Mass Traffic Secrets

Important: “What you now hold in your hands discloses exactly how we were able to get more traffic than several Fortune 500 companies and bring in over 5 million dollars per month in online sales... …without Google, PPC or SEO!” STEP #1: WATCH THIS VIDEO BY CLICKING ON THIS IMAGE (YOU’LL BE REDIRECTED TO A WEB PAGE WHERE YOU CAN VIEW THIS VIDEO) Inside This “Tell All” Traffic Report:  Discover extremely powerful strategies that can bring an avalanche of traffic to your website, regardless of your niche market.  Get the inside scoop on how “big media buys” work. This approach has brought us millions of visitors, and can help you get more traffic (and sales) than you ever thought possible. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 2  Learn the most effective way to optimize your sales copy and your offer so that the traffic you’re getting converts like crazy!  These strategies have nothing to do with Google, PPC, search engine manipulation or temporary techniques that don’t last. WARNING: It took us seven years to learn everything you’re about to learn below. The best way to use this document is to approach it like an assembly guide. Take it slow and implement the tactics one by one. Try to implement them as soon as possible. If you can’t use these tactics to double or even triple your business, it is our highest recommendation that you get out of internet marketing as fast as you can. ;-) If you master these strategies and implement one tactic per day into your business, at the end of one year you will be an expert… An expert with a much bigger bank account. In all of our campaigns, both homeruns and failures, we have learned many million dollar lessons. And you’ll be getting all of them here, inside this report, free of charge. Up till now, this information has been closely held and only available to a handful of people who were accepted as our clients. Clients who many of them prefer to remain anonymous that have paid upwards of one million dollars to have us remake and remodel and redesign their websites and manage their media buys to drive massive amounts of traffic for their campaigns. I strongly suggest that you print this document right now, and read it immediately. It will change the way you and your team acquire traffic on the Internet forever. I am not a professional author, so this guide will have some flaws. If you read for style, or for literary quality, be warned ahead of time that you will find grammar mistakes and run on sentences. I was never an “A” student in school. In fact I failed 3rd grade and dropped out of high school at age 16. And English class was definitely not my favorite subject.  Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 3 But there are proven strategies in this guide that I “never had the balls” to put down on paper before—simple tricks I have found from doing thousands of split tests and running billions of impressions through my Ad servers. You can implement these tricks right away and easily double or triple your numbers. We hope you enjoy this guide, we hope you profit immensely from it, and we hope you drop us a line and let us know how you’re doing. Warm Regards, Carlos and Lupe Garcia Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 4 THE ROADMAP TO MILLIONS ......................................................................6 HOW TO USE THIS REPORT:.......................................................................8 WHO THE HECK ARE CARLOS AND LUPE GARCIA? ........................................... 9 WHY MEDIA BUYING IS MORE EFFECTIVE THAN PPC OR SEO............................ 17 WHY IS BUYING MEDIA MORE EFFECTIVE? ................................................... 18 HOW TO GET LARGE AMOUNTS OF TARGETED TRAFFIC ................................. 19 BUT WILL IT WORK FOR YOUR PRODUCT? ................................................... 28 BUT WHAT IF I DON’T HAVE A PRODUCT? ................................................... 32 HOW DO CPA NETWORKS WORK? .............................................................. 32 THE ONLY 2 WAYS TO GROW YOUR BUSINESS .............................................. 36 ARE YOU USING THE RIGHT METRICS? ........................................................ 38 WHAT THE “HECK” IS AN ADSERVER? ........................................................ 43 WHY EVEN MARKETING GURUS ARE INTERESTED IN MY TRAFFIC TACTICS .......... 49 THE BIGGEST MISTAKES TO AVOID WHEN BUYING MEDIA................................ 51 MASS TRAFFIC ROLLOUT STRATEGY .......................................................... 53 TARGETING: PUT YOUR CAMPAIGN ON STEROIDS .......................................... 70 HOW TO GET TRAFFIC FROM HIGH VOLUME WEBSITES .................................. 78 HOW TO GET TRAFFIC ON CREDIT............................................................. 80 HERE’S THE SYSTEM I USE FOR GETTING TRAFFIC ON CREDIT ......................... 84 IMPORTANT THINGS YOU MUST KNOW BEFORE SIGNING YOUR FIRST TRAFFIC DEAL ........................................................................................................ 88 KNOW YOUR CUSTOMERS .............................................................................90 EVERYTHING IS NEGOTIABLE ..........................................................................91 KNOW YOUR KEY METRICS ...........................................................................92 TRACK DAY PART CONVERSIONS ......................................................................92 TAKE ADVANTAGE OF REMNANT TRAFFIC .............................................................93 TEST “SMALL” ROLL OUT “BIG”.....................................................................94 HOLD AD NETWORKS ACCOUNTABLE ..................................................................95 Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 5 FIND THE RIGHT FREQUENCY CAP ....................................................................96 PIGGY BACK ON PROVEN TRAFFIC POOLS .............................................................97 RAMP UP WITH QUARTERLY IO’S .....................................................................97 GET THE “REAL” PRICE ..............................................................................98 SCALABILITY CAN MAKE YOU WEALTHY...................................................... 98 THIS REPORT HAS NO ENDING… ...............................................................100 BEFORE WE GO ...................................................................................101 Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 6 What you now hold in your hands is just a snapshot of our seven years of extensive research and testing with billions of banner ad impressions and running millions of visitors running thru our servers. This screen shot shows 5.3 Billion impressions from a campaign: Note: None of the traffic you see here came from Google, PPC or SEO. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 7 More traffic than MasterCard, Pepsi or Pizza Hut. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 8 2 Million+ per month from one campaign! 1. This report must be read very carefully in order for you to get the most value out of it. You must actually read it word by word to truly understand the concept. Each step is there for a reason and it’s very important that you follow this system step by step to gain maximum results. 2. This report must be re-read. As you implement these tactics into the real world, you will find different applications for each of the tactics. We made this report a PDF, so you can print it, have it near your workspace, and have it as an icon on your desktop for yourself and for all the members on your tam for easy reference. The more you use the report and get all the people involved in your campaign Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 9 to be on the same “mindset,” the more traffic and sales you will get. 3. Read each tactic twice. Once to “get” the idea. Twice to “understand” the idea. 4. Think about how each tactic can be applied to your business, and start making a list of things and ideas you are going to test. 5. Study and implement each of these tactics one at a time. Reading them is worthless unless you apply them. The sooner you apply them, the faster your business will grow. 6. Additional resources and valuable information is available on our website www.TrafficTactics.com including step by step videos explaining some of these tactics in more detail. 7. This report is money. Your money, as you implement these tactics into your business, your sales will begin to increase and your traffic will begin to take off. This report is a process not an overnight thing. You might have heard of us from some of the campaigns we launched for previous clients. Campaigns like the diet patch, that did over 5 million dollars per month in sales online. All the major internet marketers have heard about us because of some of the astounding numbers we have generated for our clients. We’re talking about running billions of ad impressions thru our servers, driving millions of visitors to our landing pages and taking campaigns from zero to over 5 million dollars per month in sales online. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 10 Before we get into the nitty-gritty of how we get massive amounts of traffic, let me tell you how it all began… I rarely like to talk about it but the reason I feel I need to tell you is so you can get an idea of where we began and where we come from. It gives me goose bumps and even brings tears to my eyes as I sit here and remember some of the obstacles we had to overcome just to get to where we are today. Lupe and I got together at a very young age. I met her in high school and we were both 16 years old when we started dating. Lupe and I just hit it off the day we met. After we had been going out for about a year, one day she called me and told me she was pregnant and that we had a baby on the way. Yes, we had a baby coming at age 17. This day changed my life forever. I remember asking myself, “How am I going to provide for her and the baby?” We both ended up having to drop out of high school, and get minimum wage jobs, because we had to make money to buy diapers, baby food and get our own apartment. Our first apartment was only about 600 square feet and this is where it all began. We started a website and started to get traffic just like most people do online. Buying clicks from search engines and doing search engine optimization. I remember working really hard and staying up many nights building hundreds of pages for all our main keywords. We started to get some decent traffic and sales started to come in everything was going great then one day. Google decides to “ban” our websites and we lost all of our traffic overnight! Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 11 Just picture it… You and your family are now dependent on this income making money from search engine traffic. Seeing them do this was like someone ripping out my heart and feeding it to the dogs. Let me ask you a question… If search engines like Google decided to stop accepting ads for your product or the competition drove the bid prices up so high that you couldn’t make money anymore how would the bills for your business be paid? What would you do if you lost all your top traffic sources? What’s your plan to keep the traffic going? We had nothing to fall back on. We had spent years of our life’s making this work. So in desperation I started to test all the different ways of getting traffic online. I stumbled on how to do media buys and to make a long story short; we got the business up to doing over 2 million dollars per month in online sales—without any search engine traffic. We had cracked the formula of getting traffic! And as you all already know… Our next campaign the diet patch was an even BIGGER SUCCESS! We used the same system with this campaign and we got it up to 5 million dollars per month in sales online. We were getting more traffic than big brand name companies that have been around for years. We left the competition in the dust! Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 12 More traffic than Jenny Craig, Atkins, South Beach or even Trimspa. We stumbled upon a whole new world of traffic. And we realized that all of the traffic is out there, you just have to know how to negotiate, buy it and re-channel it to your website. While everyone is competing for the same small amount of traffic from search engines and driving the bid prices up, we discovered how to buy unlimited amounts of traffic playing where the “big boys” do and doing media buys. That’s the beauty of the internet. It’s a leveled playing field. It doesn’t matter who you are, you can come in and take over any industry even if you are a “high school dropout” like us. Until recently, we purposely avoided the spotlight and all online publicity... despite being one of the world’s most successful and sought after Internet marketers. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 13 I still feel awkward when I have to bring it up (and I tell you this only because it’s important to help you understand how powerful the methods we are about to reveal to you are):  At the age of 21 we started our first mail order business from our one bedroom apartment and got it up to $250,000.00 per month.  