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					                                               Business in Russia:
                                               Keys to Success




SKOLKOVO Executive Education programme for top executives of companies who want to succeed in Russia
Message from the Deans

The mission of SKOLKOVO is to develop and grow entrepreneurial leaders for fast–moving
economies. Our priority focus in research and education has been on India, China and our
home base Russia.

Russia is a dynamic environment with enormous opportunities, and foreign companies can
and will play a role in the development of these opportunities. As a number of pioneering
companies have already witnessed, Russia has a lot to offer in virtually every corner of its
booming economy. But as in any market, the Russian environment and business culture
can offer even the most seasoned global companies some challenges. Using our insider
status and our deep understanding of Russia, we have developed unique insights into how
foreign companies can and should operate in Russia to gain the traction and momentum
needed to succeed.

The programme is built around our extensive experience and expertise and brings together
faculty and guest speakers to give foreign managers a grasp of the complexities and
dynamics of Russian business. We believe that our unique programme will accelerate the
success of foreign companies in Russia.




Wilfried Vanhonacker                                          Andrei Volkov
Business in Russia: Keys to Success




Programme Focus

The programme’s main focus is concentrated around key success factors for doing business in Russia and an
overview of the existing and potential Russian market. The programme does not provide readymade
decisions, but does give a structured approach to what it takes for a businessman to be successful on the
Russian market. We will not be focusing on a specific industry during the event, but we will certainly provide a
general overview of the market opportunities in Russia.

Programme Objectives

The programme will give participants a broad
understanding of what it means to do business in Russia
and what impact differences in culture, economy,
political system and historical traditions might have on
business success.

Programme Benefits

The participants will get a solid knowledge of key issues
to success in Russia delivered by experienced faculty,
meet with representatives from a wide range of Russian
and foreign organisations, government officials and
Russian businessmen and exchange their experience
and knowledge. They will be also given an opportunity
to learn about Russia’s cultural and historic heritage.



Expected Outcome

The participants will have a unique opportunity to understand Russia and apply the knowledge and
information they gain to their businesses while operating on the Russian market.



www.skolkovo.ru                            tel./fax: +7 495 580 30 03                              exed@skolkovo.ru
    Business in Russia: Keys to Success




Who Should Attend

•   Senior executives from global and Russian companies who are new to Russia
•   Business managers intending to set up a venture in Russia
•   Corporate executives in Headquarters who have Russian country managers reporting to them
•   Senior executives in Headquarters considering partnership with Russian companies
•   Senior executives based in Russia who would like to update their understanding of the Russian business
    environment and share their experience


Delivery Format
The programme regularly runs in an open enrollment
3day format, but at a company request, it can be
tailormade to correspond to particular business
requirements.

SKOLKOVO combines different formats in the
programme:

• Lectures followed by Q&As
• Panel discussions
• Workshops with actual case discussions
• Practical examples given by industry experts




    www.skolkovo.ru                         tel./fax: +7 495 580 30 03                     exed@skolkovo.ru
 Business in Russia: Keys to Success




Programme Director

The programme director is Elizabeth Sadova,
Professor of management and leadership. Her areas
of expertise are organizational development, change
management, performance and talent management
with respect to senior executives.

She has 10 years of experience in developing and
delivering comprehensive, longterm Executive
Education programmes in management and
leadership for such companies as Boeing, Caterpillar,
Coca Cola, Danone, Hewlett Packard, Gradient,
Unilever, PRODO, Rosneft, TNKBP, FGC UES,
Eksmo and others.

Elizabeth also has a successful record in executive
coaching and consulting with Russian and
multinational companies in the area of crosscultural
awareness, understanding the business environment,
building a strong team, managing conflicts and
managing relations. Her list of clients includes
American Express, Brunswick Warlburg, Caterpillar,
Castrol, Coca Cola, Corning S&T and others.




 www.skolkovo.ru                           tel./fax: +7 495 580 30 03   exed@skolkovo.ru
 Business in Russia: Keys to Success




                                                  Programme content

                                                  Day 1
                                                  Understanding Russia

                                                  Programme opening
                                                  address from the Dean of SKOLKOVO

                                                  Session 1: What is Russia
                                                             • Overview of Russian culture in
                                                               a global context
                                                             • Cultural adaptation: maps and
                                                               bridges: the case of Russia
                                                             • History of Russia.
                                                               Its implications for business

                                                  Session 2: Russian Industrial and
                                                             Economic Overview
                                                             • Stateowned enterprises
                                                             • Privatisation and renationalisation
                                                             • Entrepreneurial businesses

                                                  Session 3: Applying Cultural
                                                             Aspects to Business
                                                             • Russian Company Structures
                                                             • Hierarchy
                                                             • Power and distance




www.skolkovo.ru          tel./fax: +7 495 580 30 03                             exed@skolkovo.ru
Business in Russia: Keys to Success




Day 2                                                               Day 3
Leadership and Politics                                             Rules of the Game

Session 1: Russian Political Environment                            Session 1: Legal and Tax Issues
             • Structure                                                       • Corporate law
             • Parties                                                         • M&A
             • Foreign policy                                                  • Foreign investment
             • WTO membership
                                                                    Session 2: Investing in Russia
Session 2: Managing Manpower in Russia                                         • Private equity
              • HR policies                                                    • Venture funds
              • Recruitment                                                    • Direct investments
              • Professional development                                       • Corruption
              • Motivation
                                                                    Session 3: Applying Cultural Aspects
Session 3: Applying Cultural Aspects                                           to Business (workshop)
           to Business (workshop)                                              • Negotiation and Communication
              • Leadership Styles                                              Strategies
              • Decision Making
                                                                    Critical success factors summary

                                                                    Programme closing




www.skolkovo.ru                            tel./fax: +7 495 580 30 03                           exed@skolkovo.ru
Business in Russia: Keys to Success




External faculty
To get a better understanding of the business environment in Russia,
SKOLKOVO has invited government officials, representatives from business and
visiting professors to share their experience of doing business in Russia. Some
of these experts are:




Vladimir Mau is Rector of the Academy of National Economics under the
Government of the Russian Federation, Economist Emeritus of the Russian
Federation, a Member of the Council of Science, Technology and Education
under the President of the Russian Federation, and a Member of the Russian
Academy of Natural Sciences.




