Sensing Satellite Business Model by yvk25305

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									                                                Introduction
                                Shin Satellite PLC, Thaicom
                              & iPSTAR Broadband Satellite
                  UN ESCAP
                  Bangkok, Thailand
                  November 13, 2002

                  Yongsit Rojsrivichaikul
                  Chief Commercial Officer
                  Vice President
                  Shin Satellite Public Company Limited




Shin Satellite Proprietary & Confidential
                                     Shin Satellite Public Company
                                                            Limited

           Subsidiary of Shin Corporation
                 – Thailand’s Largest telecom group, with 3 listed companies
                 – Largest Mobile Operator with over 8 million subscribers
                 – Other businesses: pager yellowpages, datacom services,
                   Internet access, content, infrastructure, data center
                 – Comprehensive telecom providers in Laos, Cambodia,
           Shin Satellite Public Company Limited
                 – One of Asia’s leading & successful satellite operators,
                   founded 1991, listed 1993
                 – 3 satellites in operation with 47 C-band & 20 Ku-band
                   transponders




Shin Satellite Proprietary & Confidential
                                     Shin Satellite Public Company
                                                            Limited
  Thaicom Success Cases
        – Diverse Customer Base: Customers in Thailand, India, China, Taiwan,
          Vietnam, Myanmar, Bangladesh, Pakistan, Cambodia, Laos, Maldives,
          Nepal, Malaysia, Singapore, Iran, Greece, Australia, Turkey, North Korea,
          etc, with >50% overseas business
        – Satellite TV Hotbird: for Thailand, Indochina, India & Subcontinents,
          and Europe-Australia Link with over 100+ analog & digital satellite TV
          channels
        – Pioneering Efforts: South East Asia’s First Ku-band, World’s First Mass
          MPEG-2 DVB Digital Satellite Broadcasting, World’s most advanced
          satellite broadband system – iPSTAR Satellite
  Comprehensive Services for Customers
        – Turnkey & System Integration: in all kinds of satcom systems
        – Value-Added Services: Thaicom Teleport provides Digital DTH, Digital
          and Analog TV Broadcast Platform, Satellite Broadband Internet -
          uplinking over 60 Satellite TV channels & 200+ Mbps of Internet Backbone

Shin Satellite Proprietary & Confidential
                                            Thaicom Satellite Footprints




                                             B     E           A   C-Band Global Beam


                                                               B   C-Band Regional Beam
                                                                   (India Subcontinent)
                                             D
                                                               C   Ku-Band Spot Beam
                                                    C      F       (Thailand)

                                                               D   Ku-Band Steerable
                                                                   Beam (India)

                                                               E   C-Band Regional Beam
                                                                   (North Asia)

                                                               F   C-Band Regional Beam
                                                                   (East Asia)
                                        A




Shin Satellite Proprietary & Confidential
                          Broadband Trend & Technologies

   Broadband is the next mega trend in the telecom/Internet
    industry
         – Fixed Broadband will eventually become common & ubiquitous,
           reaching most offices & homes just like telephone & fax
         – Forecast 120 million users & US$150 billion revenue by 2010 in
           Asia-Pacific
         – Critical bottleneck at the Last-Mile portion
   Each Last-Mile broadband technology has its economic &
    technical advantages & tradeoffs
         – Mainstream: ADSL & Cable - Build on Existing Network by
           incumbents
         – Complementary: Fixed Wireless (or Broadband Wireless Access
           or BWA) & Satellite - Fast & Flexible new networks build-out by
           incumbents or new competitive operators
         – Fiber will serve only heavy business users in the dense urban,
           not a mass market broadband
Shin Satellite Proprietary & Confidential
                                            Satellite Broadband

