Paid Research Study Austin Texas

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					GREATER AUSTIN
BENCHMARK STUDY
Sponsored by
Austin Bridge Builders Alliance (ABBA)
                                               2




Greater Austin Benchmark Study

Two Parts
1. Phone survey of 1,200 Austin residents

2.   Mailed survey to all Christian churches
     addressed to the Pastor
RESIDENT SURVEY
                                          4



Resident Survey Methodology

 A total of 1,203 adults were
  interviewed by phone during
  February 2010.
 All respondents were residents of the
  Austin, Texas DMA (Designated
  Market Area).
 The sample provides 95%
  confidence that the margin of error
  does not exceed +2.8%.
                                          5



Resident Survey Methodology

 The sample is representative of the
  Austin population in terms of gender,
  age, income, and major ethnic
  groups
 Interviews were conducted in either

  English or Spanish
                                                 6


            Austin Benchmarks
             Affiliation and Practice
  Attend Church of Any Faith
34% Attend weekly or more
23% Attend 1-3 times a month
18% Attend occasionally/
    irregularly
                                 How “churched” is
23% Don‟t attend church at all    Austin?

    Attend Christian Church
38% Attend Protestant church
    at least once a month
15% Attend Catholic church at
    least once a month
                                                7


            Austin Benchmarks
             Affiliation and Practice



     Religious Preference
82% Christian                  How “Christian” is
12% Atheist/Agnostic/No         Austin?
   Preference
 3% Non-Christian religion
                                                                                  8


                Austin Benchmarks
                                      Vitality
        There are many beliefs about life after death. Which of
        the following statements is closest to your own beliefs?
  Go to heaven because you have accepted
          Jesus Christ as your savior                                           37%

                        No one really knows                         19%
Go to heaven because you have lived a good
                   life                                           16%

 Go to heaven because God loves all people                  8%

                        You will just not exist         6%
          Go to heaven because obeyed 10
                  Commandments                          6%

                  Return in another life form          4%

                                                  0%        10%   20%     30%   40%
                                                           9


           Austin Benchmarks
                         Vitality
        Where are residents who don’t
        trust Jesus for their salvation?
•   63% Indicated no belief in Jesus Christ as Savior,
    when asked about life after death
•   This includes:
    ―29% of residents who attend church at least once
      a month but have no belief in Jesus as Savior
    ―34% of residents who are unchurched/attend
      occasionally and have no belief in Jesus as Savior


         Total mission field: 1,099,578 adults
                                                   10


            Austin Benchmarks
                       Vitality
  Local Christian Churches
49% Relevant to my life
24% Not accepting of
    people like me
48% Improving morality
                             What are residents’
48% Presenting truth         perceptions of the
56% Helping the community    church?
    come together
39% Have strong positive
    community influence
                                                                               11


            Austin Benchmarks
                        Vitality
  Local Christian Churches
63% Caring for the hurting
46% Meeting practical needs
    of underprivileged         Is the Church doing
27% Helping immigrants           good works?
44% Providing real solutions   For it is God’s will that you, by doing good,
    to life‟s problems           silence the ignorance of foolish people.
                                 1Peter 2:15
     Austin Benchmarks
                                          12




             Receptivity

How receptive are the unchurched
 to conversations about faith?
 Someone you know wants to talk about
      their personal religious beliefs
 61% Would discuss that freely
 16% Would discuss with some discomfort
 18% Would change the subject
      Austin Benchmarks
                                             13




              Receptivity

How receptive are the unchurched to
invitations to church?
 If a friend who regularly attends a local
         Christian church invited you to
     attend a church service with them,
         would you be willing to do so?
                 12% Definitely
                 26% Probably
                 26% Maybe
                  Austin Benchmarks
                                                               14




                               Receptivity
 Percentage that agree strongly:
                Beliefs
55% Bible is written word of God
72% Jesus is the Son of God
40% Salvation is through grace alone    How close or open are
60% I’ve made a personal
    commitment to Jesus Christ           people’s beliefs to the
50% I’m more spiritual than religious    Truth?
35% Major religions are equally valid
    paths to God
66% Jesus died & came back to life
55% You’re an active follower of
    Jesus in how you currently live
    your life
                                                                                          15




     Serve people in need               40%                 47%                   7% 5%

     After-school activities          31%           39%                13%        16%

              Help schools              43%                 38%               8%    9%

Stimulate economic growth              36%             41%                  10%    11%

    Landscape or beautify             33%            41%                11%        14%

            Clean up trash             37%                43%                8%    12%

 Make neighborhood safer                      56%                     34%          4%4%