At the age of 24 we took a cable box company from $100,000 per month to two million dollars per month in sales online.  At the age of 28 we took a “no name” weight loss company and took it to 5 million dollars per month in online sales. Leaving big brand name companies in the dust that have been around for years.  At the age of 29 we started an online membership site and took it from Zero to close to 2 million dollars per month in less than 6 months. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 14 From Zero to close to 2 Million Dollars per Month …In Less than 6 Months We have made millions of dollars, as online advisors helping clients to optimize their landing pages, increase conversion rates and helping them drive large amounts of targeted traffic thru media buys with almost every size, shape and type of ad you can buy online, including; banners, pops, interstitials, COREG, and CPA Networks. Bottom line, we know how to create what we call “Million Dollar Landing Pages” and we know how to drive massive amounts of traffic. We’ve been doing it over and over for the last 7 years, and for the last 6 months. We’ve been coaching people on how to do it our way. Many of them have doubled and even tripled their conversion rates by simply doing some simple changes to their websites that we have recommend. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 15 Here’s an example on the next page... Here’s the students old landing page: Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 16 Here’s the new “makeover” landing page: Here are the results From 1.6% conversion rate to 3.3% sales conversion. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 17 Most people don’t realize that search engines are a very small percentage of traffic that is available to them. Typically search engines are less than 5% of traffic of campaigns we run for our clients. We view search engines or Google as just another publisher from thousands of publishers we can get traffic from. But for most people Google or SEO is the only way they know how to get traffic which leads to working harder and not being able to grow their business. They work really hard to get such little amounts of traffic. It’s pretty sad. It’s the number one reason why the overwhelming majority of people new to the Internet will fail in achieving their dreams even if they have a great product to sell. The problem with search engines is all your competitors are also there, driving the bid prices up and everyone is fighting for such little amounts of traffic. We are going to address the issues we see, because we know from our own personal experience that our unique perspective can really make a tremendous difference to your business, as it has for many of our clients. We cannot sit on the sidelines anymore and allow so many dreams fall by the wayside due to a misunderstanding of how traffic “really” works on the internet. This report will expose those issues, one by one, and you will gain clarity and how to use this knowledge to grow your business. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 18 Here is your first lesson… Ignore the Search Engines! If you really want to grow your business, you need to stop wasting your time with search engines. They take up to much time and too much effort and there’s not enough traffic. Reason # 1 – Buying Media Brings Traffic Immediately We can place a few media buys and instantly within 24 hours be getting millions of visitors. We pull the trigger and BOOM look what happens with our Alexa ranking… Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 19 Reason # 2 – Buying Media is Scalable The problem with search engines is that there is a “volume cap” on the amount of traffic we can buy. With media buying we can quickly scale up our traffic without “volume caps.” Reason # 3 – Buying Media is Predictable The problem with SEO or even Google is that you can lose your search engine rankings overnight just like it happened to us. At the moment I thought this was the worst day in my life, losing my business from one day to the next. I actually thank Google now for doing this, because this “forced” me to figure out other ways to get traffic and that’s when I decided to “just buy it” and thanks to this Incident, I was forced to figure out other ways of getting traffic and we were able to get the business back to over 2 million dollars per month in sales. Reason # 4 – Buying Media is Controllable Unlike Google or SEO traffic where if we make a few changes we risk losing that traffic. With media buys we are in full control. With media buys we are in full control of the traffic, we can redirect it, stop it, start it, increase it, slow it down, pause it. Send a percentage to banner ad A, or a percentage to landing page B, we are in full control of the traffic just like the “remote control” on a TV. To kick things off, we’re going to show you the exact step by step system we have used to generate more traffic than some of the biggest Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 20 fortune 500 companies without Google, PPC, or search engine optimization… But first, it’s important that you understand where online advertising is at today and put it in perspective with traditional business…. Putting Online Advertising into Perspective Before we dive into the step by step mass traffic system, we need to step back and put online advertising into perspective. You need to see how it fits into the larger world of “business.” Looking at how traditional advertising has evolved will give you some idea of where the current state of advertising is, and how it’s changing. Understanding the current state (maturity) of advertising is critical to your long term success. Now first of all, online advertising is heating up again. In fact, just this morning I read an article of how banner advertising is now the fastest growing vehicle for advertising. More and more companies are realizing the power of buying media online and switching their marketing budgets to buying online ads. Why Are They Doing This? It’s simple, because it’s so much more cost effective. You can track results instantly and see if an online media buy is giving you an ROI instead of waiting for months or after spending thousands of dollars as you do with traditional print, radio or TV advertising. And once you “test” and identify what works, it can be scaled up very quickly. This is why we have been able to take campaigns from zero and get them up to making millions of dollars per month within a few months. One of the big advantages of online media is that you can target people better than you can with traditional advertising. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 21 For example with our diet patch campaign, we started to ask people their gender and age on our order page, and identified that most of the buyers were women between the age of 19-54. Now that we knew this and knew the exact demographic of people buying the product we went to big sites like Yahoo that have billions of impressions to sell on a monthly basis and strategically placed banner ads with them to reach and target the people we know will buy the product. For example we placed a strategic media buy in the Yahoo mail section targeting only women ages 19-54. Sites like Yahoo can send tons of targeted traffic of the exact buyer demographic because when someone registers for a free email account with Yahoo they are required to give this information as part of the registration process. Just so you get an idea of how much traffic you can get with banner ads take a look at this insertion order for Yahoo: Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 22 And this is an insertion order with just one publisher. Now that we identified the demographic of how buys the product what do you think was the next logical step? Exactly… Go and get MORE Traffic from other high volume sites that can offer the same targeting like AOL, MSN, Lycos, and tons of other sites that get tons of traffic with registered users. Take a look at some of our other insertion orders for the diet patch campaign… Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 23 Here is an Insertion Order from Fast Click: This Traffic Deal is for $370,000.00. Here is an Insertion Order from Weather Bug: This is for 1.3 Million Dollars worth of traffic. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 24 This is how we were able to get our diet patch campaign doing 5 million dollars per month in sales. And that was only with about 500 million impressions per month. Take a look at how many impressions are available on a monthly basis from just some of the Ad networks… (These are Billions of impressions on a monthly basis!) The Reality is…. There is more traffic than you can ever buy or negotiate getting on credit which I’ll show you how to do this in a second. You just have to know how to identify what high volume websites your prospects are hanging out on and “re-channel” them to your website by simply running ads and standing in front of traffic. This is no different than traditional offline magazine advertising. For example if you were selling a product that is mostly purchased by men, logically you would run your ads in magazines that are mostly read by men. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 25 Magazines like: If you are selling a product that is mostly used by women for example a wrinkle cream product, you would run your ads in women magazines. Magazines like: Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 26 The internet is no different. If you are selling a product that is mostly used by women then you run your ads in high traffic websites that are mostly visited by women. For example for our diet patch campaign we ran ads is sites like: Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 27 Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 28 Now let’s say you have a product that is more niche, you are probably asking yourself “will this work for my product?” Well let’s find out. Keep reading… If we have a product that is more specialized for a specific market, what we do is use sites like Alexa.com and Ranking.com to find high volume websites that are specific to the product that we can get large amounts of targeted traffic from. Alexa lists all the highest trafficked websites for any specific category and puts them in order of who is getting the most traffic. All we do is contact those websites directly and buy ads from them. This is extremely targeted traffic. Because people that are visiting these websites because they are interested in your “category” Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 29 For example one of the persons that signed up for our coaching program, sells an info product on “How to Train Your Horse” Now normally you would think the only way to advertise this product online is with Google, PPC or SEO. But if you do a quick look up in Alexa: You’ll see that there are over 10,000 websites related to horses that he can get targeted traffic from: This Works for Pretty Much Any Product or Service… Here are some examples: Let’s say you have a product that fits into some of these random categories I picked out from Alexa. For example let’s say you have a product that mostly men purchase. You can reach these buyers by running ads on websites where mostly men hang out for example sports websites. Take a close look at how many websites you can get traffic from on some of these niche categories: Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 30 Sports http://www.alexa.com/browse?CategoryID=1 (Over 100,000 websites you can get traffic from) Marketing and Advertising http://www.alexa.com/browse?&CategoryID=3 (Over 6000 sites you can get traffic from) Business Opportunities http://www.alexa.com/browse?&CategoryID=3 (Over 2000 sites you can get traffic from) Software http://www.alexa.com/browse?&CategoryID=4 (Over 34,000 sites you can get traffic from) Real Estate http://www.alexa.com/browse?&CategoryID=3 (Over 2000 sites you can get traffic from) Investing or stock trading http://www.alexa.com/browse?&CategoryID=3 (Over 5000 sites you can get traffic from) Entertainment http://www.alexa.com/browse?&CategoryID=13 (Over 3000 websites you can get traffic from) Dating or relationships http://www.alexa.com/browse?&CategoryID=14 (Over 3000 websites you can get traffic from) Health http://www.alexa.com/browse?&CategoryID=4 Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 31 (Over 60,000 sites you can get traffic from) Education http://www.alexa.com/browse?&CategoryID=10 (Over 45,000 websites you can get traffic from) Gardening http://www.alexa.com/browse?&CategoryID=7 (Over 4000 sites you can get traffic from) Cooking http://www.alexa.com/browse?&CategoryID=7 (Over 14,000 websites you can get traffic from) Travel http://www.alexa.com/browse?&CategoryID=9 (Over 6000 websites you can get traffic from) Electronics http://www.alexa.com/browse?&CategoryID=13 (Over 3000 websites you can get traffic from) Golf http://www.alexa.com/browse?&CategoryID=15 (Over 5000 websites you can get traffic from) KEY POINT: All you do is run your ads on websites where your prospect hangs out! What if you are just starting out and don’t have a product? Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 32 Having a product is not a requirement to make a lot of money in this game. We have made millions of dollars by simply "redirecting" traffic to other websites and sending traffic to high converting offers on the CPA Networks. The CPA Networks have made it really easy for you to send them traffic and make money, and they are always looking for people that know how to drive large amounts of traffic. CPA Networks work similar to EBay they connect publishers (traffic providers) with Advertisers (people with a product to sell.) The CPA Network makes it a win/win for all 3 types of people involved: Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 33  Advertisers: If you have a product, CPA Networks give you access to thousands of affiliates that can send you traffic on a straight commission basis. So if you are an advertiser this is a huge source of traffic to tap into: Key Point: CPA Networks can dramatically increase your traffic  Publishers: If you have traffic, an email list, or can generate traffic. CPA Networks give you access to thousands of products to promote to make more money from your assets (eye balls) or traffic skills. (As a publisher CPA Networks give you the opportunity to make more money) Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 34 (More money from your lists, website or traffic skills)  The CPA Network: Acts as the “broker” between the advertisers and publishers and gets a “piece of the pie” for connecting publishers and advertisers. (CPA Networks connect advertisers and publishers) (Advertisers get access to more traffic) Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 35 Additional Resource: Go to http://traffictactics.com and search for keyword “Top CPA Networks”. Want a list of “The Top 10 CPA Networks?” We’ve compiled a list of The top 10 CPA Networks to help you get started. Knowing how to drive traffic is the most important skill you can learn because every online business needs more traffic but just doesn't know how to get it. Most of them are limited to just getting traffic from Google or search engines which is a VERY small fraction of traffic that is available to them. In fact... With most of our campaigns search traffic has been less than 5% of our traffic, and we normally buy the number one spot from all the major search engines for all of our keywords. Traffic is the most important thing every online business wants to get more of but just doesn’t know how. We have made millions of dollars just re-channeling traffic to other businesses with high converting offers on the CPA Networks. You can simply "re-channel" traffic to other businesses thru the CPA Networks and you don't have to worry about fulfillment, customer service, merchant accounts or deal with any of the day to day headaches of having your own product. And here's the best part... If you decide or are planning to roll out your own product, you can simply take all your traffic and "re-direct it" to your own website. Want to learn “how to make money with CPA Networks?” We’ve put together some behind the scene videos that show you how to get started. Go to www.traffictactics.com to watch them. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 36 If you are just starting out, this is one of the fastest ways to make money online. You can create free accounts with all the major CPA Networks like Clickbooth, CPA Empire, Azoogle, etc… that have great products we promote and make money from. From 7 years of breathing, eating, and living internet marketing. We’ve come to a simple discovery that once you grasp it. You’ll be able to grow your business faster than you ever thought possible. You see… We discovered that there are only two ways to grow your business, and once you understand this you can delegate and outsource everything else that eats up all your time on a daily basis so you can focus on what’s really important and that’s growing your business. These Are The Two things: 1. More Eyeballs – The more eyeballs we get, the more sales you we get. It’s simply a numbers game. The more people that see our ads, the more clicks and visitors we get, the more visitors we get, the more people that buy the product. It really is that simple. That’s why knowing how to generate traffic for your business is so important. The more traffic you get the more money you make. 2. Making More Money Per Eyeball – The more money we make for each person that sees our offer, the more money we make, that’s Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 37 why it’s so important for us to optimize our ads, and our entire sales process. If you focus all your energy on these two things, you are guaranteed to grow your business. I know you are probably thinking, there has to be other ways to grow my business what about cutting costs, well if you cut costs you are essentially making more money per eyeball. Here are the main things we focus on:  Finding and cutting deals with new websites that have millions of hungry prospects ready to buy our product.  Optimizing our ads to get more clicks/visitors  Creating enticing landing pages that give people a reason to give us their name, email address, and phone number and capturing as many of these when people go thru our sales process.  Installing and optimizing automatic follow up systems to monetize and close these hot prospects using Auto responders, and Voice Broadcasts.  Increasing conversion rates on our entire sales process  Increasing conversion rates on our follow up systems  Adding a simple up sells that increase our profits  Selling more products to existing customers/prospects  Monetizing our lists (these lists are golden)  Monetizing our exit traffic Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 38  Identifying where your competition is buying traffic and buying there and converting that traffic better  Increasing our revenues by testing and optimizing subject lines  Building strong COREG lead “close” sales processes that turn leads into buyers  Getting mass distribution with the CPA networks that drive thousands of orders on auto pilot  Getting traffic from all the major Ad networks that have access to thousands of sites and can send us millions of visitors on a monthly basis.  Buying all kinds of ads including banners, pops, interstitials, email drops, newsletter sponsorships, CPV campaigns, COREG, text ads, etc… These are the money making activities you need to be focusing on. And one of the most important things is to make sure you are using the right metrics when optimizing your campaign. This game is very different than the search engine game and understanding “the right metrics” is key. Most marketers’ online think they understand metrics but they don’t fully understand the “key metrics” when it comes to media buying or working with CPA Networks. Knowing your numbers by using these metrics is a life or death situation in this game. It still surprises me to see how many marketers don’t properly measure their campaigns online. The only way to fine tune an offer and get it to doing millions of dollars is by knowing your numbers. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 39 These metrics make it easy to measure your media buys, spot opportunities, so you know exactly where to crank up the volume, where to “plug” in any “leaky holes” and effectively manage your media buys. Let’s take a look at a few of the key metrics: CPM (cost per thousand) This is the most common metric used when buying or selling media. It’s based of every 1000 impressions. In other words it’s for every 1000 eyeballs. It’s basically what rate you are paying for every 1000 times your ad is shown. Calculating the CPM rate involves a very simple formula: Total Impressions CPM = ---------------------- X CPM Price 1000 CPV (cost per view) Some big publishers like Zango sell their traffic on a CPV basis, which means you can pay as low as a penny per visitor that sees your landing page. Now this metric can be a little deceiving because usually the sales reps will present this to you as you are only paying $0.01 (one penny) per visitor, when in reality if you convert this metric to CPM it’s really costing you $10.00 CPM for that traffic. (This is way more expensive than typical banner impressions.) Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 40 To convert CPV to CPM use this simple formula: CPM = CPV x 1000 For example let’s say they are charging you $0.025 CPV if you multiply this by 1000 that means you are paying $25.00 CPM for the traffic. CPA (cost per action) This is a very important metric, get this wrong and you can potentially screw up the whole campaign for good. Your CPA is how much are you willing to pay to get a new conversion i.e. (sale, lead, download etc.) now the trick here is your CPA needs to be high enough to entice big publishers and the CPA Networks that can send you thousands of orders, and low enough to where you are still making a profit. So figuring out your LCV (LCV is explained below) is key. LCV (Life time customer value) This important metric represents exactly how much each customer is worth in dollar terms for the lifetime of the customer, and identifies what’s the most you can spend to acquire a new customer. It should be your goal to spend less to acquire a customer than this figure, so you can turn a profit. Your LCV (life time customer value) is a very important number to know. (Because your entire marketing campaign will revolve around this number.) eCPA (effective cost per action) This metric is very useful when buying media. Because it tells you how much it’s costing you to get a new customer with that specific traffic Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 41 source, even if you are paying for the traffic on a CPM, CPC, or CPV basis. eCPA is calculated as follows: Total spent for ad buy eCPA = --------------------------Total Conversions For example let’s say you are testing a new traffic source and so far you have spent $100 and have generated 5 sales. That puts your eCPA at $20.00 (It’s costing you $20.00 to get a new customer) EPC (earnings per click) The earnings per click metric describes how effective your sales process is at turning unique visitors into money. EPC is calculated as follows: Total Revenue of Site -------------------Total Visitors EPC = For example let’s say your site made $25,000.00 for the month and you had a total of 20,000 visitors. That would put your EPC at $1.25 This means you make on average $1.25 every time someone goes to your site whether they buy or not. Your goal should be to maximize your revenue per visitor. This is one of the most important metrics for testing, and optimizing your sales process because it maximizes revenue and evenly distributes the number of visitors. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 42 This metric is also used by the CPA networks to compare the performance of your campaign compared to other offers on the network. An affiliate’s goal is to make as much money as they can with their traffic, so most smart publishers will use this metric to decide if they are going to be sending you traffic. So before going to the CPA Networks you need to make sure you have the highest EPC in your category if you want to take over the market like we did and have all the big affiliates promoting your offer. eCPC (effective cost per click) The effective cost per click metric is very useful when buying media on a CPM basis. Because it allows you to get an idea right away what it’s going to cost you to get a visitor from that specific traffic source. And if you know your EPC (explained above) you can get an idea right away if that traffic is going to convert for you before wasting too much money. eCPC is calculated as follows: Total spent so far eCPC = --------------------------Total Visitors For example let’s say you are testing a new traffic source and so far you have spent $100 and have generated 100 clicks. That puts your eCPC at $1.00 (It’s costing you $1.00 to generate a click/visitor) and because you know your EPC (earnings per click) you can get an idea right away if that traffic pool is going to be profitable or not. eCPM (earnings per thousand) Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 43 This is a metric used to measure the effectiveness of the campaign whether it’s bought or sold on a CPM, CPC, CPA or CPV basis. This metric is very important when testing creative and new traffic pools because it will tell you what is the highest CPM (explained above) you can pay for that traffic. Calculating this metric and using it to renegotiate CPM rates with publishers is key because you can show them the numbers and get them to lower your rates to make a traffic pool profitable that would otherwise be in the red. Calculating the eCPM involves a very simple formula: Total Revenue or Ad Spend eCPM = ---------------------- X 1000 Total Impressions For example let’s say you got $2500.00 worth of sales on an ad buy for 1 million impressions. The eCPM for the campaign would be $2.50. That means you can pay up to $2.50 CPM for this traffic without losing money. This metric is also used by publishers to compare the performance of your campaign. A publisher’s goal is to make as much money as they can with their traffic, so the higher your eCPM the more traffic you will get, especially when dealing with publishers that are sending you traffic on a performance basis like CPA Networks. Now if you are starting to think “wow I’m getting a headache just thinking I have to memorize all the formulas for these key metrics.” There’s good news… A great Ad server (which is our biggest weapon in this game) will automatically calculate and give us all the key reports for most of these key metrics. And if you are going to play this game using an Adserver is a must. