Your Business Name
Grab/Hook – Your first impression is 2 or 3 sentences.
Don’t start with your mission statement! Hook the reader
with what makes your business special. Examples include: Insert Logo Above
• Partnership with Google
• Recently signed first major contract
• Endorsement from industry VIP
Solution to Problem – You must solve a problem in Industry:
a new and unique way. Are you the:
• Fastest? Annual Sales:
• Highest Quality? Request:
Market Potential – This should be YOUR market potential not simply a quote from a research
organization that says your industry will reach $100 Billion on 5 years. How much of the market
can your business realistically capture based on your:
• Geographic Location
• Capacity to Fulfill Sales
• Access to Financing
Business Model – In every other section you want to think outside of the box. You want to
stand out and differentiate yourself, but when it comes to your business model investors and
Financials – How much money are you going to make and how will you manage your cash flow
to ensure that you stay in business?
Management Team – Do you have experience, energy and enthusiasm? Show it here.
Request – Ask the reader to read the rest of your business plan, call you, set up a time to meet,
or maybe even invest in your company.
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