with Studio 23 ended on December 31, 2000 and moved to a new channel frequency, UHF 41. ABS-CBN then launched its own music channel, Myx, that same day.
MTV Philippines on IBC 13
MTV Philippines engaged in a tie-up with government TV station Intercontinental Broadcasting Corporation VHF Channel 13 in the middle of 2005 from 6:00AM to 9:00AM, and again at 6:00PM to 8:00PM. The broadcast tie-up ended after three months.
All Youth Channels, Inc.
After the dissolution of its joint venture with NBC, MTV Networks Asia signed a licensing agreement with All Youth Channel, Inc. (AYC), which is run by the some of the members of Music Source, to control both MTV Philippines and its sister channel, Nickelodeon. AYC will now own and operate 100% of the new MTV Philippines. MTV Philippines is now an exclusive channel on cable and satellite television systems.
[4]
Key People
Screenshot from MTV Philippines (2008)
MTV UHF Channel 41 / MTV Philippines
In 2001 MTV Networks Asia and Nation Broadcasting Company (NBC) signed a jointventure agreement to form Music Source, and acquired the rights to air MTV 24 hours a day on UHF Channel 41, which was licensed to NBC. MTV Philippines showcased local Filipino talent through videos and shows presented in-between numbers featuring international pop and rock superstars. The channel did not promote a pan-Asian format. However, MTV Southeast Asia presented Indonesian, Malaysian and Singaporean artists on their network, alternating with international pop and rock talents. Within six months from its inception on January 1, 2001, it immediately won the hearts of pop-culturally conscious young Filipino viewers. It was said that the presence of this channel eventually caused the demise of Channel V simply due to intense competition. After 6 years of partnership, UHF Channel 41 ceased broadcasting following the dissolution of the joint venture. [3]
• Bill Roedy - President, MTV Networks International • Steven Tan - Executive Vice President, MTV Networks Asia • Francis Lumen - President & CEO, All Youth Channel, Inc.
Programming
Most of the programming consists of music/ music-related shows, mainly broadcasting programming from U.S.-based MTV and VH1. The network also acquired original content from MTV Southeast Asia, as well as its own localized content.
Events
MTV Philippines has been instrumental in bringing big-name concerts to The Philippines since their re-launch.
International artists
• • • • • • • Ziggy Marley Tortured Soul Britney Spears Christina Aguilera Fall Out Boy Josh Groban Beyonce Knowles
Local artists
• Eraserheads
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Vertical Horizon Incubus Duran Duran Alicia Keys My Chemical Romance • George Benson • Rihanna • Chris Brown • Pussycat Dolls MTV Philippines also announced that an awards show would be in the works. In the upcoming years, the network hopes to relaunch the MTV Pilipinas Video Music Awards to continue its tradition of recognizing the best of Pinoy music and video making. • • • • • • • • • • • • • • • • • • • • • • • • • Cindy Kurleto John Joe Joseph Patty Laurel Cesca Litton Francis Magalona † Sarah Meier Colby Miller K. C. Montero Claire Olivar Belinda Panelo Don Puno Derek Ramsay Koy Rivera Mariel Rodriguez Anna Shier Giselle Toengi-Walters Regine Tolentino Shannen Torres Donita Rose Villarama Jamie Wilson
MTV Philippines
Slogan
• • • • • MTV i Like (1999 - 2000) There’s Only One MTV (2001- 2003) MTV Enjoy (2003 - 2004) MTV Ayos! (2004 - 2006) MTV Everyday!/MTV Araw-Araw! (2007-present)
Shows
For MTV Philippines program schedule live and actual time, click here [5]
MTV Philippines’ VJs
Current
• • • • • • • • • Kat Alano Lia Cruz* Anne Curtis Andi Manzano Sib Sibulo Slick Rick* Toni-Toni* Maggie Wilson Sam Y.G.*
List of programs broadcast by MTV Philippines (on Cable TV)
Current Programs
• • • • • • • • • • • • • • • • • • After Hours Beavis and Butt-head Box Set Cribs Awards* Diary of Fallout Boy* Exit: Click Five in Angkor Wat* Handpicked*** Hanging with The Boys** Journey: Revelation Live* Making the Movie: Star Trek Man and Machine** Busted Cribs Exiled MTV Gimme 10 MTV Live MTV Movie Awards* MTV Movie Awards: Top 10 Best Moments* • MTV Sessions • MTV Time Out • My Super Sweet 16
Legend
(*)- Hosts of Lifestyle Program shows on MTV Philippines
Past
• • • • • • • • • Marc Abaya Bianca Araneta Victor Basa Paolo Bediones Reema Chanco KC Concepcion Johann Ekedum Maike Evers Nicole Fonacier
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• • • • • • • • • • • • • • Paris Hilton’s My New BFF Roll Out Spankin New Session The X-Effect The Fave Five The Hills The Playlist Tong Hits The Top 10 Crispy Stars Traffic Docu w/ Christian Bautista* Wildboyz Wild ’N Out World Stage Zane Meets U2
MTV Philippines
• 2009 MTV Africa Music Awards - TBA • 2009 MTV Europe Music Awards November 26, 2009 • MTV Staying Alive Music Summit For HIV and AIDS 2009 - December 2009 • 2009 MTV Pilipinas Video Music Awards TBA
Legend
• (*) - Special • (**) - New Show • (***)- For MTV Most Wanted Artist of the Month
Defunct Programs
(After re-launched March 1, 2007) • All Things Rock • Boiling Points • Celebrity Deathmatch • Celebrity Rap Superstar • MTV’s Little Talent Show • MTV Presents • Newport Harbor • Pimp My Ride • Punk’d • Room 401 • TRL (Total Request Live) • Trick It Out • Uploaded • Wrestling Society X
See also
• • • • Viacom MTV Networks Asia Pacific MTV MTV Southeast Asia
References
[1] MTV Philippines studios at The Fort (Cache) [2] MTV Asia Channel 23 in the Philippines Television History [3] MTV SEAsia to replace MTV Philippines [4] Manila Bulletin article on MTV Phil’s return (Cache) [5] MTV Philippines Program Schedule
Upcoming Programs/Specials
• 2009 MTV Movie Awards - Jun 1, 2009 • 2009 MTV Video Music Awards - TBA
Official Website
• MTV Philippines Official Website • MTV Asia Official Website
Retrieved from "http://en.wikipedia.org/wiki/MTV_Philippines" Categories: MTV Networks, Philippine television networks, Television in the Philippines This page was last modified on 22 May 2009, at 03:10 (UTC). All text is available under the terms of the GNU Free Documentation License. (See Copyrights for details.) Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a U.S. registered 501(c)(3) taxdeductible nonprofit charity. Privacy policy About Wikipedia Disclaimers
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