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Apple Store
Apple Store
The entrance of the Apple Store on Fifth Avenue in New York City is a glass cube, housing a cylindrical elevator and a helical staircase that leads into the subterranean store. The Apple Store is a chain of retail stores owned and operated by Apple Inc., dealing in computers and consumer electronics. As of May 2009, Apple has opened 254 stores; 210 in 41 US states, 20 in the United Kingdom, 9 in Canada, 7 in Japan, 4 in Australia, 2 in Switzerland and 1 in Italy, Germany and China.[1]
Apple Store at Ginza, Tokyo. Store with the current layout and hardware (wood tables and stone flooring) opened in Pasadena, California and was the third store to open. Apple opened its 200th store on October 26, 2007 in Gilbert, Arizona, 2,251 days after opening its Tysons Corner store.[4] Many stores are located inside shopping malls, but Apple has since built several standalone "flagship" stores in high-profile locations. Flagship stores have opened in New York City, Los Angeles, Chicago, San Francisco, Tokyo, Osaka, London, Sydney, Montreal, Cambridge[5] and Boston. The Boston store at 815 Boylston Street is the largest Apple Store in the United States.[6]. The Regent Street store in London, United Kingdom at 235 Regent Street is the largest Apple Store in the world. Each store is designed to suit the needs of the location and regulatory authorities. Apple has received numerous architectural awards for its store designs, particularly its SoHo location.[7][8]
Design and history
The stores, designed by a San Francisco based design firm Eight Inc., carry Apple computers, software, iPod music players, iPhone cell phones, third-party accessories, and other consumer electronics such as the Apple TV. Many stores feature a theatre for presentations and workshops, the Studio for training with Apple products, and all stores offer a Genius Bar for technical support and repairs, as well as free workshops available to the public. On May 15, 2001 Steve Jobs led a group of journalists from a hotel in Tysons Corner, Virginia to Apple’s first store in the second level of Tysons Corner Center for a commemorative press event.[2] The first two Apple Stores opened on May 19 in Tysons Corner and later the same day in Glendale, California at Glendale Galleria.[3] The first Apple
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Originally, Apple Stores contained a dedicated point of sale station, however in 2006, Apple began introducing a new store layout and design with metallic walls and backlit signage. The new store design replaced the dedicated point of sale station with the handheld EasyPay system. However, a dedicated point of sale station still exists in most of these stores to facilitate transactions not paid for by credit card.[9][10]. The Regent Street store has more POS terminals than any other in the world with 28 terminals. Hiring at the retail store is said to be competitive. During one talk, Senior Vice President Ron Johnson said Apple hired 978 store employees during 2002 from an applicant pool of 16,438, an ’acceptance rate’ of 5.95%.[11]
Apple Store
appointment to see a Genius at the Genius Bar if they’re having problems with a Mac, iPod, iPhone or Apple accessory. • - Provides training sessions on a variety of topics for One to One customers. Creatives teach customers about their Mac as well as various Apple software, such as iLife and iWork. Many Creatives are also certified to teach about Apple’s pro applications, such as Aperture and Final Cut Express. • - This role is only seen in larger stores such as the SoHo store in New York City or the Regent Street store in London. Theatre presenters carry out workshops and demonstrations about Apple hardware and software, either to large or small groups of people.
Staff
Genius Bar
Apple Store on Magnificent Mile in Chicago In order to effectively assist customer’s needs, every Apple Store has a variety of staff trained for specific tasks. • - Performs assorted customer service tasks, such as: hosting the entrance to the store, greeting customers, maintaining and running the Genius and iPod Bar and answering the store’s phones. • - Answers questions about Apple products and third party accessories. Specialists conduct product sales as well as explain the store’s promotions and services, such as AppleCare, MobileMe and One to One. Specialists carry a hand-held checkout device called an EasyPay, which is used to process customer payments. • - Diagnoses issues with Apple products, as well as performing repairs or providing replacement services. Customers make an
The Genius Bar at Apple Store Regent Street, London. All Apple Stores feature a Genius Bar, where customers can receive technical advice or set up service and repair for their products. The Genius Bar provides software support for Mac OS X and hardware service on products that are not classified vintage or obsolete. However, in most cases the Geniuses will at least attempt to assist customers with older hardware.[12] Originally, visitors to the Genius Bar were offered free Evian water. Apple dropped this amenity in February 2002. To address increasing numbers of iPod customers at the Genius Bar, some new stores also feature an iPod Bar. First seen at the Ginza store in Tokyo, then at the New York locations, the iPod Bar has become a common feature at newly built stores.[13] Most new stores feature a station called The Studio, a Genius Bar-like setting where
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Country United States United Kingdom Canada Japan Australia Germany China Switzerland Italy France Mexico Totals[16] customers can meet with a "Creative" and receive help with projects ranging from organizing a photo album to music composition to film editing. Some of the older stores are being considered to carry a Studio in a future remodel, in some cases replacing the older theaters. First store opened May 19, 2001 November 20, 2004 May 21, 2005 November 30, 2003 June 19, 2008 December 6, 2008 July 19, 2008 September 25, 2008 March 31, 2007 2009 (planned) 2009 (rumored) Future stores 50 (approx) 8 6 2 2 5[18][19] 2[20] 1[21] 2[22] 4 1 ~70 Corner Center.
