Helpful Questions and Tips about Niche Marketing by yankirby


									Helpful Questions and Tips about Niche Marketing

My clients and students are surprised and delighted to learn that a refined niche
marketing strategy not only draws in significantly more business but also provides richer
opportunities for self expression. To assist you discern your own market niche, try using
"where" and "who" questions like the following:

"Where" Questions

Where do you constantly come across kindred spirits?
Where are you most credible?
Where is there the greatest need coupled with the greatest appreciation for your work?
Where do the people who need your work quite often have breakdowns that would cause
them to hire you?

"Who" Questions

Who is naturally drawn to you and to your work?
To whom are the things that seem obvious to you a revelation?
Who is traveling a path that you have successfully walked yourself?
Whose language do you speak?
Whose concerns can you reliably anticipate and address?
Whom is it easy for you to serve?

Being aware and working from your strengths are essential parts of developing your
niche marketing strategy.

There are probably several ways by which your strengths can add value in the
marketplace. As a result, creating a niche is a process of discovering several possibilities
and gradually refining them.

You might consider creating a market niche as similar to planting a garden. You start by
planting tons of seeds rather close together. As these germinate, you keep the strongest
sprouts and remove the others. As your garden grows, you'll proceed to thin and prune
until just the strongest and healthiest plants remain. As you go along, you give away or
compost the seedlings and trimmings; nothing is lost.

As you refine your niche marketing strategy, you'll grow in integrity and confidence. As
time passes, you'll know with certainty which clients are right for you, and you'll bring in
more of them.

Are you Scared of Using Niche Marketing Because it may Turn Away Business?

As you refine your market niche, you might experience some anxiety that focusing on
your niche will deprive you of needed business. What do you do if somebody outside of
your niche wants to hire you?
Speak to them. Observe how effectively you fit. There's nothing about a focused niche
that says you cannot work with a variety of clients. The purpose of a niche isn't to confine
you, but to create the healthiest ecosystem for your business. Focusing your market niche
is like focusing a great searchlight which can be seen for miles around. Your searchlight
may attract people from beyond your niche exactly because you have defined that niche.

While you constantly have the choice of working with anybody who's attracted by your
focused niche, do avoid trying to be all things to all people. Not just are you most likely
to fail at this, but you run a heightened risk of being seen as inauthentic and insincere.
The cost of not applying a niche marketing strategy is not being recognized for the offer
that you are and not having a fulcrum from which to leverage that offer for increased
effectiveness, service, and prosperity. The longer you persist in marketing to everyone
and anyone who could certainly hire you, the more certain it is that you will burn out,
leaving yourself and your clients or customers dissatisfied. In order to make a compelling
declaration of what you are up to, you need to be willing to say "no" to those clients,
projects, and possibilities that are not well within the scope of your passion and your

It's important to look to the market to determine what your prospective customers and
clients want. But look with a keen eye for how the needs and desires of the market match
up your strengths, talents, and passions. Say "no" to the opportunities that are a poor
match, to ensure that your vision and resources can be focused on the projects and
relationships which are most likely to succeed.

If you’re interested in building lasting, automated income streams online, Niche Profit
Classroom is just the right thing for you.

If you want to know more about Niche Profit Classroom 3.0, go here: Niche Profit
Classroom 3.0

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