Executive Summary of a Strategic Marketing Plan - Excel

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					                                                      College of San Mateo Library Division Workplan 2008-2009 (Executive Summ
The College of SanMateo Library's Division Workplan (2008-09) is primarily an attempt to describe the Library's the opportun
support the institution's Education Master Plan and Strategic Objectives. The Library is staffed by creative and hard working
 and can envison how the library could play play signifgant roles in helping the institution fullfill many of its goals and strateg
  instability of funding and significant turnover and reduction in staff has significantly stiffled the Library's ability maintain mi
       services andLibrary staff are frustrated and somewhat demoralized by the signifacant gap between the library's potent
intentioned, there's only so much two full-time librarians can accomplish. Accrediting institutions and business groups have
  student and lifelong success. The library can go along way in providing institutional support to develop an information comp
traditionally been at the forefront of implementing new technologies in delivering information and resources. Graduate trai
 use of network based technologies and services. In addtion to supporting students, librarians can play an integral in providin
      classroom faculty from all disciplines. The Library is diverse and inclusive by nature providing an excellent position from
  programming. In the past we have produced and/or sponsored multiple events for students and the larger community eg.
     reception, game night, lecture/discussions presented by renowed authors and historians, , film series; Learning 2.0 (lear
   community) The library has suspended most outreach and public programming due to its current budget and staffing level
                                   faciliies, and servies can provide far reaching benefits to improve teaching and learning of th
n 2008-2009 (Executive Summary)
 be the Library's the opportunities and challenges in working to immplement and
by creative and hard working certificated and classified staff who have lot to offer
 many of its goals and strategic objectives. Long term systemic problems due to
e Library's ability maintain minimum levels of appropriate access, resources, and
 between the library's potential and its current realities. No matter how well
ons and business groups have recognized the value of information competency to
 develop an information competent study body, faculty and staff. Libraries have
 and resources. Graduate training of librarians typically involves instruction in the
an play an integral in providing professional development actitivities that support
ng an excellent position from which to offer a variety campus and community
 nd the larger community eg. including dance performances, CSM faculty-author
 film series; Learning 2.0 (learning Web 2.0 technologies, training and support
rent budget and staffing levels. An investment in strengthening library staffing,
 e teaching and learning of the entire community.
                                            College of San Mateo Library Division Workplan: 2008 - 2009
                                                                  CSM Strategic Plan Goal 1: Programs and Services
              CSM will match its programs and services- and the manner in which they are delivered- to the evolving needs and expectations of our students and the community.
  Objective 1.1: Develop and offer innovative programs and services that address emerging community needs as identified in the EMP and through other data and
                                                                 information sources. (May 2009)

                 Action Steps               Leads                        Desired Outcomes Completion Date Resources Needed                                 Indicators and Measures
1.1.1 Explore creation of an         Library,Committee                  Recommendation        May         Task force to study                            Committee Recommendation
      infomration an ESL/Easy Reader on Instruction
      Creation of competency         Ford, Alaniz                       regardingof an
                                                                        Creation  instituting May 2009    and make
                                                                                                          $3,000                                         Resources identified, ordered,
      Collection                                                        ESL/EasyReader/Hi-                                                               and available to students.
                                                                        Lo Collection                                                                    Measurement of
1.1.2
                                                                                                                                                         faculty/student satisfaction
                                                                                                                                                         and circulation count of new
                                                                                                                                                         resources.
      Work with Ethnic Studies and PE Ford/Alaniz/Morris                Students will          Fall 2009                     $2,200 to cover             Pre and post test analysis.
      instructors to develop a pilot                                    demostrate increased                                 materials and               Survey and/or focus group
      project to teach                                                  comfort and skill in                                 release time or             feedback of faculty and
      library/information competency                                    applying basic                                       stipend for faculty         students involved in the
      skills to basic skills students                                   information                                          and staff to develop        project.
1.1.3 enrolled in PE and/or Ethnic                                      competency and                                       and deliver program.
      Studies classes                                                   research strategies to
                                                                        support academic
                                                                        assignments and
                                                                        personal life needs.
      Subscribe to "Learning Express    Library Director/      Students will have 24 Subscribe by May $3,350 (Basic              Usage statistics, faculty and
      Library for 2 year colleges. An                          hour access to           8, 2009 1, for 2009- Package)            student satisfaction surveys.
                                                               resources to support 2010 subscription
      online resource that provides 24
                                                               development of basic
      hr. access to resources for basic                        skills, test-taking, and
      skills remediation, job and                              career exploration
      career test practice and writing                         with special
1.1.4 skills improvement.                                      collections for
                                                               nursing, firefighters,
                                                               EMT,
                                                               cosmetology,real
                                                               estate, corrections
                                                               officers, highway
                                                               patrol and others.


        Subscribe to "Learning Express      Library Director   Students will have 24 Subscribe by May $583 (add-on to           Usage statistics, faculty and
        Library "Electrical Journeyman                         hour access to         8, 2009 1, for 2009- basic package above) student satisfaction surveys.
                                                               resources to support 2010 subscription
        Module
                                                               skill developoment,
1.1.5                                                          test-taking, and
                                                               career exploration for
                                                               Electrical Journeyman


        Subscribe to Learning Express       Library Director   Factuly and students Subscribe by May $1,573 (add-on to           Usage statistics, faculty and
        Library- Computer Skills Tutorial                      will have 24 hr. online 8, 2009 1, for 2009- basic package above) student satisfaction surveys.
        and tests.                                             access to training      2010 subscription
                                                               and tests for the for
                                                               the following
                                                               programs: Internet
1.1.6                                                          Explorer, Microsoft
                                                               Access, Outlook,
                                                               PowerPoint, Excel,
                                                               Word, Adobe Acrobat
                                                               and Windows Vista.
                                            College of San Mateo Library Division Workplan: 2008 - 2009
                                                                  CSM Strategic Plan Goal 1: Programs and Services

              CSM will match its programs and services- and the manner in which they are delivered- to the evolving needs and expectations of our students and the community.

