MicroAd Launches Pay-Per-Click Behavioral Targeting Advertisements by jlhd32


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									                                                                                          November 27, 2007

To Whom It May Concern

                                                                                                MicroAd, Inc.

                                                              16-28 Nanpeidai-cho, Shibuya-ku, Tokyo

                                                            Kentaro Watanabe, Representative Director

      MicroAd Launches Pay-Per-Click Behavioral Targeting Advertisements

MicroAd, Inc. (Shibuya-ku, Tokyo; Kentaro Watanabe, Representative Director), a consolidated

subsidiary of CyberAgent, Inc. (Shibuya-ku, Tokyo; Susumu Fujita, President and CEO; TSE
Mothers Code No. 4751), has started offering the “MicroAd Behavioral Targeting” pay-per-click service.

Behavioral targeting advertising is a method that analogizes individual’s interests and behavioral

characteristics based on their web-browsing history, delivering an advertisement tailored to those interests

and characteristics. Behavioral targeting is an ad delivery methodology that is currently receiving significant

attention in the Internet advertising industry. While pay-per-impression is still the main product in the market

today, pay-per-click has distinguished itself as a product offering greater efficiencies and advertising


The MicroAd Behavioral Targeting maps user tendencies based on browsing history, search terms, clicked

advertisements, etc., delivering advertisements tailored to the user, offering a new advertising solution to

clients that leads to increased CTR (click-through rate) and other advertising effectiveness.

At the same time, MicroAd Behavioral Targeting delivers highly effective ads to blogs and other media in

the MicroAd Network, contributing to overall greater value and profitability for the entire advertising chain.

The company is aiming at attracting about 100 companies to adopt MicroAd Behavioral Targeting in the

next six months, spanning 10 industry segments, including real estate, securities, and beauty product


■About MicroAd
MicroAd has created the largest ad delivery network in Japan. The company offers context/ contextually

based advertisements, behaviorally targeted advertisements, retargeted advertisements, geographically

targeted advertisements, and other ad delivery services through a network of blog and other websites. The

MicroAd Network has reached 12.34 million monthly unique users.
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Company Overview

Company Name     MicroAd, Inc.


Address          Glass City Shibuya 9F, 16-28 Nanpeidai-cho, Shibuya-ku, Tokyo

Established      July 2, 2007

Capital Stock    ¥50 million

Representative   Kentaro Watanabe, Representative Director
Business Lines   “MicroAd” advertisement delivery service

                 “meromero park” community website service

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