Small Business Consultants Philadelphia by zbu58798

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									                                   The Wharton School
                       Small Business Development Center




                       whartonsbdc.wharton.upenn.edu

             A part of the Sol C. Snider Entrepreneurship Center, and the Pennsylvania SBDC network.
The Center receives its funding from The Wharton School, the Department of Community and Economic Development
          (DCED) of the Commonwealth of Pennsylvania, and by the U.S. Small Business Administration
What is the Wharton SBDC?
The SBDC: “Where Theory Meets Practice”
  …assists high potential entrepreneurs to build their
  businesses by developing and providing frameworks that
  facilitate data-driven decisions

Our Mission:
  …to accelerate economic growth, promote
  entrepreneurship, and enhance the educational
  experience of students at the Wharton School

Our Consultants
  30 Consultants (Undergraduates)
  25 Senior Consultants (MBAs)
Our Leadership…



Dr. M. Therese                 Prof. Eric T.              Leslie E. Mitts              Samuel Reeves
   Flaherty                      Bradlow                  Managing Practice                  Head of
       Director              Academic Director                Leader                       Undergraduate
                                                                                             Program
Dr. Flaherty has 25         Prof. Bradlow is the K.P.    Leslie Mitts graduated        Samuel Reeves graduated
years of experience as a    Chao Professor of            from the Wharton MBA          from Wharton in 2005.
professor at Wharton,       Marketing, Statistics, and   program in 1990. She is       As current head of the
Harvard, and Stanford.      Education. He has            a former consultant,
                            renowned expertise in in
                                                                                       Undergraduate Consulting
She has also led the                                     venture capitalist, and       Program, he works with
international and           market research methods,     entrepreneur with expertise
                            branding, and e-commerce.                                  Wharton students to
professional expansion of                                in the information            diagnose and solve client
                            He has been awarded the
Wharton’s Global                                         technology industry.          business problems. Samuel
                            Excellence in Teaching
Consulting Practicum..      Award at the Graduate and                                  is also an entrepreneur as a
                            Undergraduate levels.                                      co-founder of Humanistic
                                                                                       Robotics, Inc..
Our Clients
• Representative Clients:
    – Locally-Focused Small Businesses
             •   Jewelry Store
             •   Custom Publisher
             •   Gym/Fitness Center
             •   IT Consulting Firms
     – Multi-Million Dollar, Family-Owned Operating Businesses
             • Real Estate Holding Company
             • CD/DVD Duplication Company
             • Sneaker Retail Chain
     – Venture-Backed Technology-Based Businesses
             • Pharmaceutical Information System
             • Food Technology
             • E-Commerce website for upscale home design market
     – Private equity and venture capital funds
  Our Clients…
                                           Stage at Which the Entrepreneur is Executing
                                    Stage 1       Stage 2     Stage 3       Stage 4         Stage 5     Stage 6      Stage 7
                                  Establishing   Assessing   Developing        Re-         Assembling Running the   Harvest or
                                   Personal       Demand     the Model    consolidating    Resources   Business      Renew
                                  Commitment                              Next Strategic      to Go
                                                                              Goal          Forward

           Category 4
           Est. Business                                                                               Strategic
           Encountering                                                             Maturity           Regeneration
           Change                                                                                      Consulting Practice

           Category 3                            Strategic Execution
           Est. Business                         Consulting Practice                                      Decline &
 Nature    Focusing on Growth                                                                             Re-
   of      / Profitability
                                                                                                          Generation
Business                                                                   Growth
           Category 2
           Entrepreneurs
           Beginning
           Execution                   First Steps and Strategic Business
                                        Planning Classes and Consulting
           Category 1
           Early Stage
           Business
           Conceptualization          Startup                                              SBDC and the
           Category 5                                                                      Business Life Cycle
           Early Stage IP-Based                  Strategic
           Company with High                     Innovation
           Growth Potential                      Consulting Practice
Our Process & The Consultant’s Role
The Job of The Consultant

• Collaborative consulting engagements with our Senior Consultants (MBAs)
       – Conducting background industry research, financial and operational analysis to
           create an initial diagnosis
       – Collaborating with MBA on later-stage research
• Independent consulting engagements led by undergraduate consultants
       – Ugrad responsibility to understand diagnosis, work with staff to scope a project,
           do the research and the analysis, and finally, present conclusions to client
• Internal Process Innovation
         –   Consultants frequently work on special projects designed to make consulting more
             effective and beneficial for learning. The SBDC is an open environment where we
             welcome contributions that make a difference to our model.
         –   Our current model was created in summer 2006 by our consultants!