        Objective: 1.2 Increase the use of alternative instructional and student services delivery modes to serve diverse student needs (May 2009)

 Obj                 Action Steps                         Leads               Desired Outcomes             Completion Date Resources Needed Indicators and Measures
        Improve library webiste to by              Alaniz/Peninsula         Revised Library Web           May 2009         None             Updated Library Web
        incorporating current best                 Library System           Page                                                            Site Launched.
        practices in navigation,                                                                                                            Measurement of user
        functionality and implementation                                                                                                    satisfaction.
        of current technologies.
1.2.1
      Udpate and repair online tutorials Morris                             Library's online              Fall 2009               $2,000 (37.5 hrs)          Number of tutorials are
      that provide 24 hr instruction and                                    tutorials will be                                                                updated and functional.
      support to on-campus and remote                                       revised and updated.
1.2.2 students.
      Develop a standard library         Alaniz/Morris                      All online courses will Spring 2010                   TBD                        Number of online classes
      template or presence in the                                           have an integrated                                                               that provide a direct link
      District's courseware packages.                                       link to the library.                                                             to library resources.
1.2.3
      Provide real time library          Morris/Alaniz                      Delivery of real-       Spring 2010                   TBD                        Real-timelibrary
      orientations to to online classes.                                    timeinteracative                                                                 orientations delivered
                                                                            library orientations to                                                          remotely.
                                                                            distance eduacation
1.2.4                                                                       classes.
        Implement text messaging as an      Morris/Alaniz                   Students will be able Spring 2010                     $1,500                     Number of SMS
        alternate method to contact library                                 to use SMS services                                                              transactions. User
        reference and service desks.                                        from cell phones for                                                             satisfaction surveys.
                                                                            library services.
1.2.5
        Provide Electronic Reserves and   Vacant Librarian   Library will be able to Spring 2011   TBD   Number of instructors
        depository services.              Position/Penninsul deliver selected                            who place course
                                          a Library System   course materials                            materials on reserve
                                                             through a secured                           thorugh E-Reserves
                                                             network server.                             system. Satisfaction
1.2.6                                                                                                    surveys.
                                         College of San Mateo Library Division Workplan: 2008 - 2009
                                                               CSM Strategic Plan Goal 1: Programs and Services
           CSM will match its programs and services- and the manner in which they are delivered- to the evolving needs and expectations of our students and the community.

           Objective: 1.3: Pilot and Assess non traditional scheduling patterns and investigate academic calendar options (May 2009)
     Obj             Action Steps             Leads                    Desired Outcomes    Completion Date                   Resources Needed Indicators and Measures
              CSM will offer 2 (1 unit) Morris/Alaniz                  increased        Fall 2009                           None              Number of students
              credit library class mid-                                enrollment in                                                          enrolled and retention
              morning in two 8 week                                    library classes.                                                       throughout courses.
1.3.1         sections
1.3.2
1.3.3
1.3.4
1.3.5
1.3.6
1.3.7
1.3.8
1.3.9
1.3.10
                                          College of San Mateo Library Division Workplan: 2008 - 2009
                                                                CSM Strategic Plan Goal 1: Programs and Services
            CSM will match its programs and services- and the manner in which they are delivered- to the evolving needs and expectations of our students and the community.

Objective: 1.4 Participate in cooperative activities with business, industry, government, and other educational institutions to assess and address
                                        community workforce development and training needs. (May 2009)
  Obj            Action Steps                       Leads                 Desired Outcomes           Completion Date   Resources Needed Indicators and Measures
         Determine degree to       Ford                                  Understanding                         May-09 None              Survey completed and
         which workforce                                                 what faculty                                                   analyzed.
         development faculty                                             consider to be the
         value accqisuiton of                                            most important
         information competency                                          information
         skills by their students.                                       competencies for
                                                                         students primarly
                                                                         enrolled in
                                                                         workforce
                                                                         development
                                                                         courses.

1.4.1
1.4.2
1.4.3
1.4.4
1.4.5
1.4.6
1.4.7
1.4.8
1.4.9
1.4.10
                            College of San Mateo Library Division Workplan: 2008 - 2009
                                                      CSM Strategic Plan Goal 2: Enrollment Management
   CSM will develop and implement a comprehensive research-based enrollment management initiative that addresses all the stages of enrollment management,
                                                      including outreach, recruitment, and retention.
 Objective: 2.1: Develop and implement a comprehensive strategic marketing plan that is linked to the EMP and integrated into other strategic
                                                            planning efforts. (May 2009)
  Obj           Action Steps                Leads           Desired Outcomes Completion Date Resources Needed Indicators and Measures
         Work with Library         Library Advisory       Increased visabiltiy   Fall2009        Library Advisory    Increase in the number of
         Advisory Committee to Committee                  and utilization of                     Committee           presentations to division
         develop marking           Chair/Library Director library instruction                    members and         and department
         strategies and facilitate                        and services by and                    promotional         meetings; increased
         increased awareness of                           by faculty and                         materials.          number of library
         library instruction and                          students.                                                  orientations to classes,
         resources to faculty                                                                                        increaed enrollment in
         and and students.                                                                                           library classes. Surveys.

2.1.1
2.1.2
2.1.3
2.1.4
2.1.5
2.1.6
2.1.7
2.1.8
2.1.9
2.1.10
                                  College of San Mateo Library Division Workplan: 2008 - 2009
                                                    CSM Strategic Plan Goal 2: Enrollment Management
    CSM will develop and implement a comprehensive research-based enrollment management initiative that addresses all the stages of enrollment
                                          management, including outreach, recruitment, and retention.
Objective: 2.2: Develop, implement and institutionalize strategies to recruit prospective non-traditonal students through enhanced relationships
                               with k-12 schools, adult schools, local employers, and community agencies. ( May 2011)
 Obj          Action Steps               Leads            Desired Outcomes Completion Date        Resources Needed      Indicators and Measures
         Explore feasibility of Ford/VPI Office         High school          Fall 2009          Agreement of high     Number of high schools
         teaching concurrent                            students                                schools and college   participating and number of
         information                                    concurrently                            to offer classes for  students concurrently
         competency courses                             enrolled in face to                     high school students. enrolled in face to face or
         in San Mateo County                            face or online                                                online library classes.
         Public High Schools                            library courses.