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 44 An Adserver is the most powerful tool we use to manage all our traffic and media buys. This is one of the most powerful if not “the most powerful” tools there is for internet marketing. In fact… It is so powerful that Google just paid DoubleClick over 3 billion dollars to get their hands on this powerful technology. An Adserver allows us to serve, target, split test and track all kinds of different ads we buy from websites. It’s like the “cock pit of a jet” for our internet marketing, where we have all the “gauges” in front of us to see and control all of our traffic. With the ad server we can quickly and easily analyze the effectiveness of all our ads, campaigns, and traffic sources. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 45 Not only can we see how many times the ad was viewed (impressions) but also know how many of these impressions converted into clicks, and how many of these clicks converted into sales for every single ad we have in rotation. This makes it very easy to quickly test headlines, call to actions to quickly find out what works. I mean we can literarily find out in hours which headlines we should be using on our ads and landing pages. And as you already know having the right headline can double even triple your conversion rates. We can quickly see which traffic sources are making us the most money: (So we know which traffic sources you should crank up the traffic on) It allows us to rotate and test different ads: Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 46 (We can rotate as many ads as we want) We can see which creatives are making us the most money: (So we can see what headlines and copy is working best) It gives us all the reports and intelligence we need to identify which traffic pools and creatives are either losing or making money. (So we know exactly where to crank up the volume for maximum profits) Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 47 It is very important that you have full control of serving and optimizing your ads. That’s why having your own Adserver account is key. In this game you can’t try to guess what’s working and what’s not – you have to know exactly what changes you need to do to your ads to make the campaign profitable. An Adserver allow us to do that. It gives us all the key numbers we need at our finger tips to make critical decisions based off the numbers and not of our emotions or logic. It gives us the ability to quickly add new ads in rotation to split test and get that traffic to convert. (Most traffic pools are in the red in the beginning until we optimize) One of the biggest mistakes marketers make is rely on the ad networks to serve their ads and rely on them to optimize the campaign. The reality is that no one cares as much about the campaign as you do. Relying on an ad network to serve and manage your campaign is like having someone else raise your new born child. No one is going to care as much as you do. If you don’t know how to use an Adserver you are really missing the big picture of what internet marketing is really all about. Now there are many vendors that license their ad serving technology, and each of them will have pros and cons with features. I know because I have researched all of them. Here are some of the main things to look for, when choosing ad Adserver provider: 1. PostClick Tracking – You want to make sure that you can track and optimize on post click actions like sales, opt-ins, etc. One of the best ways to optimize a campaign is by eCPM so make sure the vendor offers and allows you to create your own post click pixels Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 48 and allows post click optimization. 2. Custom Reports – You want to make sure you can run custom reports on not just impressions and clicks. You need to be able to see how much money was spent and how much profit was made with each traffic source and creative that you have in rotation. Some of the vendors allow you to create a custom report then schedule it so it sends it out daily to you and your team. (This is a big plus) because looking at your numbers and optimizing the campaign at least once a day is a must in this game. 3. Flexible Payouts – When you are out there buying traffic you are going to run into publishers that sell their traffic not just on a CPM or CPC basis but for a flat sponsorship rate, a CPV, or even CPA basis. So the Adserver should allow for these different types of payouts to be entered into the system, otherwise it becomes a headache having to calculate the numbers reportly to figure out if you are in the red or green. 4. Custom Optimization – You want the ability to optimize your campaigns other than by CTR (click thru rate) just because an ad has the highest click thru rate does not necessarily mean it’s the most profitable ad and the one getting sales at the lowest cost per sale. Make sure you can create custom optimizers and have the ability to custom optimize the campaign according to whatever your campaign goals are. If your goal is to optimize the campaign to get the most possible sales at the lowest possible cost like it is for most marketers then you need to have the ability to optimize by eCPM. (Earnings per thousand) 5. Advanced Targeting – Some of the vendors offer advanced targeting features like behavioral targeting, remarketing, day part targeting etc… (See targeting section on this report) this will really make a big difference to your numbers. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 49 Bottom line is an Adserver is a must if you want to play with the big boys, and make sure you do your homework before signing a contract and ensure that the ad serving solution is going to be able to meet your need. Note I did not mention price, because that is one of the last things I look at. It’s not how much does it cost, its how much it can make me. This is the mindset of successful entrepreneurs. Remember. TRACK…TRACK…TRACK….this can’t be stressed enough because it’s very, very crucial to your online success. With an Ad Server you’ll be in control of all the ads that are being served and have all the numbers centralized at your finger tips (like your command center) to allow you to get the crucial data you need to make the right decisions and maximize your profits. Additional Resource: Go to http://traffictactics.com I’m not just an expert in traffic and conversion. I’m a person who has made millions of dollars from internet sales and has remained a student of traffic and conversion. And besides who wants to be AN expert when you can be “THE” Expert I've spent most of my time marketing on the Internet and making money. (A lot of money.) I have discovered many things. Things to this day that 99.9% of people using the Internet have no clue about Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 50 I have spent the last 8 years of my life living, breathing, conducting thousands of split tests, and running experiments with billions of ad impressions and testing all kinds of crazy things with the millions of visitors going thru our landing pages When practically every major TV station, newspaper and magazines were freaking out over the 'Dot Com' bust, I was laughing… Yes laughing! I was laughing because even at that time, our campaigns were making over a million dollars per month online. While everyone was losing tons of money and having no clue what they are doing… We figured out how to make millions of dollars. A good friend of ours Yanik Silver that hosts the Underground Seminar and brings in the world’s top internet marketers has been inviting us for years to present at his event. Since he was so persistent Lupe and I finally agreed to do it. And we didn’t even have anything to sell or offer people at first, and after calling some of our other friends that are speakers they suggested that we have some kind of training program because they knew people would be interested in learning more after they heard what kind of traffic we know how to drive. We decided to offer a coaching program and to be honest we didn’t want a lot of people to sign up because our time is very valuable, so we decided to price it high ($25,000.00) so that we only had to work with a handful of people. We did our first presentation on stage and people we’re blown away and rushed to the back of the room to sign up for our $25,000.00 coaching program. We got flooded with sign ups and since we weren’t set up to take that many people at that time we had to turn a lot of them down. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 51 People are still buzzing about that presentation to this day. We still receive comments about it all the time. If you haven’t seen it you can check out the seminar presentation video by going to http://traffictactics.com, and searching for “Underground”. We have spent the last few months documenting and making step by step videos, templates, and creating a private student members area, for these students that signed up since I didn’t want to explain it over and over and having to show each of them one by one how this all works. These videos show step by step the exact process I use to generate more traffic than some of the biggest fortune 500 companies. It’s like if you were sitting next to me and watching my computer screen as I go thru the process of taking an offer from scratch to making millions of dollars per month online. But I am getting way ahead of myself here. I still have more I want to share with you. So, back to the purpose of this Traffic Tactics Report, your Internet business: With my first offer, we literarily went from doing 50 sales a day to doing 800 sales in a single day. (That’s over $200,000.00 in sales in one day) I remember that day vividly. I remember looking at my stats and I couldn’t believe what I was seeing on my computer screen as I was looking at my stats. My jaw just dropped. I would hit “refresh” on my browser and every time I hit the refresh button, more and more orders just kept flooding in. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 52 Lupe and I looked at each other and we just couldn’t believe it. It felt like we had just won the lottery. The orders were just pouring in. My heart was beating with excitement; we started screaming and jumping up and down… Have you ever seen that commercial on TV where they are looking at the numbers and the numbers just kept growing and growing, and growing and everyone is jumping and screaming with excitement but after a few minutes their faces turn from being excited to being worried? Well that’s what happened to us after a few minutes Lupe said “do we even have that many boxes to ship?” And our faces changed from being excited to being worried. Now we had a big problem on our hands…. We got over 2 million dollars in sales but didn’t have enough inventory to fulfill all the orders. We called the manufacturer and they said that it would take them at least six weeks to send that many units. We even called all the competition to buy their inventory to try and fulfill all the orders, but there was just not enough inventory to supply 2 million dollars worth of sales. Customers started calling and flooding our call center after about 10 days asking for the status of their order. We couldn’t even handle all the inbound calls and people started calling the 800 number they got from the automatic email confirmation from Pay Systems the merchant account company that was processing our credit cards. Pay Systems panics and they decide to shut down our merchant account and refund every single card. (Even people that were shipped out a unit) It was a nightmare. Now we owed money to the publishers that were giving us traffic on credit, the call center, the fulfillment house, and we had just shipped out our entire inventory and had zero. Lots of people were owed money Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 53 and just when we thought we had “hit the jack pot” it all came tumbling down because we did not have the infrastructure in place to handle the amount of traffic and amount of orders. I am telling you this story so that you don’t make the same mistakes we did. It can be very dangerous if you ramp up the traffic too fast. So before you slam on the gas pedal, (because it’s very easy, tempting, and actually kind of irresistible to do when you get to this point) MAKE SURE you have an infrastructure in place that can handle, everything else that comes with a flood of traffic and orders. Make sure your servers can handle the volume, (servers is another story imagine getting 50k of paid traffic per day and your servers going into melt down because they weren’t set up properly to handle the traffic) Make sure that your call center is going to be able to handle the spike of incoming calls for orders and customer support. Make sure that that you have multiple merchant accounts (This is another big one, once you start processing this much money it becomes a problem to process all the money. We were literary “Blowing” up merchant accounts because we would process a million dollars within days and the merchant accounts would freak out and freeze the account for six months. So it became a game just having multiple merchant accounts and rotating the money between them.) You need to make sure you have multiple merchant accounts and don’t make the mistake of “putting all your eggs in one basket” like we did in the beginning. Make sure that your fulfillment house is going to be able to handle the flood of orders and most important make sure that you have access to enough inventory if you are selling a physical product. Ok now that we have covered the basics, let’s talk about traffic. Here is the roll out strategy we use now: Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 54 When ramping up traffic with your media buys it needs to be done strategically. Here is the roll out strategy we follow once all the infrastructure I just talked about above is in place: 1. Take advantage of all the mass ways of getting traffic – Below is a list of the most effective ways we have found to get a lot of traffic. Each method has its own unique roll out strategy, so pay close attention.  