How Your Council Can Benefit From the BSA 100th Anniversary National Hall of Leadership January 14, 2009 Welcome! Welcome – thanks for joining the webinar today! Here is an overview of what we will cover: • Why a 100th Anniversary Hall of Leadership? • What is the 100th Anniversary National Hall of Leadership? • How does it work? • A sample nomination • What your council can accomplish through the Hall of Leadership. • Recommended Committee Structure and Nomination Judging Process. • How to publicize the Hall of Leadership program. • Next Steps and answers to your questions. Meet the National Staff Team – Hall of Leadership Mark Wappel Team Leader National Hall of Leadership Project Boy Scouts of America Dave Baldridge Vice President Fleishman-Hillard International Communications Bob Mersereau National Director 100th Anniversary Project Marketing Group Boy Scouts of America Let’s Get Started! Why a 100th Anniversary National Hall of Leadership? Here is something we know….. Why a 100th Anniversary National Hall of Leadership? Before we begin exploring the National Hall of Leadership….if you can….briefly share a Scouting story of a selfless and extraordinary act of service. Why a 100th Anniversary National Hall of Leadership? • Here is something else we know…many inspiring acts of leadership through service are mostly unknown outside a small group of people. • Why is that? • Until now, no outlet for the stories! Why a 100th Anniversary National Hall of Leadership? Did you know.... The BSA 100th Anniversary is an incredible opportunity to demonstrate the value and relevancy of Scouting to the communities you serve. Why a 100th Anniversary National Hall of Leadership? Did you know….anniversary focus group testing revealed… People will enroll their children, serve as volunteers, and financially support Scouting when they clearly see how this program makes life where they live, work, and play better. Why a 100th Anniversary National Hall of Leadership? Stories of leadership, demonstrated in selfless and extraordinary acts of service by Scouts and Scouters, and told by the people in the communities of your council. What a great way to show that Scouting makes a difference! Why a 100th Anniversary National Hall of Leadership? • The National Hall of Leadership will help demonstrate why your council is valuable and critical to the quality and fabric of life in the communities you serve. • And, that’s why this anniversary celebration element is worth doing. • Webinar Poll Why a 100th Anniversary National Hall of Leadership? The National Hall of Leadership is…. an opportunity for anyone to recognize outstanding leadership by a Scout, registered Scout leader, or Scouting volunteer who made a significant difference in the life of another by the extraordinary service they have given and the Scouting virtues they have modeled. How Does it Work? How Does it Work? • Inductions to the National Hall of Leadership are based on stories submitted online to local BSA councils across the U.S. and reviewed first locally and then by a national panel of judges. • Stories must explain how nominees made an extraordinary difference in the lives of others through their leadership. How Does it Work? To be nominated for the National Hall of Leadership: • The nominee must be a living Scout or Scouting volunteer who may/may not be officially registered with the BSA. • They also must have served as an active Scout or Scouting volunteer within Scouting for at least one year. • A nominee may be young or old—there is no age limit for nominees. • Nominations open February 8, 2009 – the 99th Anniversary of Scouting and continue to February 8, 2010. How Does it Work? • Nominations are entered through the Hall of Leadership section of the 100th anniversary web site at www.scouting.org/100years. • Each online nomination is submitted in the form of a story and must be 450 words or less. • Individuals will be able to thank the nominee by sending their nomination story to them in an attractively designed document. This can be done electronically and/or by printing and mailing a paper copy. • The nomination period closes February 8, 2010, which marks the 100th anniversary of the BSA. How Does it Work? • Hall of Leadership Promotion • Review and judging of nominations • A recommended National Hall of Leadership Committee structure and nomination judging process will be reviewed later in this webinar. • Good news. Great value can be obtained without a big commitment of staff and volunteer manpower resources. How Does it Work? • Council judging begins at the close of business February 8, 2010. • Councils can submit up to 12 nominations for national judging. • One nomination from each council will be inducted into the BSA 100th Anniversary National Hall of Leadership. • Final inductees will be announced in May 2010 at the BSA National Annual Meeting in Dallas. • Inductees will represent all nominees demonstrating diversity, breath, and depth of Scouting leadership. A Sample Nomination Candidate (Remember: a nominee may be young or old – there is no age limit for nominees) Sample Nomination Candidate SCOUT LEADER GETS SURPRISE Friday, November 14, 2008 By VICTORIA CUMBOW Times Staff Writer firstname.lastname@example.org … "Words can't explain the impact he's had on my life," said Tory Green, the first Eagle Scout of Boy Scout Troop 400 in Huntsville. … this neighborhood is better because of Mr. Farrar,…“ … and if I were in front of the governor, I'd tell him Alabama is a better place because of Mr. Farrar." … said Farrar is the reason he became an Eagle Scout and the reason he's the person he is today "He was that father figure I didn't have," he said. "Who do you know that comes out every day and does these things with these kids, and for free? "I dream to one day be like Mr. Farrar." Your Stories • The 100th Anniversary National Hall of Leadership program provides motivation - and an outlet - to tell stories of the incredible value and relevancy of Scouting. • We’ve reviewed the brief stories you submitted at the start of our webinar and you’ve provided more great examples. • Here are a few…. What Can Your Council Accomplish Through the Hall of Leadership? What Can Your Council Accomplish Through the