2.2.1
2.2.2
2.2.3
2.2.4
2.2.5
2.2.6
2.2.7
2.2.8
2.2.9
2.1.10
                                  College of San Mateo Library Division Workplan: 2008 - 2009
                                                     CSM Strategic Plan Goal 2: Enrollment Management
    CSM will develop and implement a comprehensive research-based enrollment management initiative that addresses all the stages of enrollment
                                          management, including outreach, recruitment, and retention.
   Objective: 2.3: Strengthen relationships and establish events with local primary, junior high, and high school districts to identify prospective
                                        students early in their educational careers.(Due Date: May, 2009)
   Obj        Action Steps             Leads           Desired Outcomes Completion Date            Resources Needed         Indicators and Measures
2.2.1
2.2.2
2.2.3
2.2.4
2.2.5
2.2.6
2.2.7
2.2.8
2.2.9
2.1.10
                                  College of San Mateo Library Division Workplan: 2008 - 2009
                                                    CSM Strategic Plan Goal 2: Enrollment Management
    CSM will develop and implement a comprehensive research-based enrollment management initiative that addresses all the stages of enrollment
                                          management, including outreach, recruitment, and retention.
     Objective: 2.4: Coordinate programs and schedule offerings strategically within programs and across the college to meet students’ needs
                                           effectively and maximize enrollment. (Due: January 2010)
   Obj         Action Steps            Leads           Desired Outcomes Completion Date         Resources Needed        Indicators and Measures
2.2.1
2.2.2
2.2.3
2.2.4
2.2.5
2.2.6
2.2.7
2.2.8
2.2.9
2.1.10
                                   College of San Mateo Library Division Workplan: 2008 - 2009
                                                    CSM Strategic Plan Goal 2: Enrollment Management
    CSM will develop and implement a comprehensive research-based enrollment management initiative that addresses all the stages of enrollment
                                          management, including outreach, recruitment, and retention.
Objective: 2.5: Develop and implement strategies to improve student retention and persistence that are tailored for diverse student populations.
                                                             (Due Date: May, 2009 )
  Obj         Action Steps          Leads             Desired Outcomes Completion Date         Resources Needed         Indicators and Measures
         Identify instructors Ford/Morris           Pilot project with              May-09 Interested Ethnic         Establishment of a
         in the Ethnic Studies                      interested Ethnic                       Studies Faculty.         Library/Ethnic Studies/PE
         and PE department                          studies and P.E.                        Release time or          pilot project
         who would be                               faculty                                 stipend for
         interested in                                                                      participation and
         developing a pilot                                                                 program develop and
         project to                                                                         materials.
         incorporate
         information
         competency skills to
         support improved
         student success.


2.2.1
         Continue to             Morris              Rising Scholar          Ongoing                   Cooperation and    Library presence in Rising
         participate in Rising                       students recognize                                communication      Scholar communities.
         Scholars Learning                           and use library as a                              between Rising
         Communities                                 resource for                                      Scholars faculty
                                                     academic studies                                  teams.
                                                     and personal life
                                                     issues.
2.2.2
2.2.3
2.2.4
2.2.5
2.2.6
2.2.7
2.2.8
2.2.9
2.1.10
                                  College of San Mateo Library Division Workplan: 2008 - 2009
                                                    CSM Strategic Plan Goal 2: Enrollment Management
    CSM will develop and implement a comprehensive research-based enrollment management initiative that addresses all the stages of enrollment
                                          management, including outreach, recruitment, and retention.
Objective: 2.6: Establish a college-wide strategic FTES growth plan based upon recommendations from the College Budget Planning Committee.
                                 Areas for growth will be identified based on college and environmental scan data.
                                                              (Due Date: May, 2009 )
 Obj         Action Steps               Leads           Desired Outcomes Completion Date         Resources Needed  Indicators and Measures




2.2.1
2.2.2
2.2.3
2.2.4
2.2.5
2.2.6
2.2.7
2.2.8
2.2.9
2.1.10
                                    College of San Mateo Library Division Workplan: 2008 - 2009
                                                             CSM Strategic Plan Goal 3: Diversity

         CSM will promote a diverse learning and working environment that encourages tolerance, mutual respect, and the free exchange of ideas.

 Objective: 3.1 Provide instructional, student services, and lifelong learning activities that prepare students to be citizens in a global community
                                                               (Due Date: May, 2009)

  Obj            Action Steps          Leads             Desired Outcomes Completion Date             Resources Needed       Indicators and Measures
           Provide for student Library                 Students and faculty Ongoing                 Institutional         Information competency
           acquisiton of       Director/Committee       demonstrate                                 commitment to         specifically identified as a
           information         on Instruction/Morris   acquisiton of basic                          provide information   college goal.Inclusion of
           competency for                              information                                  competency training   information competency as
           academic and                                competency skills.                           to students and       a component of General
           lifelong learning                                                                        faculty.              Education. Increased
           based on                                                                                                       number of orientations and
           expectations of                                                                                                enrollment in library
           WASC and                                                                                                       courses. Assessment tests,
           American                                                                                                       focus groups, and surveys.
           Association of
           Community Colleges
           (AACC)
3.1.1
3.1.2
3.1.3
3.1.4
3.1.5
3.1.6
3.1.7
3.1.8
3.1.9
3.1.10
                                    College of San Mateo Library Division Workplan: 2008 - 2009
                                                            CSM Strategic Plan Goal 3: Diversity

        CSM will promote a diverse learning and working environment that encourages tolerance, mutual respect, and the free exchange of ideas.

         Objective: 3.2 Address the diverse learning needs of our students and implement innovative programs that address the needs of
                                                 underrepresented and non-traditional students.
                                                             (Due Date: May, 2009 )

  Obj          Action Steps                Leads            Outcomes             Completion Date   Resources Needed     Indicators and Measures
          Identify instructors                        Pilot project with                  May-09 Interested Ethnic   Establishment of a
          in the Ethnic Studies                       interested Ethnic                          Studies Faculty.    Library/Ethnic Studies/PE
          and PE department                           studies and P.E.                           Release time or     pilot project
          who would be                                faculty                                    stipend for
          interested in                                                                          participation and
          developing a pilot                                                                     program develop and
          project to                                                                             materials.
          incorporate
          information
          competency skills to
          support improved
          student success.


3.2.1
          Continue to             Morris              Rising Scholar           Ongoing             Cooperation and      Library presence in Rising
          participate in Rising                       students recognize                           communication        Scholar communities.
          Scholars Learning                           and use library as a                         between Rising
          Communities                                 resource for                                 Scholars faculty
                                                      academic studies                             teams.
                                                      and personal life
                                                      issues.
3.2.2
                                    College of San Mateo Library Division Workplan: 2008 - 2009
                                                             CSM Strategic Plan Goal 3: Diversity

         CSM will promote a diverse learning and working environment that encourages tolerance, mutual respect, and the free exchange of ideas.