Banners – There are billions of banner impressions up for grabs on a monthly basis, start placing test buys for banners in all shapes and sizes. Have your top performing banners resized for all the different sizes and loaded into your Adserver. Billions of banner impressions available on a monthly basis: Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 55 Start buying and testing banners in all shapes and sizes. I like testing any new traffic pools with my top 5-10 performing banner ads this way I have a higher chance at converting the traffic. After I test multiple traffic pools what I usually find is that from about 100 traffic pools tested, 20 will be home runs another 20-30 will be around break even and need further optimization and over 50% of them need to be killed right away. (Using your 24 hour out clause This is a numbers game and it’s all about finding and ramping up the winners and getting rid of the losers as fast as possible. The banner ad is the most popular ad unit on the internet and must be part of your portfolio or you are leaving tons of money on the table. In fact … The IAB (Internet Advertising Bureau) reports that Banner ads currently account for 50% of all USA Internet advertising. So banner ads are a must in your online marketing. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 56  Pops – These are annoying for people but very effective. With the right copy your click thru rates will be thru the roof. I usually get a 10 to 30 times higher click thru rates with Pops VS Banners. They are more expensive than banners but well worth it. (Pops are annoying for people but very effective) (We normally see a 10 to 30 times higher click thru rate VS banners)  Interstitials – These are very effective because people are forced to see them and are forced to take an action before moving to the next page. (Interstitials are very effective form of advertising) (Sometimes you can even load your entire landing page) IMPORTANT: Make sure your headline and call to action is clearly above the fold if you are spawning your landing page as an interstitial. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 57  Text Ads – Good old fashioned text ads are great because we can pick them up cheaper than banners, and as long as we use our powerful, proven ad copy They Kill IT! (Text Ads are great because they are cheaper than banners) Some Ad networks like Adbrite specialize in text ads and have tons of text ad impressions you can pick up. Don’t overlook these “good old fashioned” simple but very powerful ads when done right: There are tons of text ad impressions you can pick up: Take a look above… over 530 million/day on over 19,000 sites Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 58  CPV TRAFFIC (Cost Per View Traffic) – This traffic is great because you can get extremely targeted traffic and have your entire landing page pop up whenever someone enters one of the keywords you are targeting into a search engine or when someone goes to a competitor site: With CPV traffic you can get extremely targeted traffic: You can reach people at the precise moment they want to buy your product. Check out this example: Netflix pops their landing page when someone visits Blockbuster. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 59 Do you see how powerful this is? Note: Having the right targeting in place with your CPV campaigns is very important. Make sure you are targeting keywords and URLS that will send you traffic that converts.  Email drops – Email is still one of the most effective ways to quickly reach millions of people. And it’s one of the fastest ways to test copy because you can quickly test subject lines and then use those as killer headlines in your creative and landing pages. With email you want to test small with the first drop. Send enough to just get some metrics and once you know it converts show the ECPM (Earnings per thousand) to the publisher and convert it to a CPA (Cost Per Action) deal and have them blast it to their entire list once a week until the list stops converting. If you keep using fresh creative and subject lines you can get a long run from each list to maximize the profits from each list. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 60 Email is still one of the fastest ways to reach millions of people: Test small with many lists … then blast to the entire lists.  Co-Registration – Now that you have your lean, mean, data machine set up to close the COREG leads and turn them into cash, go out and test as many COREG publishers as possible. Test small find the winners and increase the volume on the ones that convert slowly with COREG. Remember: You need to increase the daily caps slowly with COREG and make sure the campaign stays in the green while you are cranking up the volume to maximum power with each COREG publisher. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 61 Turn COREG Leads into Cash: (Close with real time voice broadcasting and auto responders)  CPA Networks – Get the offer published on all the major CPA Networks, call each and every one of them individually. Show them the stats of the great results the other CPA Networks are getting and send them a pre-pay and IO to get the offer live on their network and exposed to affiliates. Since you know the offer is going to “kick ass” as soon as they test it because you already did all your homework, the initial goal is to just get them to list the offer on the network and get their main Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 62 publishers to test it. After that the numbers will speak for themselves and if you have followed the Mass Traffic System steps one thru step six, the publishers will go nuts and start hammering the offer with traffic. Once the offer is running, advertise the offer in all the major newsletters, and magazines affiliates read to get more exposure. Call each of the CPA Networks and get them to list your offer in their Login/featured offers page and to also send an email to their publishers to let them know that the offer is hot, converting like crazy and that they should test it. Keep making your EPC go up - Do the opposite of most offers, while other offers die and response rates go down make your offer the opposite by having its conversion rates constantly improving and making your publishers even more money. Remember - The more affiliates make, the more traffic you'll get! Go after all the top Ad networks – these are the guys that can deliver some serious amounts of traffic because each of them has thousands of high traffic websites on their network, and cutting one deal can get your offer running on thousands of websites. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 63 One IO can get you on thousands of websites: The Ad networks can deliver some serious traffic. Now one of the most important things when working with ad networks is identifying which segments of their traffic will convert for your offer. This is where most marketers screw up when working with ad networks. It’s your job to make sure you are targeting the campaign correctly to get the traffic to convert. Here are a few things you can do:  Request to have them pixel optimize the campaign: You can have the ad network generate a tracking pixel from their Adserver so you can install it on your conversion conformation page (usually your thank you page.) Let the ad network know what the CPA goal (Cost Per Acquisition Goal) is for the campaign and work with them on Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 64 removing any sites on the ad network that are not delivering traffic at the CPA goal or less. Now if there are thousands of sites your ads are running on it will take a while to fully optimize the campaign because enough traffic has to be delivered to each site before they have enough data to know if they should remove the site from rotation or not. One of the biggest mistakes marketers make is to cancel the IO right away because the traffic is not converting, when they don’t understand that the campaign needs to deliver enough traffic to each site to optimize properly. The problem is that if there are thousands of sites on the network depending on what the CPA goal is it may take thousands of dollars before the campaign is optimized. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 65 We have had buys that are big time in the red in the beginning but after serving thousands of dollars to optimize the campaign and identify which sites are converting these traffic pools that were in the red in the beginning become some of most high volume and profitable traffic sources that deliver qualified traffic month after month!  Identity what channels convert for your offer: Almost every ad network can deliver large amounts of channel targeted traffic. So it’s very important that you identify what kinds of channels convert for your offer. For example with the diet patch campaign we identified that the women’s and health channels did very well for us. Once you identify which channels (buckets of categorized traffic) convert for your offer you want to test channel targeted traffic with each of the major ad networks. Identify what channels convert for your offer: Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 66 Key Point: Get channel targeted traffic from each major ad network. IMPORTANT: Make sure that you use a separate ad server tag for each channel so you can identify which channel is converting better when running on multiple channels.  Test RON Traffic (Run of Network) – This traffic is the cheapest and the traffic where you can get the most volume from the ad network. RON means that your ads will run across the ENTIRE network. That means if the ad network has 5000 sites your ad will be served across all 5000 sites on the network. As you can see this will get you a ton of traffic at very low rates. But it’s also the hardest traffic to convert because it’s so untargeted. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 67 The secret is to have the ad network pixel optimize the campaign (as I explained above) and identify which of the sites in the network convert for your offer and remove any sites that are not converting from rotation. Now you’ll have EXTREMLY targeted traffic at dirt cheap RON prices. This is how I was able to get the diet patch campaign to doing 5 million dollars per month. Pixel optimization is very powerful, how powerful? Take a look at these numbers from one of the Ad networks: Pixel optimization will DRAMATICALLY improve performance: (4000% Average uplift in performance is no joke) Most marketers make the mistake when first working with ad networks and buy the cheapest traffic they are offered (RON) and after they test it they are disappointed with the results because they got a lot of traffic but it didn’t convert because it was so untargeted. Pixel optimization is key but most marketers don’t even understand this concept so you now have a massive advantage.  Competitor Placements – One of the best ways to get traffic that converts when working with ad networks is to talk to your rep and Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 68 tell them you want to test placements where other similar advertisers are running. The competition has already done all the work, tested placements and figured out what works. Why reinvent the wheel? And go thru the hassle of wasting all that time and thousands of dollars to figure out what works when someone has already done all the legwork? This is so obvious but most people don’t even think about this. Including the sales reps unless you bring it up. The sales reps will gladly tell you where the competition is running because they want to sell you ad space, and if the competition has been running there for a while, that means the traffic is converting for them otherwise they wouldn’t be spending thousands of dollars month after month. This game is about identifying what works, and leveraging what has already been proven to work. And if you have done your homework you should have a better sales process and creative than the competition which means you can outbid them for the traffic and take over all the traffic. This is how we have always been able to crush the competition check it out: Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 69 (Crushing the competition) (Leaving companies that have been around for years in the dust) Remember: Don’t reinvent the “wheel” leverage what works! Ad Networks can send you more visitors than you would have ever imagined. Just to emphasize the strength of these networks – Google, for example is the number one search engine right now, and although it’s very popular the amount of traffic we get from Google from our campaigns is less than 5% of our traffic. Google can’t compete or even come close to the amount of traffic they can send. You can get thousands of visitors from Google but you can get millions of visitors from Ad Networks. