"Make Money on the Internet Internet Business"
¿Quiénes clasificarán al Mundial 2010? Ver pág. 23 Juan Pérez. Working Across the Borders There are many clouds over the Sarasota Sheriff’s Department handling of the case of Mr. Juan G. Pérez. Mr. Pérez is the the ground and his face covered in blood, according to a video tape and witness testimony - raising serious concerns about the Sheriff’s Department use of unnecessary force. Please see page 4 How to make money on the Internet Interview with local entrepreneur, Alvaro Mendoza, considered the person in the Hispanic world with more knowledge about marketing on the Internet Please see page 4 Aunque las netbooks están Celebrate de moda, no son iguales a una laptop Este año las ventas de netbooks se han disparado ex- Hispanic Heritage ponencialmente, en tiempos de crisis económica donde los compradores buscan opciones multifuncionales que unique voice and culture have created an imprint on society as a whole. no representen una alta inversión. Esto ha permitido Hispanic Heritage Month was established in 1988 under the presidency of que las conocidas “mini-portátiles” lideren hoy las Ronald Reagan to celebrate the people of this heritage. Since then, however, the estadísticas de consumo, empujando el mercado de los month has expanded to commemorate Hispanic individuals’ achievements and ordenadores portátiles, cuyas previsiones apuntaban a provide a launching-off point for Hispanic youth to succeed throughout life. un descenso en ventas a nivel mundial. Ver pág. 9 Please see page 5 4 The Hispanic Voice • September 18 - October 17, 2009 La Voz Hispana LOCALES Celebrate Hispanic Álvaro Mendoza. Heritage From pag. 1 How to make money One of the main focuses of the Hispa- nic Heritage Foundation is recognizing and celebrating the work of Hispanic Americans making a positive impact on the United States. The Hispanic Heritage on the Internet Awards have grown into the most presti- gious Hispanic honor and event in Ame- rica, celebrating Hispanic pride, culture and accomplishment every year. Honorees at the awards get to share the stage with youth who have received awards at the From pag. 1 Alvaro decided to come to the United States Hispanic Heritage Youth Awards. The SARASOTA. The Internet has turned into to learn more about the Internet and the way Hispanic Heritage Foundation also offers one of the most powerful business tools in to convert this tool into a business. He arrived networking and support for Hispanic modern life. There is no company wishing at Ohio in 1998 and after observing what was students through the LOFT (Latinos on to stand out that lacks a presence in the being done in the American market he moved Fast Track) program. This helps prepare Internet, a network that has closed the gap to to St. Petersburg and it began his career Latinos in emerging positions in the between the large corporations and the small to become what he currently is, the person workforce. entrepreneur. The stories of business success in the Spanish-speaking world that knows While it’s encouraging to have a on the Internet continually increase and the more about marketing on the Internet, the national event that recognizes the achie- list of the wealthiest businessmen in the “godfather of the marketing” as he is referred vements of Hispanics, cities, towns and world is centered made up of entrepreneurs to by those who know this business. even families can take it upon themselves engaged in the line of business with which “In 1998 I created a bilingual portal called to celebrate Hispanic Heritage Month in they started their activities from home or a “Colombia Index”, I had heaps of trafﬁc their own local ways. college dormitory. and learned about online marketing. The • History lovers can trace Hispanic With the emergence of social networks ﬁrm that hosted my website was surprised inﬂuences in the Americas and beyond of the so-called Web 2,0 such as Facebook, with the quantity of users of my Web page through the last several hundred years. Twitter, YouTube, MySpace and others, the and contracted me to promote its service For example, in 1513 Ponce de Leon user’s interaction has managed to create in Spain. It was then that I learned more landed in Florida during an exploration online communities that simplify commu- about the subject. I wrote 350-page book and claimed it for Spain. Amazed by the nications between people and generate new about marketing on the Internet and began beauty of the land, he named it Pasqua ways to promote our businesses. to promote it. Since then I have over 20 self- Florida, or “Feast of Flowers.” But the question is, how far are Hispanics and teaching about the newly created Internet. developed educational products, from books, • Talk about favorite or inﬂuential His- from this revolution? We spoke with