   Objective: 3.3: Promote a campus climate of dialogue and inquiry, and, where appropriate, honor civil disagreement. Due Date: May 2009



  Obj           Action Steps             Leads               Outcomes            Completion Date   Resources Needed         Indicators and Measures
           Continue to develop                         Well balanced            Ongoing          $25,000 ( in addition   Improvement in the ratio of
           library collections                         collection of                             to current base for     current to outdated
           reflect cultural,                           resources that                            books which is          materials. Improved
           racial, intellectual,                       reflects and                              $1,019)                 representation of non-
           moral and social                            incorporate                                                       traditional voices in the
           diversity.                                  multiple variable of                                              library's colletions.
3.3.1                                                  diversity.
3.3.2
3.3.3
3.3.4
3.3.5
3.3.6
3.3.7
3.3.8
3.3.9
3.3.10
                                   College of San Mateo Library Division Workplan: 2008 - 2009
                                                            CSM Strategic Plan Goal 3: Diversity

        CSM will promote a diverse learning and working environment that encourages tolerance, mutual respect, and the free exchange of ideas.

  Objective: 3.4: Increase participation in professional development activities for administrators, staff, and faculty that promote cross-cultural
            communication skills and improved understanding of our students’ linguistic and cultural diversity. (Due Date: May, 2009
  Obj         Action Steps              Leads          Desired Outcomes Completion Date           Resources Needed          Indicators and Measures
         Library participation Library Director       Library will partner ongoing              Varies                   Library participation in
         in and production                            with campus and                                                    development and delivery of
         of college based and                         community groups                                                   cultural events and or
         community events                             to participate in and                                              displays (e.g. exhibits, book
         that ehnance                                 produce events that                                                displays, public
         understanding and                            celebrate diverstiy.                                               programming)
         appreciation of
         diviersity.

3.4.1
          Library staff will     Library Director     Staff will provide       ongoing             Vaires                Number of workshops
          particpate in                               culturally sensitive                                               attended by library
          sensitivity                                 instructon,                                                        personnel. Customer
          awareness training                          resources, and                                                     satisfaction surveys.
          such as Musem of                            services that
          Tolerance and other                         incorporate and
          diversity initiatives.                      celebrate diversity.

3.4.2
3.4.3
3.4.4
3.4.5
3.4.6
3.4.7
3.4.8
3.4.9
3.4.10
                                  College of San Mateo Library Division Workplan: 2008 - 2009
                                                          CSM Strategic Plan Goal 4: Assessment

         CSM will ensure continuous quality improvement by integrating and promoting evidence-based assessment throughout the institution.

     Objective: 4.1: Develop, implement, and assess Student Learning Outcomes (SLOs) for general education, programs leading to degrees or
                   certificates, and courses; Student Services programs; and Institutional Support Services (Due Date: Fall, 2008 )
   Obj         Action Steps              Leads           Desired Outcomes Completion Date          Resources Needed        Indicators and Measures
          Assess SLO 's for       Morris/Fink          Assessment and                    May-09 None                    Incorporation of revised
          LIBR 105                                     implementation of                                                assignments for course to
                                                       modifications                                                    improve student acquisition
                                                       indicated by                                                     of expected competencies.
                                                       assessment results
4.1.1
          Continue to work        Ford/Morris          Students and faculty Fall 2009            Institutional          Information competency
          toward includion of                           demonstrate                              commitment to          specifically identified as a
          information                                  acquisiton of basic                       provide information college goal in planning
          throughout the                               information                               competency training documents.Inclusion of
          curriculum                                   competency skills.                        to students and        information competency as
                                                                                                 faculty.               a component of General
4.1.2                                                                                                                   Education. Increased
4.1.3                                                                                                                   number of orientations and
4.1.4
4.1.5
4.1.6
4.1.7
4.1.8
4.1.9
4.1.10
                                  College of San Mateo Library Division Workplan: 2008 - 2009
                                                          CSM Strategic Plan Goal 4: Assessment

         CSM will ensure continuous quality improvement by integrating and promoting evidence-based assessment throughout the institution.

 Objective: 4.2: Support and use decision making in institutional planning that is informed by institutional research and a variety of quantitative
                               and qualitative information and by the use of outcome measures. (Due Date: Fall, 2008 )
   Obj        Action Steps               Leads           Desired Outcomes Completion Date         Resources Needed         Indicators and Measures
         Solicit input of        Library               Library planning      Ongoing            Surveys and other       Customer satisfaction
         library users, faculty Director/OPRIE         incorporates input                       feedback mechanisms surveys.
         and students to                               from constituent
         determine current                             groups and research.
         needs and future
         needs of library
         services.
4.2.1
         Assess CSM library's Library                  CSM Library           Ongoing            At least three full -   Comparison of CSM library's
         staffing and funding Director/OPRIE           exceeds                                  time librarians and a staffing and funding levels
          levels compared to                           expecatations of                         predictable level on compared to similar
         similar institutions,                         faculty students and                     ongoing funding for institutions, best practices,
         best practices, and                           staff in delivery of                     resoruces to            and standards for higher
         common academic                               instruction and                          appropriately plan for education libraries.
         standards.                                    research support                         the future.             Information generated
                                                       services and                             Institutional and       through program review.
                                                       facilities.                              other higher
                                                                                                education research
                                                                                                reports.
4.2.2
4.2.3
4.2.4
4.2.5
4.2.6
4.2.7
4.2.8
4.2.9
4.2.10
                                  College of San Mateo Library Division Workplan: 2008 - 2009
                                                          CSM Strategic Plan Goal 4: Assessment

         CSM will ensure continuous quality improvement by integrating and promoting evidence-based assessment throughout the institution.