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 70 Plus with Banner Traffic you can get customers in at a lower cost. Take a look… Google Vs Banner Traffic (With Google it’s costing $36.58 to get a customer) Now let’s compare that to banner traffic… (With Banner traffic it’s only costing $4.27 per sale) Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 71 Not only can it cheaper but there’s a lot more traffic with Ad Networks. Just take a look at how much traffic is available with Ad Networks: Those are BILLIONS of impressions on a monthly basis and cutting one deal can get your ads on thousands of sites instantly. Google can’t even come close to this kind of traffic. So if you want serious traffic, you need to go to the Ad Networks. Additional Resource: Go to http://traffictactics.com Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 72 One of the most important things you can do to make sure the traffic converts is to have the campaign targeted correctly. There are various ways of targeting your ad buys and it’s very important that you understand how banner targeting works and that you identify what types of targeting or combination of targeting works best for your specific campaign. Behavior Targeting: One of the newest and most effective ways to target people when they are ready to buy your product is with behavioral targeting. What is Behavioral Targeting? Behavioral targeting tracks consumer Internet activity. It tracks websites people have visited, links or ads that they have clicked on to determine a user’s individual interest in buying your product or service. Once a potential customer triggers a “behavior” (like clicking on link, visiting a type of website, etc.) behavioral targeting follows the potential customer around the Web. As the potential customer visits new websites that are part of the ad network you can serve this potential customer behavioral ads for your specific product. It’s like if you were interested in buying a new TV and you go to Best Buy to check out some TV’s but decide to do more research, and now as you surf the internet visiting sites you normally visit like reading the news online, checking your email or checking the weather online you start getting ads with specials on TV’s. What does this mean for you? Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 73 This means you have power! It means you can target people and serve them extremely targeted ads only and at the time they are interested in buying your specific product. For example let’s say you are selling car insurance or mortgages online. You can target your ads to only be shown to potential customers that have visited a mortgage or car insurance website as they surf the internet. So let’s say a person just bought a new car and goes online to get car insurance quotes. And let’s say he visits Geico.com Your car insurance ads would be shown to that potential customer that has been identified as needing car insurance as he surfs the internet: Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 74 For example when he checks his email Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 75 Or looks for movie listings Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 76 Or checks the weather Which means you can get extremely targeted traffic for your specific product or service. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 77 It is estimated that $1 billion dollars will be spent online with Behavioral Targeting in 2008 alone. This is the future of internet advertising and it’s very important that you understand how this game works if you don’t want to become a dinosaur online. Note: Dozens of companies claim to do behavioral targeting; however, the truth is that only a handful of vendors deserve your attention. To do behavioral targeting a vendor must have: • Targeting, optimization and ad-serving technology which lets advertisers adjust campaigns on the fly. • To be able to deliver ads on high traffic sites or applications where people spend the most time. • Be able to deliver behavioral ads based on click stream data, purchasing data or websites that the potential customer has visited recently Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 78 Some big portals also have behavioral targeting capabilities. Additional Resource: Go to http://traffictactics.com and search for keyword “Behavioral Vendors”. Want a list of “Top Behavioral Vendors?” We’ve compiled a List of Top Behavioral Vendors to help you get started. Channel Targeting This is one of the most popular and effective ways to target and quickly get your ads in thousands of sites with an ad network by just cutting just one deal. For example with our diet patch campaign we would cut deals to get traffic with the big ad networks from channels like: Parenting, Astrology, Cooking, Gardening, Weather, Shopping, Beauty, Women’s and Weight Loss. Key Point: The most important thing with channel targeting is to identify as many channels where your potential customers are hanging out, the more channels you identify the more traffic you can get. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 79 Demographic Targeting: With demographic targeting you can get traffic and only target your target gender and audience (very powerful) once you identify who buys your products. Is it mostly men or women? Or you can only target people from a certain age group. For example with our diet patch campaign we identified that the majority of people buying the product were women ages 19-56 so now I would use demographic targeting to get tons of traffic from big sites like Yahoo. Geographic Targeting With Geographic targeting you can target people that live in a certain region. This is a very powerful way to target if most of your customers are local and people have to be in your city in order for you to do business with them. For example let’s say you are a local business like a restaurant, night club, car dealer, local contractor or provide a local professional service you can get your ads on big sites that people visit frequently and only have your ads shown to people that live in your city. Day Part Targeting Day part targeting allows you to only have your ads shown on certain times of the day or day of the week, for example to target the “at work” audience that runs 9AM-5PM, Monday – Friday or to target the “at home” audience after 5PM. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 80 Are most of your sales coming in on certain days? Are you still hitting your CPA Goals on weekends? Do people mostly buy your product in the AM, PM or certain days of the week? One of the fastest ways to get a TON of traffic is to run ads on websites that are getting a TON of traffic. The easiest way to find these Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 81 sites is to go to Alexa and see what sites have the highest traffic rankings. Tips on getting traffic from high traffic websites:  Test Demo targeted Traffic: If the site has the ability to target ads based on gender and age take advantage of this.  Test multiple ad sizes: I have found that one size may work better than others so I like to test all ad sizes they offer.  Test channel specific traffic: Big sites like MSN, AOL, and Yahoo have their sites divided up into channels. For example if we are selling a weight loss product then we would definitely want to test running ads in their health channel.  Test (ROS) Traffic (Run of Site Traffic) – ROS traffic means the site will run your ads across all the different channels and placements on their site. This traffic is usually cheaper than channel specific traffic and you can get more volume. You just want to make sure Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 82 you use a separate Adserver tag so you can track all the traffic separately.  Test running on the home page – This is where you can get the most volume from a website, because their home page will be the page that gets the most visitors. Again use a separate Adserver tag so you can track the performance of the home page traffic separately. Remember: You want to test all the available placements and ad sizes that the site has to offer. Just make sure you are tracking everything with a separate ad server tag. This way you’ll know exactly what placements or ad sizes are not converting for you and which are so you can remove the losers and ramp up traffic on the winners. One of the biggest obstacles you will have once your offer is ready to get a ton of traffic is cash flow for ramping up the traffic. The problem will NOT be supply of traffic, there is a ton of traffic out there (you won’t be able to get your hands on all the traffic that will convert for your offer) the problem will be allocating that traffic you know converts and getting as much of it as possible to drive it to your website. Let me give you an example: With the diet patch campaign one of the very profitable traffic sources I found is running banners with Yahoo targeting women. I did a test and the traffic converted like crazy. Now what you want to do once you find a traffic pool that works is get as much of that traffic as you can get your hands on because you know that you can take as much of that traffic as you can get and turn it into cash. It’s like if you have built a “machine” where every time you put in “one” dollar it spits back out “five.” Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 83 How many one dollar bills would you want to stick into this machine if every time you put in one dollar it gave you back five? As many as you possibly could right? Well once you find a big traffic source that converts like Yahoo, this is the same exact scenario. The problem is that publishers will only grant you so much traffic on credit, usually if it’s the first time you are doing business with them as long as you follow the formula I outline below, you can get them to grant you a $5,000.00 to $25,000.00 credit line with them. So that’s exactly what happened… Yahoo gave me a $25,000.00 credit line to start. I tested the traffic and was able to get it to convert like crazy. So now I want to get as much traffic as possible from Yahoo. I call my sales rep and ask him to send me a spread sheet with how much of this traffic is available on a monthly basis. I am blown away when I get the spread sheet take a look: Over 8.6 Billion Impressions on a monthly basis: That’s $8.4 Million Dollars worth of traffic monthly. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 84 So I call my sales rep to get as much of this traffic as possible. The problem is they can only send me $25,000.00 worth of traffic per month because that’s what I got approved for. My Yahoo sales rep told me that we have to do business with them for at least 6 months before their accounting department would consider increasing my credit line and I would have to “pre-pay” for any additional traffic. So I start thinking how can I overcome this obstacle and get MORE of this traffic that I know I can turn into cash because our merchant accounts were paying monthly and at the time we only had about $100k cash flow available to pre pay upfront. I end up negotiating having Yahoo give us a $300,000.00 monthly credit line in exchange for the 100k pre-pay. Here is one of the IO’s check it out: Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 85 I learned a very powerful lesson, “everything is negotiable”, even if they say it’s “company policy” I used this same strategy with other publishers to get our business credit line up to over 2 million dollars per month in media buying power. This is how we were able to get the diet patch campaign to doing over 5 million dollars per month in such a short time frame. Once you get up to this point, the problem is not going to be “finding” traffic the problem is “how much” of this available traffic are you able to negotiate to send to your site. Getting traffic on credit is one of the fastest ways to do this. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 86 Note: This is not your “personal” credit. Your personal credit score has nothing to do with this. I was able to negotiate getting all this traffic on credit even though I have a bankruptcy on my credit report and my personal credit score sucks. You know what’s funny… I can’t even get approved for a $500 credit card! But I can get millions of dollars worth of traffic on credit  We are talking about your “business credit” here. Most marketers don’t even know that owning a business automatically opens up the doors to be able to get hundreds of thousands (even millions) of dollars of business credit. Big corporations all play and “understand” this credit game, and this is not something that is going to go away. You just need to understand how it works to leverage it to grow your business.  