Pay Per Click (PPC) is a network of large companies the most commonly used form of advertising. This method is expensive, but the effect is also very good. This form of advertising is such a charge: from click on the number of x per click prices. The more well-known search engines, starting from the higher, up to tens or even hundreds of thousands. The paid-click site very much, there are major portals, search engines, and other large Web site page views.
November 27, 2007 To Whom It May Concern MicroAd, Inc. 16-28 Nanpeidai-cho, Shibuya-ku, Tokyo Kentaro Watanabe, Representative Director MicroAd Launches Pay-Per-Click Behavioral Targeting Advertisements MicroAd, Inc. (Shibuya-ku, Tokyo; Kentaro Watanabe, Representative Director), a consolidated subsidiary of CyberAgent, Inc. (Shibuya-ku, Tokyo; Susumu Fujita, President and CEO; TSE Mothers Code No. 4751), has started offering the “MicroAd Behavioral Targeting” pay-per-click service. Behavioral targeting advertising is a method that analogizes individual’s interests and behavioral characteristics based on their web-browsing history, delivering an advertisement tailored to those interests and characteristics. Behavioral targeting is an ad delivery methodology that is currently receiving significant attention in the Internet advertising industry. While pay-per-impression is still the main product in the market today, pay-per-click has distinguished itself as a product offering greater efficiencies and advertising effectiveness. The MicroAd Behavioral Targeting maps user tendencies based on browsing history, search terms, clicked advertisements, etc., delivering advertisements tailored to the user, offering a new advertising solution to clients that leads to increased CTR (click-through rate) and other advertising effectiveness. At the same time, MicroAd Behavioral Targeting delivers highly effective ads to blogs and other media in the MicroAd Network, contributing to overall greater value and profitability for the entire advertising chain. The company is aiming at attracting about 100 companies to adopt MicroAd Behavioral Targeting in the next six months, spanning 10 industry segments, including real estate, securities, and beauty product products. ■About MicroAd MicroAd has created the largest ad delivery network in Japan. The company offers context/ contextually based advertisements, behaviorally targeted advertisements, retargeted advertisements, geographically targeted advertisements, and other ad delivery services through a network of blog and other websites. The MicroAd Network has reached 12.34 million monthly unique users. Related URLs MicroAd http://www.microad.jp/ Company Overview Company Name MicroAd, Inc. http://www.microad.co.jp/ Address Glass City Shibuya 9F, 16-28 Nanpeidai-cho, Shibuya-ku, Tokyo Established July 2, 2007 Capital Stock ¥50 million Representative Kentaro Watanabe, Representative Director Business Lines “MicroAd” advertisement delivery service “meromero park” community website service
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