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									 PMA North Central Division Inc.

2008 Annual Meeting
Friday, October 3, 2008 - Saturday, October 4, 2008

      Riverwood Inn and Conference Center

                Otsego, Minnesota

                My friends,

                The economy is down in 2008. Your competitors are
                cutting expenses to the bone. Many won’t survive
                because, in a recession, a business cannot save its way to

                2008 is also a year to survive and thrive. Wise retailers
                are proactively adding new customers, promoting new
                product lines, increasing market share, and becoming
                the market leaders of 2009.

                We are bringing in some of the country’s most
                accomplished photo marketing experts to help
                you increase sales on a shoestring. You have my
                personal guarantee that you will take home practical
                promotional programs and techniques for increasing
                profitability in 2008.

                Feel free to enjoy a relaxing time at the Riverwood Inn
                at a reduced price – play some golf, walk in the woods,
                sit along the Mississippi, photograph the wild deer, and
                partake of good food and fellowship. But plan to go
                home with a plan for increasing sales!!!!

                Gary Grinaker
                Territorial Vice President/President,
                PMA North Central Division
Friday, October 3, 2008
8:30 a.m. Golf Outing Check In
          Riverwood National Golf Course • 10247 95th St. N.E. • Pro Shop Phone: 763-271-5000

9:00 a.m. Golf Tee Times Begin
          The $44.70 registration fee includes greens fee and powered carts. Players of all abilities (or lack thereof) are encouraged to sign up. NOTE:
          Golf dress code in effect.

6:00 p.m. Reception and Dinner
          Take advantage of this excellent networking opportunity while enjoying a relaxing evening of fine food and good company.
          Sponsored by IPI

8:30 p.m. Campfire Wrap-Up
          Share ghost stories about scary customers, haunted equipment, and disappearing suppliers as we gather around the campfire. Hear what
          some of your fellow members are doing in their own stores and labs as they share success stories that have worked for them (and maybe even
          a few mistakes they’ve made along the way).

Saturday, October 4, 2008
8:30 a.m. Registration and Continental Breakfast

9:15 a.m. Welcome
          Gary Grinaker, Territorial Vice President/President, PMA North Central Division

9:30 a.m. - 4:00 p.m.

               Selling More in Less Time ... Despite the Economy
               Speaker: Adrienne Zoble, Adrienne Zoble Associates Inc., Fort Collins, Colo.
               Are you marketing hard or marketing smart? In marketing, it’s not what you spend but how you spend it. Marketing is
               a new ballgame today, and some of the most effective marketing strategies are also the most ignored. We will hear         Gary Grinaker
               some practical, doable, inexpensive marketing ideas from marketing consultant and speaker, Adrienne Zoble. Learn
               which marketing strategies to embrace in today’s economy and which to avoid. Confirm what you’re doing well and how
               you can improve your marketing effectiveness, i.e., sell more in less time. It’s even possible to reduce your marketing
               expenses by 85 percent! This is a two-part session you won’t want to miss!

                         Consulting and speaking to business owners and executives of growing businesses throughout the United
                         States since 1977, Adrienne Zoble has guided companies toward marketing strategies that help them work
                         smart, not hard. Adrienne is the author of the market planning workbook, “The Do-able Marketing Plan,”
                         and the marketing newsletter, “Unconventional Wisdom.” One of the founders of the New Jersey Association
                         of Women Business Owners (NJAWBO), the first New Jersey Women’s Political Action Committee, and The
                         Business Forum, Adrienne is still an avid networker.

               Winning Promotion and Marketing Plans
               Speaker: Chris Lydle, Chris’ Camera Center and Digital Photo, Aiken, S.C.                                                 Adrienne Zoble
               Chris Lydle will share some of the best photo marketing plans from around the globe.

                         Chris Lydle is the world’s expert at hunting down the best ways to market digital cameras and everything that
                         goes with them. His weekly “McCurry Marketing Idea Exchange” has been required reading in the industry
                         for more than five years. He runs the HP Studio Users Group website, and he’s spoken at PMA®, DIMA®, IPI,
                         SEPIA, and Town and Country (now integrated into IPI) events, as well as many PMA Division meetings. All
                         attendees will receive a Lydle photo marketing kit on CD. Lydle is currently president-elect of DIMA and a
                         trustee-at-large of PMA.

                                                                                                                                          Chris Lydle
               Increasing Photo Card and Calendar Sales
               Speaker: Jim Schwarzbach, Proven Pictures, Milwaukee, Wis.
               Photo greeting cards and photo calendars are a high-margin, high-profit category. So what are you doing to supersize your sales? Jim
               Schwarzbach will share proven techniques for marketing, promoting, and selling cards and calendars (as well as other photo products).

                          Jim Schwarzbach is a world-renowned expert at marketing and promoting photo cards and calendars.
                          To broaden his target market at Jim’s Photo Lab, he created the Photo Puppy series of card templates
                          in 2001. Jim started the photo folding card division of Proven Pictures in 2006. He is co-owner of
                , providing labs with calendar templates and actions – including the popular photo jewel
                          case calendars. Jim has been a featured speaker at PMA, DIMA, IPI, and PRO meetings. Jim served on the
                          PMA Minilab Advisory Committee from 2003 to 2005, served on the IPI board of directors from 2003 to 2006,
                          and was president of the PMA South Central Division in 2006.