  Satellite Advantages as a Fixed Broadband Solution
        – Anywhere, Large Coverage, Fast & Flexible Deployment &
          Operations
        – Best for Rural & Remote Areas, VSAT & Broadcast type
          applications
  Satellite Disadvantages as a Fixed Broadband Solution
        – Expensive User Terminal & Bandwidth, esp. for mass market
        – Limited Bandwidth Capacity for mass market
        – Severe limitation for satellite broadband to serve mass market
  Satellite Potential as a Fixed Broadband Solution
        – With proper technology solution, satellite broadband can penetrate
          between 5-20% of all broadband services
        – Satellite can be deployed as a standalone broadband service
          platform for new competitive operators, or as part of the portfolio of
          broadband service platform for incumbents or telcos



Shin Satellite Proprietary & Confidential
                               Broadband Geo-Market Share

   100%
                                                                                       Satellite

      80%
                                                                                       Fixed
      60%                                                                              Wireless

                                                                                       Cable
      40%                                                                              Modem

      20%                                                                              ADSL


         0%                                                                            Fiber
                          CBD               Urban   Suburban    Remote
                                                                                       Optic
                                              Markets

                        Source:       Company’s Estimate, Average for most countries
Shin Satellite Proprietary & Confidential
                                            iPSTAR Broadband Satellite
                                                            Program
     Shin Satellite initiated iPSTAR in 1997 with aims
      to solve 2 key issues for satellite broadband
    Economic - Cost of bandwidth & user terminal
       – Target Bandwidth Cost
                  • iPSTAR US$1,000 vs. Typical US$3-5,000
                    (/Mbps/Month)
           – Target Terminal Cost
                  • iPSTAR US$1,000 vs. Typical US$3-5,000
                    (/Terminal)
    Scale – Large Bandwidth Capacity
           – iPSTAR: 45 Gbps vs. Typical 1Gbps (/Satellite)
           – Serve 10+ million users instead of 100,000+
             users
Shin Satellite Proprietary & Confidential
                                            iPSTAR Broadband Satellite
                                                            Program

           iPSTAR enables satellite broadband to
                 – Serve large mass market competitively & sustainably to
                   other Fixed Terrestrial Broadband solutions
                 – Help change business model for satellite broadband service,
                   from niche to mass market
                 – While enjoying the advantages of satellite
           Today, iPSTAR is the world’s most advanced, active &
            progressed broadband satellite
                 – Funding completion (loan by US & France Export/Import
                   Bank, other private banks)
                 – Technology validated & being deployed
                 – Most competitive solution for cost & scale



Shin Satellite Proprietary & Confidential
                                              iPSTAR’s Key Unique
                                                     Technologies
   Space Segment
         – Multiple “Cellular” spot beams to gain more bandwidth from
           frequency reuse
         – Dynamic Power Management to adjust on-board power for each beam
           thus improve link availability/reliability & better utilize power resources
   Ground Segment
         – New Coding and Modulation, up to 2.4-3.5 bps per Hz, for more
           bandwidth throughput, reduced power requirement (small antenna size,
           power & hardware cost) & higher link availability/reliability
         – Dynamic Link Allocation to adjust modulation and coding for each
           user to counter rain attenuation thus improve link availability/reliability &
           better utilize power resources
         – New Waveform, Air Interface & Network Management System to
           enable such Dynamic Management & Optimize for Broadband Internet


Shin Satellite Proprietary & Confidential
                                             iPSTAR-1 Satellite
                                                                         •

                                             GEO Bent Pipe payload
                                              configuration
                                                – No on-board processing or
                                                  switching
                                             Hybrid Ku-Ka Band
                                                – Ku-Band for User link
                                                – Ka-band for Gateway Link
                                               Model: Loral FS-1300 SX (USA)
                                               Contruction Start: August 2000
                                               Scheduled Launch: Q4 2003
                                               Life Time: 12 years




Shin Satellite Proprietary & Confidential
                                            iPSTAR Space Segment

                                            iPSTAR-1’s Specification
                                                 Orbital Slot: 120oEast
                                                 Ku-band service coverage
                                                  for users
                                                   – 45 Gbps (25/20) Forward &
                                                     Return Bandwidth (13
                                                     million+ users)
                                                   – 90+ Spot beams for All
                                                     Asia-Pacific Coverage
                                                 Ka-band for 18 Gateways



