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					                                                           MBA Academia Affairs – International Programs
                                                              Doing Business in Australia (B86.3304.0A)
                                                                    Course Syllabus (Subject to Change)

                NYU Stern & Melbourne Business School

                              Doing Business in Australia

                                     Melbourne, Australia
                                        January 2008

    Tuesday, December 4, 2007 (5:00-5:45 p.m.)
        o Mandatory Pre-Departure Class Session at Stern
    Sunday, January 6, 2008 - Saturday, January 19, 2008
        o 13-day program, including 10 days of academia and 2 days of optional non-academic
           programming (and 1 free day)

Course Description

This course gives an overview of doing business in Australia, including an introduction to the
Australian economy, history and culture. Lectures and seminars on a wide range of functional areas
draw out some differences between this region and other regions, particularly North America. Three
Australian industries are highlighted: wine, sports and bio-tech. The course includes lectures, case
studies, guest lectures, company visits, projects and cultural events.

Course Requirements

      Pre-Departure meeting attendance
      Attendance to all lectures, presentations and site visits in Melbourne during the academic
      Active participation in class debates and cases. Students are expected to be prepared for
       each activity and participate in all discussions. Active and thoughtful participation is an
       essential and integral part of your performance appraisal.
      Complete the Minor Assignment.
      Complete the Major Project.

   The course is graded on a Pass/Fail basis. Students must receive the equivalent of a grade of “B”
   (80%) or better to pass the course.
   Failure to meet attendance and delive rable requirements will result in a failing grade.

Mandatory Pre-Departure Class Session
A mandatory pre-departure class session will be held on Tuesday, December 4, 2007 from 5:00-
5:45PM at Stern to meet in study groups, review logistics, and discuss pre-trip work.
                                                            MBA Academia Affairs – International Programs
                                                               Doing Business in Australia (B86.3304.0A)
                                                                     Course Syllabus (Subject to Change)

Students that are unable to attend the pre-departure meeting will not be permitted to
participate in the DBi Australia program.

Melbourne Business School professors will grade the students based on the following:
    Assessment will be via class participation (15%), a minor assignment (25%) and a major
      project (60%).
    Attendance at all required events*

*Please be advised attendance is mandatory at all classroom lectures and corporate visits. Not
attending a required session will result in a failing grade.

An acceptable grade would be a grade of H2B or better (70% or more) as being equivalent to a
grade of B or better (80% or more) at Stern.


Minor Assignment:

The minor assignment will consist of each group of students being given a specific topic to research
prior to arriving in Australia. Topics will be assigned later. Examples from last year include:

       Summarize Australia‟s trade relationship with China
       Describe and analyze the tall poppy syndrome
       Describe the Australian Federal system of government, and the division of powers between
        the Federal, State and Local levels
       Is Australia a multi- cultural society? Discuss the recent debate on “multiculturalism” (i.e.,
        whether it is a strength of the Australian society or creates divisions)

Deliverables will be a 15 minute presentation during day 1 of the course and at least 5 PowerPoint
slides, due a week before the course starts.. Groups will email their slides to the MBS course
director (sent to and by December 21, 2007. The slides
must include at least three good website references for further information. All students will be
given a copy of all slides on Day 1 of the subject – providing them with an overview of key aspects
of Australian culture and society.

Major Project:

The major project will involve choosing an industry and/or specific company (possibly but not
necessarily using one of the industries or companies studied during the course), researching and
answering the following questions:

   1. What would this company (or a company in this industry) have to do differently in Australia
      versus the United States? Projects should include some mention of issues that would arise
                                                           MBA Academia Affairs – International Programs
                                                              Doing Business in Australia (B86.3304.0A)
                                                                    Course Syllabus (Subject to Change)

      with employees and employment practices, brand and marketing strategies, managing
      operations/logistics and alliances.
   2. Do you believe that there is a large market opportunity in Australia for this company/US
      companies in this industry? Why or why not?

Deliverables will be a project report of 10-15 pages (not including tables, charts and appendices)
and a project presentation. Students will be allocated by Stern before departure into teams of about
5 people to complete the project.
                                                             MBA Academia Affairs – International Programs
                                                                Doing Business in Australia (B86.3304.0A)
                                                                      Course Syllabus (Subject to Change)

Course Materials
Materials will consist of articles and case studies which will be provided to students either in
advance of the course start date or upon arrival as deemed necessary by faculty.

Study Groups “Syndicates”
Pre-assigned before December 2007 Pre-Departure Meeting in groups of 6-7 students. MBS
provides a syndicate room for each syndicate to meet. Syndicate rooms are equipped with a
computer with internet access.