      Objective: 4.3: Provide professional development opportunities for faculty, staff, and administrators concerning the implementation,
                         presentation, and interpretation of all kinds of assessment tools and data. (Due Date: May, 2009 )
   Obj        Action Steps              Leads               Outcomes           Completion Date     Resources Needed      Indicators and Measures
         Cross train library    Ford/Thomas           At least two                       May-09 None                  At least one full-time
         staff on developing                          members of library                                              librarian and one full-time
         web-based and                                team will know how                                              classified staff member will
         touch screen                                 to create surveys                                               be able to create touch
         surveys.                                     using Survey                                                    screen and online surveys.
                                                      Monkey and Digivey
                                                      Software.
4.3.1
4.3.2
4.3.3
4.3.4
4.3.5
4.3.6
4.3.7
4.3.8
4.3.9
4.3.10
                                  College of San Mateo Library Division Workplan: 2008 - 2009
                                                         CSM Strategic Plan Goal 4: Assessment

        CSM will ensure continuous quality improvement by integrating and promoting evidence-based assessment throughout the institution.

Objective: 4.4: Integrate the use of assessment data into all planning processes, making the information readily available and understood by all
                                                      constituencies. (Due Date: Fall, 2008 )
 Obj          Action Steps              Leads              Outcomes         Completion Date      Resources Needed        Indicators and Measures
         Continue use of        Ford/PLS            Library staff will be               May-09                        Library staff demonstrate
         reporting aspects of                       trained to better                                                 use of information from
         integrated library                         utilize the report                                                generated reports to inform
         system, ciruclation                        generating capacity                                               decision making on
         activity, professional                     of the integrated                                                 acquisiton and disposition of
         standards in                               library system to                                                 resources.
         evaluating library                         develop reports
         programs and                               related to their area
         resoruces                                  of responsibility.

4.4.1
         Library will work in   Ford/Library Staff   The needs of the     Ongoing                Adequate staffing to    College library needs are
         cooporation with                            College Library will                        cover meetings and      included in assessments and
         other members of                            be included in                              duties related to PLS   planning of PLS wide
         the Peninsula                               assessment cycles                           membership.             initiatives.
         Library System for                          and considerations
         needs assesment                             of PLS wide
         and future planning                         initiatives and
                                                     protocols.
4.4.2
         Work with OPRIE        Library              Library planning will Ongoing               Assessment reports Documents that document
         and PLS to develop     Director/OPRIE/PLS   be informed by                              from OPRIE, PLS, and current realities, projected
         appropriate                                 understanding of                            other relevant groups. benchmarks and future
         assessments to                              current realties,                                                  acheivements are made
         guide library                               desirable future                                                   available on institutional
         planning efforts                            outcomes.                                                          information sites.
4.4.3
4.4.4
4.4.5
4.4.6
4.4.7
4.4.8
4.4.9
4.4.10
                                 College of San Mateo Library Division Workplan: 2008 - 2009
                                                         CSM Strategic Plan Goal 4: Assessment

         CSM will ensure continuous quality improvement by integrating and promoting evidence-based assessment throughout the institution.

                  Objective: 4.5: Develop regular evaluation processes for examining the effectiveness of all assessment efforts.
                                                              (Due Date: May, 2009)
  Obj         Action Steps             Leads               Outcomes         Completion Date      Resources Needed       Indicators and Measures
         Library will review Ford                    The libray will       Ongoing                                    Validation or revision of
         its assessment                              annually review its                                              assesment tools.
         strategies for                              assessments of
         continuous                                  instruction and
         improvement.                                public services to
                                                     determine if we are
                                                     asking the right
                                                     questions and/or
                                                     getting the intended
                                                     responses.
4.5.1
4.5.2
4.5.3
4.5.4
4.5.5
4.5.6
4.5.7
4.5.8
4.5.9
4.5.10
                                     College of San Mateo Library Division Workplan: 2008 - 2009
                                          CSM Strategic Plan Goal 5: Staff Recruitment, Retention, Development and Recognition

         CSM will recruit, select, retain, develop, and recognize faculty, staff, and administrators to advance the mission and vision of the college.

 Objective: 5.1: Institutionalize a commitment to the recruitment, selection, and retention of a diverse workforce that reflects CSM’s community
                                                              (Due Date: Fall, 2008)

  Obj          Action Steps              Leads                   Outcomes             Completion Date    Resources Needed          Indicators and Measures
          Contine to recruit     Library Director/HR       Library staff will        Ongoing          Funding to support         Cultural and linguistic
          library faculty and    Department                reflect diversity of                       library staffing           diverstiy of library staff.
          staff that reflect the                           student body.
          diverstiy of the
          student community.
5.1.1
5.1.2
5.1.3
5.1.4
5.1.5
5.1.6
5.1.7
5.1.8
5.1.9
5.1.10
                                    College of San Mateo Library Division Workplan: 2008 - 2009
                                         CSM Strategic Plan Goal 5: Staff Recruitment, Retention, Development and Recognition

        CSM will recruit, select, retain, develop, and recognize faculty, staff, and administrators to advance the mission and vision of the college.

                         Objective: 5.2: Promote and provide professional development opportunities for faculty and staff
                                                             (Due Date: May, 2009)
  Obj         Action Steps              Leads         Desired Outcomes Completion Date        Resources Needed         Indicators and Measures
         Continue               Alaniz/Morris        Two training         Ongoing                                    Surveys
         development                                 sessions per
         Learning 2.0 a                              semester
         library based new
         technologies
         acquisiton
         community rolled
5.2.1    out in Fall 2008
         Library staff have    Ford   All FT staff           Ongoing   Funding for              Evidence of continuous
         professional                 participate in a least           registration/housing/t   improvement and
         competencies to              one professional                 ravel and coverage of    implementation of new
         deliver instruction          development                      positions when staff     strategies and tools in
         and circulation              activity per                     is away.                 delivery library resources
         services at                  semester. stay                                            and services through
         incorporate best             current in their                                          surveys, focus groups, and
         practices of                 abilities and                                             informal feedback.
         academic                     forecast future
         librarieCertified and        trends and needs.s.
         Classified staff stay
         abreast of and
         accquire relevant
         skills to deliver
         instruction and
         ciruclation, and
         other library
         services based on
         best practices of
         academic libraries in
         higher education
         institutions.


5.2.2
5.2.3
5.2.4
5.2.5
5.2.6
5.2.7
5.2.8
5.2.9
5.2.10
                                     College of San Mateo Library Division Workplan: 2008 - 2009
                                          CSM Strategic Plan Goal 5: Staff Recruitment, Retention, Development and Recognition

         CSM will recruit, select, retain, develop, and recognize faculty, staff, and administrators to advance the mission and vision of the college.

