Not for Profit Marketing

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					                                 Academy of Marketing conference 2010
                                     Timetable: Tuesday, 6th July

   Time                                              Event                                              Venue

10.00-12.00                                 Registration and Coffee

  10.30                                          AMRC Meeting                                        Jaguar Suite

11.00-12.00                            Relationship Marketing SIG meeting                           Chairmans Room

11.00-12.00                              Services Marketing SIG meeting                               EON South

11.00-12.00                       Business-to-Business Marketing SIG meeting                            Media

11.00-12.00                Entrepreneurial and Small Business Marketing SIG meeting                   Boardroom

11.00-12.00                             Consumer Research SIG meeting                                Sky Creations

11.00-12.00                             Marketing Education SIG meeting                               EON North

12.00-13.00                                          Lunch                                          Yorkshire Bank

13.00-14.00                       Keynote address by Professor Russel Belk                            EON Centre

                            Consumer Behaviour, papers: 0156,0164,0167,0170,0175                      EON North

                                   E-Marketing, papers 0277,0293,0298,0302                            EON South

                            Consumer Behaviour, papers: 0073,0049,0112,0182, 0392                     EON Centre
              Special Session - Marketing Future Cast and Neuroscience in Marketing. A future
              vision of marketing and business - and missionary work of Marketing Future Cast       Sky Creations
                                                      Lab.
                                    Presented by Professor Luiz Moutinho
                                Marketing Education, papers 0218, 0374,0385,0396                      Auditorium
Session 1,
                     Social and Not For Profit Marketing, papers: 0003,0004,0068,0071,0085           Jaguar Suite
14.00-15.30
                     Social and Not For Profit Marketing, papers: 0087,0099,0120,0121,0199          Jaguar Lounge

                            Asia and Pacific Marketing, papers: 0015,0026,0031 ,0405                Aylseford Suite

                                 Sports Marketing, papers: 0010,0018,0030,0043                       Media Room

                     Brand Identity and Corporate Reputation, papers: 0086,0104,0110,0119             Boardroom

                            Business-to-Business Marketing, papers: 0034,0047,0106                  Chairmans Room

                           Arts and Heritage Marketing, papers: 0002,0115,0248,0118                 Sky Blue Room

                              Public Relations, papers: 0147,0216,0285,0020,0035                     Sky Creations

15.30-16.00                                      Coffee break                                       Yorkshire Bank

                              Consumer Behaviour, papers: 0012,0033, 0108,0054,                       EON North

                                E-Marketing, papers: 0005,0021,0022,0027, 0183                        EON South

                               Consumer Behaviour, papers: 0128,0271,0178,0349                        EON Centre

                             Case Study Track, papers: 0180,0223,0242,0253,0409                      Sky Creations

                    Services Management and Marketing, papers: 0225,0234,0398,0155,0346               Auditorium

                            Ethical Issues in Marketing, papers: 0313,0339,0401,0404                 Jaguar Suite
Session 2,
                                Relationship Marketing, papers: 0148,0159,0185,                     Jaguar Lounge
16.00-17.30
                              Asia Pacific Marketing, papers: 0196,0215,0335,0361                   Aylseford Suite

                Competitive Intelligence, Analysis and Strategy, papers: 0016,0076,0109,0245,0276    Media Room

                  Special Session Marketing Future Cast and Neuroscience in Marketing, papers:
                                                                                                      Boardroom
                                                0117,0299,0305

                   Entrepreneurial and Small Business Marketing, papers: 0081,0116,0139,0158        Chairmans Room

                            Arts and Heritage Marketing, papers: 0263,0296,0304,0324                Sky Blue Room
                                                                                                    The Herbert Art
18.30-22.00                Welcome Drinks Reception and 'Around-the-World' Buffet
                                                                                                        Gallery
                                     Academy of Marketing Conference 2010
                                        Timetable: Wednesday, 7th July

   Time                                                 Event                                               Venue

                      Services Management and Marketing, papers: 0272,0275,0279,0290,0074,                EON North

                        Social and Not For Profit Marketing, papers: 0161,0186,0194,0198,0341             EON South

                                Consumer Behaviour, papers: 0308,0314,0348,0189,                         EON Centre

                                 Consumer Behaviour, papers: 0383,0388,0151 ,0177                       Sky Creations

                               Case Study Track, papers: 0254,0264,0329,0362, 0410,                       Auditorium

