Momentum Worldwide Appoints Michael Robinson APAC Shopper Marketing Lead

							MOMENTUM WORLDWIDE APPOINTS MICHAEL ROBINSON AS REGIONAL SHOPPER MARKETING LEAD IN ASIA PACIFIC REGION

NEW YORK (May 12, 2009) - Momentum Worldwide global CMO and APAC Regional Director Kevin McNulty today announced the appointment of Michael Robinson as the Asia Pacific Shopper Marketing Practice Lead. This is a new position. Robinson will report directly to New York-based McNulty and to UKbased Allan Cobb, Momentum’s Global Shopper Marketing Practice Lead. In his new role, Robinson is charged with evolving and growing the region’s already burgeoning shopper marketing discipline, while leveraging best practices from Momentum’s offices in 51 countries around the globe. The Company boasts one of the strongest client lists in the space, executing shopper marketing programs for blue-chip clients including Coca-Cola, Johnson & Johnson, Verizon Communications, Microsoft, Nestle, KRAFT and CPW. “The shopper marketing discipline is one of the most exciting areas of growth at Momentum as our clients continue to look to us for the most innovative campaigns that engage the consumer, both in the physical space, and the digital space,” said Kevin McNulty, Global CMO and APAC Regional Director. “The discipline is truly exploding in the Asia Pacific region, and Michael ’s global and regional perspective and proven track record of strategic, creative and innovative campaigns for numerous clients makes him the ideal candidate to lead development efforts in the Asia Pacific region.” Based in Beijing since 2005, Michael has produced and managed some of the company’s most significant achievements in China, including its 2008 Olympic Games activations with Coca -Cola, adidas and UPS, and integrated marketing programs for Nestle, Intel, Microsoft and American Express.

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