  Objective: 5.3: Offer activities that provide faculty with opportunities to develop a comprehensive toolbox of teaching and learning strategies
                                                                (Due Date: May, 2009 )

  Obj           Action Steps           Leads                     Outcomes        Completion Date   Resources Needed                Indicators and Measures
          Provide professional Library Director            Library will provide Ongoing          Librairans                      Increased facutly
          development                                      opportunites for                                                      implementationof library
          opportunities                                    classroom faculty to                                                  resources and serives into
          through FLEX ,                                   learn how to                                                          teaching activities.
          bootcamp, or other                               incorporate library
          intitiatives that                                training, resources,
          empower faculty to                               and services to
          integrate technology                             support their
          based library                                    students.
          resources into their
          teaching and
          learning toolboxes.




5.3.1
5.3.2
5.3.3
5.3.4
5.3.5
5.3.6
5.3.7
5.3.8
5.3.9
5.3.10
                                     College of San Mateo Library Division Workplan: 2008 - 2009
                                          CSM Strategic Plan Goal 5: Staff Recruitment, Retention, Development and Recognition

         CSM will recruit, select, retain, develop, and recognize faculty, staff, and administrators to advance the mission and vision of the college.

                                  Objective: 5.4: Identify and use strategies that foster a sense of community at CSM
                                                                  (Due Date: May, 2009 )
  Obj          Action Steps               Leads                Outcomes         Completion Date       Resources Needed                   Indicators and Measures
          Participate in PLS      Library Director       CSM produces          Ongoing              Staff, funding varies             PLS wide events presented
          system wide                                    quality public                                                               at CSM venues.
          programming to                                 programming
          promote sense of                               events in
          community among                                conjunction with
          students and other                             PLS.
          library patrons.
5.4.1
          Produce campus          Library Director         Produce and or co- Ongoing                         Staff, funding varies   Number of library sponsored
          based public events                              sponsor campus                                                             events. Customers
          that bring faculty,                              events that foster a                                                       satisfaction surveys.
          students, and staff                              sense of community
          together
5.4.2
5.4.3
5.4.4
5.4.5
5.4.6
5.4.7
5.4.8
5.4.9
5.4.10
                                     College of San Mateo Library Division Workplan: 2008 - 2009
                                          CSM Strategic Plan Goal 5: Staff Recruitment, Retention, Development and Recognition

         CSM will recruit, select, retain, develop, and recognize faculty, staff, and administrators to advance the mission and vision of the college.

                       Objective: 5.5: Recognize faculty and staff achievements and outstanding contributions to the College.
                                                               (Due Date: Fall, 2008 )
  Obj          Action Steps              Leads              Outcomes         Completion Date     Resources Needed        Indicators and Measures
          Produce programs       Library Direcotr      Programming that Ongoing                Staff, Funding for     Number of events or
          that recognize and                           recognizes and                          program promotion instances where faculty,
          celebrate faculty,                           celebrates faculty                      and refreshments.      student, or staff
          staff or student                             achievemnt                                                     acheivement is recognized.
          achievement (eg.
          Faculty Author
          Program)
5.5.1
5.5.2
5.5.3
5.5.4
5.5.5
5.5.6
5.5.7
5.5.8
5.5.9
5.5.10
                                 College of San Mateo Library Division Workplan: 2008 - 2009
                                              CSM Strategic Plan Goal 6: Institutional Planning and Effectiveness
CSM will implement an integrated planning model that promotes transparency in decision making and planning and assesses these processes to ensure
                                                             institutional effectiveness.
  Objective: 6.1: Educate the campus community about the imperative to integrate and link planning efforts, to adopt evidence-based decision-
                                           making processes, and to evaluate their effectiveness
                                                           (Due Date: Fall, 2008)
   Obj       Action Steps             Leads                 Outcomes               Completion Date           Resources Needed   Indicators and Measures
6.1.1
6.1.2
6.1.3
6.1.4
6.1.5
6.1.6
6.1.7
6.1.8
6.1.9
6.1.10
                                 College of San Mateo Library Division Workplan: 2008 - 2009
                                              CSM Strategic Plan Goal 6: Institutional Planning and Effectiveness
CSM will implement an integrated planning model that promotes transparency in decision making and planning and assesses these processes to ensure
                                                             institutional effectiveness.
                                        Objective: 6.2: Design and adopt the integrated planning model
                                                             (Due Date: Fall, 2008 )
   Obj       Action Steps             Leads               Outcomes         Completion Date     Resources Needed        Indicators and Measures
6.2.1
6.2.2
6.2.3
6.2.4
6.2.5
6.2.6
6.2.7
6.2.8
6.2.9
6.2.10
                                 College of San Mateo Library Division Workplan: 2008 - 2009
                                              CSM Strategic Plan Goal 6: Institutional Planning and Effectiveness
CSM will implement an integrated planning model that promotes transparency in decision making and planning and assesses these processes to ensure
                                                             institutional effectiveness.
                                          Objective: 6.3: Implement institutional plans at all levels.
                                                            (Due Date: Fall, 2008 )
   Obj       Action Steps             Leads             Outcomes          Completion Date        Resources Needed      Indicators and Measures
6.3.1
6.3.2
6.3.3
6.3.4
6.3.5
6.3.6
6.3.7
6.3.8
6.3.9
6.3.10
                                 College of San Mateo Library Division Workplan: 2008 - 2009
                                              CSM Strategic Plan Goal 6: Institutional Planning and Effectiveness
CSM will implement an integrated planning model that promotes transparency in decision making and planning and assesses these processes to ensure
                                                             institutional effectiveness.
  Objective: 6.4: Assess the effectiveness of the planning model and utilize the results of the assessment to make improvements, where needed.
                                                             (Due Date: May, 2009 )

