Craig Treankler joins Momentum Worldwide as Vice President of Growth and Development for North America out of the Chicago office. It is a new position. Craig previously was a EVP at Ogilvy Action where he led new business efforts for the Chicago office, landing significant engagements from Unilever, Brown & Williamson Tobacco and Lexmark. Craig’s experience at Ogilvy went beyond new business as he lead client work for several accounts. He also drove Ogilvy’s integrated service offering (interactive, sports and entertainment, experiential and shopper marketing) across North America. Prior to his post at Ogilvy, he worked with Spectra Marketing, a division of A.C Nielsen where he managed the ConAgra, Frito-Lay, Minute Maid, Procter & Gamble and Tyson accounts. He began his sales and marketing career in brand management with James River Consumer Products (now Georgia-Pacific) on Quilted Northern Bathroom Tissue, Brawny Towels and Dixie Plates. Craig then took on a sales leadership role building and leading a Customer Sales team based in Dallas. Craig has his undergraduate degree in Communications from The University at Albany and his MBA in Marketing from The University of Michigan. He lives in Hinsdale Illinois with his wife Maureen and three children, Danny (14), Katherine (12) and Alex (9).
Daniel Chu joins Momentum Worldwide as SVP, Executive Creative Director, NY. It is a new role he will share with current NY ECD George Tannenbaum and will supervise all creative executions for NY’s clients including American Express and Verizon. Chu has been working at Momentum’s PR agency subsidiary PMK/HBH as ECD since 2007. His responsibilities included identifying and maximizing entertainment partnership opportunities for brands and celebrity clients including product placement, movie and television sponsorship, and talent alignment for clients that included Starwood, Intel, Verizon, and TapouT. Prior to PMK/HBH and Momentum, Daniel was a creative director at R/GA, the digital agency based in New York. At R/GA, Daniel was the first of the “blends,” a traditionally trained advertising creative empowered to merge his creative and strategy skills with R/GA’s digital production capabilities. As creative director on the Nike business, Daniel led creative duties on all of Nike’s digital initiatives including the award-winning Nike Women, Nike Basketball, and Nike+ brands. As a traditional creative, Daniel honed his creative and strategic insights at renowned agencies, including: Simons, Palmer, Denton, Clemmow and Johnson (TBWA/Simons Palmer) in the U.K.; Wieden & Kennedy, Portland, Oregon and New York; Ground Zero, L.A.; Deutsch and TBWA/Chiat/Day, both in New York. In his role as a traditional creative, Daniel has developed international campaigns for Nike, Coca-Cola, ESPN, McDonald’s, Kmart, Target, Kenneth Cole, Courvoisier, Bombay Sapphire, Absolut, A&E Channel, and Discovery Channel, among others. His experience spans several product categories, from fast food to fashion, from sports to technology. Daniel is a native of Los Angeles. He currently lives on a plane.
Momentum Worldwide’s Jeffrey Rothlein, has been elevated to the position of Vice President, Director, Business Leadership on the American Express Account overseeing the sponsorship portfolio. He is stationed out of the New York office and this is a new position. The American Express sponsorship portfolio Momentum activates and Rothstein oversees includes the USGA, PGA of America, USTA, IMG Fashion Weeks, and the Tribeca Film Festival.
He is responsible for spearheading innovative client solutions, leading cross-agency integration, cultivating partner relationships and the overall management of event execution teams. Formally he was Director, Business Leadership on the American Express at Momentum New York. Jeff has been an integral member of the American Express account since 2005 and was a key driver of the global activation of the tennis sponsorships. He has overseen the execution of the global tennis platform working with Momentum’s offices in the UK, Australia and Canada.