Alva- He used to teach classes about the worldwide videos, teleconferences and audio books” panic leaders in the community or in the ro Mendoza, considered the person in the network to school professors so that they says Mendoza. family. A leader doesn’t necessarily have Hispanic world with more knowledge about in turn could apply this knowledge to their From his company Mercadeo Global to be a famous individual. It could simply marketing on the Internet and online social students. He also discovered that the network (Global Marketing) he has launched several be a person who embraces Hispanic cul- networks. allowed him to share information throughout educational products about electronic bu- ture and guides others through example. Mendoza was born in Bogota, Colombia the world and he demonstrated this when for lletins, E-Mail marketing, video marketing, For instance, maybe there is a teacher or 44 years ago, studied psichology but always the ﬁrst time the results of a world skating how to master Twitter and other electronic mentor with whom children have a special was attracted by the magic of technology. championship were made available in real relationship. This is how he became interested in learning time thanks to his vision. It was then that Please see page 6 Please see page 8 6 The Hispanic Voice • September 18 - October 17, 2009 La Voz Hispana LOCALES From pag. 4 marketing topics. His bulletins and newslet- components, not only what to sell but how ters have over 350,000 users around the world to generate trafﬁc in order to sell it. There are and he is does consulting work for businesses and An e-mail list allows you to establish many ways to generate trafﬁc, the free ones colleagues, many of them his own students. long-term relations with your subscribers which turn out not to be free because you must invest large amounts of your own time, to the Álvaro has changed life for hundreds, perhaps in which all will see themselves beneﬁted. fee-based solutions. Perhaps the greatest vo- thousands of businessmen who have followed his teachings. “It is very rewarding how some lume of trafﬁc can be achieved through good of my students now have important businesses. I indexing in search engines like Google. You have the speciﬁc case of Carlos Andrés Gallego, must learn how to optimize all marketing that who made food deliveries for a Sushi restaurant appears on the free trafﬁc generating search in Miami. He earned $3 per delivery and saved engines and for this there are two schools of his money to subscribe to my bulletin. He did thought. The ﬁrst one is paid publicity and the this between deliveries and thanks to his steadfast second is free or organic publicity in the search discipline today, ﬁve years after, he is a prospe- engines. The paid version is known as Google rous entrepreneur and the individual who knows AdWords, in which you buy from Google more in Spanish about Google Adworks, the advertising space on three lines starting with most effective advertising tool in the worldwide the key search words that people are using network. Or, for instance, the story of Alejandro or in afﬁliated sites. There are several trafﬁc Álvarez of San Francisco, who worked at a generating models available, the best known restaurant making tacos and now has one of the is payment per click. In the case of free or more important businesses providing training in organic publicity in a search engine, you must multilevel services. know how to optimize your Web pages to let The testimonials from business leaders are the Internet. The goods news is that a large selling ads or a combination of all. Within the search engines know that you understand immeasurable. Many have beneﬁted from investment is not required, $50 to start, the these three categories you will ﬁnd all of the what people are searching for. With the phe- the videos found on Álvaro’s website, or the domain – that is the name of the Website, the ways to do business on the Internet. Can you nomenon of the Web 2,0 we have everything electronic bulletins obtained by subscription, Website, a place where to keep it (hosting) and make income, yes you can. You simply have to known as online communities. If you do a but the common denominator is he, Álvaro an auto-reply to manage your e-mail lists. As learn how to do it, but in my opinion the most good marketing effort you can generate lots Mendoza who changed their lives. time goes by the cost will increase. proﬁtable way is to sell your own products and of qualiﬁed trafﬁc that is segmented toward The difﬁcult thing is to determine what services, if you do not have any you can try you Website. What do you think has been you will be doing on the Internet, to make the selling third party products and services. your secret? idea speciﬁc and convert it into a business. In your videos