Laptop policy
Laptops are not permitted at Melbourne Business School. Please adhere to the school‟s request on
this policy in the classroom. MBA International Programs encourages students to bring their laptop
to work on assignments outside of the classroom.

Honor code/Code of Conduct
It is a requirement that students adhere to the MBA Honor Code and Code of Conduct. Every
student is obligated to report to the Academic Affairs administrator in charge on the DBi program
any suspected violation of the code that he or she has observed. Code of Conduct violations will be
reported to and handled by the MBA Judiciary Committee upon return to Stern.

Access to computer labs, library and research facilities
During the program, students will have full access to all facilities including computer labs, the
School‟s wireless network, library and library databases. The school will ensure students have
access to computers during the evenings to allow for completion of project work.

Lodging and breakfast is included in the DBI program fee. Student accommodation will be at
Melbourne Business School, in single bedroom accommodation. This is the accommodation used
by executive MBA students. All rooms have color TV, ensuite bathrooms, air-conditioning, and
access to wireless network. Lodging is for arrival on January 6, 2008 and for departure on the
morning of January 19, 2008. Accommodation details are provided at the following website: mbs/facilities-and-conference-venues/carlton-campus

Breakfast is provided by the hotel and included in the DBI program fee. There are two dinners
included in the subject fee: a welcome BBQ and a farewell dinner. All lunches and other dinners
are on your own and are not included in the DBI program fee. Other meals are readily available for
students to buy either in the School‟s cafeteria (lunch) or the surrounding area.

The School is located two blocks from Lygon Street which is one of the most famous “eating
streets” in Australia. The School is located only about 10 minutes walk from the centre of the city.
Public transport is close, safe and inexpensive.
                                                            MBA Academia Affairs – International Programs
                                                               Doing Business in Australia (B86.3304.0A)
                                                                     Course Syllabus (Subject to Change)

Australia Visa
U.S. citizens traveling to Australia must apply for a visitor ETA (electronic travel authority). Please
review the following website to obtain this documentation:

All other countries‟ citizens, contact the Australian Consulate in Washington DC for further details:

Note: It is the student’s responsibility to apply and receive the appropriate visas for their
passports in a timely manner for the course. Refunds are not provided for those students who fail to
secure their visas.

Group Events
Fees and transportation for the city tour and cultural excursions are included in the DBI program

Transportation to/from Melbourne
Students must arrange and pay for their transportation to/from Melbourne, Australia and to/from the
airport. Students must arrive at the hotel on Sunday, January 6, 2008 and plan to depart from the
program on the morning of Saturday, January 19, 2008. Students are free to travel independently
before or after the course at their own expense.

   To Corporate Visits: Transportation to and from all corporate presentations is included in the
    DBI program fee.
   To Group Events: Group program activities include transportation, and it is included in the DBI
    program fee.
   To Personal Activities: Not included in the DBI program fee. At student‟s expense.

Costs for Program
   1. Stern tuition for 3 Credits
   2. DBI Program Fee for Australia = $2,000
           o Melbourne Business School expenses
           o Accommodation with breakfast for 13 nights (single-occupancy with private bath)
           o Corporate visits with transportation
           o 1 group trip with transportation
           o 2 group dinners
           o Course materials distributed by MBS
   3. Additional Expenses to be Covered by Student (EXCLUDED from DBI Program Fee)
           o Airfare
           o Transport to/from airports
           o 13 lunches
           o 11 dinners
           o Subway fare
           o Entertainment
           o Personal expenses

Inte rnational Students
                                                          MBA Academia Affairs – International Programs
                                                             Doing Business in Australia (B86.3304.0A)
                                                                   Course Syllabus (Subject to Change)

International students must contact OISS regarding their travel plans and must attend an OISS
“Travel Workshop.” Also, visit the OISS website “Immigration & Employment”:

Student with disabilities
If you have a qualified disability and will require academic accommodation during this course,
please contact the Moses Center for Students with Disabilities (CSD, 998-4980) and provide MBA
International Programs with a letter from them verifying your registration and outlining the
accommodations they recommend. If you will need to take an exam at the CSD, you must submit a
completed Exam Accommodations Form to them at least one week prior to the scheduled exam
time to be guaranteed accommodation.

Please Review All DBI Program Policies
Please review all of the DBI Program policies and procedures posted online at the MBA
International Programs‟ website at:

MBA International Programs
KMC 6-120

Telephone: (212) 998-0771
Fax: (212) 995-4606
Office Hours:
Monday - Friday: 9:00 a.m. – 5:00 p.m.