                                   E-Marketing, papers: 0317,0319,0357,0129,0105                         Jaguar Suite
Session 3,
                       Special Session Science-to-Business Marketing, papers: 0309,0379,0400            Jaguar Lounge
9.00-10.30
                      Services Management and Marketing, papers: 0270, 0301,0325,0360, 0243             Aylseford Suite

                          Marketing in Developing Economies, papers: 0333,0393, 0246,0141               Sky Blue Room

                          Retailing and Channel Issues, papers: 0044,0098,0168,0399,0387                  Boardroom

                     Special Session Science-to-Business Marketing, papers: 0088,0207,0222,0274       Chairmans Room

                             Marketing Education, papers: 0217, 0238, 0255, 0342, 0345                   Media Room

                              Arts, Heritage, Nonprofit and Social Marketing SIG meeting             Yorkshire Bank North

10.30-11.00                                         Coffee break                                       Yorkshire Bank

11.00-12.00                                           AM AGM                                             EON Centre

12.00-13.00                                            Lunch                                           Yorkshire Bank

13.00-13.45                             Keynote address by Rachel Elnaugh                                EON Centre

                                           History of Advertising Trust:
13.45-14.00   “Probably the Best Archive of UK Advertising and Brand Communications in the World”,       EON Centre
                                    presentation by Barry Cox, Chief Executive

14.00-14.15                                         Coffee break                                         EON South

14.15-17.00                                Science-to-Business Workshop                                 Sky Creations

14.15-15.15                            CIM Research Initiative Award Launch                              EON Centre

15.15-15.30                                         Coffee break                                         EON South

15.30-17.00            Roundtable discussion on CSR & Environmental Issues in Marketing                  EON Centre

                                 Consumer Behaviour, papers: 0268,0269,0145, 0058                         EON North

                              Consumer Behaviour, papers: 0273, 0278,0291,0295,0136                       EON South

                         Services Management and Marketing, papers: 0132,0144,0384, 0084                  Auditorium

                      Services Management and Marketing, papers: 0036,0042,0053,0066, 0077               Jaguar Suite
Session 4,                       Consumer Behaviour, papers: 0366,0371,0376, 0063                       Jaguar Lounge
15.30-17.00
                                  Place and Tourism Marketing, papers: 0113,0166                        Aylseford Suite

                                   Sports Marketing, papers: 0332,0350,0413 0070                         Media Room

                        Entrepreneurial and Small Business Marketing, papers: 0353,0381,0390              Boardroom

                              Business-to-Business Marketing, papers: 0127,0154,0192                  Chairmans Room

                        Brand Identity and Corporate Reputation, papers: 0146, 0282,0321,0375           Sky Blue Room

                                           Ethics & Marketing SIG meeting                            Yorkshire Bank South


17.00-18.00                    The Chartered Institute of Marketing Drinks reception                     Jaguar Suite
                                                                                                     Designated pickup
                                Coach pick-ups for Warwick Castle Medieval Night.                    points - refer to the
18.30-19.00
                                            All coaches leave at 19.00                               Delegate Welcome
                                                                                                             Pack

19.30-22.30                             Social Medieval Night and Barbeque                           The Warwick Castle
                                                        Academy of Marketing Conference 2010
                                                            Timetable: Thursday, 8th July

   Time                                                                     Event                                                                        Venue

9.00-12.00                                      Poster Exhibition, posters: 0007,0041,0056,0078,0134,0233                                             Main Lobby

                                             Marketing in Developing Economies, papers: 0114, 0131,0171,0368                                           EON North

                                                   Case Study Track, papers: 0391,0395,0406,0408,0220,                                                 EON South
                                                 Presentation by holders of AM Research Initiative Award 2009:
                                1. Evaluating Market Segmentation Research Priorities: Targeting Re-emancipation (paper 0123)
              2. Gay Targeted Advertising in Mass Media: An examination of the Interpretations and Attitudes of Target and Non-Target Consumers       EON Centre
                              3. On narrative inquiry and historicism in marketing: An oral history of the marketing education group
                                       4. Competitor Monitoring, Analysis and Profiling: How, When, Why and What For?
                                           Social and Not For Profit Marketing, papers: 0219,0266,0300,0307,0338                                      Sky Creations