you talk about e-mail Unfortunately this is what people dedicate less One of the biggest worries of lists being the most important Tenacity, perseverance and action. If you learn factor, why? something but do not execute it, it is as if you had time to, which is why we ﬁnd a high number individuals is, what should I do so of failures. that potential customers see me? The e-mail list is the most important factor never learned it. You must proceed to action. not only within the Internet but also outside This is the fundamental part. You may have The question that readers are asking There are many ways to earn income on the the nicest, technologically advanced Website, of it. Marketing is not based on selling but themselves is, how do you make Internet, selling your own products and servi- sell the best product in the world, but if no in establishing relationships. An e-mail list money on the Internet? ces, selling third party products and services, one visits your Web page you simply will not allows you to establish long-term relations There are many ways to earn money on or to create a Website and make it proﬁtable make any sales. This is one of the principal Please see page 8 8 The Hispanic Voice • September 18 - October 17, 2009 La Voz Hispana LOCALES From pag. 6 think that the online communities were only with your subscribers in which all will see for young people as happened with MySpace themselves beneﬁted. You furnish information when it started. Now we see other uses such to them and they turn into clients. This also as business. We will see speciﬁc platforms for works ofﬂine. For example, if you go to a bar- a marketing niche or for a city. The video will ber shop and the barber asks you for your con- be consolidated as a business tool. We already tact data knowing that a person visits his place can see how YouTube has high deﬁnition. The once every month and you tell him that on the technology of the podcast in the Hispanic twenty-ﬁfth day you will send the individual world will develop power. an e-mail or post card promising a $2 discount, you will retain him as a client. Or when you go I believe that this is the adequate time to to change the oil in your car, knowing that oil penetrate the Internet, since we cannot survive changes come every three months, it is smart without the worldwide network. to have a list of the auto repair shop’s clients Internet is here to stay. In fact, it is here so that they continue going there, or they do before us and this technological revolution is at not forget to change the oil in their autos and the reach of many people around the world. to increase the frequency of oil changes, which is one of the principal ways to increase sales. Thank you very much Álvaro, we are sure This is the importance of lists. this will not be the last time that you orient the readers of 7DIAS about how to maximize the Is e-mail marketing secure? earning potential of their products through the Online purchasing is more secure than use of the worldwide network. buying by phone or ordering a pizza for home From pag. 4 delivery, or when you give your credit card to a Álvaro Mendoza will be writing a monthly • Celebrate heritage with food, namely waiter at a restaurant. Your purchase is protec- column in the La Guía magazine starting in the regional cuisines of Hispanic culture. ted by the issuing bank or ﬁnancial entity and October in order to answer questions from the There are likely many foods that have been in case of a problem your money is credited readers and, in conjunction with the 7DIAS Americanized. However, this month get and the business establishment is penalized weekly newspaper, prepare a seminar to back to your culinary roots. Entice others with a ﬁne. This, of course, happens if you discuss the possibilities of doing business on who haven’t eaten traditional cuisine to buy products that offer a merchandise-return the Internet, learn to use the online commu- try best-known dishes. For example, how guarantee and are readily recognized, or you nities and promote business in the worldwide about sharing Mangu, a well-known Do- have a veriﬁable telephone or address. network. minican breakfast dish made from mashed plantains? What do you think is the future of the For more information Internet? view the Website: http//:mercadeoglobal.us • Share your heritage with others by Listen to the interview with Álvaro Mendoza talking about what makes your family’s The Internet must consolidate itself. A lot at www.7dias.us customs unique. By talking with friends and needs to be done in the Hispanic world. There Usted puede leer la versión en español en others, you can each learn what makes di- are many people who do not know about Fa- el periódico 7DÍAS. fferent nationalities and cultures special. cebook or Twitter yet. At one time we used to