Get a Dun & Bradstreet Number: The first thing you need to do is get a DUNS number. This is like your businesses “social security number.” When companies are deciding whether to give your business credit or not one of the things they are going to do is check the D&B database to make sure any vendors have not reported you for nonpayment. When you apply to get your DUNS number sign up for their premium service which allows you to add vendors that are giving you credit into your profile which will increase your score and in turn more publishers will give you credit. It’s like having an unfair advantage Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 87 on your credit score because you can add vendors that are showing you are a good company to work with to your profile and increase your score.  Have Your Own Credit Application – When contacting publishers with an RFP (request for proposal) send them your pre-filled professional credit application right away. This will show them that you know the game and that other publishers have already given you credit and that they are expected to give you the traffic on credit. This is a simple but very effective strategy that never fails. I have been able to get over 50% of new publishers I work with give me credit right away using this simple but very powerful technique.  Trade References: Make sure you have at least 3 great references on your credit application. It’s a good idea to call these people that you are going to use as references before you list them as a reference and ask them if it’s ok to use them as a reference and also to give them a “heads up” so they are not surprised when they start getting calls. You want to make sure you list great references from people that like to do business with you and are going to give some positive feedback when someone calls to verify.  Leverage Your Bank Account: One of the things you want to list on your credit application is your companies’ bank account information. Some publishers will want to call the bank to verify that you have enough funds in the account to pay for whatever credit amount they are granting you. This is where you can leverage your funds in the bank. For example if you have $10,000 in your business checking account you can go out and apply for a 10k credit line with 100 publishers and now you’ll have a one million dollar Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 88 credit line to buy traffic. (Leverage your bank account to get credit from multiple publishers) (10k in the bank can get you a one million dollar credit line) How fast can you grow your business if you have a million dollars in traffic you can get on “credit” and pay for the traffic later after you got the sales? This is a very powerful way to grow your business. This is how we were able to take our grants campaign from zero to close to 2 million dollars in sales per month in only 6 months.  Bank Reference: Since some publishers are going to want to check that you have enough funds in your business account to pay for whatever credit amount they are granting you. One thing you want to do is list a contact person at your bank to make it easy for them to verify this. It’s a good idea to let the bank contact know ahead of time that you are going to be expanding your business doing more advertising and Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 89 that some publishers will call the bank to verify you have an account with them and that you are a good customer. Ask your bank contact if it’s ok to list them on your credit application for any of your vendors that want to call for verification. The great thing about the media buying game and getting the traffic on credit is as you’ve already seen you can quickly grow your business using OPM (other people’s money) and most times you can get net 30 terms on the traffic. This means you don’t have to pay for that traffic until 60 days later! Let me explain… Let’s say you cut an IO for this month and you were granted net 30 terms. This means the invoice will not come until the traffic was delivered for the month and the invoice is due 30 days after you receive the invoice. This gives you a 60 day window to turn that traffic into sales and collect the cash. Use the cash to buy even more traffic and negotiate bigger credit lines with publishers. And pay for the traffic way after you get the sales. Banks, financial institutions, and big corporations have been playing the credit game for years and you as a business owner can play the same game and take advantage of leveraging business credit to grow your business. The beauty of this game is the more publishers you work with the more traffic you’ll have access to. Before you start going nuts and cutting deals to get traffic like crazy here are the 7 most important things you must know before signing your first traffic deal. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 90  Get a 24 Hour Out clause – This is very important, you want to make sure you get a 24 hour out clause on your insertion order so that you can pause the traffic (just like you can pause on Google) if the traffic is not converting for you. Extra Tip: If you stop the traffic a lot of times you can renegotiate the rate, just show your rep the stats and where you need to be at to have the campaign in the green. A lot of times they will work with you and it’s a win-win for both parties.  Specify Even Delivery – You want to make sure you specify even delivery for traffic in the IO, otherwise they may start hammering you with traffic that may not convert and you’ll end up losing a lot of money and will be liable for paying the bill since you did not specify even delivery in the IO. This protects you and allows you to start slow, test the traffic, see if it converts, optimize your ads, and then ramp it up and remove the even delivery filter once you are sure the traffic is in the green.  Frequency Cap the Traffic – In the beginning I like to get a frequency cap of 1 per day. What this means is that they will only show your banner ad once to a user over a 24 hour period. I’m sure that you have visited websites where you are surfing their pages and you keep getting the same banner ad over and over. This is because the banner has not been frequency capped. Let me explain… If a user visits a page where your banner ad is and then they click to go to a different page, you don’t want that user to see your banner ad again, because chances are that if they didn’t click on it the first time, they probably won’t click Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 91 on it if they see it a second time, so why burn 2 impressions and pay double or triple to reach the same amount of users? This is very important especially in the beginning of the campaign. After I test the traffic and make sure it converts, I will go ahead and remove the frequency cap which will get me a lot more traffic and if the campaign stays in the green, then I leave it off and in most cases I’ve just increased the amount of traffic from that source dramatically.  Demand U.S. Only Traffic – Most of the publishers have a percentage of their traffic that is from outside the U.S. and many publishers have a hard time getting rid of the traffic. When negotiating your IO make sure you specify you want U.S. traffic only (especially if you are selling a physical product and only ship to the U.S.) because if you don’t specify you want U.S. only traffic you may end up getting all of their international traffic that may not convert for your offer.  3rd Party Counter for Billing (Adserver) – Make sure you specify on your IO that billing will be based off your numbers. This is very important. The last thing you want to happen is think you are in the green when looking at your numbers then realize that you really lost a lot of money because there was a big discrepancy between your Adserver and the publishers Adserver. Discrepancies are very common between ad servers that’s why you want to make sure you are getting billed off your numbers. Not only does this centralize all your stats but it saves you the time and headaches of having to log in to various systems to see if you are in the green. This can become an administrative nightmare especially once you get cranking and are dealing with hundreds of publishers. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 92  Start with Remnant Traffic – When testing a new traffic pool the biggest thing you need to find out is what your eCPM is with that traffic source so that you know what is the most you can spend to get that traffic and be in the green. You can do this with remnant traffic for a fraction of the cost. I have had instances where the price for the traffic was $5.00 CPM and I end up negotiating remnant traffic for 25 cents CPM. That is a BIG difference. Why spend more money than you have to since in the beginning all you need to do is identify the eCPM?  Get the “Real Price”- One thing you have to understand is there are 2 rates in this game. One rate is for brand advertisers that normally don't count sales so the publisher knows he can gouge them. The other rate is for direct response advertisers and since publishers know you are going to be counting conversions they are forced to sell this inventory at what it's really worth. Tell them you are a direct response advertiser and you need the lowest price they can give you with remnant traffic to run a test, and that you will buy more inventory at a higher price once you identify the eCPM of their traffic. Ask them what their lowest bidder is paying for remnant traffic. (They may not tell you this) but it sets them up to give you a lower rate. You may not get high volume at this rate but that's ok because in the beginning you just need to know what the eCPM is and what is the highest you can bid for that traffic. The more you know about your customers, the better you’ll be able to find them and target ads to them. When placing your media buys share this data with the publisher or Ad networks so they can target and optimize your campaign properly. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 93 Track and share strategic data such as:       Gender of the majority of your customers Age bracket of the majority of your customers Do you get more sales from certain cities? Are their certain days of the week where you get more sales? Are their certain times of the day when your customers are buying? What other types of sites do your customers visit? Just like seats on an airplane, the other 10 advertisers buying ads from that publisher most likely paid ten different rates for the same exact ad units and placement. And even though you’re unlikely to ever get a “written guarantee” that you are paying the absolute lowest rate, publishers expect that people will negotiate and try to get lower rates. Remember in the beginning all you are trying to do is determine your eCPM, so you know what the maximum is you can pay for that inventory. So in the beginning negotiate the lowest possible rate you can get with remnant inventory. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 94 Know your key metrics like your CPA Goal communicate and give the ad network as much targeting data as possible, and then watch those numbers like a hawk. If the campaign is not hitting your CPA goals, communicate this with the ad network as soon as possible. And have them optimize the campaign and remove any channels/sites that are not hitting your CPA Goal rather than canceling the IO right away and saying “banners don’t work.” Many of our most successful traffic pools were bleeding in the beginning but once we optimized the traffic, they turned into year round money makers. Many publishers charge the same rate and will include day part targeting if you negotiate this. Are most of your sales coming in on certain days? Are you still hitting your CPA Goals on weekends? Do people mostly buy your product in the AM or PM? Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 95 Take advantage of remnant Traffic. Especially when testing new traffic sources. In the beginning all you are trying to do is identify the eCPM (effective cost per thousand) of the traffic. This metric will let you know what the highest CPM rate is that you can pay for that traffic. After you know what your eCPM is you can come back and negotiate with the publisher the CPM price you can pay them and get the most amount of traffic at that rate. Sometimes the difference between remnant and guaranteed traffic is crazy. I have had instances where the publisher is selling their guaranteed traffic at $5.00 CPM and I end up getting their remnant traffic for like 25cents CPM (pennies on the dollar) and in some instances some large publishers have more remnant traffic than you can even get your hands on. For example with the diet patch campaign I was getting $300,000.00 worth of traffic per month from Yahoo and it was all remnant traffic! And Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 96 the crazy part is that they had over 8 million dollars worth of remnant traffic every month! This is a mistake a lot of marketers make, pay high prices for guaranteed traffic when there is more remnant traffic available from that traffic source than you can even get your hands on for pennies on the dollar. Why waste money like that? Unless you like to burn money go for remnant traffic first. This is very important, and if you don’t follow this it’s one of the fastest ways to lose a lot of money. You will run into a lot of publishers and ad networks that have a minimum spend of anywhere of $5,000 to $10,000. Don’t let this scare you off. There are ways to negotiate the deal so that you still test small then roll out big.  