    Get to know neighbors               43%                     43%               6% 6%

                               0%   10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

           Very      Somewhat           Not Too     Not at All
                                                                                            16




     Serve people in need             31%                     50%                 10% 7%

     After-school activities         27%                39%            13%         20%

              Help schools             38%                      40%           8%    13%

Stimulate economic growth              36%                    42%             7%    13%

    Landscape or beautify             30%                 42%               12%     15%

            Clean up trash            33%                     46%             7%    14%

 Make neighborhood safer                     50%                      38%           6% 5%

    Get to know neighbors              35%                      47%                8% 8%

                               0%   10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

                 Very     Somewhat            Not Too     Not at All
                                          17




Affinity Groups


 Most of the resident survey
  captures the interests and affinities
  of the residents surveyed
 More than 100 affinity groups plus
  demographic groups can each be
  described in terms of their
  affiliation, practice, and beliefs
Top 10* Mission Fields                         18



(by % Who Have No Belief in Jesus as Savior)
Top 10 Mission Fields                               19



(by Number Who Have No Belief in Jesus as Savior)
                                       20


Examples of Vitality and Receptivity
among Affinity Groups
Types of Workers
                   21
                              22


Types of sports enthusiasts
                     23




Population Density
                                       24




 No Belief in Jesus Christ as Savior
Center City Region         76%
Urban Region               62%
South Austin Region        70%
East Region                54%
                                      25




No Belief in Jesus Christ as Savior
CHURCH SURVEY
                                                      27




Church Survey Methodology

   Conducted February 18 – April 12, 2010
   All Christian churches in the Austin DMA were
    targeted. List of 1,106 Christian churches were
    mailed the survey addressed to the senior
    pastor; they could also complete it online.
   A second reminder mailing was done and
    targeted reminder calls were made by ABBA.
   185 completed interviews provide 95%
    confidence that the sampling error does not
    exceed +6.0%
                       28




Church Establishment
   & Attendance
                                                                     29


                    Year Surveyed Churches Were
                             Established

                                                  Before
                                                  1926,    2001-
                                                   17%     2010,
                                                            26%
                                     1926-
                                     1950,
                                      8%


                                                1951-
                                                1975,        1976-
                                                 21%         2000,
                                                              27%


Q1. In what year was your church established?
                              Denominations of
                                                                                                30




                             Churches Surveyed
                     Baptist                                               34%
          Catholic/Orthodox                              2%
                  Episcopal                              5%
  Fundamental/ Evangelical                               4%
                   Holiness                              2%
                   Lutheran                              5%
                  Methodist                               7%
  Non-/Inter-Denominational                                          23%
                Pentecostal                               9%
               Presbyterian                              5%
                                                    0%         20%         40%   60%   80%   100%


Q2. To what denomination does your church belong?
                                                                                                               31

   Average Worship Attendance of
        Churches Surveyed


                                                        500+,                 1-49,
                                                        19%                   16%

                                             250-                                         50-99,
                                             499,                                          23%
                                             17%
                                                               100-
                                                               249,
                                                               24%


Q3. What is your church’s average worship attendance on a typical weekend (including all ages from babies to
adults but not counting anyone twice)?
                                                                                                                              32


              Age Comparison of Austin Church
              Attendees to the Austin Population
                                                             Age Group
                                                     Mean Percent
                                                      of Surveyed                                                  Austin
         Age Group                                  Church Attendees                                             Population
            Under age 10                                               13%                                          14%
            Ages 10-19                                                 12%                                          13%
            Ages 20-34                                                 20%                                          24%
            Ages 35-54                                                 28%                                          30%
            Ages 55 and over                                           27%                                          19%
Q4. Please provide a general estimate of the percent of your church’s attendees in a typical week who are from
each age group below.
                                                                                                          33




   Style of Worship at Your Church
                                   Liturgical                    10%

                                Traditional                           16%

                                     Blended                                     34%

                          Contemporary                                    21%

                 Very contemporary                                12%
  Multiple styles for different
                                                             5%
            services
                                          Other             4%

                                                     0%             20%          40%   60%   80%   100%


Q8. Which of the following best describes the style of worship at your church?
                                                                                                                  34




   Style of Worship by Church Size

                                   Liturgical                    11%
                                                                9%
                                                                                               Worship
                                Traditional                    8%                              Attendance 250+
                                                                         20%

                                     Blended                                23%                Worship
                                                                                       39%
                                                                                               Attendance 1-249
                          Contemporary                                           30%
                                                                      16%