Shin Satellite Proprietary & Confidential
                                                iPSTAR Broadband Service
                                                           Infrastructure
    Return Link (User to Gateway)                                                      Forward Link (Gateway to User)
     2.5 Mbps in First Generation                                                        8 Mbps in First Generation
    4 Mbps in Second Generation                                                        11 Mbps in Second Generation


                                                                                                           Home User / SOHO
                                                                                                           75, 120, 180 cm. Dish

 PSTN for voice
    (VOIP)

Other Gateways                                                                                            Business User (SME,
   for IPLC                                                                                               ROBO)

    Internet
  Backbone for
broadband access
                                                                                                          User Service Network:
 Customer’s HQ                                                                                            Wireless LAN
   for Private                                                                                            Hotspot,IP2TV, Multiple
 Network/VPN                   NOC     Data                                                               Units (MDU, MTU),
                                      Center                                                              Community Service
                                                                    Terrestrial Broadband
                    iPSTAR
                                                                      Complement to Terrestrial
                   Gateway                  ISP’s POP
                                            •Dedicated Large Pipe
                                                                      Broadband
                                                                      •Redistributed to ADSL, Cable
                                            •Bandwidth 2-45 Mbps
                                                                      Modem or Fixed Wireless
                                            •Single or Multi drop
                                                                      Networks

Shin Satellite Proprietary & Confidential
                                            iPSTAR Application Strategy

          Vertical Market                                   Mass Market
      Traditional VSAT & Satcom                    Value Added Application Platform
          for Vertical Project                       Voice, Video Conference, Multimedia
          & Private Network                            Multicast / Broadcast / Streaming
                                                     IP2TV for ITV (Interactive TV) & VOD
               Intranet, Extranet, VPN                       (Video On Demand)

           E-Government, E-Education,
                   E-Medical
                                                    Baseline IP Broadband Access
           POS, Kiosk, Rural Telephony,                 Fixed Connection Service
                     SCADA                            Roaming Connection Service
                 Content & Software
               Distribution & Backhual
                                                         User Service Network
                  Application Rental &               IP2TV, Hotspot, MDU, MTU, CTC
                        Services                       (Community Telecom Center)
Shin Satellite Proprietary & Confidential
                                            Current Roadmap of iPSTAR
                                                Satellite User Terminals




   iPSTAR FG PCI Card V2.0                     iPSTAR Satellite Terminal      75-180 cm. antenna
                                             Enterprise Series (LAN Router)




             iPSTAR Satellite Terminal                        iPSTAR Satellite Terminal
         Professional Series (USB/Eternet)                   VoIP Series (Telephone Box)

Shin Satellite Proprietary & Confidential
                          iPSTAR Broadband User Capacity
                                                         China
                                                      5.1 M Users
                                                                                 Korea
                                                                              1.2 M Users
                                Thailand
                              600,000 Users
                                                                                     Japan
                                                                  Taiwan          2.6 M Users
                                                                0.5 M Users
                   India
                1.5 M Users                                         The Philippines
                                                                    210,000 Users

                      Malaysia
                    540,000 Users
                                                                                Australia
                                                                              580,000 Users
                                        Indonesia
                                      480,000 Users