Walk-in Hours:
Monday – Thursday: 12:00 – 1:00 p.m.; 4:00 – 5:00 p.m.
Appointments: 24 hour in advance
                                                                                                                MBA Academia Affairs – International Programs
                                                                                                                   Doing Business in Australia (B86.3304.0A)
                                                                                                                         Course Syllabus (Subject to Change)

            Sun, Jan 6            Mon, Jan 7             Tues, Jan 8            Wed, Jan 9            Thurs, Jan 10          Fri, Jan 11             Sat, Jan 12
Morning     Students arrive at    Class: Economic                               Independent Project   Class: The market      Class: Focus on the     Optional trip
            the School by 2pm.    history of Australia   Ian Williamson         work                  for corporate          wine industry (9-12)    to beach/
                                  (9-12)                                                              control: differences   Stuart Gregor           Free day
                                  Ian Harper                                                          between Australia &
                                                                                                      the US (9-12)
                                                                                                      Paul Kerin
Afternoon   Welcome               Introduction to the    Class: The New         Independent Project   Company visit:         Optional winery
            Tour of Melbourne     library (2:00-2:30)    Economic Order         work                  TBA                    visit/tour (transport
            (3-5pm)                                      Verity Byth                                                         included)
                                  Introduction to
                                  Australia briefings:
                                  presentation of
                                  minor assignment
                                  results (2:30-4:30)
                                  Les Johnson

Evening     Welcome BBQ
            Sun, Jan 13           Mon, Jan 14            Tues, Jan 15           Wed, Jan 16           Thurs, Jan 17          Fri, Jan 18             Sat, Jan 19

Morning     FREE DAY              Class: The business    Class: Innovation in                         Class: International   Project                 Departure
                                  of sports. Marketing   Australia                                    brand management       presentations (10-1)    from School
                                  and sponsorship        (9:00-11:30)                                 (9-12)                 Les Johnson             –
                                  (8-10)                 Peter Cebon &                                Mark Ritson                                    Independent
                                  Richard Speed          Michael Vitale                                                                              travel in
                                                                                                                                                     Australia or
Afternoon                         Visit: Day 1 of        Class: Legal           Independent Project   Class: International                           back to New
                                  Australian Open        aspects of doing       work                  brand management                               York.
                                  tennis (2 - 8 hours)   business in                                  (1-4)
                                                         Australia (2-5)                              Mark Ritson
                                                         Benny Tabalujan
Evening                                                                         Social function                              Farewell dinner

Course Outline: Doing B usiness in Australia
Tentative – subject to change
                                                            MBA Academia Affairs – International Programs
                                                               Doing Business in Australia (B86.3304.0A)
                                                                     Course Syllabus (Subject to Change)


Program director

Professor Lester W. Johnson
PhD (Connecticut)

Les Johnson is a professor of management (marketing) at the Melbourne Business School, where he
teaches electives in services marketing and in marketing research in the MBA and Master of
Marketing programs. Prior appointments include MBA Director at the University of Sydney and
Head of the Marketing Group at Bond University, Australia‟s first private university.

He is very active in the market research industry in Australia, holding the qualification of Qualifie d
Practicing Market Researcher (QPMR) and for the past 14 years being the editor of the Australasian
Journal of Market & Social Research.

Faculty who will be delivering sessions on the course

Associate Professor Mark Ritson
PhD Marketing (Lancaster)

Mark Ritson began his career as an Assistant Professor of Marketing at the Carlson School of
Management, University of Minnesota and then went on to join the London Business School in
1999. Professor Ritson was among the highest rated instructors at LBS a nd taught both the
Marketing 'core' of the MBA program and Brand Management, his specialist area. In 2002 he was
awarded the Best Teacher Prize at LBS.

Mark's research focuses on marketing communication and branding. In 1995 he was awarded the
Best Paper prize by the European Marketing Academy for his work on Advertising Literacy. He
was also the recipient of the 2000 Robert Ferber Award, one of the most prestigious awards in
marketing, for his article "The Social Uses of Advertising". He writes a weekly column for
Marketing, the UK's leading trade magazine, and is currently shortlisted for the PPA Columnist of
the Year award.

Mark also works extensively as a consultant on branding and marketing for some of the world's
leading organisations. His clients include McKinsey, Roche, HSBC, Zenith Optimedia, adidas,
Ogilvy, 3M, Bacardi Martini and Deutsche Bank. For the last three years he has been the brand
consultant for LVMH in Paris and London.

