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Media Advertising Strategies - Excel

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Media Advertising Strategies document sample

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									URBAN INVESTMENTS
Identification of Project Team                   City


     Core Team Leader/Intensivist
                                    SONA   SOI          Program




             Core Team Members
 (Urban Initiative Working Group)
                                    SONA   SOI          Program




                    Resource Team
                                    SONA   SOI          Program
Baseline Analysis of Key Elements                 Exisiting       Potential Strategies   Role/Responsibility/Outcome
LEADERSHIP
National/State Level:
                                Board Chair
                                 Full Board
                              Exec. Director                       Regional Director

Urban Center SubProgram Level:
                Honorary Patrons Committee     To be Identified                          Assist with Awareness and Fundraising
                     Project Advisory Board    To be Identified                          Advise project staff, overcome hurdles
                           Program Director    To be Identified                          Administer the staff and project working with intensivists
                                       Staff   To be identifed                           Job appropriate


KEY ALLIANCES
National Government Leadership                  Yes/No/who
Governor                                          Yes/No
Mayor                                             Yes/No                                 To endorse plan once in place and operational
Superintendant of Schools                         Yes/No
Businesses (Coke, IBM, etc.)                                      see approach matrix
Community Organizations (YMCA, etc.)                              see approach matrix
City Government                                                   see approach matrix
Celebrities                                                       see approach matrix
Other


ATHLETE RECRUITMENT CHANNELS
Special Schools                                    Yes/No                                How many total and how are being served?
Institutions                                       Yes/No                                How many total and how are being served?
Public Schools                                     Yes/No                                How many total and how are being served?
Private Schools                                    Yes/No                                How many total and how are being served?
Group Homes                                        Yes/No                                How many total and how are being served?
Sports Clubs                                       Yes/No                                How many total and how are being served?
Community Centers                                  Yes/No                                How many total and how are being served?
Med Fests                                          Yes/No                2004            How many total and how are being served?
Re-recruitment of former athletes                  Yes/No                                How many can be idetified and approached?
Advertising                                        Yes/No
Other
SPORT DEVELOPMENT
Sports Offered - Standard
Sports Offered - Unified
Leagues
City Games/events
State/National Games participation
Start-Up Kits


NONSPORT PROGRAMMATIC OFFERINGS
ALPS
Families Support Networks            Yes/No
SOGII                                Yes/No
Healthy Athletes                     Yes/No


LOCAL PROGRAM ADMIN AND COACHES
RECRUITMENT
School staff                         #/who
New Hires                            #/who
Families                             #/who
Service Students                     #/who
Corporate Partners                   #/who
Are Stipends Used                    #/who
SPORTS FACILITIES
School Based
Sports Clubs
Parks and Recreation
Religious/Social Organizations
Universities
Other


FUNDRAISING
Total Expenses                                   $0
Total Revenues                                   $0
Revenue Sources:                                 $0
                       National/State Program    $0
                    National/State Government    $0
              City Government/School System      $0
                                     Corporate   $0
                                       Donors    $0
                                        Grants   $0
                                       Lottery   $0
                                       Events    $0
                                         Other   $0


AWARENESS
Awareness Survey
Attitude Survey
Media/PR
Events
Project Goals                     Year 1    Year 2    Year 3
           (Suggested)           CY2004    CY2005    CY2006
Number of new Athletes
Number of new coaches
Number of new volunteers
Number of new Families
Number of New Partners
Number of New Schools
participating (clubs, etc.)
Number of competitions
Number of Sports offered
Number of Athletes
participating in City or
National/State Games

Revenues raised
Number of Funding Sources
Number of Corpoarte
Partners/Donors/etc.
New Alliances
Number of Athletes involved in
ALPS
Number of Families in FSN
Number of Schools using
SOGII
Awareness Rating
Key Elements in Urban Investment Plan           Planned   Role/Responsibility
LEADERSHIP
National/State Level:
                                 Board Chair
                                  Full Board
                               Exec. Director

Urban Center SubProgram Level:
                            Board of Patrons              Assist with Awareness and Fundraising
                      Project Advisory Board              Advise project staff and SOI, overcome hurdles
                           Program Director               Administer the staff and project working with the SOI intensivist
                                        Staff             Job appropriate


KEY ALLIANCES
National Government Leadership
Governor
Mayor                                                     To endorse plan once in place and operational
Superintendant of Schools
Businesses (Coke, IBM, etc.)
Community Organizations (YMCA, etc.)
City Government
Celebrities
Other


ATHLETE RECRUITMENT CHANNELS
Special Schools                                  Yes
Institutions                                     Yes
Public Schools                                   Yes
Private Schools                                  Yes
Group Homes                                      Yes
Sports Clubs
Community Centers                                Yes
Med Fests                                        Yes
Re-recruitment of former athletes
Advertising                                      Yes
Other


SPORT DEVELOPMENT
Sports Offered - Standard
Sports Offered - Unified
Leagues
City Games
State/National Games
Start-Up Kits


NONSPORT PROGRAMMATIC OFFERINGS
ALPS
Families Support Networks
SOGII
Healthy Athletes


LOCAL PROGRAM ADMIN AND COACHES
RECRUITMENT
School staff
New Hires
Families
Service Students
Corporate Partners
Are Stipends Used                                         If so, for who? Teachers who coach athletes during free periods and after school, and ch
SPORTS FACILITIES
School Based
Sports Clubs
Parks and Recreation
Religious/Social Organizations
Universities
Other


FUNDRAISING
Total Expenses
Total Revenues
Revenue Sources:
                         National/State Program
                     National/State Government
               City Government/School System
                                      Corporate
                                         Donors
                                          Grants
                                         Lottery
                                         Events
                                           Other


AWARENESS
Awareness Survey
Attitude Survey
Media/PR
Events
ree periods and after school, and chaperone athletes to state events
•Urban Program Plan endorsed by board
•Financial commitments
•Constituency planning meetings
•City Committee Formed
•Commitment Event
•Volunteer Infrastructure in place
• Local leadership in place
•Athlete involvement in process
•Hire key staff
•High level volunteers engaged
•Public Events - Public launch

•# of athletes increased - benchmarks
•# of volunteers increased - benchmarks
•Revenue raised
•Government support
•Partnerships formed
•Local program expansion benchmarks
EXPENDITURES                Cash   In-kind

Salaries

Stipends

Supplies

Stationery

Office Rental/Equipment

Sports Equipment

Advertising

Telephone & Internet

Postage

Printing/Photocopying

Photography

Video Production

Travel

Lodging

Provisions

Facility Rental

Awards/Grants

Translation

Miscellaneous(list below)
1)
2)
3)

TOTAL

REVENUE SOURCES             Cash   In-kind

Corporate
1)
2)
Government
1)
2)

Grants
1)
2)

Affinity Partnerships
1)
2)
3)

Other
1)

TOTAL
Total




Totals

								
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