Mobile Imaging 2.0 Presentation - Mobile Imaging 2.0

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Mobile Imaging 2.0 Presentation - Mobile Imaging 2.0 Powered By Docstoc
					    Mobile Imaging 2.0

Tony Henning – Senior Analyst, Mobile Imaging
             The 6Sight Report
           thenning@6sight.com
                            Camera Sales: 2004 – 2013
                                Analog                     Including OTUC
                                DSC                        Camera-Phones
                    2,500       Cameras in Phones          Including Gray Market



                    2,000
Millions of units




                    1,500



                    1,000



                     500



                       0
                       2004   2005   2006   2007   2008   2009   2010   2011   2012   2013
Still Room for Growth
Camera-phone advantages
 vs. standalone cameras:
       2000 – 2009

 Ubiquity

  -It’s the camera you always have with you
 Connectivity

  -Always connected:
     •to family, friends, colleagues
     •to the internet
     •to the world
Initial Inhibitors to Mainstream
               Usage
        Image quality = Unsatisfactory
        Hardware design / ergonomics = Awkward
        Software design / interface = Impenetrable
        Transfer options = Too few, too complicated
        Interoperability = Virtually none
        Data plans = Expensive, complex
        Networks = Too slow, spotty coverage
        Mobile imaging ecosystem = Nonexistent –
         immature
Resolution Trends: 2005 –
          2013
Resolution Trends: 2009 –
 VGA/CIF  2013
           1.3 MP   2.0 MP   3.0 MP   5.0 MP   8.0 MP     12.0 MP




 2009       2010         2011         2012         2013
Resolution: U.S. Handsets
               5.0+ MP
                           No
                  7%
                         Camera
                          18%
     3.0 MP
      15%


                                  VGA
                                  13%




      2.0 MP
       29%               1.3 MP
                          18%
Resolution: U.S. vs Global
   VGA/CIF   1.3 MP   2.0 MP   3.0 MP   5.0+ MP
MMS Growth: U.S. & Global
Camera-Phone Trends 2010
        Steadily increasing resolution

     -    VGA > 1.3MP > 2MP > 3MP > 5MP > 8MP > 12MP > 20MP >> ??
        Improving sensors

     -    Size (1.75 µm > 1.4 µm > 1.1 µm > 0.9 µm), sensitivity (FSI > BSI > Quantum
          Film)
        Auto-focus

     -    Table stakes for premium phones, becoming mainstream (even the iPhone);
          new technologies beginning to appear
        Improving video capabilities

     -    Capture & playback — VGA @ 30 fps > 720p > 1080p (2011~2012)
        DSC features

     -    anti-shake, face detection & recognition, blink detection, red-eye removal,
          smile shutter, panorama stitching, scene modes, sophisticated
          metering/focusing schemes, mechanical shutters, Xenon flash
Camera-Phone Trends 2010
        Impressive displays

     -    Larger, tighter, deeper palettes, AMOLED/TV technology, accelerometers,
          multi-touch interfaces (pico projectors already on the market)
        Geo-tagging

     -    GPS increasingly common (in 21% of all handsets in 2009)
        Multiple connectivity options

     -    Bluetooth, Wi-Fi, USB, removable media (70%), automatic network uploads
        Optical zoom

     -    Likely to remain rare for a while longer
•   iPhone Sales by Quarter
    Q3’07   270,000     (original iPhone released)
    Q4’07   1,119,000
    Q1’08   2,315,000
    Q2’08   1,703,000
    Q3’08     717,000
    Q4’08   6,892,000   (iPhone 3G released)
    Q1’09   4,363,000
    Q2’09   3,793,000
    Q3’09   5,200,000
    Q4’09   7,400,000   (iPhone 3GS released)
    Q1’10   8,750,000
•   Total 42,522,000
       150,000 + iPhone apps
       More than 10 million per day
       4 Billion + downloaded so far
    ‣       7 Billion apps in 2009
    ‣       50 Billion a year by 2012
        -      all app stores (38 & counting)
               - GetJar
       $4.1 Billion business in 2009
    ‣       $17.5 Billion in 2012
        -      all app stores - GetJar
Camera-phone advantages
 vs. standalone cameras:
         2010 – ??
       Smart phones vs. dumb cameras


    -    Simplified, touch-based, purpose-driven/contextual interfaces


    -    Real operating systems


    -    Open vs. closed


    -    App stores


    -    Malleable, extendable, customizable


    -    Generate revenue, trigger actions


    -    Accessorize, personalize to suit your own needs
    What do you think?
•   Tony Henning – Senior Analyst, Mobile
    Imaging
•   thenning@6sight.com
•   6Sight Report – www.6sightreport.com
•   6Sight Future of Imaging Conference –
    www.6sight.com

				
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