Perfume Pens

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					                                                      Perfume Pens
The
convenience
of
a
pen.
The
luxury
of
a
perfume.
Imagine
if
these
two
things
could
be
combined
to
create
one
clever,

multipurpose,
luxurious
and
useful
product.
For
our
enterprise
product,
this
is
exactly
what
we
did.
Our
names
are
Siobhan,

Amelia,
Caitlin
and
Harriet;
we
are
from
Southland
Girls’
High
School
and
together
we
form
the
company
Scent.


One
of
our
Perfume
Pens
is
literally
a
pen
with
perfume
inside
that
can
be
sprayed
at
the
consumer’s
wishes.
It
looks
almost

exactly
like
any
regular
pen,
but
the
main
difference
is
that
where
you
would
expect
to
see
a
clicking
device
to
retract
the
nib,

you
see
the
top
of
a
small
spray‐vial
instead.
Press
down
on
this
and
a
mist
of
perfume
is
sprayed
from
the
pen.
Our
idea
of

Perfume
Pens
was
a
very
innovative
though
ambitious
project,
and
many
thought
we
wouldn’t
be
able
to
create
anything
like

our
original
plan.
In
the
end,
however,
we
proved
through
persistence
and
trial
and
error
that
our
product
was
possible
and

received
great
results
from
all
our
hard
work.
Before
we
started
production,
we
conducted
a
survey
to
discover
the
demand.

100%
of
the
40
students
surveyed
said
they
would
certainly
consider
buying
a
pen!
We
all
agreed
we
had
the
perfect
target

market
at
our
school:
teenage
girls!

We
wanted
our
product
to
be
as
convenient
as
possible
and
therefore
chose
a
pen
of
regular
size
and
shape.
We
offered
our

product
in
four
different
metallic
colours
to
suit
everybody’s
taste:
red,
blue,
silver
and
gold.
We
also
offered
many
different

perfumes
in
our
pens,
again
to
cater
for
different
tastes.
Dior;
Calvin
Klein;
Britney
Spears;
Juicy
Couture;
Hilary
Duff;
Mariah

Carey;
Kenzo
and
Elizabeth
Arden
were
amoung
the
many
choices.

We
started
by
selecting
a
pen
that
could
fit
a
1.2ml
sample
vial
of
perfume
inside
its
barrel.
By
taking
out
the
clicking
retractable

device,
the
vials
could
be
slipped
inside
the
barrel
of
the
pen,
leaving
the
top,
spraying
nozzle
exposed.
It
took
us
a
long
time
to

find
the
perfect
pen,
but
eventually,
after
organising
a
meeting
at
school
with
a
local
stationary
supplier,
we
found
the
ideal
fit.

Our
budget
allowed
us
to
purchase
50
pens,
so
we
decided
to
aim
to
make
45,
allowing
for
the
first
couple
of
trials
of
our

product,
broken
pens
and
testers.
We
then
needed
to
source
the
perfume
samples
to
go
inside
the
pens.

We
did
this
in
a
variety

of
ways:
we
met
with
cosmetic
managers
of
department
stores
and
Pharmacies,
who
gifted
us
some
samples;
we
contacted

Elizabeth
Arden
who
were
very
generous
and
also
contacted
the
Head
Office
of
Farmers,
who
were
extremely
bountiful
and

provided
us
with
the
bulk
of
our
perfume.
We
fully
explained
our
product
and
aims
to
each
source.

When
we
had
acquired
all
the
parts
of
our
product
we
set
about
making
them.
It
was
slow
work
at
first
but
as
we
got
better
we

also
got
faster!
Each
pen
needed
to
be
temporarily
dismantled
as
we
removed
the
clicking
device
at
the
top
to
retract
the
nib.

We
then
pushed
one
of
our
perfume
vials
into
the
hollow
created
in
the
barrel
and
secured
it
there,
leaving
the
spraying
device

exposed.
The
ink
was,
of‐course,
left
in
the
pen,
as
one
of
the
best
features
was
that
it
could
be
used
as
any
normal
pen.
Next
we

decorated
the
pen
with
a
printed
clear
label
saying
‘Perfume
Pens’
and
packaged
the
completed
product.
They
were
either

packaged
inside
folded
card
bearing
the
fragrance
information
(many
of
our
perfume
samples
came
inside
this
packaging)
or

inside
a
plastic
covering
with
a
sticker
bearing
fragrance
information.
We
made
sure
to
put
the
pens
with
the
correct
fragrance

packaging!

We
conducted
a
survey
to
decide
on
our
price.
The
majority
of
girls
surveyed
(approximately
72%)
would
pay
$5.00
for
a

Perfume
Pen
and
78%
of
the
minority
that
wouldn’t
pay
$5.00
would
pay
either
$4.00
or
$4.50.
After
we
paid
all
expenses
we

deduced
each
pen
cost
$1.20
to
make,
excluding
our
own
time
and
effort.
Our
survey
showed
people
were
very
willing
to
pay

$5.00
so
we
agreed
on
this
price.
If
all
pens
were
sold
we
would
make
$140.25
profit,
after
taking
off
15%
which
would
go
to
a

charity.
We
were
pleased
with
this
amount!

On
Market
Day,
our
product
was
exceptionally
popular!
We
sold
100%
of
the
45
pens
within
the
first
30
minutes.
Consumers

were
very
happy
as
each
pen
was
individual
(different
colours
and
fragrances),
good
quality,
realistically
priced
and
definitely
the

coolest
item
of
stationary
in
their
pencil
case!



Our
very
original
product
was
the
talking
point
of
our
year
level
for
many
weeks
leading
up
to
and
following
our
successful

Market
Day.
We
would
like
to
thank
Ms
Dodds
(harriet.bell@southlandgirls.school.nz)


         





                      


                      


                      











































































































































                      Nozzle
which
when
pressed
sprays
a
mist
of
perfume


                      


				
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posted:11/19/2010
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