  Total Targeted iPSTAR Broadband Users in 2008 = 13 million
Shin Satellite Proprietary & Confidential
                      iPSTAR History, Progress & Future
    1997
          – Initiated & funded R&D for iPSTAR with US technology subsidiary
    1999-2000
          – Final technical design & technology - signed technology partners & contractors for
            Terminal, Gateway & iPSTAR-1 Satellite
    2001
          – Signed Partner for Malaysia, China & India
          – Complete development & test of iPSTAR First Generation (FG) Ground System
          – Deploy iPSTAR FG Broadband Services in Thailand & Malaysia
    2002
          – Financing completed, supported by US EXIM Bank and France’s Coface
          – Deploy iPSTAR FG Broadband Services in more countries (Target include China, India,
            Australia, Indonesia, Myanmar, Taiwan)
          – Target 7 Operating Gateways
    2003
          – Launch iPSTAR-1 Satellite
          – Target 18 Operating Gateways
    2004-5
          – Launch iPSTAR Second Generation Service in All Asia Pacific
          – Plan for worldwide Expansion & add more bandwidth with new iPSTAR satellites
Shin Satellite Proprietary & Confidential
                                    Advantages of Satellite-Based
                                             Broadband Services
       Large service coverage & flexible locations
              –   Anywhere, Uniform, Nationwide Service
              –   Pocket disperse users in a large geographical area
              –   Fast & Flexible service deployment
              –   Bypassing terrestrial congestion & multiple link connections
       Bandwidth Efficiency
              – Effective Broadcast, Multicast & content distribution medium
              – Fit Internet’s Asymmetrical and bursty nature (Bandwidth On Demand)
              – Efficiently sharing bandwidth with large user base
       Multiple Network Roles
              – Both as Last-Mile (direct to users) & Transport Network (Backbone or
                Content Distribution Platform)
       Business Model Flexibility
              – Address both Mass Market (Broadband Internet Access) & Vertical
                Market (Traditional satellite communications services) – diversified
                customer base as business cushion
              – Possible integration with other terrestrial Last Mile technologies
Shin Satellite Proprietary & Confidential
                          iPSTAR Broadband Satellite for
                                  Disaster Management
                  UN ESCAP
                  Bangkok, Thailand
                  November 13, 2002

                  Yongsit Rojsrivichaikul
                  Chief Commercial Officer
                  Vice President
                  Shin Satellite Public Company Limited




Shin Satellite Proprietary & Confidential
                                            iPSTAR Applications for UN
                                                                ESCAP
      Broadband Access Service
            – Sample Service Packages & Pricing
            – Individual Shared Broadband Access: Up to 1 Mbps/user, $30-
              50/month
            – Business Shared Broadband Access: Up to 2 Mbps/Terminal, $150-
              200/month
            – Fixed Speed Leased Line type service: $4,500/mbps/month price level
            – 4:1 Ratio (Forward / Return) with some or unlimited transfer
            – iPSTAR Terminal Professional Series with 1.2m antenna: US$1,500
      Other Application Options
            –   Intranet & Extranet Network
            –   Training & Human Resource Development
            –   Telephony Network
            –   Community Telecom Center (CTC)
            –   Disaster Management
      iPSTAR’s Special Discount for UN ESCAP applicable with
       participating iPSTAR Partners around the Asia-Pacific region


Shin Satellite Proprietary & Confidential
                                  iPSTAR Applications for UN ESCAP
                                       Intranet & Extranet Network

                                                                                           Traffic to/from
                                                                                           Green remote
                                                                                           sites can only be
                                                                                           routed to/from
                                                                                           Green HQ

                                                                                                                   Green Intranet
               Satellite                                                                                           10.x.x.x
                                           10.1.2.1
               remote                                                                  Satellite                   addressing
                                                                                       Gateway
               workstations                           NB
               for Green HQ
                                     10.1.1.1
                                                                                                   Satellite Gateway infrastructure is
                               10.1.1.2                                                            capable of separating traffic for different
                                                                                   Main            networks
                          10.1.1.3                                               Gateway
                                                                                  Router

                                                                                                                    Red Intranet
                                                                                                                    10.x.x.x
 Remote sites /                                                                                                     addressing
 workstations for
 different Intranet
 can use the same
                                                               NB      Satellite remote
 IP addresses
                                          NB                           workstations for
                                                                       Red HQ                            Traffic to/from
                              10.1.2.1
                                                                                                         Red remote sites
                                                                                                         can only be
                              10.1.1.1      10.1.1.2       10.1.1.3   10.1.1.4                           routed to/from
                                                                                                         Red HQ




Shin Satellite Proprietary & Confidential
                        iPSTAR Applications for UN ESCAP
                Training & Human Resource Development



           Live Program
           Broadcast at                                     90
                                                            80
                                                            70


           256 kbps                                         60
                                                            50
                                                            40
                                                                                                                          Remote
                                                            30
                                                            20
                                                                                                                          School
                                                            10
                                                             0
                                                                 1st Qtr   2nd Qtr   3rd Qtr   4th Qtr


Virtual Classroom
      Engine                                         Message Broad
                                             Teacher: Good Morning Student
                                             Student A: May I ask a question?
                                             Teacher: Yes, go ahead………..