Apple Store
Total open stores 210 20 9 7 4 1 1 2 1 0 0 254 new store on May 15, 2008. commemorative T-shirt given out at the Boylston Street Apple Store opening day.
Store openings
Store openings have become special events among avid Mac users. Opening day attracts thousands of customers who line up early in the morning or even the night before. The first thousand customers receive a free Tshirt bearing the store’s name. Most highprofile stores have more shirts and additional prizes: 1,500 free T-shirts were given away at the Buchanan Street opening in Glasgow; 2,000 free T-shirts at the West 14th Street store in New York City; and 2,500 free "Bondi Blue" shirts at the Sydney, Australia store opening. Other attractions include discounts and the so-called "lucky bags" at flagship store openings.[14]
Locations
The first two Apple Stores opened in the United States in 2001 (see history above). In 2003, Apple expanded its operations into Japan, opening the first store outside of the United States. This was followed by the opening of stores in the United Kingdom, Canada, Italy, Australia, China, Switzerland, and Germany.[15]. Apple is proactively expanding their retail effort. There are rumors of a store opening in Mexico City depending on the construction of an eight story annex for Torre Mayor. If so, it would become the first Apple Store in Latin America.[16] Reliance Retail was rumored to be in talks with Apple to open an Apple Store in India but there hasn’t been any news since 2007.[17]
A line at the opening of the first American Apple Store, in Tysons
References
A massive crowd gathered on the sidewalk of Boylston Street, Boston, MA for the A man holding opening of the up his [1] Store List [2] [http://blogs.eweek.com/applewatch/ content/channel/ remembering_apples_first_store.html Remembering Apple’s First Store] [3] Timeline of Apple Stores. [4] Apple nearing milestone opening
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Apple Store
[5] Apple Store To Open in Boston, By [14] "Grand Opening Lucky Bags". ifo Apple ALEXANDER R. KONRAD, Harvard Store. November 28, 2005. University Crimson Staff Writer, http://www.ifoapplestore.com/stores/ (Wednesday, May 07, 2008) @ 11:51 PM lucky_bags.html. Retrieved on [6] Apple shows off new flagship Boston 2006-05-12. store - by Dan Moren, Macworld.com [15] "Sydney Construction Underway". ifo (May 2008) Apple Store. April 10,2007. [7] "Apple, a Success at Stores, Bets Big on http://www.ifoapplestore.com/2007/04/ Fifth Avenue". The New York Times. 10/sydney-construction-underway/. 2006-05-19. http://www.nytimes.com/ Retrieved on 2007-09-21. 2006/05/19/technology/ [16] ^ "ifoAppleStore Chronology". 19apple.html?ex=1305691200&en=0a5d2e724d58ac68&ei=5090. http://www.ifoapplestore.com/stores/ Retrieved on 2006-05-19. chronology.html. Retrieved on [8] "Apple Computer Retail Stores: Gold, 2007-06-09. Environments". Industrial Designers [17] "India Store". Society of America. 2002. http://www.financialexpress.com/news/ http://www.idsa.org/idea/idea2002/ story/201769/. Retrieved on 2007-10-02. G7001.htm. Retrieved on 2006-05-12. [18] fscklog.com: Apple Store Munich [9] "Store Redesign Photos". ifo Apple Store. opening (German) 2006-09-22. [19] heise online: Second Apple Store in http://www.ifoapplestore.com/2006/09/ Germany comes to Hamburg (German) 22/first-re-design-photos/. Retrieved on [20] ifoAppleStore: news and information 2006-10-04. about Apple Inc.’s retail stores [10] "Apple Store’s Easy Pay". Adding [21] http://www.ifoapplestore.com/db/2008/ Understanding blog. 2006. 09/21/two-switzerland-stores-open-thishttp://addingunderstanding.com/2005/ week/ 12/apple-stores-easy-pay. Retrieved on [22] Apple prepara due Store a Milano 2006-10-04. [11] ifo Apple Store - Retail Store Hiring [12] "Old School Genius". Tech Today. 2005. • Apple Store official site http://web.archive.org/web/ • Apple Store Construction Contacts and 20061015013900/http://50lbslater.com/ Profile by TexasBidding.com blog/?p=45. Retrieved on 2006-10-04. • ifo Apple Store — news and information [13] "iPod Bar Japan: Great Service But The about store openings Cocktails Need Work". Gizmodo. 2005. • Virtual tour of Fifth Avenue Apple Store http://us.gizmodo.com/gadgets/portable(Google Maps Street View) media/ipod-bar-japan-great-service-butthe-cocktails-need-work-139631.php. Retrieved on 2006-10-04.
External links
Retrieved from "http://en.wikipedia.org/wiki/Apple_Store" Categories: Apple Inc., Apple Inc. services, Video game retailers, Retail companies of the United States, Consumer electronics retailers This page was last modified on 21 May 2009, at 08:45 (UTC). All text is available under the terms of the GNU Free Documentation License. (See Copyrights for details.) Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a U.S. registered 501(c)(3) taxdeductible nonprofit charity. Privacy policy About Wikipedia Disclaimers
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