Boston Celtics Draft VMS
Analytics Leader Is Top Selection For Team’s Media Monitoring Needs
November 18, 2010 09:19 AM Eastern Time
NEW YORK--(EON: Enhanced Online News)--VMS, the world leader in integrated media intelligence solutions,
announced today it was selected by the Boston Celtics to provide media monitoring and analytics services to the
storied National Basketball Association franchise.
VMS’s Media Monitoring and Analytics service provides customers with reports from all 210 of the nation’s
broadcast markets. It allows clients to enjoy the level of detail they need, from simple text transcripts to QuickView
videos of broadcast excerpts in near real time. The privately held company offers platforms such as VMS InSight
3TM that provide users with unique data mining and visualization tools, and enhanced content search features,
ensuring they can easily and efficiently manage, analyze, and understand data from all media types VMS delivers,
including the Internet, print, radio, social media such as Facebook and Twitter.
The Celtics are one of many professional sports franchises and leagues that use VMS’s industry-leading media
monitoring platform to track information about their organizations, be it from broadcast, print, radio, or social media
such as blogs, Twitter and Facebook.
“The Monitoring and Analytics service that VMS will provide throughout the year will enhance our ability to track
and value our PR activities,” Vice President of Corporate Partnerships and Business Development for the Boston
Celtics Ted Dalton said. “It will also give us the additional resources we need to further quantify this for our
corporate and community partners.”
“The Boston Celtics is an historic franchise, and we’re pleased an organization with such a storied history sees the
power our media monitoring provides,” noted David Stephens, president of VMS. “Information and feedback
occurs at lightspeed in the current media marketplace, and an organization like the Celtics realize that our platform
provides the information they need in real time, adding real value to their organization and its public relations efforts.”
About The Boston Celtics
Arnold “Red” Auerbach once proclaimed, “The Boston Celtics are not a basketball team, they are a way of life.”
One of the NBA’s original teams at the time of its formation in 1946, it is currently owned by Boston Basketball
Partners L.L.C. The Celtics' 17 NBA Championships are the most for any NBA franchise.
VMS is the world leader for integrated media intelligence solutions that bring together news and advertising
monitoring across all media – internet, social media, blogs, broadcast, radio, print, and outdoor.
VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive,
cutting-edge editorial and ad retrieval, management and analysis solutions, including a broad spectrum of industry-
leading advertising and public relations measurement and tracking tools.
VMS has the most powerful web-based media tracking and management platform. Through its VMS InSightTM
platform, users can quickly and easily search, compile and analyze media coverage across all media as well as allow
users to perform all their day-to-day PR activities. InSight provides essential measurement data including audience
totals, demographics, tonality and media values.
VMS provides access to the largest continually updated advertising database in the world with over six million ads
and commercials through the market leading AdSightTM platform. The competitive advertising intelligence VMS
provides includes U.S. and international creative content as well as domestic spending and occurrence data from
Nielsen for the top 100 U.S. television markets.
For more information about VMS:
Darren Drevik, 212-329-5623