Understanding the 2012 Olympic Opportunities for Coventry and Warwickshire

Understanding the 2012 Opportunities for Coventry & Warwickshire June 2006 Aims • Provide an overview of London 2012 Games including size, scale and delivery mechanisms • Identify the national 2012 cultural opportunities • Outline the 2012 opportunities for Coventry & Warwickshire • Generate debate and strategic thinking around 2012 cultural opportunities Remember the Dates London 2012: Olympic Games: 27 July – 12 August Paralympic Games: 29 August – 9 September (2,222 days to go!) The London 2012 Olympic & Paralympic Games: greatest sporting spectacular on earth • 26 Olympic sports • 19-20 Paralympic sports • Total of 26 venues – Villa Park nearest to C&W • 17,000 athletes • 6,000 coaches/officials & 2,000 judges/referees • 5,000 Olympic Family (IFs, NOCs, IOCs) • 20,000 media • 7,000 official sponsor representatives • 203 National Olympic Committees (NOC’s) • 161 Paralympic Committees (NPC’s) LOCOG’s 2012 Vision Overall Objective Strategic Objectives 1. To stage an inspirational Olympic Games and Paralympic Games for the athletes, the Olympic Family and the viewing public To host an inspirational, safe and inclusive Olympic and Paralympic Games and leave a sustainable legacy for London and the UK 2. To deliver the Olympic Park and all venues on time, within agreed budget and to specification, minimising the call on public funds and providing for a sustainable legacy 3. To maximise the economic, social, health and environmental benefits of the Games for the UK, particularly through regeneration and sustainable development in East London 4. To achieve a sustained improvement in UK sport before, during and after the Games, in both elite performance – particularly in Olympic and Paralympic sports – and grassroots participation. Structures to deliver London 2012 IOC BOA GLA LOCOG LOCOG Olympic Board Olympic Delivery Authority Infrastructure Co-ordination Transport GOVT Who Does What? Olympic Delivery Authority (ODA) • All Olympic Park infrastructure and site preparation London Organising Committee for the Olympic Games (LOCOG) • Delivery of permanent competition venues • The building of the Olympic Village and the International Broadcast Centre and Main Press Centre • The building of relocatable arenas • Olympic transport projects • Permanent works to existing sports venues • • • • • • • • • • • Organising & Staging the Games Complex Operational Program Sponsorship Marketing Security Venues overlay Medical services Opening/closing ceremonies Venue technology Accommodation Ticket sales • Olympic Park venue legacy conversion The Challenge - Olympic Park - 2006 The Target - Olympic Park 2012 Playing by the Rules • Olympic bill • Branding minefield • IOC regulations - Beijing 2008 • Adhering to channels of communication • Being aware of the National Structure – NRG • LOCOG, Tourism Charter / Visit Britain guidance • WM Regional plans, C&W strategies and Forums • Are we going to play by the rules? LOCOG Key Milestones • 2006: LOCOG Marketing Plan • 2007: Venue overlay specifications • 2008: Preparation Camp Training Guide • • • • • • • 2008: Beijing closing ceremony hand over to London 2009/2012: Games services procurement 2010: Volunteer programme launch 2011: Public ticket sales 2010-2012: Test Events 27 July 2012: Olympic Games Opening Ceremony 29 August 2012: Paralympic Games Opening Ceremony Key Themes for National 2012 Opportunities Primary: • Elite Sport - Pre-games training camps • Sports Development / physical activity • Business & Procurement • Tourism • Culture Secondary: • Environment • Regeneration • Social Inclusion • Diversity / Citizenship • Health • Education & Schools / HE / FE • Employment & Skills • Volunteering • Biggest ever step change in, & opportunities across sport and all sectors in UK - Funding (central & local govt; private sector) - Political will (central & local) - Profile; taking centre stage at every level (easier to “sell” your case) National 2012 Culture Opportunities • 4 year Cultural Olympiad 2008• • • • • • • • • 2012 Cultural Olympic Friendship opportunities - Scholarships 2012 Festival of World Youth Culture International Shakespeare Festival Olympic Proms Five Rings Exhibition Five day Olympic Carnival An Athlete Ambassador Programme Host pre-games training camps for NOC/NPC Bid to host major events - UK School Games • A Young Ambassadors’ • • Programme Develop a range of educational materials based upon Olympic Values Showcase sub region through the C&W leg of the 2012 Torch Relay – Town Centre events Opportunity to be involved in the Games opening and closing ceremonies – ICG experience 2012 is also the Queen’s Diamond Jubilee • • Coventry & Warwickshire - 2012 Overview • Steering Group • Management Group • 4 Sub Groups – PGTC, sport, business, tourism/culture • Represented at WM 2012 Leadership & Partnership Groups • Nations and Regions Group representation • Direct links to LOCOG The Sub Regional Structure Coventry & Warwickshire 2012 Opportunities Organisational Structure Steering Group Management Group Tom Clift 2012 Opportunities Co-ordinator Pre Games Training Camps & Events Sub Group Sports Development Sub Group Business Sub Group Tourism & Culture Sub Group The Opportunities For C&W Holding & Training Camps Tourism & Culture • • • • • • • Assess the viability of holding and training camp opportunities. Continue investigations and propose which countries, which sports and at which venues these opportunities could be accommodated. Identify local elite athletes across all sports and propose how the sub-region can best support their development. Gain agreements from facility providers and all partners. Invite international teams to the sub-region for competitions and visits Develop a sub-regional events strategy Attract future events to the sub-region British Transplant Games 2009 • • • • • • • • Increase visitor numbers to the subregion. Develop new tourism packages for the sub-region. Raise awareness of 2012 opportunities – host 2012 seminar. Attract Olympic and Paralympic related conferences and events to the subregion. Play an integral part in the 4 year Cultural Olympiad. Maximise opportunities from the 2012 Torch Relay. Develop sub-regional culture through establishing new working partnerships. Develop a sub-regional cultural events package. The Opportunities For C&W Sport Business • • • • • • Establish and achieve a facilities legacy leading up to 2012. Increase number of people participating in sport and physical activity. Use 2012 as a catalyst to develop talent ID and performance pathways. Raise awareness of 2012 opportunities across sector Establish a volunteer legacy for the sub-region Support local sports clubs • • • • Develop an awareness campaign of 2012 business opportunities for local organisations. Host business opportunities seminar. Identify companies across sub-region who want to maximise 2012 opportunities. Develop local skills and training programme for sub-regional companies. Our Selling Points • Shakespeare’s Stratford – Links with East London Stratford • Warwick Castle, Kenilworth Castle, Coventry Cathedral – recognised • • • • • • global centre for peace and reconciliation Rugby School – birthplace of rugby union Sub-regional sports facilities e.g Ricoh Arena, Stoneleigh Park, both Universities, Draycote Water, Warwickshire College 20 major theatres including the RSC, Belgrade Theatre and Warwick Arts Centre, the largest arts venue outside London 30 major golf courses headlined by the world famous Belfry and Forest of Arden Coventry Transport Museum – home the largest collection of British vehicle in the world & Motor Heritage Museum International links through Twin Cities and Ambassadors programme – need to explore further Leading brands established Shakespeare, Stoneleigh Park, Jaguar, University of Warwick, Lady Godiva. • The Sub Regional USP’s • 1 Hour from London • Heart of the motorway network - M1, M6, M40, M42, M69 all • • • • • within 15 miles Two direct train lines into Central London Support from two expanding airports Existing World Class Tourism facilities Quality sports facilities – Ricoh Arena, University of Warwick, Draycote Water, Stoneleigh Park, Rugby School etc Innovative business community • Coventry and Warwickshire is ideally placed to offer an alternative for visiting teams and spectators outside of London Olympic Host City Success & Failure Success Stories Barcelona 1992, (Sydney 2000) Horror Stories (Atlanta 1996), Athens 2004 • Kick started the urban transformation of an area of the city • Huge construction delays • Massive increase in cost original estimate $4b, actual $14b • Generated an estimated £17b (2.9% of GDP) to Spanish economy between 1986 and 1992 • Minimal legacy planning for facilities – venues now empty and decaying • Moved City from the most popular tourist destination in Europe pre-games to 3rd most popular in 1999 16th • Lead city in the short break market Understanding Our Legacy - What Legacy Is • Ensuring that as many sustainable benefits as possible are generated by the event for the host city, region and country • Delivering these benefits well before, during and long after the event for all stakeholders and communities • Having a vision and a plan to take advantage of every possible opportunity • Investment rather than expenditure Understanding Our Legacy - What Legacy Is Not • Referring just to the “after use” or exit strategies for key facilities • Building permanent venues and then trying to find a use for them after the event • Listing a wide range of infrastructure projects that are unlikely to be sustainable in the long-term 2012 - A Once in a Lifetime Opportunity • Biggest opportunity to position culture at the heart of the local community, if we don’t we will have wasted the biggest opportunity given • Draw a line under rivalry, must come together to fully embrace this opportunity • Culture is a framework for living, and has the ability to enhance and enrich lives • If we don’t stretch ourselves for 2012, when are we going to stretch? Summary • Olympic and Paralympic games are much more than just 4 weeks of sporting competition. • The Olympic agenda is massive and has the ability to engage and inspire all areas of society. • Important to see the bigger picture when planning for 2012, also important to plan for what happens after 2012 – Legacy • Need to be realistic in what we can offer and we can achieve, outcome focused. • Key to success is partnership working, understanding different agenda’s and agreeing a way forward to maximise 2012 opportunities to improve the quality of life for local people.