Maximising opportunities from the London 2012 Olympic East End

Maximising opportunities from the London 2012 Olympic and Paralympic Games and how these can be embedded within LAAs Councillor Stephen Castle Chair Nations & Regions East Olympic Board Government London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) The East of England will rise to the challenge of the Olympic Games and Paralympic Games by creating a sustainable legacy that extends far beyond the sporting landscape and includes: • • • • • • economic development and regeneration; employment; skills; tourism; and culture & sport. and health Nations and Regions Group (NRG) Chair: Charles Allen East of England Representative: Cllr Stephen Castle NRG Secretariat (LOCOG & Government) Nations and Regions Coordinators Group (Katie Huane) The Regional Structure Nations and Regions East Strategic Board Chairman: Cllr Stephen Castle East of England Development Agency (EEDA) Sport England East East of England Tourism East of England Regional Assembly Government Office East Living East East of England Skills and Competitiveness Partnership (EESCP) 6 x County Area representatives Health Representatives County Working Groups County Working Groups Nations and Regions East Executive Chair: Katie Huane Regional Project Manager East of England Development Agency (EEDA) Sport England East East of England Tourism East of England Regional Assembly Government Office East Living East East of England Skills and Competitiveness Partnership (EESCP) 6 x County Area representatives Health Representatives Tourism Business Sport Culture Skills & Education Transport & Infrastructure Volunteering Communication The aspiration To connect place shaping and distinctiveness of place with 2012 2012 and the Cultural Olympiad provides us with a once in a lifetime opportunity, an opportunity to address local priorities, energise communities and change people’s lives Three practical examples of how 2012 can be used as a catalyst: • A cross cutting approach • A local ‘priority theme’ • A 2012 project portfolio NI 198 Children travelling to school, mode of transport used A cross cutting approach NI 9 10, 11, 110 & Example of local KPI - Use of libraries NI 79 & 80 - Achievement of level 2 and 3 qualification by the age of 19 Local Indicator Skills - Visits to museums & galleries Transport Culture - Engagement in the arts - Participation in positive activities - Visits to heritage sites - No of people involved In PVP Example of local KPI - No of people visiting (overseas and domestic) - Total spend per head Tourism NI 8, 57 & 110 2012 Sport - Adult participation in sport - Youth participation in sport - Participation in positive activities NI 119 & 137 Health - Self reported measure of peoples overall health & wellbeing - Healthy life expectancy at 65 Business Volunteers NI 6 Number of people participating in regular volunteering Example of local KPI - Number of companies signed into Well at Work projects - Training for/take up of procurement opportunities A local “priority theme” The theme: 2012 Olympic and Paralympic Games The measure: Increasing participation in Culture and Sport at the local level. Could be defined by regular participation in sport (adults and young people) and participation in specific arts, heritage and cultural activities and events that form part of the Cultural Olympiad. Local level could be districts or specific Super Output Areas. The target: to be negotiated with GO The data source: Participation in arts, museums, heritage sites and libraries can be measured at local level with an agreed methodology, sport measured by Active People (3 year rolling survey) Using 2012 projects to deliver against a variety of local priorities • Overall general satisfaction with the area • Participation in regular volunteering • Reducing obesity among children and adults • Enjoy and achieve (educational achievement) • Positive activities for young people • Green travel Some questions….. • What are your local area priorities? • How will your area deliver against these? • What role could 2012 play and what appetite is there to utilise 2012 as a ‘local place shaping’ tool? • What added value does 2012 bring to members, officers, partner organisations, citizens, media etc? • How will you drive this forward and who needs to be involved? The Challenge • Articulating the role 2012 can play in developing a lasting community benefit and demonstrating how 2012 can deliver against local priorities • Tight timescales • Branding • Robust measurement – need to find local solutions • Overcoming scepticism about 2012 • Negotiations internally across departments and 2 tier structures The Opportunity • To build a legacy while continuing to address local priorities – by aligning strategy • To exploit a once in a lifetime opportunity to revitalise common purpose in existing partnerships, and to build new ones • To take advantage of new resources – the Coordinators’ Network, the Creative Programmer • To do something different - within communities and across boundaries Next Steps • Consultation with local areas • Utilise the coordinators network and the Creative Programmer • Further discussion between Local Government Improving Performance Network and Nations & Regions East • Develop local thinking on the place of 2012 based on local need • Your views and opinions?