Professor Ian Harpe r
BEc Hons (Qld), MEc PhD (ANU)

Ian Harper is one of Australia‟s most distinguished academic economists. He has worked closely
with governments, banks, corporates and leading professional firms at the highest level. As a
                                                           MBA Academia Affairs – International Programs
                                                              Doing Business in Australia (B86.3304.0A)
                                                                    Course Syllabus (Subject to Change)

member of the celebrated Wallis Inquiry, he was at the forefront of financial market reform in
Ian is currently Executive Director, Centre for Business and Public Policy at the Melbourne
Business School, where he holds the Sidney Myer Chair of Commerce & Business Administration.
From March to November 2004, Ian served as Acting Dean and Director of the School.

Ian is also Chair of Australia‟s Fair Pay Commission, Principal of his own consulting company,
Harper Associates Australia; a Senior Consultant with CRA International, and a financial services
consultant to KPMG, Aon Australia and Adelaide Bank.

Ian Harper is best known as a commentator and public speaker on economic and financial issues.
He has been described as “one of those relatively rare academics who can communicate extremely
well with both the business community and the academic community”.

Prior to joining Melbourne Business School in 1993, Ian was Professor of Monetary and Financial
Economics in the Faculty of Economics and Commerce at the University of Melbourne. He has also
held positions at the Australian National University in Canberra, Princeton University in the United
States and the Reserve Bank of Australia in Sydney.

In 2000, Ian was elected as a Fellow of the Academy of Social Sciences in Australia.

Associate Professor Benny Tabalujan
BEc (Monash), LLB (Monash), LLM (Melb), PhD (Melb)

Dr Benny Tabalujan is a highly qualified and experienced lawyer, researcher, consultant and
presenter, with specialist expertise in the areas of business law, company law, Asian commercial
law and comparative corporate governance.

Benny has a track record in facilitating executive learning and legal learning programs for middle
and senior managers in Asia and Australia. He is currently consulting Program Director for
Freehills' Institute of Knowledge Development and managing director of his own consulting firm,
CommAsia Australia Pty Ltd.

Benny is an Associate of the Asian Law Centre at The University of Melbourne where he teaches in
the LLM program. He has also taught at the Nanyang Business School, Singapor e, and at The
University of Adelaide Law School. Previously, Benny spent a number of years as a senior lawyer
with Minter Ellison - one of Australia's leading international law firms - and worked in both
Melbourne and Hong Kong.

An award-winning lecturer, Benny's published works include numerous academic and practitioner
articles as well as a number of books including: Singapore Business Law, Indonesian Company
Law - A Translation & Commentary, and The Executive's Guide to Business & the Law .
                                                            MBA Academia Affairs – International Programs
                                                               Doing Business in Australia (B86.3304.0A)
                                                                     Course Syllabus (Subject to Change)

Dr. Peter Cebon
PhD, SM (MIT) BE (Civil) (Melb)

Peter Cebon is a highly experienced researcher, consultant and advisor in the field of organisational

Peter‟s professional expertise includes using organisational innovation to create safer and cleaner
operations, and he has completed extensive research at both MIT and Harvard, as well as in
Switzerland. Peter‟s research interests include the problem of „late adoption‟ during the diffusion of
administrative innovations, and knowledge management in safety and environmental management.
His current research involves examining the way new management practices diffuse through
populations of organisations, and the role of consultants in that process.

Prior to joining Melbourne Business School, Peter worked at the Swiss Federal Institute for
Environmental Science and Technology, leading a team of 50 scientists and researching innovation
in transportation in response to global warming issues.

Peter has consulted on organisational and innovation-related matters for various Australian
organisations, and he has also worked extensively for the Victorian Government.

Stuart Gregor
Assoc Dip Wine Marketing (Adelaide), MMktg (Melb)

Stuart is a leader in the fields of marketing and public relations of luxury lifestyle brands. He has
been closely involved in the food and drink industries for more than a decade and is a well-known
and regarded public relations and marketing practitioner. Stuart has a Masters Degree in Marketing
from the Melbourne Business School, is a Member of the Public Relations Institute of Australia, a
member of the Australian Society of Travel Writers and has an Associate Diploma in Wine
Marketing from the University of Adelaide. He was born and bred in Sydney where he worked for
News Ltd for five years before becoming Public Relations Manager for Mildara Blass Wines (now
Foster‟s Wine Group) in 1996. Liquid Ideas began operating in 2000 and after five years in
Melbourne the business moved to Sydney in 2005 with Stuart as its sole director and shareholder.

Professor Richard Speed
PhD (Loughborough), BA (Oxon)

Richard Speed works and researches across the areas of marketing and strategic management. As
ANZ Professor of Strategic Marketing and Associate Dean for Faculty Resources, Richard teache s
within both award and executive programs at MBS.