Andrei L. Zorin, Oxford University Professor, Russian cultural and literary
historian. Before taking the Chair of Russian in Oxford (2004), he was a
Professor at the Russian State University for Humanities, Moscow and a Visiting
Professor at Harvard (1999, 2003), Stanford (1995, 2000), NYU (2001),
University of Michigan Ann Arbor (1999), etc. He is a member of the boards of
the leading academic journals in the field. He has published more than 150
articles.




www.skolkovo.ru                           tel./fax: +7 495 580 30 03              exed@skolkovo.ru
Business in Russia: Keys to Success




Industry and Government Experts

Filip Kegels is General Director of Danone Russia & CIS. He received a
degree in Economics from Antwerp University in Belgium in 1987 and MBA
degree from Brussels University in 1988. His professional career has been
advancing with Danone since 1987. He has worked for 20 years in different
markets, including France, the Netherlands, Spain, and Bulgaria and in 2005
was appointed General Director of Danone Russia & CIS in charge of all daily
operations in the CIS.




Valentin Zavadnikov is a Representative of the Federation Council, Federal
Assembly of the Russian Federation and a Chairman of the Federation Council
Industrial Policy Committee. After graduating from the Far East Higher Marine
Engineering College, he worked both in business and for government
departments. He became Vice Chairman of the Federal Commission on
Securities Markets and subsequently Vice Chairman of RAO UES, with special
responsibility for energy reform.




Elizabeth L. Katkin is a Partner at Hogan & Hartson, a large multinational law
firm. Elizabeth's practice focuses on securities and business transactions for
U.S. and international clients. Elizabeth has worked extensively in Eastern and
Western Europe (including Russia), South Africa and Asia. Representative
transactions include representation of Troika Dialog in the US$140 million IPO
of Verapharm OJSC.




www.skolkovo.ru                            tel./fax: +7 495 580 30 03             exed@skolkovo.ru
Business in Russia: Keys to Success




Industry and Government Experts

Clark Cridland is a Vice President, Human Resources at TNKBP. His line
Human Resources background covers 12 assignments over 28 years in 8
U.S., Asian and European locations. His HR experience is in business team
engagement, M & A support, major investment projects and new country
entry. The focus of his recent assignments has been startup situations;
restructuring and outsourcing, developing new global and regional HR
leadership teams, and building crossfunctional extended change
management teams.




Vyacheslav Nikonov is an Executive Director of Russkiy Mir Foundation and
President of Polity Foundation. He is a respected Russian political consultant
and analyst, well known both inside the country and internationally.
Vyacheslav Nikonov’s long career in Russian and Soviet politics and
government includes being the Deputy Chairman of President Yeltsin’s re
election campaign and assistant to the Chief of Staff, Office of the President
of the USSR. He also served as a member of the State Duma.




Mikhail Loktionov is a Partner of Freshfields Bruckhaus Deringer, one of the
leading international law firms. He was educated at Moscow State University
and the University of Illinois (United States). Mikhail joined the firm’s Moscow
office in 1996. In 1999 he was relocated to London, where he spent six years.
His recent equity capital markets experience includes London and Moscow
listed equity offerings of major Russian and foreign companies (Severstal, AFI
Development, RAO UES).




www.skolkovo.ru                             tel./fax: +7 495 580 30 03             exed@skolkovo.ru
Business in Russia: Keys to Success




Open Enrollment
Schedule

The Open Enrollment schedule for 20082009 is:

July              1618,     2008

February          1113,     2009

July              0103,     2009

November          1820,     2009

Cost

€4,500 + VAT per participant.
The price includes all course materials, coffee breaks and lunches during the programme.

Companyspecific
SKOLKOVO will be glad to run this programme exclusively for a group of participants from
a company / institution. Programme design, format, invited experts, dates etc. can be assembled
exclusively to meet the needs of a company.

Registration

To register or learn more about this and other SKOLKOVO Executive Education programmes,
please visit our website or contact our Executive Education Department.

www.skolkovo.ru
exed@skolkovo.ru
tel./fax: +7 495 580 30 03

1st Kadashevsky pereulok, 10, bld. 3 Moscow 115035, Russia


www.skolkovo.ru                           tel./fax: +7 495 580 30 03                         exed@skolkovo.ru
About SKOLKOVO

The Moscow School of Management SKOLKOVO is a joint project by major Russian and
International business leaders. SKOLKOVO is a dynamically developing international
business school with a vision based on a unique mix of three dimensions: entrepreneurial
leadership, emerging markets and experiential learning. SKOLKOVO focuses on
developing a new type of manager – leaders who will be in demand in the 21st century,
the age of human resources and the age of rapidly changing global markets.




Being realized in partnership with the government of the Russian Federation, SKOLKOVO
is a part of the national priority projects programme, funded by private business.

Since 2006 SKOLKOVO holds short term Executive Education programmes for senior
executives and middle managers. Fulltime MBA and Executive MBA will be open in
2009, admission for EMBA starts in the autumn of 2008. Campus construction will be
completed in 2009.

				
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