                                               Marketing Communications, papers: 0203,0231,0331,0359,0370                                              Auditorium
Session 5,
                                                  Ethical Issues in Marketing, papers: 0122,0133,0165,0224                                            Jaguar Suite
9.00-10.30
                                                      E-Marketing, papers: 0039,0052,0059,0094, 0195                                                 Jaguar Lounge

                                                       Market Segmentation, papers: 0060,0072,0256                                                   Aylseford Suite

                                              Retailing and Channel Issues, papers: 0251,0252,0318,0322,0162                                          Media Room

                                                 Events and Experiential Marketing, papers: 0095,0126,0172                                             Boardroom

                                        Entrepreneurial and Small Business Marketing, papers: 0260,0287,0312,0352                                   Chairmans Room

                                                 Arts and Heritage Marketing, papers: 0343,0356,0380,0411                                            Sky Blue Room

                                                              Market Segmentation SIG meeting                                                     Yorkshire Bank North

10.30-11.00                                                             Coffee break                                                                Yorkshire Bank

11.00-12.00                                                           Meet the Editors                                                                EON Centre

                                             Services Management and Marketing, papers: 0008,0019,0029,0067                                            EON North

                                                 Consumer Behaviour, papers: 0124, 0211,0153, 0247,0202                                                EON South

                                           Social and Not For Profit Marketing, papers: 0311,0320,0326,0337,0378                                      Sky Creations

                                                  Marketing Education, papers: 0009,0051,0103,0150,0402                                                Auditorium

Session 6,                                          Case Study Track, papers: 0023,0069,0111,0140 0235                                                Jaguar Suite
11.00-12.30
                                                 Relationship Marketing, papers: 0193,0289,0328,0330,0169                                            Jaguar Lounge

                                                Marketing of Higher Education, papers: 0048,0075,0080,0082                                           Aylseford Suite

                                                      Political Marketing, papers: 0046,0065,0083,0373                                               Sky Blue Room

                                              Events and Experiential Marketing, papers: 0149,0259,0323,0372                                           Boardroom

                                           Marketing in Developing Economies, papers: 0040,0061,0090,0102,0369                                      Chairmans Room

11.30-12.30                                                      SIGs and Regions Meeting                                                             Media Room

12.30-13.30                                                                 Lunch                                                                   Yorkshire Bank

13.30-14.15                                           Keynote address by Professor Michael Baker                                                      EON Centre

14.15-14.30                                                   Best Papers in Track Ceremony                                                           EON Centre

14.30-15.00                                                             Coffee break                                                                Yorkshire Bank

                                               Consumer Behaviour, papers: 0079,0179,0364,0386,0213,0064                                               EON North

                                                    E-Marketing, papers: 0241,0244,0249,0265,0184,0397                                                 EON South

                                                    Marketing Education, papers: 0286, 0288, 0334, 0358                                               EON Centre

                                             Marketing in Developing Economies, papers: 0188,0230,0261,0262                                           Sky Creations

                                             Services Management and Marketing, papers: 0382,0209, 0258,0093                                           Auditorium

                                                Marketing of Higher Education, papers: 0092,0190,0221,0344                                            Jaguar Suite

                                                Relationship Marketing, papers: 0107,0125, 0091,0403, 0394                                           Jaguar Lounge

Session 7,                                       Retailing and Channel Issues, papers: 0173,0181,0197,0206                                           Aylseford Suite
15.00-17.00
                                                   Sports Marketing, papers: 0089,0152,0176,0237, 0055                                                Media Room

                                                               Marketing Methodology, including:
                                     Marketing research incorporating qualitative inquiry in Marketing, papers; 0283,0294
                                                                                                                                                       Boardroom
                                     Marketing research incorporating quantitative inquiry in Marketing, papers: 0038,0050
                                            Empirical replication & generalisation in Marketing, papers: 0227,0228

                                                         Regional Marketing, papers: 0045,0174,0187                                                  Sky Blue Room

                                                                     Event Marketing SIG                                                          Yorkshire Bank North


                                                                  AM Future Chairs Meeting                                                          Chairmans Room

                                                                                                                                                  Designated pickup
                                                                                                                                                  points - refer to the
18.30-19.00                               Coach pick-ups for the Conference Dinner. All coaches leave at 19.00
                                                                                                                                                  Delegate Welcome
                                                                                                                                                          Pack

                                                                                                                                                     The National
19.00-00.30                                                          Conference Dinner
                                                                                                                                                  Motorcycle Museum

				
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