                 Very contemporary                                  17%
                                                                 10%
  Multiple styles for different                                    12%
            services                                      1%

                                          Other          0%
                                                           6%

                                                     0%             20%           40%        60%   80%     100%


Q8. Which of the following best describes the style of worship at your church?
                                                                                                                        35




       New Commitments to Jesus Christ
                           New commitments to Jesus Christ in past 12 months
                                                                                    Mean number of new commitments to
                                                 0                                  Jesus Christ: 48
                                                5%                                  Median number of new commitments
                       more                                                         to Jesus Christ: 13
                       than
                                                           1-5                                   New Commitments by
                        25                                                                         Average Worship
                       33%                                 24%                                       Attendance*
                                                                                               Attendance   Mean
                                                                                                 1-49           6
                                                            6-10                                 50-99         11
                                      11-25                 17%                                  100-249       26
                                       21%                                                       250-499       29
                                                                                                 500+         169


*Note: Attendance sub-group sample sizes are below 50.
Q6. In the past 12 months, how many people have indicated a new commitment to Jesus Christ as Savior in
the Austin area through your church?
                                                                                                                    36


     New Commitments to Jesus Christ who
      ALSO Became Active in your Church
     New commitments who also became active in your church in past 12 months
                                                                                 Mean number of new commitments
                                             0                                   active in church: 24
                          more                                                   Median number of new commitments
                                            7%
                          than                                                   active in church: 10
                           25
                                                                                            New Commitments also
                          20%                            1-5                                  Active by Average
                                                         30%                                 Worship Attendance*
                                                                                            Attendance    Mean
                  11-25
                                                                                             1-49           3
                   22%
                                                                                             50-99          6
                                        6-10                                                 100-249       15
                                        21%                                                  250-499       20
                                                                                             500+          79


*Note: Attendance sub-group sample sizes are below 50.
Q7. Among these commitments in the past 12 months, how many have ALSO become active in the life of your
church?
                                                                                                                         37


       Percentage of Adults Who Volunteer
                 Varies Widely
                      % of Adults with regular responsibilities at church
100%
                             Austin Christian Churches
  80%
                             U.S. Protestant Churches
  60%

                                                    38%
  40%                                                        32%
                                                                                    27%25%                      27%29%
  20%                        14%
                     8%
    0%
                       0-19%                         20-39%                          40-59%                      60%+
The median known percentage is 40%
The mean known percentage is 45%
 Q11. What percentage of adults who attend your church at least once a month have regular responsibilities at
      your church (e.g., greeter, teacher, child care, etc.)?
                                                                                                                        38


 Percentage of Adults Who Serve in Their
     Church’s Community is Lower
                % of Adults who serve people in your community
100%

 80%                    Austin Christian Churches

 60%                    U.S. Protestant Churches

 40%
                                                   27%24%                          29%30%                   29%
                            24%                                                                                   21%
 20%               16%

   0%
                       0-9%                         10-19%                          20-39%                   40%+
        The median known percentage is 20%
        The mean known percentage is 27%
Q12. What percentage of adults who attend your church at least once a month are involved in ministries or
     projects that serve people in your community not affiliated with your church?
                                                                                                                                39


          How Churches Organize Adults Into
          Small Groups for Connecting People
                Participant's choice                                                                 55%
                                 Age                                                               52%
                               Topic                                                             43%
                             Gender                                                             41%
    Shared ministry or service focus                                                          36%
                          Life Stage                                                         34%
          Shared interest or affinity                                                      29%
                   Geographic area                                                       24%
                      Marital Status                                                     23%
                   Spiritual maturity                                                 13%
                    No small groups                                                 5%
                                                                            0%           20%           40%        60%   80%   100%

Q13. Which of the following describes how your church tries to organize adults into small groups for connecting
people (your church may call the groups ABF, Sunday School, Church School, Bible Studies, etc)?
                                                                                                                                    40

                   Launching New Churches or New
                      Campuses in Next 2 Years
4 in 10 churches surveyed plan to minister in a new location in Austin in the next
2 years through a new church plant or a new campus

             Sponsoring new
                                                                                             32%
              church plant

                 Adding a
              worship service                                           15%
              at new campus


                                 Neither                                                                                    59%


                                                  0%                     20%                     40%                    60%       80%

Q14. Is your church seriously considering launching either of the following in greater Austin area in the next two years?
            Activities Conducted in Last 12 Months                                                                              41



                to Engage People Who Do Not
                       Attend Your Church
  Conducted fun social events                                                                                      77%

