From Wikipedia, the free encyclopedia
MTV Flux
MTV Flux
MTV Flux
Launched Closed Owned by Audience share Replaced Replaced by Website
6 September 2006 1 February 2008 MTV Networks Europe 0.0% (December 2007, BARB) VH2 MTV ONE +1 www.mtv.co.uk/mtvflux Availability (at time of closure) Satellite
Sky Digital
Channel 346 Cable
Virgin Media UPC Ireland
Channel 325 Channel 708
MTV Flux was a television channel in the United Kingdom, Republic of Ireland and Italy. The version in the UK and the Republic of Ireland launched on September 6, 2006. The brand started as a website on 1 August. It used bandwidth that was originally used to broadcast VH2. The idea of the channel was to give viewers "control" by allowing them to send in video clips to the website and the TV channel if approved by the online community and (for television broadcast) MTV. The channel also showed music videos. Unlike VH2, which focused mainly on indie music, MTV Flux broadcast a wider range of music and music-related programming, with styles ranging from current chart hits to classic pop/rock songs. There is an MTV ’Flux’ channel in Japan, which launched in 2007. The first MTV Flux was in Italy, it started in 2005 (owned by a
51% Telecom Italia Media/49% Viacom/MTV Networks Europe joint venture) however on November 30, 2006 it was replaced by QOOB, which has the same format as MTV Flux, but under a different brandname. QOOB however closed down on january 1, 2009. The MTV Flux website allows users to register and create a unique web page in the style of social networking sites like MySpace, usually http://www.mtv.co.uk/user/XXX. This page allows users create avatars and upload pictures and video. The first show broadcast on MTV Flux was: Up, Up, Down, Down... (short for the complete Konami Code which serves as its full official title), an hour-long show, nominally about computer games interspersed with music videos and user-submitted content. Other shows included: • Flux Me I’m Famous: A mixture of shoutouts where members of the public throw to their own flux profiles and advertise themselves, user generated films and music videos. • Obsession Session: Dedicated fans tell all about themselves and the bands they adore. • POD stars: The zen den where celebrities hang out and do anything in the Flux POD, an inflatable white enclave. Followed by their music videos.
Closure
On January 21, 2008, AGB Nielsen Media Research announced for BARB subscribers that MTV Flux would be rebranded as MTV ONE +1 on 1 February 2008.
References External links
• MTV Flux at MTV.co.uk • [1] at MTV Flux Japan
Retrieved from "http://en.wikipedia.org/wiki/MTV_Flux"
1
From Wikipedia, the free encyclopedia
MTV Flux
Categories: MTV channels in the United Kingdom, Defunct British television channels, Television channels and stations disestablished in 2008, United Kingdom television channel stubs This page was last modified on 4 January 2009, at 23:28 (UTC). All text is available under the terms of the GNU Free Documentation License. (See Copyrights for details.) Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a U.S. registered 501(c)(3) taxdeductible nonprofit charity. Privacy policy About Wikipedia Disclaimers
2