Richard‟s research publications focus on marketing strategy and market-oriented organisations;
building and sustaining valuable brands; sponsorship and applications of marketing outside the
commercial domain. Widely published, Richard also serves on the editorial review board of the
European Journal of Marketing, and he has acted as an occasional reviewer for numerous other
                                                          MBA Academia Affairs – International Programs
                                                             Doing Business in Australia (B86.3304.0A)
                                                                   Course Syllabus (Subject to Change)

Richard has consulted and presented on marketing strategy to a wide variety of international and
Australian companies, as well as within the not- for-profit sector. His clients include
PricewaterhouseCoopers, Ford Australia, Hewlett Packard and the Civil Aviation Safety Authority.

Professor Paul Ke rin
PhD, AM (Harvard) MEc, BEc (Hons) (Adelaide)

Paul Kerin's experiences and interests span the gamut of academia, business, media and public

At MBS, Paul teaches business strategy, corporate strategy and M&A. A Fulbright Scholar, Paul
earned his PhD in Business Economics at Harvard University, where he served as the George
Dively Research Fellow in the Centre for Business & Government.

Prior to joining MBS, Paul was Managing Director of AT Kearney (Australia and New Zealand).
His long consulting career has ranged across strategy development and implementation, M&A,
corporate finance, corporate governance and microeconomics. He has consulted in many industries
(including private equity, retailing, consumer goods and telecommunications) and nations.

Paul has performed many roles in the business world, including: non-executive chairman, non-
executive director, executive chairman, managing director and executive director.

He writes a weekly column with The Australian, focusing on the curly issues that key decision-
makers - directors, CEOs and politicians - face and is regularly sought for comment by other
leading business publications and electronic media.

Professor Ian Williamson
PhD (UNC), BA (Miami)

Ian's expertise is in the recruitment, development, and retention of knowledge workers (e.g.,
executives, IT workers, consultants, and lawyers). He also examines recruitment and selection
issues in the context of small businesses, how Internet technologies can enhance firm recruitment
outcomes, and the recruitment and retention of diverse workforces. More recently, his research
examines the role of human resource practices in driving firm innovation. His work has been
published in several leading academic journals (e.g., Academy of Management Journal, Journal of
Applied Psychology, and Journal of Organizational Behavior).

In 2007 Ian was awarded the best paper prize by the Academy of Management Human Resource
Division for his research examining the effect of employee mobility on firm performance. Ian also
received the 2005 Academy of Management Best Practices Mentoring Award for his role as the
founding President of the Management Faculty of Color Association. In 2002 Williamson received
the Academy of Management Ralph Alexander Best Dissertation Award for his researc h examining
the top management team (TMT) selection decisions of Fortune 500 firms. Ian currently serves on
                                                          MBA Academia Affairs – International Programs
                                                             Doing Business in Australia (B86.3304.0A)
                                                                   Course Syllabus (Subject to Change)

the editorial board of the journal Academy of Management Review and is also a Research Fellow of
the Intellectual Property Research Institute of Australia (IPRIA).

Prior to joining the Melbourne Business School, Ian was on the faculty of the Robert H. Smith
School of Business at the University of Maryland, where in 2004 he received the Robert H. Smith
School of Business Krowe Teaching Award. Ian has presented his research to business executives
in many countries, including the United States, Australia, South Africa, Argentina, Columbia, and
China. He has previously provided consultant services in the areas of employee recruitment and
retention, assessment centers, and executive coaching for such organizations as ANZ, McCormick
& Company, Lockheed Martin, and The University of North Carolina-Chapel Hill Medical

Professor Michael Vitale
PhD (Dartmouth), MBA (Harvard), BA (Oakland University)

Michael was Dean and Director of the Australian Graduate School of Management (AGSM) in
2001 – 2002 and currently teaches Innovation at MBS. He focuses his teaching, research and
consulting on commercialization of innovation, particularly in biotechnology.

Prior to coming to Australia, he was a Fellow at the Ernst & Young Center for Business Innovation
in Boston and an Associate Professor of Business Administration at Harvard Business School. His
industry experience includes four years as Vice President of Technology and Corporate Services at
the Prudential Insurance Company of America. He is chairman of a public bio-technology firm and
the member of an advisory board for a private biotech.

Verity Byth
MMgt (Technology) (Melbourne)

Verity Byth is a widely respected business strategist whose career has spanned the IT industry,
management consulting, and consumer research. As a co- leader of the KPMG Centre for Consumer
Behaviour, she developed with Ross Honeywill the social typology that defines the New Economic
Order. Her practical experience covers a range of industries, from airlines and banking to energy
and retailing. At the Centre for Customer Strategy, Ms Byth specialises in project design and
implementation, consumer research, and knowledge transfer.

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