Invited community to practical
                                                                                                            56%
       classes or groups
Offered Bible studies designed
                                                                                                      41%
   to include non-attendees
  Provided practical service in
                                                                                                     39%
           community
                     Provided giveaways                                                              37%

      Door-to-door invitations/
                                                                                                 35%
     conversations about Christ
                                                      None                4%

                                                                   0%            20%            40%         60%   80%    100%
  Q15. Which if any of the following activities has your church conducted in the last 12 months to
       engage people who do not attend your church?
                                                                                                                                    42


    Activities in the Last 12 Months to
 Understand and Engage the Community
   Met with pastors or surrounding
                                                                                                                            79%
              churches

Met with leaders of other Christian
                                                                                                                      64%
   ministries in the community

               Met with business leaders                                                                  38%


         Met with government leaders                                                            28%


                                                           None                     11%


                                                                       0%            20%            40%         60%     80%       100%


Q16. Which if any of the following activities have leaders of your church done in the last 12 months to
     understand and engage the community?
                                                                                                                   43


    Types of Paid Advertising Purchased in
              the Last 12 Months
       Printed flyers or cards                                                                      58%
                   Newspaper                                                                  45%
     Website ads or keywords                                                             39%
                   Direct mail                                                    24%
              Local magazine                                               15%
               Christian radio                                       8%
                    Billboards                                     5%
                 Secular radio                                    4%
               Local cable TV                                     3%
                Broadcast TV                                     2%
                         None                                               16%

                                                           0%             20%           40%     60%       80%   100%

Q17. What types of paid advertising has your church purchased in the last 12 months?
           Churches with People Who Have                                                                                      44



       Provided Assistance for Their Community
                in the Last 12 Months
                                                      Food                                                              90%
                                                  Clothes                                                         73%
                                       Transportation                                                       55%
                        Disaster relief/readiness                                                           52%
                                      Job assistance                                             40%
                                                 Tutoring                                        39%
  Partnered with schools to meet needs                                                          38%
                               Housing assistance                                             36%
                             Shelter for homeless                                      27%
                           After school programs                                      26%
  English as a second language classes                                             21%
                           Immigration asisstane                                18%
                                   Legal assistance                             18%
                                 Education or GED                           12%

                                                              0%             20%             40%            60%   80%   100%
Q18. Approximately how many people from your church have participated in providing assistance for your
community in the last 12 months in each of the following ways regardless of who organized the assistance?
                                                                                                                                  45
  Churches with People Who Have Participated in the
  Last 12 Months to Meet People in Community Who
                Do Not Attend Church

                          Sports teams or leagues                                                               47%

                          Online social networking                                                             45%

Exercise, walking, running, biking group                                                                       42%

    Bands, orchestra, or musical groups                                                                 37%

                                 Arts or crafts groups                                                 35%

                                               Game nights                                           33%

                                           Singing groups                                            33%

                                             Dinner groups                                           32%

Outdoor activities e.g., hunting, fishing                                                            32%

                                                                        0%            20%             40%            60%   80%   100%
 Q19. Approximately how many people from your church have participated in any of the following types of
 affinity or interest groups in the last 12 months to intentionally meet people in your community who do not
 attend church regardless of who organized the groups?
                                                                                                                           46
     Churches with People Who Have Participated
       in the Last 12 Months to Meet People in
       Community Who Do Not Attend Church
                                                                continued
                                                  Movie nights                                     29%

                                           Watching sports                                         28%

                                                      Book Club                                 24%

                     Hobby or collectibles groups                                              23%

 Motorcycle, off-roading, or auto groups                                                      21%

                                               Drama groups                                   21%
        Groups for seeing or visiting arts or
                                                                                           18%
              music shows/events
                                             Boating groups                       5%

                                                                          0%            20%           40%     60%   80%   100%
Q19. Approximately how many people from your church have participated in any of the following types of
affinity or interest groups in the last 12 months to intentionally meet people in your community who do not
attend church regardless of who organized the groups?
                                                                                                  47


    We are Consistently Hearing Reports of
        Changed Lives at Our Church

    100%                       Austin Pastors

      80%                      U.S. Protestant Pastors

      60%                                                                              49%
                                                                            43%45%        44%
      40%

      20%
                            2% 2%                         6% 8%
         0%
                          Strongly                    Somewhat              Somewhat   Strongly
                          Disagree                     Disagree               Agree     Agree
 “Don’t Know” Austin 0%; U.S., 1%
Q21. We are consistently hearing reports of changed lives at our church..
                                                                                          48