   Obj       Action Steps             Leads                 Outcomes               Completion Date           Resources Needed   Indicators and Measures
6.4.1
6.4.2
6.4.3
6.4.4
6.4.5
6.4.6
6.4.7
6.4.8
6.4.9
6.4.10
                                 College of San Mateo Library Division Workplan: 2008 - 2009
                                              CSM Strategic Plan Goal 6: Institutional Planning and Effectiveness
CSM will implement an integrated planning model that promotes transparency in decision making and planning and assesses these processes to ensure
                                                             institutional effectiveness.
  Objective: 6.5: Develop an institutional research agenda that is broadly communicated to the College community and that supports evidence-
                                  based decision making, planning, and assessment of institutional effectiveness.
                                                             (Due Date: Fall, 2008 )
   Obj        Action Steps              Leads             Outcomes           Completion Date    Resources Needed     Indicators and Measures
6.5.1
6.5.2
6.5.3
6.5.4
6.5.5
6.5.6
6.5.7
6.5.8
6.5.9
6.5.10
                                      College of San Mateo Library Division Workplan: 2008 - 2009
                                                            CSM Strategic Plan Goal 7: Institutional Resources
     CSM will promote fiscal accountability through an integrated resource allocation model linking institutional plans, budget development, program review, and
              organizational outcomes. It will also promote fiscal stability and program flexibility through the development of alternative funding sources.
  Objective: 7.1: Develop short- and long-range financial plans through transparent processes that consider a variety of information and data
                                                       indicators. (Due Date: Fall, 2008)
   Obj        Action Steps                 Leads                  Outcomes              Completion Date          Resources Needed       Indicators and Measures
7.1.1
7.1.2
7.1.3
7.1.4
7.1.5
7.1.6
7.1.7
7.1.8
7.1.9
7.1.10
                                      College of San Mateo Library Division Workplan: 2008 - 2009
                                                            CSM Strategic Plan Goal 7: Institutional Resources
     CSM will promote fiscal accountability through an integrated resource allocation model linking institutional plans, budget development, program review, and
              organizational outcomes. It will also promote fiscal stability and program flexibility through the development of alternative funding sources.
  Objective: 7.2: Develop and implement a coordinated program of external grants identification, development, preparation, and management.
                                                           (Due Date: Fall, 2009 )
   Obj        Action Steps           Leads               Outcomes        Completion Date       Resources Needed      Indicators and Measures
7.2.1
7.2.2
7.2.3
7.2.4
7.2.5
7.2.6
7.2.7
7.2.8
7.2.9
7.2.10
                                         College of San Mateo Library Division Workplan: 2008 - 2009
                                                               CSM Strategic Plan Goal 7: Institutional Resources
        CSM will promote fiscal accountability through an integrated resource allocation model linking institutional plans, budget development, program review, and
                 organizational outcomes. It will also promote fiscal stability and program flexibility through the development of alternative funding sources.
                          Objective: 7.3: Identify and pursue entrepreneurial efforts that provide new revenues for the college.
                                                                   (Due Date: Fall, 2009 )
  Obj            Action Steps              Leads               Outcomes         Completion Date       Resources Needed       Indicators and Measures
            Start Friends of the Library Director        Donations of funds Ongoing                 Promotional materials Number of contributions to
            Library group                                or other resources                                               Friends' campaign
                                                         to support library
                                                         services.
7.3.1
            Explore foundation       Library                   Funds to augment     Ongoing                         Support of College    Establisment of campaign to
            support in               Diector/College           college resources to                                 President, VPI, and   solicit funds for college
            fundraising for          President                 support library                                      Foundation            library.
            library                                            services and capital
            update/renovation                                  improvements.

7.3.2
7.3.3
7.3.4
7.3.5
7.3.6
7.3.7
7.3.8
7.3.9
7.3.10
                                      College of San Mateo Library Division Workplan: 2008 - 2009
                                                           CSM Strategic Plan Goal 8: Facilities and Infrastructure

        CSM will support the needs of current and future students for vibrant, flexible, safe, environmentally responsible, and innovative learning environments.

           Objective: 8.1: Develop processes that help to ensure that CSM is a safe environment for its employees, students, and visitors
                                                               (Due Date: Fall, 2008 )
  Obj          Action Steps             Leads           Desired Outcomes Completion Date         Resources Needed       Indicators and Measures
          Ensure that all       Library                                    Ongoing
          building &            Director/Granero
          equipment issues
          that involve safety
          and health are
          reported and
8.1.1     addressed ASAP
          Provide additional    Library               Increased number     Summer 2009        Construction and        Increased number of
          convenience outlets Director/Linda          of convenience                          Building Department convenience outlets to
          to eliminate          DaSilva               outlets at                              design plans and        power student's laptops and
          potentially                                 appropriate                             funding.                other PDA devices
          hazardous situations                        locatons.
          caused by students
          plugging in laptops
          to distant outlets.




8.1.2
8.1.3
8.1.4
8.1.5
8.1.6
8.1.7
8.1.8
8.1.9
8.1.10
                                       College of San Mateo Library Division Workplan: 2008 - 2009
                                                            CSM Strategic Plan Goal 8: Facilities and Infrastructure

         CSM will support the needs of current and future students for vibrant, flexible, safe, environmentally responsible, and innovative learning environments.

    Objective: 8.2: Develop accurate cost-of-ownership assessments for facilities and equipment and recommendations for resources to support preventative
                        maintenance, appropriate facility rehabilitation, and the timely replacement of equipment (Due Date: Fall, 2008 )
  Obj           Action Steps                 Leads             Desired Outcomes Completion Date                          Resources Needed       Indicators and Measures
           Maintain local           Library                   Pro-active, long-  Ongoing                               Annual reports of     Library equipment is
           inventory of             Director/Gerbig           range planning for                                       status of equipment   maintained and updated on
           equipment and                                      obsolensence and                                         on cycle and          a regular cycle or as needed.
           projected timelines                                replishment of                                           predictable funding
           for replacement.                                   equipment.                                               stream for
                                                                                                                       equipment
8.2.1                                                                                                                  replacement.
           Update main library      Library
           to incorporate           Director/Constructio
           contemporay best         n and Building
           practices and            Department.
           functional design of
           academic libraries.

8.2.2
8.2.3
8.2.4
8.2.5
8.2.6
8.2.7
8.2.8
8.2.9
8.2.10
                                       College of San Mateo Library Division Workplan: 2008 - 2009
                                                            CSM Strategic Plan Goal 8: Facilities and Infrastructure

         CSM will support the needs of current and future students for vibrant, flexible, safe, environmentally responsible, and innovative learning environments.