Hall of Leadership? • Demonstrate that Scouting is valuable and relevant. • Through the National Hall of Leadership, provide an outlet for recipients of extraordinary examples of leadership by your scouts and scouters to tell their stories. • Develop an online database of compelling stories for use in publications, speeches, and presentations to show how Scouting makes important differences in the quality of life of the cities and towns of your council. • Expand your reach to community leaders by asking prominent individuals to be engaged in Scouting by serving as a local council judge to help select and forward nominations for consideration in national inductions. Recommended Committee Structure, Responsibilities, and Nomination Judging Process Recommended Committee Structure • One member of the council 100th Anniversary Celebration Committee should be asked to lead the National Hall of Leadership program. • That person should invite one or more others to assist. • If available, consider assigning a staff adviser too. Recommended Committee Responsibilities Nine responsibilities for success! 1. Enroll on the National Leadership Team with access to YourSource. 2. Review the Hall of Leadership materials on YourSource. 3. Share program overview with council anniversary committee. 4. Develop marketing plan to secure nominations. 5. Participate in the live (or recorded) Hall of Leadership webinar. Recommended Committee Responsibilities 6. Regular review on nominations database. Rate/judge to create semi-finalist’s for review by council judges in 2010. 7. Assist in recruiting council judges. 8. Aggressive promotion of nominations throughout 2009 and continuing until February 8, 2010. 9. During 2009 and 2010 assist council leadership in selecting and using the most compelling nomination stories in council marketing and fundraising efforts. Recommended Judging Process Two key thoughts…. • Exceptional opportunity to engage prominent individuals not currently involved in Scouting. • Use Hall of Leadership committee members to review nominations throughout 2009. This…. • Creates group of most compelling stories (semi-finalist nominations) for council judges to review. • Provides regular and ongoing nomination review to guide program marketing efforts and identify stories for use by the council. Recommended Judging Process 1. National and local council marketing efforts result in hall of leadership nominations. 2. Council Hall of Leadership Committee members given access to the online nomination database and judging tool. 3. Regular review of nominations by committee members. 4. Council judges recruited in 2009. 5. Local council judging begins after February 8, 2010 and concludes on or before April 1, 2010. Recommended Judging Process A final thought on the recommended judging process: • Depending upon council needs and manpower resources, local adaptations of this process can be developed. (For example: A quarterly review of nominations by the Council Marketing Committee instead of on-going review by the Hall of Leadership team.) • All finalist nominations must, however, be forwarded to the national council through the online judging tool on, or before, April 1, 2010. How Do We Publicize the Hall of Leadership Program? How Do We Publicize the Hall of Leadership Program? We have provided a set of publicity tools that is available on YourSource, including: • An overall promotion program outline • A planning meeting e-mail notice • A planning newsletter • A poster/flyer template • A template news release to use in advance of the nomination • A template Letter to the Editor We will look at each of these tools individually. How Do We Publicize the Hall of Leadership Program? Overall Promotion Program Ideas • Use this roster of ideas and strategies to help organize your Hall of Leadership planning Planning meeting e-mail notice • If not already done, recruit a few individuals to lead the National Hall of Leadership anniversary celebration element. Or, this can be an excellent project for the Council Marketing Committee • Use this e-mail template to invite selected individuals to a NHL planning meeting to review the tool kit of materials … and begin organizing publicity and judging. Planning newsletter • Use this newsletter article to distribute to units, district roundtables, and other communication sources to spread the word within your council How Do We Publicize the Hall of Leadership Program? Poster/Flyer • Add to your local information to customize this Hall of Leadership poster/flyer template for displaying or circulating at Scouting and community locations or meetings News Release • Use this template to create a news release to issue to your local media prior to February 8, 2009 – the start of the nomination period Letter to the Editor • Add your local information and other thoughts to this ―Letter to the Editor‖ template for sharing a letter on the Hall of Leadership with your local paper Publicize – Toolkit Materials and Timeline Date Task Tool Now If not already done, • NHL Planning Meeting recruit a few individuals to e-mail template lead the National Hall of Leadership anniversary celebration element. Or, this can be an excellent project for the Council Marketing Committee! Now – 2/8/09 Advance publicity for NHL • Newsletter template nominations: Use the tool • Advance news release kit of materials to begin template advance publicity! • Letter to the editor template Next Steps Next Steps • Recruit your National Hall of Leadership Team and staff adviser. • Build your plan using the National Hall of Leadership document on YourSource titled: “Recommended Committee Structure, Responsibilities, and Nomination Judging Process” It provides a roadmap for action and success! • Launch your plan! Next Steps • Using the discussion forums available on YourSource, to share your progress, ideas, and/or ask questions of Hall of Leadership teams in other councils. • Questions along the way? Contact us! • Hall of Leadership Team Leader: Mark.Wappel@Scouting.org • National Project Director: Bob.Mersereau@Scouting.org • Fleishman-Hillard V.P.: email@example.com 31 Questions? Comments? Observations? 32 Thanks for Participating!
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