Get a 24 hour out clause – With a 24 hour out clause even though you are signing a $10,000 insertion order for the month you can get out of it and stop the traffic with a 24 hour notice which means the test will only be a few hundred bucks.  Extend the flight dates – One way to negotiate your IO to make sure you are testing small is to extend the flight dates on the IO and make it a 60 day or even a 90 day run. Combine this with the 24 hour out clause and you just structured the deal to only be spending a little over $100 bucks per day in traffic to allow you to test small, make sure the traffic converts before renegotiating the deal to crank up the traffic and roll it out big once you know the traffic is converting for you. Note: Make sure you specify even delivery in your IO, otherwise even though you got a 24 hour out clause if the publisher hammers you with a bunch of traffic, you are liable to pay for that traffic because it’s on your insertion order and you didn’t specify even delivery. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 97 Very few advertisers tell their sales rep what CPA Goal they need for the campaign. That leaves the Ad Network in the Dark and makes it almost impossible for them to pixel optimize your campaign. For example, if you know you need a $27.00 CPA – and after the test, the Ad Network delivers conversions at $40.00 Have them optimize the campaign by having them remove any categories or sites that are not coming in at the desired CPA. Another thing you can do in this example is have them cut the rates by 35%. Send them your Adserver stats and give them the facts in black and white. You will find that most of the time they will find a way to keep your campaign going and get you in the green to make it a WIN-WIN for both of you. For example here is a recent campaign I ran with Lycos… The original rate was at $0.79 cents CPM Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 98 And now the new rate is at $0.25 cents CPM with as much traffic as I want! It’s important that you communicate with your sales rep, show them the numbers so they can work with you on making the campaign a success for both of you. You must test and find the ultimate frequency for the campaign. This will vary from offer to offer, a prospect may need to see your banner ad three to seven times before they actually process the information in their brain and make a decision if they will buy your product or not. Make sure you specify the frequency cap on your IO. I like to start with a frequency cap of 1 per day whenever I’m testing a new traffic pool, and then once I optimize the creative for that traffic pool then I test removing the frequency cap all together. This will result in getting 35 times the amount of traffic and sometimes it may or may not convert Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 99 better. That’s why it’s key that you find out what the “ultimate” frequency cap for the campaign is, so you can maximize the amount of traffic you get and minimize your cost per lead. When placing a buy with an ad network, tell the sales rep that you would like to test any channels or sites on the ad network where your competition is already running. If your competition is running on those placements that’s because the traffic is converting for them, no need to reinvent the wheel simply piggy back on what has already been proven and test there first! This is the low hanging fruit. After you find a traffic pool that converts, negotiate a quarterly IO instead of the standard monthly IO. This will not only save you time or the headaches of trying to get a hold of your sales rep at the end of the month (when everyone else is trying to get a hold of them too) it can also lock you in to a lower rate and you can grab as much of that inventory before they sell it to other advertisers. The sales reps love this because doing this they are selling most of their inventory months in advance and it saves them time and the hassle of having to renew the IO every month. Note: Even though you are signing a quarterly IO make sure you still get a 24 hour out clause so you can cancel at anytime if the traffic stops converting for you. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 100 How to negotiate your media buys and get the “real” rate: First of all tell the sales rep that you are an “advertising agency” these two words will save you 15% right off the top. (These 2 words just saved you thousands of dollars). Next make sure you tell them you are a direct response advertiser and are looking to do a “test”. One thing you have to understand is there are 2 rates in this game. One rate is for brand advertisers that normally don’t count sales so the publisher knows he can gouge them. The other rate is for direct response advertisers and since publishers know you are going to be counting conversions they are forced to sell this inventory at what it’s really worth where the direct response advertisers buying the traffic ca n still make a profit. Next to get an even lower rate ask them what their lowest bidder is paying for remnant traffic. (They may not tell you this) but it sets them up to give you a lower rate. You may not get high volume at this rate but that’s ok because in the beginning you just need to know if you can get the traffic to convert and see what the eCPM (earnings per thousand) is from the traffic source so you know what’s the most you can pay for that traffic and still be profitable. One thing I learned buying media is the power of scalability. The name of this game is to test small, split test and optimize your creative and sales process to get your conversion rates as high as possible and once your offer is ready the amount of traffic you can get by scaling up your media buys is unbelievable. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 101 I never expected to run billions of impressions thru my servers or to be able to get millions of visitors to my websites. It all happened because I found a simple system that works and simply replicated over and over with more and more traffic sources. You have not reached the end of the report. You’ve reached the end of you reading the report. This report is not something you read and put away. The Traffic Tactics Report is to be read and re-read. If you load a song on your I-pod that you like, you want to hear it again. If you hear it 3 times you can sing along, if you hear it 10 times you can sing it on your own. It’s the same with this report. If you want to be a master then you must test the “Golden Nuggets” in this report on your online business and keep coming back to this report until you’ve mastered all the tactics. This report is not to be read, this report is meant to be studied for you to implement the “Golden Nuggets” into your business. This report is meant to be talked about and given to every member of your team. This is a report to be put into your life. There are too many valuable secrets to read it once and put away and just say “that was a good read.” If you have not mastered every tactic in this report, go back and study each one. Make a game plan for each one, and start with implementing your first one. The beauty is that once you master all the tactics you can use them over and over again for the rest of your life for any business you start or are involved with. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 102 I was just at an online conference, and they asked the audience for everybody that is doing a new split test every single day to raise their hands. (Only about 5 hands went up out of hundreds of people in the room) Then they asked for anyone that is doing over one million dollars per month online to raise their hands. It’s no surprise that it was the same hands going up. So there you go, you just learned a “proven” strategy for making over a million dollars per month online. And now you have a list of what works so you don’t waste any time. What you have read has not come cheap to us. Carlos and I have paid the price of success to get here. I would have killed for someone to take us under their wing and give us this information before making all the mistakes we had to make in order to know what worked or what didn’t. The road to success is definitely paved in failure. In fact the definition of an expert is someone who has already made all the possible mistakes you can make in a given field. I feel that what we are handing over to you is not just some words in black and white. It also includes the nights we asked ourselves how will we pay the mortgage, how will we pay the employees, will we have enough money this month for bills and groceries? So remember that this was given to you from the heart. Appreciate and respect the knowledge that has cost us years and many sacrifices to acquire. Treat this like the bible for traffic and use it to make your business grow. As we give to you I ask for you to give back not to us but to the people in need. My lifetime goal has been to enrich the minds of children. And to pay forward what was given to me. As a child I had people in my life that Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 103 helped me and it was because of them that I made it through. They were there when I needed them the most. I like to think of them as angels. One was there when I had no winter socks and clothes. For those of you who live in Chicago or anywhere with below zero temperatures, you can just imagine how it must have felt walking to school without a jacket and socks. Another one was by my side when I needed help healing a burn wound; it was my teacher placing Aloe Vera on my hand. You cannot believe how much I needed that; my hand was pulsing from the pain of the burn. I can even recall as far back to when I was in kindergarten. Our school gave me and my sister winter coats for that year. Every time someone helped me out I made a promise to make sure I helped those in need and do the same and give the same that was given to me. I have always been the type to donate to charity. I always donated the dollar or more at Walgreen’s when asked. I always sent in a donation when I received charity request in the mail. I always made it a point to have a gift for those who I knew had nothing coming to them. So with your help and the help of others, I have been able to begin to give back more than my usual. It brings tears to my eyes to think that an inner city girl like me kept her word and is giving back. I’m proud to say that this is only the beginning of what I will be doing for others in the future. Every time I give back it reminds me that I can be helping someone like myself someone who is so grateful to get just a small item. Someone who will also make the same promise I made years ago and someone who will give back when they get the chance. So I want this to be viral. I give they give we all give. It makes me ecstatic to say that with our charity webinars we helped save 3 children’s lives from congenital heart disease. We fed 70 families for Thanksgiving. Plus we were able to put a smile on many children’s faces this Christmas. Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 104 I don’t know if you ever heard my story of how Carlos and I had our last $5,000 and we took our chance and spent it on our very first seminar. This was our last $5,000 meaning we would have to get a 9 – 5 because we had to eat and pay the mortgage. Those 3 days at the seminar was a turning point in our lives. We were 21 years old and as we sat there I could not believe my ears people going up on stage and telling us step by step how they had achieved success. I was flabbergasted! How could people be so blind to not see that this was an opportunity to learn from other success and failures? The last day of the event I recall we were in a hurry because our plane was leaving before the event ended. And as we left they asked people to come up to the microphone and ask a question. As Carlos and I walked out to catch our flight I went up to the mic and said if no one uses what they just taught us on stage you must be crazy! After that our life was never the same. We had just tapped into a way of getting knowledge quicker and easier from all the hard work and mistakes of others. It was brilliant… After that we attended 2 to 3 seminars a quarter for the next 2 years. It was non-stop. Never again will you have the obstacle of getting TRAFFIC for any business you begin. I hope you enjoyed this report. Please share your comments, concerns and questions on our blog at: http://traffictacticsblog.com Warm Regards, Carlos and Lupe Garcia TrafficTactics.com Watch the Exclusive Training Videos on the 7 Steps to Getting Mass Traffic for FREE: www.traffictactics.com TRAFFICTACTICS.COM: Media Buying Secrets Revealed 105