  Objective: 8.3: Develop and implement a Technology Plan that supports a variety of teaching and learning modes as well as institutional and
                                                           administrative services
                                                          (Due Date: Spring, 2009 )
  Obj         Action Steps            Leads        Desired Outcomes Completion Date            Resources Needed      Indicators and Measures
         Participate in        Ford/Alaniz        Technology Plan       Ongoing              Support and funding Reports from Technology
         development and                          that provides for                          for Technology Plan Plan Committee and other
         implementation of                        equiment and                               initiatives by       institutional planning groups.
         the CSM                                  human resources to                         committees charged
         technology plan                          ensure continuous                          with institutional
                                                  improvement in the                         planning and fiscal
                                                  deployment of                              oversight.
                                                  technologies to
                                                  deliver instruction,
                                                  academic support,
                                                  and student
                                                  services.

8.3.1
8.3.2
8.3.3
8.3.4
8.3.5
8.3.6
8.3.7
8.3.8
8.3.9
8.3.10
                                      College of San Mateo Library Division Workplan: 2008 - 2009
                                                           CSM Strategic Plan Goal 8: Facilities and Infrastructure

        CSM will support the needs of current and future students for vibrant, flexible, safe, environmentally responsible, and innovative learning environments.

  Objective: 8.4: Create a transparent process that ensures participation of faculty, staff, students, and administrators in the facilities planning
                                                          process. (Due Date: Fall, 2008)
  Obj         Action Steps              Leads         Desired Outcomes Completion Date              Resources Needed       Indicators and Measures
         Work with Library      Library              Library and Library Ongoing                  Varies depending on Library is aware of the
         Advisory committee Director/Library         Advisory Committee                           need expressed.       current and future needs of
         in planning for        Advisory Group       communicate about                                                  faculty, students and staff.
         library renovations. Chairperson.           the current and                                                    Library plans are responsive
                                                     future needs of                                                    to needs expressed by
                                                     faculty, students,                                                 representatives on LAC.
                                                     and staff for library
                                                     services.

8.4.1
          Library solicits    Library Director               Faculty, students,         Ongoing                       None at this time   Reports from student and
          student feedback on                                and staff provide                                                            faculty surveys, suggestion
          services and                                       library with input                                                           box, interviews, unsolicited
          resources from                                     and feedback                                                                 comments.
          campus community                                   related to services
                                                             and resources
8.4.2
         Articulate library Library Directors,    Inclusion of library Ongoing   Sufficient FT Library
         needs and concerns Library Faculty and   perspectives on                staff to enable
         through            Library Staff.        current and future             appropriate balance
         participation on                         institutional issues           between primary and
         management and                           related to academic            shared governance
         shared governance                        and lifelong                   responsibilities.
         committees.                              learning needs of
                                                  students, faculty,
                                                  and staff.


8.4.3
8.4.4
8.4.5
8.4.6
8.4.7
8.4.8
8.4.9
8.4.10
                                      College of San Mateo Library Division Workplan: 2008 - 2009
                                                                CSM Strategic Plan Goal 9: Communication
 CSM will practice authentic, informative, open, and honest written and oral communication in interpersonal, small group, intercultural, and public-discourse contexts,
                                           both in interactions within the college community and in interactions with the public.
      Objective: 9.1: Provide professional development opportunities for faculty, staff, and administrators to increase communication skills in
                                              interpersonal communication. (Due Date: Spring, 2009 )
   Obj         Action Steps             Leads              Outcomes          Completion Date      Resources Needed        Indicators and Measures
9.1.1
9.1.2
9.1.3
9.1.4
9.1.5
9.1.6
9.1.7
9.1.8
9.1.9
9.1.10
                                      College of San Mateo Library Division Workplan: 2008 - 2009
                                                                CSM Strategic Plan Goal 9: Communication
 CSM will practice authentic, informative, open, and honest written and oral communication in interpersonal, small group, intercultural, and public-discourse contexts,
                                           both in interactions within the college community and in interactions with the public.
  Objective: 9.2: Provide professional development opportunities for faculty, staff, and administrators to increase communication skills in small
                                                group communication. (Due Date: Spring, 2009
   Obj        Action Steps              Leads            Outcomes           Completion Date       Resources Needed      Indicators and Measures
9.2.1
9.2.2
9.2.3
9.2.4
9.2.5
9.2.6
9.2.7
9.2.8
9.2.9
9.2.10
                                      College of San Mateo Library Division Workplan: 2008 - 2009
                                                                CSM Strategic Plan Goal 9: Communication
 CSM will practice authentic, informative, open, and honest written and oral communication in interpersonal, small group, intercultural, and public-discourse contexts,
                                           both in interactions within the college community and in interactions with the public.
      Objective: 9.3: Provide professional development opportunities for faculty, staff, and administrators to increase communication skills in
                                               intercultural communication. (Due Date: Spring, 2009 )
   Obj         Action Steps             Leads                Outcomes        Completion Date      Resources Needed        Indicators and Measures
9.3.1
9.3.2
9.3.3
9.3.4
9.3.5
9.3.6
9.3.7
9.3.8
9.3.9
9.3.10
                                      College of San Mateo Library Division Workplan: 2008 - 2009
                                                                CSM Strategic Plan Goal 9: Communication
 CSM will practice authentic, informative, open, and honest written and oral communication in interpersonal, small group, intercultural, and public-discourse contexts,
                                           both in interactions within the college community and in interactions with the public.
  Objective: 9.4: Provide professional development opportunities for faculty, staff, and administrators to increase communication skills in public
                                                       speaking. (Due Date: Fall, 2009 )
   Obj        Action Steps              Leads            Outcomes           Completion Date       Resources Needed      Indicators and Measures
9.4.1
9.4.2
9.4.3
9.4.4
9.4.5
9.4.6
9.4.7
9.4.8
9.4.9
9.4.10
                                      College of San Mateo Library Division Workplan: 2008 - 2009
                                                                CSM Strategic Plan Goal 9: Communication
 CSM will practice authentic, informative, open, and honest written and oral communication in interpersonal, small group, intercultural, and public-discourse contexts,
                                           both in interactions within the college community and in interactions with the public.
  Objective: 9.5: Provide professional development opportunities for faculty, staff, and administrators to increase writing skills. (Due Date: Fall,
                                                                      2009 )
   Obj        Action Steps              Leads            Outcomes            Completion Date      Resources Needed        Indicators and Measures
9.5.1
9.5.2
9.5.3
9.5.4
9.5.5
9.5.6
9.5.7
9.5.8
9.5.9
9.5.10

				
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Description: Executive Summary of a Strategic Marketing Plan document sample