Ivey Business School - Excel by rdh18038

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									                             MARKETING 260 CASE PREPARATION CHART

STUDENT NAME_______________________                                  STUDENT ID#___________________

Case Title:_________________________                           Case Assignment:_______________________

I.        SHORT CYCLE PROCESS                                    II. LONG CYCLE PROCESS (continued)
                                                                   C. Alternative Generation
                   Name                Position                      1
     Who:          _________           ____________
                                                                     2
                   Issue(s)
     What:                                                           3

     Why:
                                                                  D. Decision Criteria
     When:                                                          1
                                                                    2
             Case difficulty Cube                                   3
     How: (_________, _________, _________)
                      Analytical, Conceptual, Presentation        E. Alternative Assessment
                                                                     Quantitative      +             N         -
II. LONG CYCLE PROCESS                                                Qualitative   + N     -   + N      - +   N -
                                                                         Decision   go go ?     ? no no ?      no no
     A.     Issues(s)
                                                                  F. Preferred Alternative
       Immediate                   Basic
       1                             1                               Predicted Outcome
       2                             2
       3                             3                         G. Action & Implementation Plan
           Importan                                                               Timing
      Urgency                                                                              Milestones
            Low                                                     Who
                         I           II
                                                                    What
            High       III          IV                              When
                   Low                 High                         Where
                                                                    How
     B.    Case Data Analysis                                       Missing Information
     (Apply course framework(s) and analytical tools)


                                                                    Assumptions




           Reference: Learning With Cases, 4th edition, 2007, pg. 36, Richard Ivey Business School

								
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