                                                  Teacher in
          Leased Line                            Center School
                                                                                                         Interactive by
                                                                                                           Chat room


 Shin Satellite Proprietary & Confidential
                                    iPSTAR Applications for UN ESCAP
                                                  Telephony Network




                                   Dialogic
                                Voice Gateway




                                                     Leased Circuit
                                    iPSTAR Gateway




                                PSTN




Shin Satellite Proprietary & Confidential
                                    iPSTAR Applications for UN ESCAP
                                    Community Telecom Center (CTC)

          Main functions of the CTC:
                 – E-Commerce
                        • Helping disabled/old people to purchase on line through
                          special on-line shop
                 – Telemedicine
                        • Facilitating disabled/old people to get medical service
                 – E-Government
                        • Promoting government communications with people
                 – Distant learning
                        • Vocational Training to help reduce the unemployment



Shin Satellite Proprietary & Confidential
                                   China CTC Pilot Project and
                                Possible iPSTAR’s Participation




Shin Satellite Proprietary & Confidential
                                    Advantages of iPSTAR Broadband
                                    Satellite for Disaster Management

  Low Cost Bandwidth and Terminal
        – Open opportunity to broadly apply
          broadband satellite for disaster
          management in more locations
        – Use as broadband high speed
          network in normal situation (for
          Intranet/Extranet, Training,
          Telephony, CTC)
  Emergency Ready                            Info                                                                                        Mail Room




        – For Emergency Use – Not                                                                                             Mail Room




          necessary to reserve bandwidth        Mail Room




          (Bandwidth on Demand)                                                                                   Mail Room




        – High return bandwidth for large                   Mail Room                     Mail Room




                                                                                                      Mail Room




                                                                        Multiple Location
                                                                              Mail Room




          video & data return from remote
          locations




Shin Satellite Proprietary & Confidential
                                    Advantages of iPSTAR Broadband
                                    Satellite for Disaster Management

           Large service coverage &
            flexible locations
                 – Anywhere, Uniform,
                   Nationwide Coverage
                 – Fast & Flexible service
                   deployment
                 – Bypassing terrestrial
                   congestion or failure
           Bandwidth Efficiency
                 – Effective Broadcast,
                   Multicast & content
                   distribution
                 – Efficiently sharing
                   bandwidth with large user
                   base
                                                    Disaster Durability

Shin Satellite Proprietary & Confidential
                                             Disaster Management

           Rebroadcast data from Remote Sensing Center
                  Real-time Monitoring: both environment and natural disaster such
                   as land slide, flood and forest fire.
                  Data Distribution: Rebroadcast data to other remote sites for
                   forecasting and planning forestry area, plantation and agriculture.




Shin Satellite Proprietary & Confidential
                        Configuration – Signal turn-around &
                      Distribution for Remote Sensing Center


      Remote Sensing                                               Multicast
         Satellite                                                 Bandwidth



                                                                                      Remote Sites

                                iPSTAR
                               Gateway
                                                Via iPSTAR
                                                or Leased Line




                                                        Satellite Data
                                                                               Data Monitoring
                                            Remote Sensing                         Center
                                               Center
Shin Satellite Proprietary & Confidential
                                      Disaster Management (cont.)

           Water level Monitoring
                 – Transferring water level data to a data aggregation center to
                   analyze & manage water level around the country and for
                   flood prevention and control




                                                               Remote Site




                                               Remote Site
        Data aggregation                                      Water Level
             Center                                          Sensor at Dam

Shin Satellite Proprietary & Confidential

								
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