         –   Slavena Bardarova Wharton ’08
Client Organization and Situation Snapshot
Industry Synthesis and Competitive Overview
Financial Analysis and Models
Identifying Tactical and Long-Term Strategic Challenges




                        “I definitely think that the consultant did a terrific job on this case. The
                        deck was very comprehensive and insightful. The data was shown in a
                        way that had impact and the hypotheses he developed were a terrific
                        starting point for me. I was able to take his work and share it with the
                        client and it made it easier to establish the boundaries of the case and
                        show the client that we were making a real effort to understand her
                        business.”
                        Cheryl Uynicky
                        MBA ‘07
Developing the Engagement Diagnosis
Generating Hypotheses for Possible Solutions
The Value of a Consulting Experience
•   “Where Theory Meets Practice:” Applying academic
    frameworks to real businesses
         – Strategy and Competitive Analyses
         – Marketing
         – Financial Analysis
         – Operations

•   Mentorship from experienced undergraduate consultants, MBA
    consultants, and professional staff

•   Client Management Skills
           – Managing Expectations
                                                           Kevin Castellano, Wharton ‘08
           – Communicating Information
           – Catalyzing Successful Execution
           – Collaborative Problem Solving

•   Making a Measurable Economic Difference in Philadelphia
          – Growing the local economy
          – Improving entrepreneurs’ lives

•   Preparation for the Internship/Full-Time Recruiting Process
       Let‟s hear from some
Undergraduate Consultants…
“The WSBDC has really
helped me develop a wide
variety of skills- from
industry research to cost
accounting to analytical
problem solving to client
relationship management. At
the SBDC, you gain
responsibility quickly.
One of the best things about
SBDC is the
entrepreneurial
environment- everyone is
always open to suggestions
and ideas to improve the
program.”

-Jackie Inglesby
Wharton „08
Working at the SBDC has been the perfect on-campus job. Working on real cases
complements my classroom learning, giving me exposure to industries that I'm
personally interested in, such as retailing, as well as allowing me to explore
unfamiliar fields like insurance and real estate.

I also have the pleasure of working with a team of bright and passionate
individuals. The people at the SBDC are a great support and resource network, and
our clients a tremendous inspiration for anyone interested in entrepreneurship.

The community service aspect is also a big draw-- what better way to apply what
                                                                                    --Joanne Tong, W „08
we learn than by sharing our resources with those who have great ideas that will
benefit the local economy?
“Working at SBDC has been a
highlight of studying at Penn. The
variety of clients and the flexibility
given for undergraduates to define the
engagement means that each case is
a learning opportunity and a challenge.
Perhaps the greatest benefit is the
SBDC community of enthusiastic
undergraduates, MBA’s and staff.
There is always someone to bounce
ideas off of, and teams are
encouraged for larger cases. The
community, as well as chances to
communicate directly with the
entrepreneurs and business owners,
makes working here enjoyable. Lastly
                                                      •
as the program continues to grow
there is an entrepreneurial atmosphere
to the center that encourages trying
new approaches and attempts to
                                          Since August I have worked with:
improve existing practices.”              •Windshield Glass Repair Service
- Matthew Owens                           •Telecommunications Equipment Supplier
 M&T ‘09
                                          •Nanotechnology for Printed Circuits
                                          •Professional Staffing Firm
                                          •Herbal Drink Startup
Timeline & Application Process
Application Process:
  Submission of Applications              Midnight, September 16
  Interview Notification                  September 17
  Interviews                              September 19-21

  Please Send Resumes & Cover letters to Samuel Reeves at
  sbdc_mail@wharton.upenn.edu with the subject line “Fall
  Undergraduate Consultant”

  GOOD LUCK!

								
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