    We Have a Lot of Visitors Each Week In
           Our Worship Services

    100%

      80%

      60%
                                                                      44%
      40%
                                                            24%                 24%
      20%
                                8%
         0%
                          Strongly                    Somewhat      Somewhat   Strongly
                          Disagree                     Disagree       Agree     Agree
 Don’t Know 0%

Q22. We have a lot of visitors each week in our worship services.
                                                                                                      49


   If Our Church Went Away, Most People
     In the Community Would Not Miss Us

    100%

      80%

      60%
                             38%
      40%
                                                          28%                     24%
      20%
                                                                                             8%
         0%
                         Strongly                   Somewhat                    Somewhat   Strongly
                         Disagree                    Disagree                     Agree     Agree
 Don’t Know 2%

Q23. If our church went away, most people in the community would not miss us.
                                                                                     50


        We Reach Most People Through Our
               Worship Services

   100%

      80%

      60%
                                                                 45%
      40%
                                                                           28%
      20%                                                16%
                              9%
         0%
                        Strongly                   Somewhat    Somewhat   Strongly
                        Disagree                    Disagree     Agree     Agree
 Don’t Know 2%

Q24. We reach most people through our worship services
                                                                                                   51


   People Regularly Become Christians As
      a Result of Our Church Serving

    100%

      80%

      60%
                                                                               48%
      40%
                                                            23%
      20%                     11%                                                        14%

         0%
                          Strongly                    Somewhat               Somewhat   Strongly
                          Disagree                     Disagree                Agree     Agree
 Don’t Know 4%

Q25. People regularly become Christians as a result of our church serving.
                                                                                                          52


  Our Small Groups Are Encouraged To Serve
   Together in the Local City or Community

    100%

      80%

      60%

      40%                                                                                37%
                                                                                                30%
                                                            23%
      20%
                                6%
         0%
                         Strongly                    Somewhat                      Somewhat    Strongly
                         Disagree                     Disagree                       Agree      Agree
 Don’t Know 4%

Q26. Our small groups are encouraged to serve together in the local city or community.
     Our Church Challenges Members To Build
                                                                                                                      53



     Significant Relationships With People Who
                 Are Non-Christians

    100%

      80%

      60%                                                                                                   55%

      40%                                                                                35%

      20%                                                    9%
                               1%
         0%
                         Strongly                    Somewhat                     Somewhat                 Strongly
                         Disagree                     Disagree                      Agree                   Agree
 Don’t Know 1%

Q27. Our church challenges members to build significant relationships with people who are non-Christians
                                                                                                                                 54


       What Are the Most Effective Things
         to Reach Your Community?
                                                  Categorized responses to this open-ended question
                                         Outreach events                                           34%
                               Service in community                                             29%
    Relationships, personal evangelism                                                       24%
                       Giving food, clothes, gifts                                         21%
        Community groups, Bible studies                                                15%
                  Regular programs/ministries                                        12%
                            Affinity/interest groups                               10%
                                            Inviting people                        9%
                            Door-to-door, visitation                               9%
                                                                         0%           20%          40%            60%   80%   100%


Q28. What are the most effective things your church has done to reach people in your community who don’t attend
church? (number answering: 163)
                                                                                                                                 55


       What Are the Most Effective Things
       to Reach Your Community? continued
                                                  Categorized responses to this open-ended question


                                                  Advertising                     8%

                           Worship style, elements                               6%

                                                            Prayer             4%

             Facility used by outside groups                                   3%
                          Atmosphere welcoming,
                                                                               3%
                                inclusive
                                         Christian school                     2%

                                                                         0%          20%         40%          60%   80%   100%



Q28. What are the most effective things your church has done to reach people in your community who don’t attend
church? (number answering: 163)
                                                                                                                          56


       Church Quotes of the Most Effective
       Means to Reach The Unchurched
        “We had a „meet your neighbor‟ gathering at the
         neighborhood park.”
        “A pumpkin patch/fall festival, and musical events in
         which the community is invited.”
        “Building relationships – long term, low pressure.”
        “Invite lost people to dinner or out for coffee.”
        “Serve at soup kitchen; Loaves and Fishes program.”
        “Feed My Sheep – Food distribution program.”
        “Mobilize families to start missional small groups in
         neighborhoods – about 6-8 families.”
        “We are still working on that issue.”
        “Nothing seems effective.”
Q28. What are the most effective things your church has done to reach people in your community who don’t attend church?
GREATER AUSTIN
BENCHMARK STUDY
Sponsored by
Austin Bridge Builders Alliance (ABBA)

				
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