               Negotiating New Business                                                                                                Jim Schwarzbach
               Speaker: Michael Wodushek, Pakor Inc., Maple Grove, Minn.
               There is a lot of new business to be had if you know where to look. Mike Wodushek is a master businessman,
               experienced in finding new business for new business models. Mike knows how to negotiate deals with new clients and new partners. We will
               look at how new technologies and traditional products can be sold to new customers.

                          Michael Wodushek is a former president of PMA. He is currently the vice president of sales and marketing for
                          Pakor Inc. Pakor has been in the photographic business since 1912.

               Lunch and Annual Business Meeting
               Lunch, coffee break, and ice cream social are included.

               Supplier Information Center
               Meet all the supplier representatives in attendance and hear about each company’s current projects at our tabletop
               trade show.                                                                                                                Michael Wodushek

6:00 p.m. Reception and Dinner
          Discuss the weekend’s activities with your colleagues at the final event of the meeting.
          Sponsored by Pakor Inc.

Meeting Location
Riverwood Inn and Conference Center
10990 95th St. N.E.
Otsego, MN 55362
Tel: 763-441-6833

Attendees will need to make their own hotel reservations. When making hotel reservations, be sure to mention your affiliation with the PMA North Central
Division Inc. to receive our special rate of $99 per night, single or double occupancy. Make your reservation today!

Driving Directions
From I-94 West: Take exit 202 and turn left onto County Road 37. Follow County Road 37 to the stop sign and turn right onto County Road 19. Turn left on 95th
St. N.E. (County Road 39) and Riverwood is immediately on the right.

From I-94 East: Take exit 201 and turn left onto County Road 19. Follow County Road 19 for 3 miles. Turn left onto 95th St. N.E. (County Road 39) and
Riverwood is immediately on your right.

                      Questions? Contact Gary Grinaker at 701-258-9225 or
                            PMA Division Activities at 800-762-9287.
            PMA North Central Division Inc. Board of Directors

Territorial Vice President/President   Directors                                Advisory Board
Gary Grinaker                          Tim White                                Heather Christenson
The Photo Express, Inc.                Image Pros of Wisconsin, Inc.            MackayMitchell Photopak
614 Kirkwood Mall                      347 N. Sawyer St.                        2100 Elm St. S.E.
Bismarck, ND 58504-5704                Oshkosh, WI 54902-4252                   Minneapolis, MN 55414
Tel: 701-258-9225                      Tel: 920-233-8080                        Tel: 612-378-6231
Fax: 701-222-1784                      Fax: 920-233-8540                        Fax: 612-378-6287
Email:        Email:   Email:

Vice President                         Patrick Murray                           Jeff Dunst
Bob Dolajak                            Murray Photo and Video Inc.              Noritsu America Corporation
Bob’s Photo                            10 College Ave., Suite 110               19356 Ellington Trail
1019 E. Interstate Ave.                Appleton, WI 54911-5757                  Farmington, MN 55024
Bismarck, ND 58503                     Tel: 920-733-5912                        Tel: 651-463-7344
Tel: 701-258-4726                      Fax: 920-733-5912                        Email:
Fax: 701-258-0196                      Email:
Email:                                                        Karl Weisenhorn
                                       William Leonard                          Quality Mounting and Laminating
Secretary/Treasurer                    Rainbow Photo                            1733 Bluebird Lane
Ian Simpson                            215 11th Ave. S.W.                       Mound, MN 55364-1113
Pakor Inc.                             Minot, SD 58701                          Tel: 952-472-4272
3115 N. Roemer Road                    Tel: 701-852-4569                        Fax: 952-472-9089
Appleton, WI 54911-8637                Fax: 701-839-3105
Tel: 920-731-5461                      Email:
Fax: 920-731-5713
Email:       Roger Christian
                                       University Camera
                                       4 South Dubuque St.
                                       Iowa City, IA 52240
                                       Tel: 319-337-2189
                                       Fax: 319-337-2180
PMA North Central Division 2008 Annual Meeting Registration Form
Company Name ________________________________________________________________________________________________
Business Address _______________________________________________________________________________________________
City ____________________________________________State __________________ ZIP__________________________________
Tel _____________________________________________________ Fax ________________________________________________
Email _____________________________________________________
Type of Business:                      Retailer              Processor                 Supplier                 Sales Rep                   Other _______________________________
                                                                                                                                                            (please specify)
Registration Fees
Full Registration (includes all PMA North Central Division activities on Friday and Saturday, except golf)
      First individual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $65 (includes $15 North Central Division Dues) . . . . . . . . . . . . . . . . . =   $65

      Additional attendees from same company . . . . . . . . . . . . . . . . . . $30 . . . . . . .X _________(# of people). . . . . . . . . . . . . . . . . = $______________

Golf Outing – Riverwood National Golf Course ($44.70 registration fee includes 18-hole greens fee and powered cart)
                                                   Name                                                                 Handicap or
                                                                                                                       average score


                                                                                               $44.70 . . . . X_________ (# of golfers) . . . . . . . . . . . . . . . . = $______________
Supplier Information Center Reservation Request
    Please reserve a table for my firm’s Tabletop Only display.
Company Name ___________________________________________ Signature _____________________________________________
In order to participate in the Supplier Information Center, you must be registered for the meeting.
                                                                                                                                                                     Total = $ _______________

Make check payable to PMA North Central Division Inc. and send with your registration form to:

      Ian Simpson
      Pakor, Inc. • 3115 N. Roemer Road • Appleton, WI 54911-8637 • Tel: 920-731-5461 • Fax: 920-731-5713 • Email:

Please return before September 19, 2008.

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